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King Billy Casino, a proud holder of MGA license

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One of the world’s most beautiful archipelagos (yes, Malta is not just one island). Set of epic films and TV shows, like Troy, Gladiator and Game of Thrones. A walker’s paradise during almost all seasons of the year, with stunning views from dramatic cliff edges. Fantastic cuisine. Picturesque capital Valetta.

And yet, when it comes to online gaming, there is something more in Malta than the above, something that has turned it into the Mecca of the gambling world. We are talking of course about the Malta Gaming Authority which has become the world’s preferred remote gaming regulator. Don’t get us wrong Curacao license holders, your license is still decent, but Malta is in a league of its own.

How have the Malta Gaming Authority done it? By offering a solid legal framework for service providers, operators and online players. Any company which wishes to obtain the coveted MGA gambling license has to meet a number of strict criteria, ranging from ownership structure and credibility to integrity and competence.

Which brings us to the happy news from the King Billy Kingdom. It was due and it is now a fact, that King Billy Casino, owner of several impressive industry distinctions, awards and trophies in less than 3 years of operations is now also a proud holder of the MGA license.

Good news from the Kingdom, so we reached out to a few key persons of the organization for statements. King Billy Casino CEO Volodymyr Harkusha (and “First Lord” of the Kingdom) explains: “At King Billy Casino, we view our course, so far, as a journey where the destination can only be reached by taking methodical steps. One of these steps, actually a giant leap for us, is our MGA license.”

So, what has changed for King Billy Casino with the new license? Harkusha points out “You know, even before the MGA license, we were implementing a modus operandi at King Billy Casino, exactly as if we had a Malta license. This means a policy of full transparency. We expect that combining this policy with the Malta regulations will make the relationship with our players even more reliable, trustworthy and secure.”

And what about new opportunities? Ruslan Legenzov, King Billy Casino Head of Affiliates (and “Lord of Affiliates” of the Kingdom) shares his thoughts with us: “Plenty of opportunities, which we will try to capitalize at a maximum level. New payment systems, like Trustly, the “darling” PSP of European players will now be available at King Billy, along with tax-free transactions.

Furthermore, our King Billy Casino MGA site will feature a brand new Loyalty Program with a refined bonus system and no less than 7 levels: Citizen, Baron, Earl, Marquess, Duke, Prince, and finally King, next to King Billy himself. Female titles apply too for ladies, so we invite everyone, above 18 years of age for a ride.”

The King Billy Casino CEO compared the casino’s course to a journey. So, what is the destination of the journey? Volodymyr smiles “We are trying to make it the most interesting type of journey – a never ending one!”

We must admit that we like this way of thinking, and for the time being we reckon that “His Majesty King Billy and his faithful servants” could use some rest on this long journey. And what best place to rest than Malta?

MGA, the Malta Gaming Authority, is a Malta-based Gaming Control Board. Its mission, since its inception in 2001, is based on the principle of having a transparent and fair gaming sector in Malta, to safeguard against corruption and crime and offer protection to vulnerable players and minors.

King Billy Casino is a new generation online casino, available in 6 languages (English, German, Russian, Finnish, Norwegian and Japanese) with an impressive record in awards and a remarkable variety of games and features. King Billy has prioritized the creation of a superb user experience focusing on the myth of King Billy and his Kingdom and treats all players with the specialness they deserve.

Affiliate Announcements

Discover Affigates: BetConstruct’s Innovative Affiliate Network for the iGaming Sector

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Discover Affigates: BetConstruct's Innovative Affiliate Network for the iGaming Sector

 

Industry powerhouse BetConstruct is announcing the official launch of Affigates, a full-scale affiliate ecosystem that is set to redefine how operators and partners connect in iGaming.

 

What Sets It Apart?

Affigates brings affiliate software, affiliate program management, and a performance-tested network under one roof, designed from the ground up for scale, speed, and smarter growth.

From AI-aided management to a proprietary scoring system that filters the noise and finds real partners, Affigates removes the friction and delivers results that actually move the needle. With over 4500+ affiliates630+ active partner operators, and access to more than 30 million players, the ecosystem is already making a significant impact.

 

See It First at iGB L!VE

Affigates is making its global debut at iGB L!VE in London, where the sharpest minds in iGaming converge. You will find the ecosystem in action at its own stand, C40, as well as the dedicated team behind it.

Catering to both ready-to-scale operators and affiliates aiming higher, Affigates is here to deliver the affiliate solution the industry has been waiting for.

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Affiliate Announcements

Affilka by SOFTSWISS Unveils Updates for Affiliates

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Affilka by SOFTSWISS Unveils Updates for Affiliates

 

Affilka by SOFTSWISS, an award-winning affiliate management software platform, has announced a suite of new product updates for the affiliates. The latest release introduces a Traffic Report with advanced clicks analytics, an API for extracting campaigns and tracking links, and a sub-affiliate NGR-based revenue share model. 

Traffic Report: In-depth Click Analysis

This new Traffic Report focuses on detailed click-level analytics, offering in-depth insights into clicks, registrations, deposits, and conversion rates such as click-to-reg and click-to-FTD – all in one place. It includes several key features for flexible data analysis:

  • Multi-dimensional filtering and data grouping: The report enables users to filter and break down the data into granular views across multiple dimensions, offering detailed insights by traffic source, campaign, country, device type, IP address, and more. Notably, click data is transferred to the report in real time, providing instant visibility into user activity.
  • CSV data export: The report supports one-click CSV export, allowing affiliates to easily download raw data for offline analysis or sharing.
  • Historical data access: Affiliates can review traffic statistics from 1 January 2023, enabling year-on-year comparisons and long-term trend evaluation.

Gleb Bichan, Product Lead at Affilka by SOFTSWISS, comments: “At Affilka, we know how crucial it is for operators and affiliates alike to make data-driven decisions. That’s why we’re introducing tools like the Traffic Report to help partners become more productive and uncover new insights faster.”

API for Marketing Campaigns and Tracking Links 

In addition to the existing Reports API, affiliates can now access data on their marketing campaigns and tracking links directly via API, allowing for automated data extraction and custom integrations. With this API access, users can retrieve up-to-date lists of marketing campaigns, promo codes, and related performance metrics directly via API calls. This improvement helps Affilka clients automate their reporting workflows and integrate affiliate data with external BI tools, reducing manual effort and ensuring timely access to key information.

New Sub-affiliate Revenue Share Model 

Responding to client feedback, Affilka’s team also features a new sub-affiliate reward type. This allows affiliates to earn a commission based on the Net Gaming Revenue (NGR) generated by players referred by their sub-affiliates, offering a more direct revenue-sharing approach. By aligning earnings with the actual revenue brought in by sub-affiliates, the update incentivises collaboration and gives experienced affiliates a stronger stake in mentoring their referred partners.

Gleb Bichan adds: “For us, it’s important that affiliates not only use the product but also feel it’s built with their real needs in mind. We regularly gather feedback and implement improvements that make daily workflows more transparent and efficient. Features like the Traffic Report, API access, and new reward types are direct responses to partner requests – and we’re not stopping there. We plan to introduce even more tools designed to simplify affiliate operations, so stay tuned for upcoming updates.”

Affilka by SOFTSWISS will be presented at iGB in London from 3 to 4 July 2025. Attendees of the event can learn more about new features directly from the Affilka team and see how these innovations support better affiliate programme management.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.

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Checkd Dev Launches New Affiliate-Focused AdTech Product Powered by BRUNO Platform

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Checkd Dev Launches New Affiliate-Focused AdTech Product Powered by BRUNO Platform

 

Checkd Dev, part of the award-winning Checkd Group, has unveiled a cutting-edge addition to its suite of betting technology solutions, a new Ad Tech Carousel, which aims to provide media owners and affiliates with increased Click Through Rates. The solution is powered by its proprietary and purpose-built, industry-leading platform: BRUNO.
The new product merges several affiliate features from the Checkd BRUNO platform; combining Checkd Dev’s Automated Betting Solution with its proven Smart Acca technology, but with a clear focus on the affiliate landscape. Building on its recent B2B momentum with operators, Checkd Dev is now delivering significant innovation to the affiliate market.

 

An All-in-One, Contextually Powered Ad Unit
At its core, the new AdTech solution delivers contextually relevant, curated, betting opportunities, dynamically embedded within a single ad unit. This modular format offers:
  • Seamless integration of sign-up offers, bonuses, promotions, and ambassador-led bets
  • A streamlined back end powered by Checkd’s Automated Betting Solution CMS, enabling affiliates to easily configure and control the full content proposition
  • A tailored, user-centric experience that boosts engagement and monetisation potential which is based on many years of Checkd’s learnings within the ultra-competitive UK affiliate landscape

 

Live with talkSPORT.com — Proven Performance
The product was launched in collaboration with talkSPORT.com, part of the News UK group. Checkd Dev has drawn on extensive insight from its Betting Hub community and a longstanding partnership with the talkSPORT betting team to iterate and refine the offering.
The results show a significant uplift in click-through rate (CTR) for TalkSPORT BET, which Checkd believes can be improved further to become industry-leading. The trial to date has been football-focused, across a wide range of events including the Premier League, Championship, and major European and international football competitions.

 

Executive Endorsements
Andrew Grimshaw, Commercial Director at Checkd Dev, commented: “We’ve once again taken a strategic look at market pain points and delivered a product that makes life easier and more profitable for media owners and affiliates working with major bookmakers.”
He continued: “We’ve already proven success in the UK, and working with other valued clients, we’re beginning to replicate results across multiple international markets. This product has strong global potential too.”
Gareth Williams, Betting & Gaming Director at talkSPORT BET, added: “Working with Checkd over the years has been incredibly rewarding. They understand the betting landscape intimately and are pretty relentless in their pursuit of solutions that help simplify and elevate partnerships between media owners and operators.”
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