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BettingGods partners with 24Dogs

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BettingGods partners with 24Dogs

Maltese owned brand BettingGods.com are “delighted and honoured” to go into business with a 24Dogs.com, a UK company owned brand that is bringing an end to the practice of closing the accounts of punters who become too successful.

Darren Moore, director of Betting Gods Malta Ltd, says its new strategic partnership with UK based E-Tote Ltd – owner of greyhound betting site 24Dogs.com – also has the scope to raise the profile of greyhound racing for generations to come.

Betting Gods has been providing professional betting tips on Greyhound racing since 2015 and other sports since early 2014.

Mr Moore says his company’s new partnership with 24Dogs, a UK Gambling Commission licensed sportsbook operator, which was founded in 2001, comes at a time when a positive shift in the betting industry is taking place.

He believes this shift will bring about more openness and fairness to customers, putting punters on a par with bookies in terms of their potential for higher returns on their bets.

“Punters are becoming increasingly fed up of being restricted by how much they can stake or win online,” said Moore.

“Year upon year bookies are reporting multi-million pound profits, but the average punter who dares to win more than he or she loses has their accounts closed or restricted.

“We’re delighted and honoured to partner with 24Dogs, who state they will never limit customers other than in accordance with responsible gambling practices.

“It is a clear sign and positive shift in the betting industry. We hope that other companies can learn from this openness and willingness to be fair to all customers.”

Describing the new partnership with 24Dogs as a positive step forward for greyhound racing, the Betting Gods boss added: “It is also great for the industry of greyhound racing.

“The dedicated betting platform of 24Dogs has the scope to drastically raise the profile of the sport for current and future generations.”

Moore believes the approach of 24Dogs in not imposing limits or restrictions on the amount punters can win, except in accordance with responsible gambling guidelines, is a real breath of fresh air.

Both Betting Gods and 24Dogs are dedicated to “improving the betting experience” of gamblers looking to make gains from greyhound racing.

The 24Dogs.com site has recently undergone a dramatic overhaul of its website and branding, which it hopes will enhances its customers’ online experience.

The 24Dogs.com website boasts live streaming of greyhound races throughout the week, with racing fans able to reclaim the cost of a £5 day pass to view the races against bets.

When it was formed in 2001, 24Dogs.com was one of the first online licensed betting websites, and today, it remains the UK’s only Greyhound racing Tote betting site.

The Betting Gods website, at www.bettinggods.com, boasts a membership of at least 94,000 punters, who receive free and paid tips and previews from professional tipsters every day.

Horse racing, boxing, tennis, golf and football betting tips are also amongst the sports its tipsters advise punters on.

Both websites have excellent readability and a smart, clear and responsive interface, making it easy for all punters to navigate their way through the pages they require.

The 24Dogs.com site makes it easy to identify the tracks you want to make your selections from and place a bet within seconds once you are signed up.

24Dogs and the tracks have an equally supporting role working together to help promote the industry with their on line presence

Chris Aldworth, Operations Manager at 24Dogs says: “Our punters have gained massive value over the years by betting on the tracks totes with us.  Teaming up with Betting Gods is a perfect partnership as we want our punters to win.  Betting Gods is an extremely exciting opportunity for us to help our customers maximize their profits, they have an extremely professional and honest approach and we are looking forward to a long successful partnership.”

Conferences

EEGS Affiliate Conference Returns – Celebrating Its Fourth Edition as a Key Industry Milestone in Eastern Europe

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EEGS Affiliate Conference Returns - Celebrating Its Fourth Edition as a Key Industry Milestone in Eastern Europe

 

Building on the success of previous years, the EEGS Affiliate Conference is set to host its fourth edition, reaffirming its position as the leading event dedicated to affiliates, affiliate managers, and industry partners in Eastern Europe.

The conference will take place on 25th November in Sofia, Bulgaria, as a key accompanying event to the Eastern European Gaming Summit (EEGS). It provides a premier platform for affiliates to connect, share insights, and drive growth within the rapidly evolving gaming and entertainment sectors.

Since its launch, the EEGS Affiliate Conference has attracted over 150 top-tier affiliates, affiliate managers, and industry stakeholders from across Europe. It serves as a vital hub for networking, strategic partnerships, and the exchange of innovative ideas, enabling attendees to maximize their success in a competitive market.

The upcoming edition promises to be even more impactful, featuring engaging panel discussions, expert-led presentations, and exclusive networking opportunities tailored specifically for the affiliate community. The event will culminate in a lively networking party, offering attendees a relaxed environment to forge new collaborations and strengthen existing relationships.

As the only dedicated affiliate conference in Eastern Europe, this event offers unparalleled visibility for brands and affiliates seeking to expand their reach, share best practices, and stay ahead of industry trends.

EEGS also offers premium sponsorship opportunities designed to elevate brand presence and maximize exposure. Interested parties are encouraged to stay tuned for sponsorship details or contact the organizers directly at [email protected].

Mark your calendars for the upcoming EEGS Affiliate Conference in Sofia, Bulgaria, and seize the opportunity to connect with industry leaders, share insights, and explore new avenues for growth and innovation. The program and registration details will be announced soon. More updates will be shared shortly!

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Affiliate Announcements

Discover Affigates: BetConstruct’s Innovative Affiliate Network for the iGaming Sector

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Discover Affigates: BetConstruct's Innovative Affiliate Network for the iGaming Sector

 

Industry powerhouse BetConstruct is announcing the official launch of Affigates, a full-scale affiliate ecosystem that is set to redefine how operators and partners connect in iGaming.

 

What Sets It Apart?

Affigates brings affiliate software, affiliate program management, and a performance-tested network under one roof, designed from the ground up for scale, speed, and smarter growth.

From AI-aided management to a proprietary scoring system that filters the noise and finds real partners, Affigates removes the friction and delivers results that actually move the needle. With over 4500+ affiliates630+ active partner operators, and access to more than 30 million players, the ecosystem is already making a significant impact.

 

See It First at iGB L!VE

Affigates is making its global debut at iGB L!VE in London, where the sharpest minds in iGaming converge. You will find the ecosystem in action at its own stand, C40, as well as the dedicated team behind it.

Catering to both ready-to-scale operators and affiliates aiming higher, Affigates is here to deliver the affiliate solution the industry has been waiting for.

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Affiliate Announcements

Affilka by SOFTSWISS Unveils Updates for Affiliates

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Affilka by SOFTSWISS Unveils Updates for Affiliates

 

Affilka by SOFTSWISS, an award-winning affiliate management software platform, has announced a suite of new product updates for the affiliates. The latest release introduces a Traffic Report with advanced clicks analytics, an API for extracting campaigns and tracking links, and a sub-affiliate NGR-based revenue share model. 

Traffic Report: In-depth Click Analysis

This new Traffic Report focuses on detailed click-level analytics, offering in-depth insights into clicks, registrations, deposits, and conversion rates such as click-to-reg and click-to-FTD – all in one place. It includes several key features for flexible data analysis:

  • Multi-dimensional filtering and data grouping: The report enables users to filter and break down the data into granular views across multiple dimensions, offering detailed insights by traffic source, campaign, country, device type, IP address, and more. Notably, click data is transferred to the report in real time, providing instant visibility into user activity.
  • CSV data export: The report supports one-click CSV export, allowing affiliates to easily download raw data for offline analysis or sharing.
  • Historical data access: Affiliates can review traffic statistics from 1 January 2023, enabling year-on-year comparisons and long-term trend evaluation.

Gleb Bichan, Product Lead at Affilka by SOFTSWISS, comments: “At Affilka, we know how crucial it is for operators and affiliates alike to make data-driven decisions. That’s why we’re introducing tools like the Traffic Report to help partners become more productive and uncover new insights faster.”

API for Marketing Campaigns and Tracking Links 

In addition to the existing Reports API, affiliates can now access data on their marketing campaigns and tracking links directly via API, allowing for automated data extraction and custom integrations. With this API access, users can retrieve up-to-date lists of marketing campaigns, promo codes, and related performance metrics directly via API calls. This improvement helps Affilka clients automate their reporting workflows and integrate affiliate data with external BI tools, reducing manual effort and ensuring timely access to key information.

New Sub-affiliate Revenue Share Model 

Responding to client feedback, Affilka’s team also features a new sub-affiliate reward type. This allows affiliates to earn a commission based on the Net Gaming Revenue (NGR) generated by players referred by their sub-affiliates, offering a more direct revenue-sharing approach. By aligning earnings with the actual revenue brought in by sub-affiliates, the update incentivises collaboration and gives experienced affiliates a stronger stake in mentoring their referred partners.

Gleb Bichan adds: “For us, it’s important that affiliates not only use the product but also feel it’s built with their real needs in mind. We regularly gather feedback and implement improvements that make daily workflows more transparent and efficient. Features like the Traffic Report, API access, and new reward types are direct responses to partner requests – and we’re not stopping there. We plan to introduce even more tools designed to simplify affiliate operations, so stay tuned for upcoming updates.”

Affilka by SOFTSWISS will be presented at iGB in London from 3 to 4 July 2025. Attendees of the event can learn more about new features directly from the Affilka team and see how these innovations support better affiliate programme management.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.

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