The classical lottery is a form of gambling which involves the drawing of lots for a prize/prizes.
Lotteries were very common in the USA and in other other countries as well during the 19th century, but by the beginning of the 20th century, most forms of gambling, including lotteries, were illegal in the USA and most of Europe. This didn’t change until well after World War II has ended. In the 1960s casinos and lotteries began to resurface throughout the world as a means for governments to raise revenue without raising taxes. Lotteries are stiffly protected from competition due to their capacity to generate colossal taxable cash flows.
The first online lotteries were run by private individuals or companies and these were licensed to operate by small countries. Most private online lotteries have stopped their activities as governments have passed new laws giving themselves and their own lotteries much greater protection. Government controlled lotteries now also offer their games or lotteries online.
Playing online lottery is done via internet platforms (lottery websites) that offer this kind of service. It is very important that online lotto players choose the right website that offers them the most important factors they are looking for when playing online lottery.
The past few years have truly proven that online lottery is the next big thing, the growth of online lottery in the last few years has been exponential. So perhaps all existing industry sites should have online lottery in their target, if they wish to stay ahead of the competition!
One of the best and most well established companies that offers you the chance to market and promote online lottery is LottaRewards! They are active since 1998 covering 11 languages from around the world including Spanish,Polish and Russian. LottaRewards has a 6 tier commission structure based on the number of tickets purchased by the affiliate’s players. Their top tier is 38% of the margin and is one of the highest percentages offered to affiliates! Due to the lifetime revenue share commission that they offer, there are some affiliates that build up incredible monthly commissions. LottaRewards main focus is to build long term business relationships with all of their affiliates.
The LottaRewards affiliate program enables lottery affiliates and others as well to promote the lotteries that are on offer by PlayHugeLottos.com – the premier online lottery ticket agent since 1998. Here are the current big jackpot, international lotteries available for affiliates to promote:
- UK Lottery
- USA Powerball
- Oz Lotto
- Australian Powerball
- El Gordo
- SuperLotto Plus
- France Loto
- La Primitiva
- German Lotto
- Loteria Nacional Extra
- El Gordo de Navidad
- El Nino Raffle
Are you a traditional online gaming operator?!? Then how about benefiting from the integration of online lottery as a new or complimentary product on your website! LottaRewards solution will help you to grow your revenues and also to maximize your website’s potential. Online lottery can be promoted also as cross-marketing tool for your players/visitors delight and engagement. Many of the large affiliates claimed that adding online lottery to their casino/sports betting affiliate websites has improved their conversion rate with up to 30-35% from the audience that has landed accidentally on their websites.
The LottaRewards affiliate program offers you a huge variety of materials to promote their brands, such as: Banners, Iframe playblocks and results, Html mailers, Custom made promos, Press Releases/ Reviews, Text links, XML feeds etc.
“We are a team of seasoned affiliate managers, with many years of gaming experience between us, both in the lottery and casino/poker industry. As I mentioned earlier, we were proud to have one of our team member take home the iGB Affiliate Manager of the Year award at the 2016 London Affiliate Conference which is testimony to what we bring to the table. We pride ourselves on always going the extra mile for our affiliates and maintaining good, long term working relationships with our affiliate. Some of whom have been with us for over a decade.” -said Rob – Affiliate Manager at LottaRewards in one of our Affiliate Manager Under Interrogation interview series!
Are you ready for the next big thing, open an account and find out more.
YoGroup Affiliates Relaunches Affiliate Programme with Income Access!
The Rank Group, a leading gambling company operating in the UK and Spain, has announced the relaunch of its affiliate programme, the YoGroup Affiliates Programme, in partnership with Income Access.
The YoGroup Affiliates Programme is the official affiliate programme for two of Spain’s most popular gaming brands: YoBingo and YoCasino. This duo of brands combines an array of quality gaming experiences across Bingo, Casino, Slots, Roulette, Live Games and more!
Income Access will be providing their industry-leading affiliate marketing tracking platform solution, along with an optimised affiliate payments process to YoGroup, in addition to launching and managing its new affiliate channel. The launch will supply affiliates with a wide range of marketing and analytics tools, flexible commissions, detailed performance tracking and support from a knowledgeable team with over 20 years of experience in the industry.
YoBingo is the most popular online Bingo brand in Spain. It offers:
- The largest Jackpots in Bingo for Spain, up to 145k
- Scheduled room pricing, providing transparency to customers
- Bingo, Slingo, Video Bingo, Slots & Roulette
- An easy-to-use mobile product
- Simple and fast verification
- Live chat available every day
- A large selection of payment methods
- Enormous focus on Responsible Gaming
With the vision of becoming Spain’s most customer focused Casino, YoCasino offers the best selection of online games, such as roulette, blackjack and bingo. Their growth rate has been phenomenal, aided by a focus on engaging and current promotional mechanics. YoCasino was the first operator in Spain to embrace the Bonus Hunt mechanic, an idea born out of the staff being avid fans of Casino streaming. Player loyalty is rewarded via not one, but two daily reward wheels, Lucky Spin and Lucky Spin nights, where players are rewarded daily for play with the prizes and theme changing monthly. They also offer:
- Over 1,000 games from 15 providers with more to come!
- Slot of the Week with top market games and exclusives
- YoCasino is the only Casino in Spain doing Battle of Slots with instant rewards
- Instant withdrawals now available and a large selection of payment methods
- Proudly licensed by the DGOJ, ensuring safety and a commitment to player protection
- A strong view on the importance of responsible gaming
- A huge selection of Live Roulette options
- A seamless cross sell with their flagship brand – YoBingo
- 10 new game releases per week, including YoCasino Exclusives
- An easy-to-use mobile product
- Simple and fast verification
- Live chat available every day
LynxBet builds on impressive launch with new affiliate program
Immersive brand partners with MyAffiliates and aims to build close relationships with affiliates
Immersive casino and sportsbook brand LynxBet, powered by the ambitious iGaming start-up JNS Gaming, has unveiled its new affiliate program to support the operator’s successful launch and deliver even further engagement.
LynxBet Affiliates allows the industry’s newest operator to promote its innovative offering across its target markets of South America, Canada, Japan and Asia through a wide range of affiliates. It aims to deliver a high-quality service with a personalised approach to each partner, providing affiliates with all the necessary content, tools and support required to achieve impressive results for both parties.
The new affiliate program will be spearheaded by David Shaw, a highly experienced industry executive with a track record of delivering sustained growth in the affiliate space.
In addition, the challenger brand has partnered with iGaming marketing consultancy firm TAG Media, which has a solid reputation for producing strong ROI through affiliate acquisition and relationship management services.
David Shaw, Head of LynxBet Affiliates, said: “Following a strong launch that saw LynxBet attract interest from all aspects of the global gaming industry, we’re delighted to unveil LynxBet Affiliates as we begin the next phase of our exciting journey.
“Crucially, this isn’t just another affiliate program. The LynxBet platform offers a unique experience that is already enjoyed by players worldwide. With an extremely generous commission scheme, our affiliate partners will see an increase in earnings from day one.
“The combination of an immersive online casino and sportsbook, with a world-class service is sure to pique the interest of affiliates, particularly those that are keen to promote an interesting and captivating operator brand like no other.”
LynxBet Affiliates aims to share the same philosophy of innovation and exceptionally digital-savvy service that JNS Gaming has exhibited through the LynxBet brand.
The brand offers a highly immersive iGaming experience through an intuitively designed website, inspired heavily by the growing importance of the metaverse in the digital space. The brand effectively utilises escapism, vibrancy and animations for a perfect combination of fun and a responsible gaming experience across casino, sports betting, lottery and bingo. This is further aided by the brand’s charming mascot, the Lucky Lynx, who features prominently across the online platform.
LynxBet operates under an Isle of Man Gaming licence and is fully committed to responsible play, providing accessible self-exclusion and time-out facilities, as well as deposit, wager and loss limits.
GAMING1 adds Circus.nl to its premium affiliate program
Multi-brand platform welcomes new Dutch casino to industry-leading network
Leading gaming and sports betting partner GAMING1 has added Circus.nl to its renowned sports betting and casino affiliate program, boosting the website’s stunning design, unique sportsbook product and huge casino portfolio.
Under the agreement, Circus.nl will be added to GAMING1’s affiliate program on Monday 28th March, which already serves Circus in Belgium, Serbia and Peru, Estoril Sol Casino in Portugal, Zamba in Colombia and JOA in France.
For casino, Circus.nl promises a wealth of tier-one providers, including the likes of Greentube, Evolution, NetEnt, Red Tiger, Pragmatic, EGT and Scientific Games – and will now greatly benefit from GAMING1’s reach and experience via its affiliate network.
As well as casino, GAMING1’s flexible sports betting offering via its Circus.nl brand is designed to work perfectly between its network and sportsbook in local betting markets, offering top odds and features such as Betxtra, tournaments and optiodds.
Joining GAMING1’s market-leading affiliate program will also enable Circus.nl to benefit from flexible and modular reward plans, round the clock customer support and an advanced state-of-the-art marketing tool.
In deploying its affiliate program for the Dutch market, GAMING1’s latest agreement further strengthens its leading position in the market and beyond, as the company continues to extend its reach across a global range of regulated territories spanning Europe, Latin America and the US.
Commenting on the deal, Sylvain Boniver, COO & Co-Founder at GAMING1, said: “We have no doubt that Circus.nl will benefit incredibly from the wide range of services our affiliate program offers, all designed to offer invaluable assistance to brands looking to reach new audiences.
“Following our debut Holland at the start of the year, we’re sure that this latest move will greatly boost our efforts there in establishing ourselves as a true regional powerhouse.”
Martijn Maertens, CEO Circus.nl added “We are delighted to join GAMING1’s impressive multi-brand affiliate program, which will allow us to avail of the myriad first-class services and marketing tools that are sure to take Circus.nl to the next level!
“This move is sure to expand our exposure to a wide range of customers across our market – and we look forward to the wealth of benefits the deal will bring.”
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