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Make sure you don’t miss out on the next big thing: Online Lottery

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LottaRewards -online lottery affiliate

Classic Lottery

The classical lottery is a form of gambling which involves the drawing of lots for a prize/prizes.

Lotteries were very common in the USA and in other other countries as well during the 19th century, but by the beginning of the 20th century, most forms of gambling, including lotteries, were illegal in the USA and most of Europe. This didn’t change until well after World War II has ended. In the 1960s casinos and lotteries began to resurface throughout the world as a means for governments to raise revenue without raising taxes. Lotteries are stiffly protected from competition due to their capacity to generate colossal taxable cash flows.

Online Lottery

The first online lotteries were run by private individuals or companies and these were licensed to operate by small countries. Most private online lotteries have stopped their activities as governments have passed new laws giving themselves and their own lotteries much greater protection. Government controlled lotteries now also offer their games or lotteries online.

Playing online lottery is done via internet platforms (lottery websites) that offer this kind of service. It is very important that online lotto players choose the right website that offers them the most important factors they are looking for when playing online lottery.

The past few years have truly proven that online lottery is the next big thing, the growth of online lottery in the last few years has been exponential. So perhaps all existing industry sites should have online lottery in their target, if they wish to stay ahead of the competition!

One of the best and most well established companies that offers you the chance to market and promote online lottery is LottaRewards! They are active since 1998 covering 11 languages from around the world including Spanish,Polish and Russian. LottaRewards has a 6 tier commission structure based on the number of tickets purchased by the affiliate’s players. Their top tier is 38% of the margin and is one of the highest percentages offered to affiliates! Due to the lifetime revenue share commission that they offer, there are some affiliates that build up incredible monthly commissions. LottaRewards main focus is to build long term business relationships with all of their affiliates.

The LottaRewards affiliate program enables lottery affiliates and others as well to promote the lotteries that are on offer by PlayHugeLottos.com – the premier online lottery ticket agent since 1998. Here are the current big jackpot, international lotteries available for affiliates to promote:

  • UK Lottery   LottaRewards Lotteries
  • Euromillions
  • USA Powerball
  • MegaMillions
  • SuperEnaLotto
  • Oz Lotto
  • Australian Powerball
  • El Gordo
  • SuperLotto Plus
  • France Loto
  • Mega-Sena
  • EuroJackpot
  • La Primitiva
  • German Lotto
  • Loteria Nacional Extra
  • El Gordo de Navidad
  • El Nino Raffle

Are you a traditional online gaming operator?!? Then how about benefiting from the integration of online lottery as a new or complimentary product on your website! LottaRewards solution will help you to grow your revenues and also to maximize your website’s potential. Online lottery can be promoted also as cross-marketing tool for your players/visitors delight and engagement. Many of the large affiliates claimed that adding online lottery to their casino/sports betting affiliate websites has improved their conversion rate with up to 30-35% from the audience that has landed accidentally on their websites.

LottaRewards Banner

The LottaRewards affiliate program offers you a huge variety of materials to promote their brands, such as: Banners, Iframe playblocks and results, Html mailers, Custom made promos, Press Releases/ Reviews, Text links, XML feeds etc.

We are a team of seasoned affiliate managers, with many years of gaming experience between us, both in the lottery and casino/poker industry. As I mentioned earlier, we were proud to have one of our team member take home the iGB Affiliate Manager of the Year award at the 2016 London Affiliate Conference which is testimony to what we bring to the table. We pride ourselves on always going the extra mile for our affiliates and maintaining good, long term working relationships with our affiliate. Some of whom have been with us for over a decade.” -said Rob – Affiliate Manager at LottaRewards in one of our Affiliate Manager Under Interrogation interview series!

Are you ready for the next big thing, open an account and find out more.

Affiliate Program News

Paysafe expands Betfred USA Sports partnership through Income Access deal

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Tara Wilson, Chief Operating Officer of Paysafe's Income Access

 

U.S. sportsbook will leverage Paysafe’s Income Access to launch affiliate marketing program across multiple states 

Paysafe, a leading specialized payments platform, today announced an expanded partnership with Betfred USA Sports, the wholly-owned U.S. subsidiary of U.K.-based bookmaker Betfred Group. Building on an existing payments relationship, the deal sees Betfred USA Sports plug into the affiliate marketing software of Income Access, Paysafe’s marketing technology and services provider, for the upcoming launch of a multi-state affiliate program.

The announcement marks the expansion of a partnership through which Betfred USA Sports currently leverages the Skrill USA digital wallet1 for its Iowa online sportsbook, and credit and debit card payment processing via Paysafe’s best-in-breed payment gateway for its online sports-betting brand for the Colorado market. Both online gaming brands were unveiled in September 2020 and followed the launch of respective retail sportsbooks earlier that year.

With its market presence and strong brand recognition, Betfred USA Sports is positioned for continued growth in the regulated U.S. iGaming space. The launch, scheduled for later this year, of its Income Access-powered affiliate program will support that objective as the operator will utilize a robust reporting and tracking platform to nurture relationships with marketing partners in both the digital and retail space. The program is set to first launch in Colorado with additional states forthcoming.

Through its industry-leading technology, Income Access, winner of the EGR B2B Award for Affiliate Software Supplier for the last three years running, will help Betfred USA Sports strengthen its acquisition efforts across multiple regulated states. The platform will also allow the operator and its affiliates to collaborate more effectively in promoting a comprehensive range of wagering options across American and international sports.

Tara Wilson, Chief Operating Officer of Paysafe’s Income Access, said: “This expanded partnership is an incredible opportunity for Paysafe to build on our momentum in the U.S. market, while working to support our flagship American partner Betfred USA Sports’ long-term growth and success.  For Income Access, this marks another important step in showcasing our ability to drive meaningful collaboration between our partners and affiliates in the regulated U.S. sports-betting space.”

Bryan Bennett, Chief Operating Officer of Betfred USA Sports, commented: “As we continue to ramp-up our online operations across the U.S., Paysafe and Income Access are valuable tools to meet customer needs while tracking and scaling our affiliate marketing program. We look forward to continuing the relationship as we eye our launches in new jurisdictions.”

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Affiliate Program News

1xBet Partners: An affiliate program that stands out from the crowd

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1xBet Partners: An affiliate program that stands out from the crowd

 

Nominated for the Affiliate Program of the year at the Global Gaming Awards, the 1xBet Team reveals how the bookmaker has built a 30,000-strong network of healthy partnerships across the globe, with each 1xBet Partner receiving feedback and exclusive promotional materials to ensure they accurately represent the 1xBet brand of quality and success.

 

iGT: How important are affiliates to the betting industry and, in particular, 1xBet?

1xBet Team: The mechanics of affiliate programs make affiliates a vital part of any industry. Betting is no exception because also, thanks to partners, brands manage to increase growth rates. This is quantifiable, with key indicators being new users, deposits, player activity.

We have great respect for the 1xBet affiliate program participants who introduce their audience to our brand. We have more than 30 thousand partners from all over the world on our side, and this list includes both the owners of huge sites and novice bloggers, for example.

The contribution of each affects the results that we achieve. Therefore, a partnership is a two-way road. After all, we, in turn, offer affiliates favourable terms of cooperation.

 

iGT: What is the key to a successful affiliate program?

1xBet Team: Today, the number of affiliate programs is growing, including among bookmakers, and you need to be able to stand out. How to do it? There may be different approaches here: someone offers high commission rates, someone has an original approach to communication, and someone invents new models of cooperation.

We constantly evaluate our work in the area of ​​partnership programs. Our positive results are reflected in victories and nominations at prestigious awards. For example, this year, we were nominated for the Affiliate Program of the year at the Global Gaming Awards. This is a good sign that we are continuing to move in the right direction.

 

iGT: How has 1xBet assisted its affiliates to overcome challenges and reach their target markets?

1xBet Team: An affiliate program is a good opportunity to make your project profitable. For many of our affiliates, working with us is their primary source of income.

We are fully aware that partners have their own goals and challenges, and therefore we make collaborating with us reliable and orderly. Each partner can count on feedback and receiving exclusive materials for publication. We stand for quality, and we need partners to convey information about our brand correctly.

1xBet Partners is a story about healthy partnerships, where both parties try to give their maximum to achieve the optimal results.

 

iGT: What feedback have you received from affiliates over the last year?

1xBet Team: We have received many positive messages from affiliates. 2021 is turning out to be a great year because it’s been an exciting sports season: the Euro, the Olympics and dozens of other events. Therefore, we prepared various large promotions for all these activities.

This allowed partners to monetise their traffic, and for us – to introduce new users, who could bet on their favourite sports, to this feast of sporting action.

Let’s not forget that 1xBet is also a prominent player in the esports arena. We have major agreements with ESL and WePlay, an excellent range of betting options, plus attractive promotions dedicated to top tournaments. This only expanded the potential for cooperation with us, especially for those sites that do not gravitate towards sports.

In short, the partners are excited about how things are going in 2021. We are too.

 

iGT: How do you plan to continue to support and help grow your affiliates in the future?

1xBet Team: We have a number of ideas on how to make our affiliate program even better. Of course, we are constantly working on improving what we have, but we also have new ideas in our plans.

We would not want to reveal all our cards yet, but the partners will definitely be happy with any new methods adopted by 1xBet Partners. Stay tuned!

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Affiliate Announcements

GAMING1 adds JOABET to leading affiliate program

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GAMING1 adds JOABET to leading affiliate program

Multi-brand platform welcomes acclaimed new member to high-profile list

Leading gaming and sports betting partner GAMING1 has added the prominent French operator JOABET to its renowned affiliate program.

The hugely popular sportsbook and casino, which is regulated through ARJEL and recently underwent a full-scale rebrand, offers punters unrivalled welcome promotions, including refunds for their first bet to the value of €100.

Joining GAMING1’s state-of-the-art affiliate program allows JOABET to benefit from flexible and modular reward plans, round the clock customer support and an advanced omni-channel marketing tool.

GAMING1’s latest agreement further strengthens its leading position within the French market and beyond, as the company continues to extend its reach across a global range of regulated territories spanning both Europe and Latin America.

Commenting on the deal, Sylvain Boniver, COO & Co-Founder at GAMING1, said“Powering JOABET’S cutting-edge rebrand was a fantastic step for us, and we are delighted to take our partnership to the next level by welcoming the operator into our affiliate program.

“We have no doubt that the company will rapidly experience the myriad benefits of the program, which provides invaluable assistance to brands looking to reach new audiences.”

A spokesperson at JOABET added: “We are thrilled to join GAMING1’s multi-brand affiliate program, in a deal enabling us to benefit from the brilliant range of marketing tools and services which it offers.

“The move will prove essential to our ongoing expansion, expanding our appeal to an even wider range of customers. Working with GAMING1’s talented team has been a real pleasure, and we look forward to maintaining our partnership.”

Regarded as one of Belgium and France’s foremost suppliers, GAMING1 has proven key to JOABET’s operations since first partnering together three years ago.

Dedicated to providing an unmatched entertainment experience for its players, it currently operates within Belgium, Portugal, Spain, Romania, Switzerland, Colombia and MGA market.

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