News

IGT’s Lottomatica Launches Affiliate Programme with Income Access

Published

2 years ago

August 2, 2017

New affiliate programme for Italy-facing lottomatica.it brand to be powered by Income Access platform

Montreal, QC. 2^nd August 2017 – Lottomatica, the Rome-based gaming, lottery, iLottery and iGaming operator and a subsidiary of International Game Technology PLC (NYSE:IGT), has launched an affiliate programme for its Italian online gambling web portal lottomatica.it in partnership with Income Access, Paysafe Group’s marketing software provider. The new affiliate programme for the multi-vertical brand will be managed using the Income Access platform.

Licensed by Italian gambling regulator Agenzia delle Dogane e dei Monopoli (ADM), Lottomatica’s lottomatica.it web portal offers Italian players online sports-betting on local and international football matches as well as tennis, baseball, volleyball, hockey and other sporting events. The web portal also features live betting functionality.

In addition, lottomatica.it boasts an online casino with over 100 state-of-the-art branded and original slots from leading software providers, including The Big Easy, Treasures of the Pyramids, Guns N’ Roses, and Cowboys Go West. A wide range of table games, including live-dealer blackjack and roulette, diversify a casino that is also complemented by an array of online poker tournaments.

Lottomatica’s longstanding presence in the lottery space is strongly represented at lottomatica.it, which offers players an array of iLottery wagering options, including Lotto online, 10&Lotto online, and various online Instant Lotteries such as “Gratta e Vinci” (scratch and win).

Following the launch of the new lottomatica.it/affiliazione affiliate programme on the Income Access platform, which has won EGR’s ‘Affiliate Software’ B2B Award four times since 2013, affiliates will be able to promote this diverse brand. The new programme, which offers affiliates the flexibility of bespoke commission deals, is accompanied by a promotion in which all new depositing players referred by affiliates receive €10 in addition to the brand’s standard welcome bonuses.

Gianfranco Allocca, Head of Digital Product Development & Marketing at IGT, said: “Lottomatica parent company IGT has a longstanding and successful business relationship with Income Access, so the platform was a logical choice when we prepared to launch lottomatica.it’s affiliate programme. We look forward to using the platform’s sophisticated capabilities, and reporting and analytics suite to give a boost to our player acquisition via the affiliate channel.”

Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, said: “We’re excited to further extend our partnership with Lottomatica for the launch of the lottomatica.it affiliate programme. Lottomatica has a very high brand profile in Italy, an iGaming market that is growing strongly and offers European affiliates an increasingly important revenue opportunity.”

For more information on the new affiliate programme, please contact lottomatica.it/affiliazione.

About IGT
IGT (NYSE:IGT) is the global leader in gaming. We enable players to experience their favorite games across all channels and regulated segments, from Gaming Machines and Lotteries to Interactive and Social Gaming. Leveraging a wealth of premium content, substantial investment in innovation, in-depth customer intelligence, operational expertise and leading-edge technology, our gaming solutions anticipate the demands of consumers wherever they decide to play. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has over 12,000 employees. For more information, please visit www.IGT.com.

About Income Access
Founded in 2002, Income Access is a technology company, affiliate network and digital marketing agency servicing the global gaming market, including regulated iGaming, social gaming, land-based casinos and online financial trading (forex, binary options). Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.

In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 gaming brands worldwide. These include: Betfred, Gala Interactive, Coral, Sportingbet, Sky Betting & Gaming, PMU, Jackpotjoy, Stan James, Bet Victor, TwinSpires, Caesars Interactive, PKR and Pinnacle.

About Paysafe
Paysafe provides digital payments and transaction-related solutions to businesses and consumers around the world. Paysafe is redefining payments by enabling fast, convenient and secure ways to pay before, pay now and pay later through its digital wallets, prepaid solution, payment processing and card issuing, and acquiring products and services. We believe that every point of every payment should be relevant, simple and secure. With two decades of experience, Paysafe is trusted by merchants and consumers to move and manage money through more than 100 payment types and 40 currencies. Paysafe offers multi-platform products with an emphasis on emerging payment technologies including mobile. Paysafe’s brand portfolio includes NETELLER® and Skrill®, MeritCard, paysafecard®, payolution®, Income Access and FANS Entertainment. Paysafe Group plc shares trade on the London Stock Exchange under the symbol (PAYS.L). For more information, visit: www.paysafe.com

Contact Information
Gianfranco Allocca
Head of Digital Product Development & Marketing
IGT
Email: gianfranco.allocca@IGT.com
Lottomatica.it website: https://www.lottomatica.it/
IGT corporate website: https://www.igt.com/
Affiliate page: https://www.lottomatica.it/affiliazione
Affiliate registration: https://affiliazione.lottomatica.it/registration.asp

Nick Say
Communications Supervisor
Income Access, Paysafe
+1-514-849-8595
Email: Nick.Say@Paysafe.com
Website: http://incomeaccess.com

Up Next

Betin Launches New Affiliate Programme with Income Access

Don't Miss

Clarion Events buys US-based Affiliate Summit

Click to comment

Awards

Great night for Worldpokerdeals at the iGB Affiliate Awards 2019

Published

2 days ago

February 15, 2019

George Miller

Great night for Worldpokerdeals at the iGB Affiliate Awards 2019

Worldpokerdeals had a great night the last February 9, 2019, during the iGB Affiliate Awards where they confirmed its leadership on the market by winning the two most prestigious awards for poker affiliates: Best Poker website and Best non-English Speaking Affiliate website.

The judges itself commented that in 2019 the caliber of the participants was outstanding and wasn’t easy to make the final decisions. The criteria for choosing the winners included traffic increase, relationships with the affiliate programs, rankings, business growth, among others.

Worldpokerdeals was created because we “had something out-of-the-box to offer”: the company has a strong focus in customer service, developing close relationships with all the value chain, from poker rooms, affiliate programs, and poker players.

Rodion Longa, Worldpokerdeals CEO said: “Thanks for the support guys. I am the happiest 32 years old boy in the world.”

“We are nerds in terms of customer service and satisfaction. We have the greatest number of agents to be able to provide personalized game-select advice and respond in time to our clients. We design easy-to-use interfaces and make readable content. Also, players love our parties in Thailand :)”

The iGB Affiliate Awards reached its 12th edition and are the most prestigious awards in the gambling industry with a focus on transparency.

About Worldpokerdeals:

Worldpokerdeals.com — is a team formed by poker experts under the leadership of Rodion Longa. The company, founded in 2012, is committed to fully support professional poker players, guaranteeing the best conditions for a comfortable grind in almost all poker networks.

Today, Worldpokerdeals is one of the fastest growing multilingual (Russian, English, Spanish, Vietnamese) companies providing services for poker players.

Awards

KING BILLY WINS THE BIG ONE!

Published

3 days ago

February 14, 2019

George Miller

The cyber-ink of our last article about King Billy and his tendency to get awarded hasn’t even dried up yet and here we are with, you guessed, one more award for His Majesty.

King Billy, First of His Name, Rightful Ruler of the Kingdom, Guardian of the Realm and Protector of the Players (and Collector of Awards we may humbly add) has done it again. He has got one more award. And this time, it’s the biggest of them all in the Affiliate Universe.

King Billy Casino brought home its finest piece of silverware yet, the “Best Casino Affiliate Program” Award of this year’s iGB Affiliate Awards, which took place on Saturday, February, 8, 2019, at The Brewery in London. Moreover, the Servants of the King did it in style, by beating the likes of giants like Betsson and Mr Green.

We asked (again!) Ruslan Legenzov, the King Billy Casino’s Head of Affiliates (or “Lord of Affiliates” as the casino’s protocol dictates) to share a few words with us about this outstanding distinction and this is what he told us: “Guys, first of all, I must confess to you that this has been so much beyond expectations and words that I have wondered for a few moments whether I live in the Matrix.

But it’s true, definitely true! All of us here at King Billy Casino are naturally ecstatic and speechless. Personally, I would like to thank all the people in my department who have worked unbelievably hard in order to earn the respect and trust of our affiliates. To Vlad, Olivia and all the rest of our Lords and Ladies in the Department… thank you!

And, of course, we would like to thank, from the bottom of our hearts, our affiliates. All this could not have been possible without you guys! Thank you Cristina, David, Milica, Alanias, Rasmus, Milena, Nenad and the 500+ rest of our affiliates, partners and friends! This one is for you!”

This prestigious award brings King Billy’s awards tally up to four in less than a year:

iGB 2019 Awards Best Casino Affiliate Program
AskGamblers 2018 Awards Best New Casino
AskGamblers 2019 Awards Best Casino – 3^rd place
AskGamblers 2019 Awards Player’s Choice Casino – 2^nd place

So, anyone willing to bet that King Billy wouldn’t make it up to five or six until the end of the year? We know we wouldn’t!

Affiliate Program News

PartnerMatrix powers TotoGaming Affiliate Program

Published

5 days ago

February 12, 2019

George Miller

PartnerMatrix powers TotoGaming Affiliate Program

EveryMatrix is delighted to support the launch of TotoGaming Affiliate Program through its PartnerMatrix Affiliate Management solution directly integrated with TotoGaming’s current platform as a 3rd party.
Through PartnerMatrix, TotoGaming Affiliates provides flexible commissions structure, an easy-to-use and friendly interface, plenty of marketing tools, support for attractive bonuses and promotions and constant expert guidance.

Furthermore, PartnerMatrix simplifies affiliate managers’ operational efforts through in-depth reporting with real-time statistics, accurate tracking of the impact of promotions, allowing them to easily manage data, payment plans, marketing tools, and affiliate settings from a single location. The back-office in PartnerMatrix is highly focused on both administrator and affiliate comfort and it gives the opportunity to reach each angle of the promoted brand.

Victoria Poghosyan, the Deputy COO on Commerce at TotoGaming said: “As we already have a leading position in the Armenian market both as an online and land-based gaming operator, it was inevitable to extend our services further, therefore we designed a program that will cater the interest of our affiliates at best. Our partnership with PartnerMatrix came naturally since we pursue the same goal – to make affiliates successful through excellent campaigns.”

Levon Nikoghosyan, PartnerMatrix CEO, added: “We’re thrilled to be TotoGaming’s choice for their affiliate platform and looking forward to strengthening this partnership in 2019 as the companies continue to grow together. PartnerMatrix has now considerable expertise in optimising the affiliate channel and leverages its market-leading platform to help operators launch and manage successful affiliate programmes.”

PartnerMatrix is continuously innovating to benefit both operators and affiliates. The platform recently made available features such as Reactivation Rewards for affiliates, Server to Server (S2S) tracking that improves the accuracy of the conversion, and Player Segmentation for better optimization of the affiliate rewards. PartnerMatrix also delivers feeds and APIs for affiliates to obtain reports and data automatically.

About TotoGaming :
TotoGaming is a reputable iGaming operator, partnered with Digitain, providing betting opportunities to players across multiple sports betting and online casino products during last 15 years. TotoGaming’s in-house 400 traders cover 65 sports, 7500 leagues, 3000 betting markets, 40 000 pre-match monthly events, 30 000 real live monthly events. The Live Casino and online casino cater for various slots and games. The variety of excellent gaming experiences are supported by a superior customer support service and care for players. TotoGaming is headquartered in Yerevan, Armenia.

About EveryMatrix:
EveryMatrix delivers a modular and API driven product suite including a market leading one-stop shop casino content aggregator and integration platform, a cross-product bonusing engine, a fully managed sportsbook and sport data services, a stand-alone payment processing product, and a multi-brand affiliate/agent management system.
To offer the services required by operators, the EveryMatrix products work together as an entire platform or independently and can be easily integrated with existing platforms to accommodate different types of clients from bookmakers to lotteries and, from existing large operations to newcomers.