Affiliate Announcements
PartnerMatrix joins Betting on Sports Week in London to exhibit latest Affiliate Platform developments
PartnerMartix is the affiliate software that manages your entire affiliate program. It’s intuitive, multilingual, multicurrency, customizable, and easy to integrate. PartnerMatrix also helps our partners to create an easily manageable and customizable hierarchy of agent networks of all sizes for easy player acquisition. PartnerMatrix is a product powered by award-winning software provider EveryMatrix.
In a constant seek to help operators improve player acquisition and better manage their Affiliate Programs, PartnerMatrix joins Betting on Sports Week in London to exhibit latest affiliate platform developments, including Player Segmentation new feature.
Levon Nikoghosyan, PartnerMatrix CEO commented: “Our product is one of the fastest growing Affiliate System platforms in the iGaming industry and we are mostly focused on developing high-class innovative features and teaming up with our users. Player segmentation, a feature developed based on the feedback received from our top affiliates, will help Affiliate Managers to offer completely different reward plans for any group of players, defined by the filters our system offers. This is just a part of what we are going to release by Q4 2018.”
PartnerMatrix currently allows operators to create segments of players and use them for affiliates to acquire special and multiple offers. Just as different types of customers require different levels of service, different types of affiliates require different resources.
Player segmentation is a well-meaning way of effectively communicating with your affiliates based on their players’ behaviour and preferences. Operators can optimize their affiliate program by dividing the players base by geographical allocation, registration period or by target link, and fire the relevant reward for each segment.
“PartnerMatrix team has a strong product, with a very exciting features map ahead, and lots of expertise that supports local and global expansion, engagement and performance. Selecting and building upon the right platform and technology is crucial to the affiliate program success and long-term growth. Operators struggling with their current affiliate program management (or dealing with their present platform limitations) benefit of a precise set-up and solid technical integration and tracking, so that their programs are fully migrated and set for incremental growth and profitability.” added Levon Nikoghosyan.
Levon will be present at Betting on Sports at Stand K20, showcasing 2018 product developments such as enhanced marketing tools, reactivation rewards for affiliates who re-activate players, server to server tracking to improve the accuracy of the conversion tracking, and player segmentation for a much better optimization of the affiliate rewards.
About EveryMatrix:
EveryMatrix is a multi-award winning iGaming software provider, delivering a full product suite including a modular iGaming Integration Platform, a fully managed sportsbook, a market leading one-stop casino content aggregator, a cross-product bonusing engine, an in-house payment processing product, and a multi-brand affiliate/agent management system.
Our products work independently and can be easily integrated with existing platforms and wallets or used in conjunction with our iGaming platform. With offices and servers across Europe and Asia, EveryMatrix delivers custom-built solutions and local service.
4ThePlayer is thrilled to announce a new partnership with Slots Launch. This collaboration will allow us to reach more affiliates and, in turn, even more players.
Slots Launch is a trusted and responsible platform for affiliates, providing 4ThePlayer with an excellent space to showcase our demo games to a broader audience.
Affiliates working with Slots Launch will have full access to our demo games, with 34 titles already available and more exciting titles to be added soon.
Henry McLean, Co-founder and Commercial & Marketing Director at 4ThePlayer, shared his excitement: “We’re thrilled to partner with Slots Launch to boost our content and drive more engagement with affiliates. It’s the perfect platform to help our games take off!”
By collaborating with 4ThePlayer, Slots Launch continues to provide affiliates with access to the best demo games on the market. Our innovative games enhance their platform, offering a fresh and engaging experience for players globally.
Affiliate Announcements
Stase Blitz: ‘For PIN-UP Partners, iGB L!VE is a trove of opportunities and sets the tone for the rest of the year’
PIN-UP Partners will be attending iGB LIVE 2024 with a mission to be at the vanguard of the affiliate sector and a pledge to set new trends as the industry prepares to bid farewell to Amsterdam ahead of iGB L!VE’s relocation to London in July 2025.
PIN-UP Partners will be using its iGB L!VE presence to build new partnerships and find affiliates as CMO Stase Blitz confirmed: “For PIN-UP Partners, iGB L!VE is a trove of opportunities, as the event brings together the best and the brightest of the iGaming industry. Every year, iGB L!VE delivers for the business, and our team leaves the event with hundreds of new contacts that have the potential to really propel our business forward.”
Looking ahead to what she believes the industry will experience at the show she noted: “We can expect to be part of what will be the biggest edition of iGB L!VE there has ever been which would be the best possible way to say a big thanks to Amsterdam in advance of the move to London in 2025.
“Like everyone in our field we are always looking to identify new affiliates and iGB L!VE provides us with the perfect platform to do exactly that. For our part we will be using our presence on booth 11-D50 to launch amazing terms for our offers alongside some catwalk-worthy merch!”
She added: “One of our goals is to build a strong community: harnessing the power of people who are the greatest influence on any industry – but in particular ours! At iGB L!VE we are planning to host a grand event where we can gather our friends and partners for networking and so much more, so don’t forget to stop by our booth!
“The PIN-UP Partners team is delighted to be a part of the iGaming industry’s greatest event.”
QMRA was launched as a quality mark for iGaming affiliates at the beginning of February.
QMRA is the international follow up of KVA (https://kva.nl/), a successful Dutch iGaming Quality Mark (over 85 Dutch member websites, 10 connected operators among which bet365, LeoVegas, 711, tombola and more).
QMRA is available for the following markets:
Belgium, Spain, Denmark, Germany, Norway, Sweden, USA Michigan, UK, Poland and Estonia
Various well known international affiliate companies joined QMRA already:
- Game Lounge, Gaming Innovation Group and Leadstar Media
Now, Applied Digital Media is part of our initiative as well: Casino.dk, OnlineCasino.be and OnlinePoker.se have been found compliant.
The above websites have been checked by our compliance team, following the applicable law (relevant for affiliates) in the respective jurisdictions. All websites received a report on how they comply with our QMRA codes:
https://qmra.eu/active-markets/belgium/, https://qmra.eu/active-markets/sweden/, https://qmra.eu/active-markets/denmark/
We expect to add more members in the coming weeks and invite anyone, active within one of the QMRA jurisdictions, to join us!
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