News
Qualities of a great affiliate from an operator’s perspective
As the igaming industry continues to grow, innovators everywhere are creating businesses designed to get in on the act.
One of the most lucrative ways to tap into the online casino business is through an affiliate site. These portals are used to drive traffic to online casinos through the affiliate marketing technique.
Although there is plenty of money to be made in this avenue of work, the reality is that not all affiliates make fistfuls of cash. Why? Well, the fact is that some are simply better than others! For operators, they will want to work only with the very best affiliates, namely those with the most desirable attributes.
With that in mind, it is tough to overstate the importance of affiliates to the business. Indeed, a spokesperson from the UK casino Fruity King said “affiliate sites are one of the most vital marketing avenues available to igaming operators.”
In this article, we will take a deeper look at these attributes. From the essentials such as knowledge of the business to more technical things such as SEO expertise, affiliates are expected to boast a wide variety of traits.
So, without further ado, let’s get down to it and take a peek at our list of qualities of a great affiliate from an operator’s perspective.
Know the business inside out
Perhaps the most important thing for any affiliate to remember is that an in-depth knowledge of the igaming business is essential. To effectively function as an affiliate, operators insist on an excellent level of knowledge on all things related to the business.
Think like a gamer
In order to really be a hit with operators, affiliate sites must have the ability to think like a gamer. For operators, sites that function as closely as possible to the way that real players do are the ideal affiliate. This is because the odds of driving traffic to a given operator increase dramatically when the affiliate is positioned close to real-life players!
Whether a pay by phone casino or a site that specializes in another niche, it is key for affiliates to think like gamers!
Be a marketing guru
Increasingly, online casino marketing is an essential component of all advertising. Whether through the use of SEO or link building or an alternative method, the importance of marketing knowledge for affiliates is tough to overstate. More than ever, operators require their affiliates to boast professional-level marketing expertise in order to boost traffic.
The importance of image
The best affiliates know how important it is to maintain a high-quality site. Whether through a stunning design that radiates trustability or through gaining a high profile all over the web, it is possible to get players on board through having a high-end image across the board.
Pedigree is a key factor
Similar to the previous point, operators always look to engage with affiliates that have a strong pedigree in the industry This is a tough one to develop for affiliates as pedigree is hard to acquire instantly. Rather pedigree and respect is something that comes through operating in a high-quality manner over time. With that said, this is just an important element as all others on our list.
Conferences
Industry leader Parimatch launches The Idol: Black is Back at iGB Affiliate in Barcelona
Are you an idol? Then join us as we take iGB Affiliate Barcelona by storm this January with The Idol: Black is Back, a unique series of events including amazing deals, giveaways, and our stunning Asian Euphoria party where dark luxury fuses with Asian artistry.
A new era is dawning at Parimatch and we want to celebrate it with you in style!
Once again Parimatch’s stand E20 will be the epicenter of iGB Affiliate Barcelona, an annual highlight of the iGaming industry at the iconic city’s famous Fira Gran Via.
We’re confident that Parimatch’s stand will be the talk of the conference. Here’s what you can look forward to:
- Fantastic deals: The latest updates and exclusive offers you can’t miss
- Giveaways where you’ll have the chance to win unique prizes
- Our Hall of Fame: Become part of Parimatch’s history
But wait, there’s more. As Parimatch embarks on a new era we are inviting over 500 partners and brand friends to our immersive Asian Euphoria party at a stunning location in the center of Barcelona where you will experience:
- The party headliner – world-famous DJ Steve Aoki
- The very best in performance art that Barcelona has to offer
- The world of Asian luxury merging with American pop culture
Don’t miss out! Be sure to join us to witness Parimatch set new standards at booth E20 at iGB Affiliate, Barcelona, January 20-23. And don’t stop there – join the Asian Euphoria party on January 21 and see us set a new trend for the entire industry!
iGB
iGB Affiliate Conference Program to feature 11 hours of insight, masterclasses and debate
Delegates attending next week’s iGB Affiliate Barcelona will have access to a programme of 14 business critical insight sessions delivered by a 40 strong assembly of industry thought leaders and experts in their respective fields.
The 2025 Program comprises sessions entitled: Affiliate Rundown L!VE: The 2024 Trends That Will Define 2025, Video Killed the Text-based Star: Platforms & Formats for Engaging the Next Generation, Navigating the Road Ahead, New Localisation Strategies to Secure a Slice of the Latin America and Africa Pies, Parasite SEO in iGaming: A Winning Formula to Dominate Search Engines or a Risky Gamble?, Growing Pains: Scaling Operations for Accelerating Affiliate Growth, Plugging Into a Fast Growing Vertical: Sweepstakes, Mastering PPC in iGaming Affiliate Marketing: A Data-Driven Blueprint for Paid Media Success, Market Insights: Unlocking the Next Big Opportunity in Asia and the Middle East, Crack the Code to Viral Success: The Ultimate Guide to a Million Views & Building a Robust Multi-Stream Influencer Business Model, Finding Your Next Role in a Time of Flux: The Inner Workings of Affiliate Recruiters, Masterclass: Reddit 101, Trust and Transparency: What Does a Win-Win Affiliate Data Share Look Like? and Business Without Borders: Boost Your Affiliate Game with International SEO.
The industry-leading line-up assembled by the iGB Affiliate organising team includes Michael Caselli, Non-Executive Chairman – Clarion Gaming, Corey Padveen, Partner – T2 Marketing International and Editor-at-Large, iGB Affiliate, Caleb Dykema, Co-founder & CEO – Vault Sports, Jamison Selby, CEO – Rubystone, Martin Calvert, Marketing Director – ICS-digital, Miruna Pandele, Head of Acquisition – Affiliates Bay, Jonas Warrer, CEO – Gentoo Media, Ben Cove, Chief Marketing Officer – Logifuture, Luis Portela de Carvalho, Partner – Lektou Advogados, Sasha Boerma, Commercial Director for Africa – Split The Pot, Dragan Berak, Head of SEO (AskGamblers and CasinoMeister) – Gentoo Media, Jamie Walters, CEO & Cofounder – QiH, Lee-Ann Johnstone, Founder – Affiverse, Rosi Bremec, COO – Game Lounge, Seth Schorr, CEO – Fifth Street Gaming , Simon Pilkington, Managing Director – Best Betting Media, Stephen Carter, Head of Affiliate Content – Clarion Gaming, and Alex Windsor, CMO – GameTime Digital.
Looking ahead to the first edition of iGB Affiliate to be held in Barcelona, Naomi Barton, Global Portfolio Director, iGB Events said: “I am incredibly passionate about delivering an exceptional and holistic experience on behalf of all of our customers. The Conference Program is an essential part of our pledge to facilitate outstanding business networking, deliver high-quality content, and provide thought leadership that fosters trust-based partnerships and drives growth throughout the iGaming affiliate ecosystem. The Program has been curated in consultation with our customers in order the key topics impacting their business and is being delivered by industry experts. It is a key part of the iGB Affiliate experience.”
iGB Affiliate 2025 will feature a record 250 industry-leading exhibitors and sponsors and host a vibrant community of 8000+ iGaming Affiliates and Tech Vendors.
Affiliate Announcements
Statutory levy affiliate reaction
“I personally think the industry should view this as a positive chance to work hand-in-hand with the NHS, charities and government as all stakeholders pull together to minimise gambling harm. Gambling is meant to be fun and entertaining and the industry must ensure that it is responsible, so that those in need can gain access to properly funded support as and when they need it.”
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