News
SportsInnovation DK Partners with Betting Gods Malta Ltd
Innovative technology company Sports Innovation DK has secured a partnership with Betting Gods Malta Ltd which will enable Betting Gods to deliver a much enhanced, feature-rich experience for its customers.
This is another feather in the cap for Danish company Sports Innovation, which has already developed a client base that includes LeoVegas, the Danish national TV company DR and the Danish Superliga.
Darren Moore, Director of Betting Gods Malta Ltd, said: “This partnership cements our commitment to extending our business partnerships with other innovative and market leading European companies, enabling us to provide a richer, more user focused experience for Betting Gods customers both present and future.”
Sports Innovation also enjoyed success at 2017’s SiGMA – the annual iGaming exhibition and conference that took place in Malta in November. The event features the Startup Pitch, a “Dragon’s Den” style event with 100 startup companies in the gaming industry entering the first round.
The ten most promising companies were given three minutes to pitch to a panel of successful entrepreneurs to make their case for receiving mentoring, funding and access to key contacts. Sports Innovation was one of those ten finalists, representing high-level recognition for the company’s concepts and delivery technology.
Sports Innovation has developed a sports data publishing platform which provides real-time information and visual content. Clients can access pre-match line-ups and match related historical data and predictions, live coverage including infographics, in-game statistics and information about other events during a match. Post-match round-ups include statistics, league tables and previews of upcoming matches.
Clients using the platform can publish this information on their own platforms and promote them through their social media channels. It therefore allows gaming companies to deliver rich content that increases customer acquisition and renewal. Sports Innovation provides everything at the back end, and client platforms link to it dynamically, so everything is automatic.
Betting Gods provides information and tips about a wide variety of sports. The company employs top tipsters and passes that information on to customers, either direct customers or those associated with a network of affiliates.
Sports currently covered by Betting Gods include horse racing, greyhound racing, golf and, of course, football. Sports Innovation’s platform will allow Betting Gods to provide a much more interactive and data-rich experience, providing more and more data on which customers can place bets. Betting Gods doesn’t actually accept bets, as it is not a bookmaker, so customers can place bets with any service, making Betting Gods’ service a wholly impartial one.
One of the key innovations Betting Gods customers will enjoy is the visual presentation of data. Although customers are used to seeing statistics like previous results and performance data on individuals and teams presented in tables, visual representations deliver new insights.
Sports Innovation’s platform analyses the data and presents much of it in pictorial form, with graphs and infographics. One of the main benefits is that patterns emerge instantly which would not have been spotted had the same data been presented in tabular form.
It’s also easier to make instant comparisons between sets of data. This would otherwise involve downloading tables or scraping them from websites, then pasting them into a spreadsheet tool in order to make the necessary calculations and comparisons. Even then, many betting customers would not have the knowledge or even patience to do that.
It’s these enhancements that encouraged Betting Gods to partner with Sports Innovation and together the two companies believe they will both go from strength to strength.
Already Media, the tech-driven affiliate and media company, has opened its new headquarters in the Polish capital of Warsaw.
The office will initially house more than 20 members of Already Media’s 250-strong global team, with a focus on C-suite positions including CEO, COO, CLO, CFO, as well as senior SEO department heads.
Officially opening on July 1, the office provides a base for the company as it continues to pursue a primarily remote-work strategy, hiring on-the-ground talent worldwide, particularly in the emerging markets it focuses on.
Alina Famenok, CEO of Already Media, said: “It’s a proud moment to open our new headquarters in Warsaw. We’re excited to tap into the city’s thriving tech and start-up scene, as well as adding to our team from the huge amount of local talent here. Already Media has expanded rapidly over the last couple of years, and this HQ positions us well to continue what has been a remarkable journey so far.”
Members of the Already Media team – whether they work remotely or are based in Warsaw – enjoy a wide-range of benefits, with a focus on professional growth, health and work-life balance.
The approach has helped the company build a unique culture which contributes significantly to maintaining its edge when it comes to innovation.
It has been a busy few months for Already Media. In March, it acquired iconic affiliate asset PokerListings. In the months since, PokerListings has already significantly ramped up its video content output and launched into additional markets.
SiGMA East Europe will hold its third event for the Balkan-Slavic markets in Hungary this September. Powered by Soft2Bet and taking place at the Hungaro Expo in Budapest from the 2nd to 6th of September, the event is expected to attract a 9,000-strong crowd to the expo’s Pavilion E arena.
The event will also be held back-to-back with Affiliate World, which takes place on the 5th and 6th of September in Budapest – making SiGMA East Europe a must attend for operators.
This unique partnership promises an unrivalled networking environment, offering operators the chance to connect with top tier affiliates from a diversity of sectors. With an estimated 5,000 new affiliates expected to participate, this collaboration is set to elevate opportunities for operators and suppliers alike, while also bringing many of the world’s top affiliates closer to the iGaming community. Affiliate World also took place alongside the SiGMA Eurasia event, held in Dubai earlier this year.
Affiliate Announcements
Stase Blitz: ‘For PIN-UP Partners, iGB L!VE is a trove of opportunities and sets the tone for the rest of the year’
PIN-UP Partners will be attending iGB LIVE 2024 with a mission to be at the vanguard of the affiliate sector and a pledge to set new trends as the industry prepares to bid farewell to Amsterdam ahead of iGB L!VE’s relocation to London in July 2025.
PIN-UP Partners will be using its iGB L!VE presence to build new partnerships and find affiliates as CMO Stase Blitz confirmed: “For PIN-UP Partners, iGB L!VE is a trove of opportunities, as the event brings together the best and the brightest of the iGaming industry. Every year, iGB L!VE delivers for the business, and our team leaves the event with hundreds of new contacts that have the potential to really propel our business forward.”
Looking ahead to what she believes the industry will experience at the show she noted: “We can expect to be part of what will be the biggest edition of iGB L!VE there has ever been which would be the best possible way to say a big thanks to Amsterdam in advance of the move to London in 2025.
“Like everyone in our field we are always looking to identify new affiliates and iGB L!VE provides us with the perfect platform to do exactly that. For our part we will be using our presence on booth 11-D50 to launch amazing terms for our offers alongside some catwalk-worthy merch!”
She added: “One of our goals is to build a strong community: harnessing the power of people who are the greatest influence on any industry – but in particular ours! At iGB L!VE we are planning to host a grand event where we can gather our friends and partners for networking and so much more, so don’t forget to stop by our booth!
“The PIN-UP Partners team is delighted to be a part of the iGaming industry’s greatest event.”
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