Gaming marketing consultancy behind affiliate recruitment tool MMIG Connector chooses Income Access as preferred affiliate software provider
Montreal, QC. 21st March 2018 – MMIG, the Frankfurt-headquartered marketing consultancy whose MMIG Connector product streamlines recruitment for iGaming brands’ affiliate teams, has announced a referral partnership with Income Access, Paysafe’s marketing technology and services provider. Under the agreement, MMIG will formally recommend Income Access’ award-winning affiliate platform to its online gambling partners.
Founded in 2017, MMIG supports the growth of iGaming brands’ affiliate programmes through its innovative MMIG Connector search engine product. The connector allows affiliate managers to streamline recruitment by searching within a database of over 3,000 publishers from Central and Eastern Europe, Latin America, Scandinavia and Asia. Teams can segment searches according to multiple criteria, including geo focus, traffic volumes, vertical and first-time depositor (FTD) status.
Each affiliate integrated with the Connector also receives an individual rating, based on traffic, FTD status and location.
MMIG clients using the Connector will now be formally recommended Income Access’ affiliate platform, which has won eGaming Review’s B2B ‘Affiliate Software’ Award four times since 2013. As part of this mutually-beneficial relationship, the Income Access affiliate management team will also be able to use MMIG’s Connector tool to facilitate affiliate recruitment. The product will support the growth of close to 20 affiliate programmes managed by the Income Access team in the sports-betting, casino, lottery and daily fantasy sports verticals in multiple global markets.
Maximilian Solz, CEO of MMIG, said: “We chose to partner with Income Access because of its reputation as a market leader in affiliate tracking solutions. As more operators expand into emerging markets around the world and increasingly leverage the affiliate channel, we see the Income Access software and our MMIG Connector as complementary products. We look forward to developing more product and business synergies in the future.”
Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, said: “We’re excited to partner with MMIG. The company’s sophisticated Connector tool provides an impactful solution to affiliate management teams. We look forward to working together to optimise the iGaming affiliate channel for brands in multiple verticals.”
For more information on MMIG’s referral partnership with Income Access, please contact MMIG.
MMIG has a results-based approach, and works with its clients to understand their goals and help them achieve these. The company’s firm values are represented in the quality of work they provide, while their consultants are specialised in affiliate consultancy, innovative marketing sources, graphic design, affiliate management and social media marketing. The combination of business and technical expertise enables MMIG’s clients to reach their goals in expeditious manner, and become operational without any loss of valuable time. Their network of iGaming affiliates in the industry are secured specifically on a solid foundation of trust, efficiency and goal-oriented motivation. A tailored solution is created to attend all the needs of your business, in the most effective and efficient manner possible.
About Income Access:
Founded in 2002, Income Access is a technology company, affiliate network and digital marketing agency servicing the global gaming market, including regulated iGaming, social gaming, land-based casinos and online financial trading (forex, binary options). Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 gaming brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Coral, Gala Interactive, IGT’s Lottomatica, Jackpotjoy, Lottoland, Pinnacle, PMU, Sportingbet, Stan James, and TwinSpires.
Paysafe’s Income Access wins ‘Best Tech for Affiliates’ 2022 iGB Affiliate Award
Income Access platform recognized as the leading software solution for global iGaming affiliate marketers at industry awards in London
Paysafe, a leading specialized payments platform, today announced that Income Access, its marketing technology and services provider, won in the ‘Best Tech for Affiliates’ category at the 2022 iGB Affiliate Awards, held last night at the Troxy, in London, U.K.
Taking place during this week’s ICE London and iGB Affiliate London conferences, the iGB Affiliate Awards recognized the affiliate marketers, affiliate managers, operators and software providers like Income Access that have excelled in the global affiliate space over the last 12 months. Income Access’ ‘Best Tech for Affiliates’ iGB Affiliate award follows a series of major affiliate-focused upgrades to the company’s turnkey multi-channel tracking and reporting platform.
Among 30+ unique reports, the platform’s key reports were enhanced in 2021 through 2022 to optimize the user experience (UX) for affiliates while increasing transparency on data and performance metrics. Other tech enhancements included a move to the cloud to improve response times for affiliates and facilitate scalability for the future.
Affiliate payments were also streamlined through a platform integration with Paysafe’s Skrill digital wallet, with the addition of multiple new currencies.
Income Access continued to strengthen the Income Access Network, the iGaming industry’s longest-serving independent affiliate network. Over the last 12 months, multiple new brands serving a diverse range of iGaming verticals and markets integrated with the Network, and its affiliate membership expanded by 1,000+.
Geoff Smorong, Vice President of Operations at Paysafe’s Income Access, said: “Whether it’s our affiliate platform, the Income Access Network, or our affiliate management services, affiliates are at the heart of everything we do at Income Access. We’re therefore delighted to see our software development and technology honoured at the iGB Affiliate Awards.”
Zak Cutler, CEO of North America iGaming at Paysafe, commented: “Affiliates play an instrumental role in player acquisition for iGaming brands and have helped drive the growth of our wider industry. Given the affiliate channel’s importance, this award is a huge achievement for Income Access, reflecting the innovation, hard work and dedication of their entire team.”
Frapapa Launch New Affiliate Program with Income Access
Income Access is thrilled to announce their partnership with Frapapa, in addition to the launch of their new affiliate programme! Frapapa is an exciting new sportsbook and casino platform focused on the expanding Nigerian market.
We will be providing our industry-leading affiliate marketing tracking platform solution to Frapapa, as well as launching and managing its new affiliate channel. The launch will supply affiliates with a wide range of marketing and analytics tools, flexible commissions, detailed performance tracking and support from a knowledgeable team with 19 years of experience in the industry.
Frapapa is a new sports betting and casino platform that is targeting the growing Nigerian market. They offer access to betting on all your favourite sports, including football, basketball, and rugby. In addition, they have a variety of casino games for their players, along with live and virtual games to play and bet on.
Their platform is easy to navigate and has several exciting features for sports lovers, to make their experience even more enjoyable! These features include Frapapa’s compact view of all daily events, filters for the market options, and an intelligent arrangement of the various sports to bet on. Despite the brand just barely being a year old, it is already well known to many sports betting fans, due to their exceptional service and amazing offers available.
About Player Opportunities
Frapapa has an array of exciting bonuses for their clients to benefit from, as new players get to take advantage of their 300% welcome bonus up to N300,000. They can even enjoy this offer up to three times! If players miss out on this welcome bonus, they can still claim 75% on the next two deposits made. Frapapa’s players can enjoy the convenience of their mobile app and live support seven days a week. They also offer instant pay-outs and in-play cash out to their users.
Frapapa’s Commission Promotion
With the launch of their affiliate programme, Frapapa is offering a premium-tiered commission deal, where new affiliates who sign up to the programme get a premium revenue share of up to 35%.
OUTLAST DFS Launch New Affiliate Program with Income Access
Income Access is thrilled to announce their partnership with OUTLAST DFS, an exciting Daily Fantasy Sports App that has already launched in multiple states, in addition to the launch of their new affiliate program.
Income Access will be providing their industry-leading affiliate marketing tracking platform solution to OUTLAST, in addition to launching and managing its new affiliate channel. The launch will supply affiliates with a wide range of marketing and analytics tools, flexible commissions, detailed performance tracking and support from a knowledgeable team with nearly 20 years of experience in the industry.
OUTLAST DFS is an innovative Daily Fantasy Sports App that’s launched in 19 states, including: California, Florida, Georgia, Illinois, Kentucky, Minnesota, Nebraska, New Mexico, North Carolina, North Dakota, Oklahoma, Oregon, Rhode Island, South Dakota, Texas, Utah, West Virginia, Wisconsin and Wyoming.
They have three unique games – OUTLAST Over/Under, OUTLAST Survival Pool and Purse, with both an EZ and Pro user interface for all levels of DFS users.
The platform is easy to navigate and has several exciting features for daily fantasy sports lovers to make their experience even more enjoyable! In addition, OUTLAST has the most offerings of player options and props across several sports.
About the Player Promotion
OUTLAST DFS has an array of exciting bonuses for their clients to benefit from, as new players can take advantage of their 100% welcome bonus, matching up to $200 on their first deposit. They also offer a referral program where players and their referral get a $10 credit upon registering. OUTLAST DFS’ players enjoy the convenience of their 24/7 live support, so they can get back to enjoying the game!
OUTLAST Daily Fantasy Sports’ Commission Promotion
With the launch of their affiliate program, OUTLAST is offering a tiered CPA deal, as well as a 3-4% gross entry fee share.
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