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An Open Response to Mattha Busby & The Guardian

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An Open Response to Mattha Busby & The Guardian

The following response is written by Darren Moore @ Betting Gods in response to this piece posted in The Guardian on 1st September.

Let’s begin with the obvious; this is a terrible piece of journalism. It doesn’t represent what a good tipster site does, and it doesn’t understand even the basics of how tipsters operate.

Our message to you, Mattha Busby, is that we don’t hold it against you. We understand it can be difficult to understand a service that genuinely wants to make people money. We understand why you would assume there’s an underhand plot to rip people off.

What you need to understand is that you’re wrong. Please, come to Malta, we’ll introduce you to some people that actually understand the industry. Or at the very least, take up our offer of a complimentary membership of BettingGods.com so you can see the potential of a truly professional tipster site.

While you’re considering our offer, we have a few comments to make about your article.

1. “Operators have a vested interest in seeing their tips lose because they take up to a 30% cut of the losses their followers make to bookmakers.”

We feel like this is an over-generalised argument that doesn’t get the way the industry works. On the surface, it does sound like it might work for tipster sites to deliberately post losing tips to earn 30% of the losing bet. But how is that a sustainable business model? It would very, very quickly ruin their whole premise of the tipster’s business.

Successful tipster sites actually make money by collecting subscription fees from satisfied customers. If the tips they give are regularly losers, then why would anyone continue to subscribe? The argument that tipsters are in cahoots with bookmakers suggests they’ll spend time and energy on building up a following before quickly doing them a disservice. It makes no sense and shows the little to no research behind the article.

2. “Such tipsters, who work from home, frequently recommend accumulator bets that experts say represent bad value.”

First, we would argue about the suggestion that accumulators are aggressively pushed on the customer. Betting Gods, as one good example of how tipsters usually operate, regularly promotes a number of different wager options. The important thing is that we suggest contenders with a good chance of taking the glory and we’ll always look for the best option to make you a profit.

That said, we may sometimes suggest an accumulator as they can be a great option for a big win. Especially as you only need a low stake to set you up. Working out the odds and relationships between the different bets requires a keen nose – the knowledge of an excellent tipster can be invaluable.

3. There are “grave concerns about terms which appear to bamboozle rather than help customers make informed choices”.

One of the worst parts of this barely researched article is that it reduces the average person following a tipster page to an idiot that blindly follows the tipster’s opinion. At the end of the day, the page’s followers are gambling their own money and are usually educated about the odds and risk they’re taking on.

In practice, tipster sites are run on either community-driven tips (given by users to other users) or suggested tips that no one forces anyone to follow. The suggestions made are great for research, or a starting point for further research, but they are neither presented, nor expected to be, guaranteed, sure-fire winners. Sports are a dynamic and unpredictable arena, and while a great tipster calls on every reserve of information, skill and ideas at their disposal – no one can read the future.

A good tipster is a guide, a source of information, a friend in the know. But just like every other aspect of modern life, personal decisions and judgement are vital in your own success. It’s a shame that Guardian journalist Mattha Busby didn’t have the personal judgement to look into the industry he chose to so poorly take down.

Mattha, if you’re reading, the invitation stands. Take the time to see what we do (we’ll even pay for your flights!). We can’t wait to show you how following a professional tipster can change your outlook. After all, as long as you’re not in touch with us and our stream of knowledgeable information, it’s only you that’s losing out.

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Gentoo Media releases Q4 2025 trading update, provides preliminary 2026 guidance and announces bond refinancing process

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Gentoo Media releases Q4 2025 trading update, provides preliminary 2026 guidance and announces bond refinancing process

Gentoo Media Inc. released a trading update for the fourth quarter of 2025, provides preliminary financial guidance for the full year 2026, and announces its intention to initiate a refinancing of its outstanding bonds and credit facility.

Q4 and Full-Year 2025 Performance (unaudited)

Gentoo Media reports improved operating performance and cash generation in the fourth quarter of 2025. Revenues for the quarter amounted to EUR 25.5 million and adjusted EBITDA amounted to 14.9 million, with an operating cash flow of EUR 10.4 million. Full year 2025 revenue ended at EUR 98.6 million, adjusted EBITDA at EUR 41.4 million and operating cash flow at EUR 33.0 million.

October – December (Q4 2025) – not audited

Full year 2025 – not audited

Revenue: EUR 25.5 million

Revenue: EUR 98.6 million

Adjusted EBITDA: EUR 14.9 million

Adjusted EBITDA: EUR 41.4 million

Cash from operations:  EUR 10.4 million

Cash from operations:  EUR 33.0 million

N/A

NIBD / adj. EBITDA: 2.82x

January 2026 trading is in line with budget and management expectations, supporting continued confidence in the Company’s financial outlook.

Refinancing of Bonds and Credit Facility

Building on the improved financial performance and a strengthened operational and financial foundation, Gentoo Media has mandated ABG Sundal Collier and Pareto Securities to arrange a series of fixed income investor meetings commencing in February 2026.

Subject to market conditions, the Company intends to issue a 3-year senior secured floating rate bond in an aggregate nominal amount of EUR 120 million, split between a SEK and a EUR tranche (the “New Bonds”). Proceeds are intended to refinance the Company’s existing EUR and SEK bonds (ISIN NO0013024018 and ISIN NO0013095687) and its credit facility. Upon completion, the New Bonds will constitute the Company’s principal debt.

Preliminary Guidance for 2026

In extension of this announcement, Gentoo Media presents a preliminary outlook for the financial year 2026. Given the timing of this communication, the guidance is provided within a wider range and should be considered an early indication of management’s current expectations for the year.

Revenue: EUR 105-115 million
Adjusted EBITDA: EUR 49-54 million
Cash from operations: EUR 37-41 million
Cash outflow related to deferred payments: EUR 3.5 million

Operational and Financial Outlook

Gentoo Media enters 2026 with record-high end-user deposit volumes at partner operators exceeding EUR 200 million in Q4 2025, which underpin operator revenue and hence Gentoo Media’s performance-based revenue streams. The business operates on a structurally optimised and disciplined cost base, providing a stable platform for continued margin expansion and stronger cash flow generation year-over-year, supported by limited committed investments.

In 2025, the Group incurred approximately EUR 5 million in non-recurring costs related to operational improvement initiatives and restructuring, alongside approximately EUR 38 million in cash outflows related to M&A and corporate split activities from prior years. In 2026 non-recurring costs are expected to decrease materially, with remaining deferred M&A-related payments of approximately EUR 3.5 million.

The 2026 financial year is also expected to benefit from a significantly more favourable global sporting calendar, including the FIFA World Cup, which historically drives higher user activity and commercial performance compared to 2025 that had no major international sports events.

Gentoo Media will publish its full Q4 2025 Interim Report on 24 February 2026, as planned.

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Affiliate Success

ReferOn Shortlisted for “European Corporate Services Supplier” Category at EGR EUROPE Awards 2026

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ReferOn Shortlisted for “European Corporate Services Supplier” Category at EGR EUROPE Awards 2026

ReferOn, the next-gen affiliate management platform, has been named on the EGR Europe Awards 2026 shortlist in the “European Corporate Services Supplier” category, recognising the platform’s solutions that help real operators with their operations and growth.

Continuing 2025’s Momentum

The nomination reflects a busy 2025 for ReferOn, one that was highlighted by significant product updates, rapid growth, and an ascent to becoming one of the most recognised affiliate management platforms in the industry.

Going into the new year, the ReferOn team has ambitious plans to accelerate this positive momentum by scaling alongside its growing partner base with advancements to its product vision around clarity, transparency, and ease of use. The EGR Europe Awards 2026 marks a pivotal start to 2026, and an award win demonstrates that the platform’s direction truly resonates with operators and affiliate managers worldwide.

Refie’s Human Impact

Refie, the platform’s human layer, transcends a mere surface-level companion. It hops around dashboards and workflows, providing relevant assistance, such as fixing reward logic, identifying anomalies, and making suggestions to the user.

In 2026, ReferOn plans to enhance Refie’s functionality with advanced platform gamification, engaging users and transforming how affiliate managers interact with their day-to-day operations. These developments will pave the way for personalised, smart intelligence on the platform and set an industry standard for affiliate tech.

Alex Bukin, General Manager, commented on the nomination and plans for 2026, “ReferOn made great strides in the past year, with major product developments, key recruitments, and a rapidly growing partner base. With this growth, our expectations have risen, and we want to establish ourselves as a platform that accelerates affiliate tech across the board. Being nominated for the ‘European Corporate Services Supplier’ category solidifies our ambition and is a meaningful start to our new year. With Refie driving more innovation, we look forward to driving our goal of transparency, clarity, and customer-facing features even further.”

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Conferences

Aff.Tech Wraps Strong ICE & iGB Affiliate, Earns AIBC Eurasia Shortlist

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Aff.Tech Wraps Strong ICE & iGB Affiliate, Earns AIBC Eurasia Shortlist

Aff.Tech, the affiliate management platform by GR8 Tech, closed out ICE and iGB Affiliate Barcelona 2026 with over 30 meetings—connecting with new prospects, aligning on growth plans with existing partners, and visiting client booths to celebrate their recent wins firsthand.

Market Signals That Match the Roadmap

Across both events, several themes dominated conversations: AI-driven automation across affiliate operations, heightened focus on compliant and transparent tracking, demand for flexible commission structures, and a clear shift from short-term acquisition toward long-term, value-driven partnerships.

For Aff.Tech, the signals validate recent product direction. Updates showcased at ICE—including new fixed-fee commission plans for tighter budget control, a third-party CRM integration API, and redesigned reporting for real-time performance visibility—speak directly to what operators said they need: infrastructure that supports diversified affiliate ecosystems without the operational drag.

The conversations at ICE confirmed what we’ve been building toward,” said Mariia Shmelova, CEO of Aff.Tech. “The industry is moving away from short-term acquisition thinking. Operators want partnerships they can measure, manage, and grow over time—and they need platforms that make that sustainable at scale. That’s the direction we’re committed to.

Industry Recognition Follows

Shortly after the event, Aff.Tech was shortlisted for Best Affiliate Software at the AIBC Eurasia Awards 2026—recognition that aligns with the momentum the team is carrying into the rest of the year.

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