News

An Open Response to Mattha Busby & The Guardian

Published

8 years ago

September 5, 2017

An Open Response to Mattha Busby & The Guardian

The following response is written by Darren Moore @ Betting Gods in response to this piece posted in The Guardian on 1st September.

Let’s begin with the obvious; this is a terrible piece of journalism. It doesn’t represent what a good tipster site does, and it doesn’t understand even the basics of how tipsters operate.

Our message to you, Mattha Busby, is that we don’t hold it against you. We understand it can be difficult to understand a service that genuinely wants to make people money. We understand why you would assume there’s an underhand plot to rip people off.

What you need to understand is that you’re wrong. Please, come to Malta, we’ll introduce you to some people that actually understand the industry. Or at the very least, take up our offer of a complimentary membership of BettingGods.com so you can see the potential of a truly professional tipster site.

While you’re considering our offer, we have a few comments to make about your article.

1. “Operators have a vested interest in seeing their tips lose because they take up to a 30% cut of the losses their followers make to bookmakers.”

We feel like this is an over-generalised argument that doesn’t get the way the industry works. On the surface, it does sound like it might work for tipster sites to deliberately post losing tips to earn 30% of the losing bet. But how is that a sustainable business model? It would very, very quickly ruin their whole premise of the tipster’s business.

Successful tipster sites actually make money by collecting subscription fees from satisfied customers. If the tips they give are regularly losers, then why would anyone continue to subscribe? The argument that tipsters are in cahoots with bookmakers suggests they’ll spend time and energy on building up a following before quickly doing them a disservice. It makes no sense and shows the little to no research behind the article.

2. “Such tipsters, who work from home, frequently recommend accumulator bets that experts say represent bad value.”

First, we would argue about the suggestion that accumulators are aggressively pushed on the customer. Betting Gods, as one good example of how tipsters usually operate, regularly promotes a number of different wager options. The important thing is that we suggest contenders with a good chance of taking the glory and we’ll always look for the best option to make you a profit.

That said, we may sometimes suggest an accumulator as they can be a great option for a big win. Especially as you only need a low stake to set you up. Working out the odds and relationships between the different bets requires a keen nose – the knowledge of an excellent tipster can be invaluable.

3. There are “grave concerns about terms which appear to bamboozle rather than help customers make informed choices”.

One of the worst parts of this barely researched article is that it reduces the average person following a tipster page to an idiot that blindly follows the tipster’s opinion. At the end of the day, the page’s followers are gambling their own money and are usually educated about the odds and risk they’re taking on.

In practice, tipster sites are run on either community-driven tips (given by users to other users) or suggested tips that no one forces anyone to follow. The suggestions made are great for research, or a starting point for further research, but they are neither presented, nor expected to be, guaranteed, sure-fire winners. Sports are a dynamic and unpredictable arena, and while a great tipster calls on every reserve of information, skill and ideas at their disposal – no one can read the future.

A good tipster is a guide, a source of information, a friend in the know. But just like every other aspect of modern life, personal decisions and judgement are vital in your own success. It’s a shame that Guardian journalist Mattha Busby didn’t have the personal judgement to look into the industry he chose to so poorly take down.

Mattha, if you’re reading, the invitation stands. Take the time to see what we do (we’ll even pay for your flights!). We can’t wait to show you how following a professional tipster can change your outlook. After all, as long as you’re not in touch with us and our stream of knowledgeable information, it’s only you that’s losing out.

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New Sponsorship Opportunities Announced for the EEGS Affiliate Conference

Published

2 days ago

July 10, 2025

George Miller

New Sponsorship Opportunities Announced for the EEGS Affiliate Conference

The EEGS Affiliate Conference, now in its 4th edition, is pleased to announce the launch of new sponsorship opportunities. As the region’s only event dedicated exclusively to affiliates, this conference serves as a vital platform for industry professionals, brands, and affiliates to network, share insights, and drive growth.

Part of the prestigious Eastern European Gaming Summit (EEGS), the Affiliate Conference will take place in Sofia, Bulgaria, on the 25th of November. This event continues to grow as an essential opportunity for those seeking to expand their presence and influence within the affiliate marketing ecosystem.

The new sponsorship packages are thoughtfully designed to provide maximum visibility, targeted exposure, and valuable engagement opportunities for partners looking to connect with a focused and dynamic audience.

Bronze Sponsorship
Silver Sponsorship
Gold Sponsorship
Platinum Sponsorship
Fun Mirror Sponsorship

For more information, please click HERE or visit EEGS website https://eegamingsummit.com/

If you have any questions or would like to discuss customized opportunities, reach out to the organizers at [email protected]

The EEGS Affiliate Conference eagerly anticipates welcoming new partners and making this 4th edition in Sofia the most successful yet.

Affiliate Program News

Let’sBet Partners with NetRefer for its Affiliate Marketing Platform

Published

4 days ago

July 8, 2025

George Miller

Let’sBet Partners with NetRefer for its Affiliate Marketing Platform

Emerging US sportsbook operator Let’sBet has partnered with NetRefer, the industry’s leading data-driven, AI-powered affiliate marketing platform, to support the launch and long-term growth of its affiliate programme.

Headquartered in Maryland, USA, Let’sBet is a dynamic new entrant to the regulated US betting market. Built with a player-first mindset, the operator delivers a seamless sports betting experience across all major US and international events – including the NBA, UFC, UEFA Euro Cup and Formula 1– via a mobile-optimised platform designed for both desktop and on-the-go bettors. The brand also offers extensive live and in-play betting options, keeping users engaged in real time.

New players are welcomed with a 100% deposit bonus, and frequent bettors can look forward to being handpicked for the Let’sBet VIP Club – a tiered programme offering access to personal account managers, dedicated promotions, express payouts, and exclusive VIP events such as race days and hospitality experiences.

Licensed by the Maryland State Lottery and Gaming Control Agency and operated jointly by Veterans Services Corporation and Bee-Fee Limited, Let’sBet is committed to delivering a secure, compliant, and intuitive betting environment. Its infrastructure is monitored 24/7 by a dedicated Information Security team, with robust measures in place to protect data and ensure safe, frictionless transactions.

Let’sBet also maintains a strong commitment to Responsible Gambling. Its platform is equipped with a comprehensive suite of player protection tools, including deposit, wager, loss, session, and single-bet limits; timeout periods; and voluntary self-exclusion through Maryland’s state-run programme. These tools are supported by a customer service team trained to guide users toward healthy betting behaviours.

Marcin Doszczeczko, Director of Sports Betting Operations at Let’sBet, commented: “Choosing NetRefer as our affiliate platform provider was a natural step in building Let’sBet into a standout name in the US sports betting market. Their technology gives us the clarity and scalability we need to launch a high-impact programme from day one. It brings together everything we need to grow a successful affiliate operation – clear reporting through ASR 1.0 API and smart, actionable insights from NetRefer CoPilot AI. Just as we’ve built Let’sBet around trust, service, and user experience, we see those same values reflected in NetRefer’s platform and team. We’re excited to grow this partnership together.”

Amanda Camenzuli, Manager of NetRefer’s Account Management team, added: “We’re thrilled to welcome Let’sBet to NetRefer. They’re an operator that blends innovation with a strong sense of player responsibility, they’re exactly the kind of forward-thinking company we’re proud to support. With a growing footprint in the US market, Let’sBet will benefit from our platform’s ability to deliver real-time insights, data clarity, and the flexibility needed to scale sustainably – while also strengthening NetRefer’s presence in this key region.”

This collaboration marks a significant step forward for both companies, combining the momentum of Let’sBet in the US market with NetRefer’s 20 years of experience in affiliate marketing technology. Together, they aim to build a programme defined by transparency, performance, and long-term growth.

Affiliate Success

Casino Guru secures Safer Gambling Initiative of the Year at iGB Affiliate Awards

Published

5 days ago

July 7, 2025

George Miller

Casino Guru secures Safer Gambling Initiative of the Year at iGB Affiliate Awards

Casino Guru is proud to announce that it has won the Safer Gambling Initiative of the Year at the iGB Affiliate Awards 2025, for a third consecutive year.

The distinction further highlights the company’s commitment to building a sustainable future for the gambling industry, not only through its dedication to providing players with the most complete, real-time-updated database of online casinos curated by trained experts, but also through its efforts to influence business standards and responsible practices across the sector.

As a leader in informed play, Casino Guru has dedicated a significant portion of its time and efforts to building a casino database that uses safer gambling as one of its core metrics for assessing a brand’s reliability, sustainability, and treatment of customers.

Casino Guru’s Head of Sustainable and Safer Gambling, Šimon Vincze, was excited to share his appreciation for the award: “As someone closely involved in responsible gambling and safer play at Casino Guru, I can say this award is a true testament to our work. We’ve worked tirelessly to leverage our market position to produce tangible outcomes in terms of awareness and impact of safer gambling practices, player complaints, and the availability of blocking software. We are a trailblazer in safer gambling among affiliates, but collaboration with other like-minded companies has enabled us to stay at the forefront.”

Casino Guru could not be prouder of this moment, which once again reinforces the company’s leadership in helping to set safer gambling standards industry-wide.

Daniela Sliva, Public Relations and Creative Projects Director, commented on the distinction: “Winning the Safer Gambling Initiative of the Year for a third consecutive time was an emotional moment and a well-deserved one. Casino Guru has worked tirelessly to establish itself as a leader in promoting sustainable and responsible play. We truly believe we are setting new standards for responsible gambling, not just within the affiliate space, but across the wider industry. Our company ethos places safer gambling at the heart of everything we do, from our Complaint Resolution Center to the Safety Index, and especially through initiatives like the Casino Guru Awards, which further reinforce this commitment.”

Among the achievements that Casino Guru has to be proud of are the Casino Guru Awards, which have established clear competitive guidelines for safer and responsible gambling and distinguish companies that adhere to the Casino Guru’s ethical guidelines and best practices.

Furthermore, Casino Guru established the Gamtegrity platform, which reunites all of the company’s safer gambling projects in one place.

Among Casino Guru’s notable achievements are the Casino Guru Academy, which offers upskilling programs with a focus on responsible gambling, the Global Self-Exclusion Standards Initiative, an active list of partners with some of the leaders in the responsible gambling space, including Mindway AI, and much more.

“An industry-wide commitment to responsible gambling is not only possible: it’s within reach. Casino Guru’s achievement at the iGB Affiliate Awards 2025 is yet another reason for us to double down on our efforts and work even harder to make this vision a reality,” Silva concluded.