News

King Billy Casino, a proud holder of MGA license

Published

3 years ago

April 10, 2020

One of the world’s most beautiful archipelagos (yes, Malta is not just one island). Set of epic films and TV shows, like Troy, Gladiator and Game of Thrones. A walker’s paradise during almost all seasons of the year, with stunning views from dramatic cliff edges. Fantastic cuisine. Picturesque capital Valetta.

And yet, when it comes to online gaming, there is something more in Malta than the above, something that has turned it into the Mecca of the gambling world. We are talking of course about the Malta Gaming Authority which has become the world’s preferred remote gaming regulator. Don’t get us wrong Curacao license holders, your license is still decent, but Malta is in a league of its own.

How have the Malta Gaming Authority done it? By offering a solid legal framework for service providers, operators and online players. Any company which wishes to obtain the coveted MGA gambling license has to meet a number of strict criteria, ranging from ownership structure and credibility to integrity and competence.

Which brings us to the happy news from the King Billy Kingdom. It was due and it is now a fact, that King Billy Casino, owner of several impressive industry distinctions, awards and trophies in less than 3 years of operations is now also a proud holder of the MGA license.

Good news from the Kingdom, so we reached out to a few key persons of the organization for statements. King Billy Casino CEO Volodymyr Harkusha (and “First Lord” of the Kingdom) explains: “At King Billy Casino, we view our course, so far, as a journey where the destination can only be reached by taking methodical steps. One of these steps, actually a giant leap for us, is our MGA license.”

So, what has changed for King Billy Casino with the new license? Harkusha points out “You know, even before the MGA license, we were implementing a modus operandi at King Billy Casino, exactly as if we had a Malta license. This means a policy of full transparency. We expect that combining this policy with the Malta regulations will make the relationship with our players even more reliable, trustworthy and secure.”

And what about new opportunities? Ruslan Legenzov, King Billy Casino Head of Affiliates (and “Lord of Affiliates” of the Kingdom) shares his thoughts with us: “Plenty of opportunities, which we will try to capitalize at a maximum level. New payment systems, like Trustly, the “darling” PSP of European players will now be available at King Billy, along with tax-free transactions.

Furthermore, our King Billy Casino MGA site will feature a brand new Loyalty Program with a refined bonus system and no less than 7 levels: Citizen, Baron, Earl, Marquess, Duke, Prince, and finally King, next to King Billy himself. Female titles apply too for ladies, so we invite everyone, above 18 years of age for a ride.”

The King Billy Casino CEO compared the casino’s course to a journey. So, what is the destination of the journey? Volodymyr smiles “We are trying to make it the most interesting type of journey – a never ending one!”

We must admit that we like this way of thinking, and for the time being we reckon that “His Majesty King Billy and his faithful servants” could use some rest on this long journey. And what best place to rest than Malta?

MGA, the Malta Gaming Authority, is a Malta-based Gaming Control Board. Its mission, since its inception in 2001, is based on the principle of having a transparent and fair gaming sector in Malta, to safeguard against corruption and crime and offer protection to vulnerable players and minors.

King Billy Casino is a new generation online casino, available in 6 languages (English, German, Russian, Finnish, Norwegian and Japanese) with an impressive record in awards and a remarkable variety of games and features. King Billy has prioritized the creation of a superb user experience focusing on the myth of King Billy and his Kingdom and treats all players with the specialness they deserve.

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FAVBET partners with BETER Live in major boost to its live casino offering

Published

1 day ago

September 25, 2023

George Miller

FAVBET partners with BETER Live in major boost to its live casino offering

BETER Live’s suite of premium games is now available to all of FAVBET’s users in Ukraine, Croatia, and Romania

Ukraine’s leading iGaming operator FAVBET and BETER Live, the live casino division of the betting content and data provider BETER, has announced a long-term partnership to expand FAVBET’s live casino experience.

From now on, BETER Live will provide FAVBET with a portfolio of authentic and interactive live casino titles in markets across its 3 markets of operation. This includes more than 20+ games and variations covering Roulette, Blackjack, Gravity Blackjack, Gravity Roulette and Ukrainian Roulette.

Game presenters have been trained to the highest possible standards and also know how to provide an engaging player experience, chatting with players throughout their time at the table.

FAVBET has recently launched a UA Roulette table, powered by BETER Live, which has been tailored to meet the specific preferences of Ukrainian players. The new localised game has already found a response among players, showing a near 40% higher conversion rate and 4x more organic traffic compared to the provider’s regular roulette.

“Being a trailblazer in the Ukrainian online casino scene, FAVBET is constantly looking for new and exciting ways to engage our players while offering them the best possible experience. We are happy to have added BETER Live’s games to our portfolio and be able to provide a fully localised experience to our players and stand out from competition. We now look forward to working closely with BETER Live to continue to enhance our live casino offering and have many great products and updates in the pipeline,” commented FAVBET.

Anna Vikmane, Director of BETER Live, said: “We are delighted to share the news of another successful partnership between BETER Live and a leading operator, FAVBET. It is one of the most recognised brands in the Ukrainian market and one that players trust. Localisation is key to FAVBET’s success, and we have been able to work with the operator to ensure our content delivers a localised player experience. Shortly after we launched our first games and FAVBET could see they were a big hit with its customers, we rolled out Ukrainian Roulette — the operator’s first step towards a dedicated offering for the market.”

About FAVBET:

FAVBET is an international iGaming company founded in 1999 in Ukraine. Operating under international and regional licences in Ukraine, Croatia, Romania and Malta, it is currently offering top-notch sportsbook and online casino experience for more than 3 million registered users.

About BETER Live:

BETER Live is a B2B full cycle provider that delivers next-gen services of live casino games. BETER Live is the part of betting content and data provider BETER, whose product verticals cover fast sports, esports and live casino solutions.

Affiliate Announcements

Better Collective acquires Danish sports media Tipsbladet.dk

Published

1 week ago

September 19, 2023

George Miller

Better Collective acquires Danish sports media Tipsbladet.dk

Digital sports media group Better Collective strengthens its position in Denmark through the strategic acquisition of Tipsbladet.dk, one of the leading soccer media in the country producing prime content for Danish sports fans.

For 75 years Tipsbladet has been a trusted sports media in Denmark covering sports news from across the world. Over time, the media has developed from publishing a printed magazine to now developing and distributing prime soccer content across digital channels. From October 2nd 2023, Tipsbladet.dk becomes part of the digital sports media group, Better Collective, headquartered in Denmark. Better Collective acquires Tipsbladet.dk for 6.5 mEUR.

Jesper Søgaard, Co-founder & CEO of Better Collective, says: “I am very proud that we have acquired Tipsbladet that for 75 years has been a go-to sports media for many Danes that want to engage with prime soccer content. The acquisition fits perfectly with our vision to become the leading digital sports media group and our strategy to acquire strong media brands with a loyal audience. I look very much forward to welcoming the dedicated editorial team at Tipsbladet to the Better Collective group and I am convinced that together we can further elevate the content that for years has excited so many Danish sports fans. ”

Founded in 1948, Tipsbladet is the oldest soccer magazine across the Nordics. Since 2000, the digital edition, www.tipsbladet.dk has developed into one of the leading digital sources for soccer related content such as news, articles, match previews, betting tips, videos and analysis with a monthly audience of around 6.8 million visits and more than 110 thousand followers across Facebook, X/Twitter, Instagram and TikTok.

Henrik Stegger Nielsen, former owner of Tipsbladet, says: “Since 2007, when I acquired Tipsbladet, I have worked hard to make it a healthy and sustainable business. I have succeeded, and I could hardly imagine a better buyer for Tipsbladet than Better Collective. I know that they will both take good care of Tipsbladet and, with their ambitions and competencies, develop it even further,”

Henrik Stegger Nielsen joins Better Collective together with all current employees at Tipsbladet.

Allan Olsen, Editor in Chief at Tipsbladet, says: “For Tipsbladet and its employees, this is a fantastic event. Even though we have experienced lots of growth and great numbers on the bottom line in an otherwise pressured media world, there is no doubt that Better Collective can help push Tipsbladet’s growth even further. We will continue to deliver strong football stories, but with Better Collective behind us, we can really make the content live on many more platforms and reach a wider audience.”

Highlighted synergies

Acquiring leading national sports media with a strong brand is an important pillar in Better Collective’s global strategy. Acquiring Tipsbladet.dk enables the Group to increase its presence in Denmark to further leverage its position as a key partner for advertisers in the market.
The editorial team at Tipsbladet creates a strong foundation to grow media products on all relevant platforms.
Better Collective will leverage its leading tech and search engine optimization (SEO) expertise in order to grow the audience.
Better Collective will invest in the development and growth of Tipsbladet.dk.

Esben Skou Vinther, VP of Europe at Better Collective, says: ”As a trusted sports media, Tipsbladet and its employees have built a unique position in the Danish sports market and is a media that will supplement our Danish media portfolio in a great way. We intend to invest in the development of Tipsbladet.dk to further strengthen the content across digital channels. In doing so, Tipsbladet will become an even more attractive advertisement partner for businesses that aim to activate their brand in a relevant and engaging sports context”.

Transaction details
The total purchase price will be 6.5 mEUR on a cash and debt free basis paid in three installments and will be financed with cash. Better Collective estimates that the post synergy 2024 EBITDA multiple will be below 5x. The 2023 financial targets remain unchanged following the acquisition.

Affiliate Announcements

Super Affiliate, betting.bet, Celebrates Brand-defining Re-launch

Published

2 months ago

July 28, 2023

George Miller

Online super affiliate betting.bet has enhanced its flagship brand by unveiling an improved design complemented by new functionalities.

The new website, created by the brand’s proprietors Kontempry Ltd, will aid the brand’s global expansion efforts as it moves from being a UK-centric brand to a “truly global” business.

The design was unveiled last week as part of the company’s re-launch event. Users can now utilise betting.bet to search for the most recent offers from licenced operators worldwide, including brands in Europe, Asia, Africa, the Middle East and so on. This has been made possible through the procurement of gambling licences in multiple jurisdictions and the formation of numerous strategic affiliate alliances.

With live odds feeds, bet calculators, a vast selection of offers, and support functions, betting.bet is now a resource that all punters can utilise. What’s more, betting.bet has forged working relationships with some of the world’s most recognisable brands, resulting in enhanced offers for platform users.

Steve Jones, a spokesperson for the brand, comments:

“We are pleased to offer our consumers a more dynamic service with significant enhancements to offer management, usability, brand diversity, and service reviews. Inevitably, this will enable our users to make more informed decisions when signing up with our esteemed partners. This new design also honours the numerous high-profile sponsorship agreements we’ve signed recently.

I would like to thank the team for their extraordinary commitment to the release of the most recent version of betting.bet. This will enable us to engage with new partners and exponentially expand our player offerings.”

Abigail Moses, the Head of Marketing for betting.bet and the broader Kontempry Ltd. group, explains:

“We are thrilled to introduce the all-new betting.bet to our rapidly expanding community of users and partners. As the brand transitioned from a UK-facing utility to a global comparison portal, a more global-focused design became necessary. It is always challenging to design and market a product that will resonate with audiences in multiple locations. The new version of our website precisely reflects who we are as a disruptive growth company, supporting our global expansion and bolstering our European presence.”