News

IGT’s Lottomatica Launches Affiliate Programme with Income Access

Published

1 year ago

August 2, 2017

New affiliate programme for Italy-facing lottomatica.it brand to be powered by Income Access platform

Montreal, QC. 2^nd August 2017 – Lottomatica, the Rome-based gaming, lottery, iLottery and iGaming operator and a subsidiary of International Game Technology PLC (NYSE:IGT), has launched an affiliate programme for its Italian online gambling web portal lottomatica.it in partnership with Income Access, Paysafe Group’s marketing software provider. The new affiliate programme for the multi-vertical brand will be managed using the Income Access platform.

Licensed by Italian gambling regulator Agenzia delle Dogane e dei Monopoli (ADM), Lottomatica’s lottomatica.it web portal offers Italian players online sports-betting on local and international football matches as well as tennis, baseball, volleyball, hockey and other sporting events. The web portal also features live betting functionality.

In addition, lottomatica.it boasts an online casino with over 100 state-of-the-art branded and original slots from leading software providers, including The Big Easy, Treasures of the Pyramids, Guns N’ Roses, and Cowboys Go West. A wide range of table games, including live-dealer blackjack and roulette, diversify a casino that is also complemented by an array of online poker tournaments.

Lottomatica’s longstanding presence in the lottery space is strongly represented at lottomatica.it, which offers players an array of iLottery wagering options, including Lotto online, 10&Lotto online, and various online Instant Lotteries such as “Gratta e Vinci” (scratch and win).

Following the launch of the new lottomatica.it/affiliazione affiliate programme on the Income Access platform, which has won EGR’s ‘Affiliate Software’ B2B Award four times since 2013, affiliates will be able to promote this diverse brand. The new programme, which offers affiliates the flexibility of bespoke commission deals, is accompanied by a promotion in which all new depositing players referred by affiliates receive €10 in addition to the brand’s standard welcome bonuses.

Gianfranco Allocca, Head of Digital Product Development & Marketing at IGT, said: “Lottomatica parent company IGT has a longstanding and successful business relationship with Income Access, so the platform was a logical choice when we prepared to launch lottomatica.it’s affiliate programme. We look forward to using the platform’s sophisticated capabilities, and reporting and analytics suite to give a boost to our player acquisition via the affiliate channel.”

Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, said: “We’re excited to further extend our partnership with Lottomatica for the launch of the lottomatica.it affiliate programme. Lottomatica has a very high brand profile in Italy, an iGaming market that is growing strongly and offers European affiliates an increasingly important revenue opportunity.”

For more information on the new affiliate programme, please contact lottomatica.it/affiliazione.

About IGT
IGT (NYSE:IGT) is the global leader in gaming. We enable players to experience their favorite games across all channels and regulated segments, from Gaming Machines and Lotteries to Interactive and Social Gaming. Leveraging a wealth of premium content, substantial investment in innovation, in-depth customer intelligence, operational expertise and leading-edge technology, our gaming solutions anticipate the demands of consumers wherever they decide to play. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has over 12,000 employees. For more information, please visit www.IGT.com.

About Income Access
Founded in 2002, Income Access is a technology company, affiliate network and digital marketing agency servicing the global gaming market, including regulated iGaming, social gaming, land-based casinos and online financial trading (forex, binary options). Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.

In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 gaming brands worldwide. These include: Betfred, Gala Interactive, Coral, Sportingbet, Sky Betting & Gaming, PMU, Jackpotjoy, Stan James, Bet Victor, TwinSpires, Caesars Interactive, PKR and Pinnacle.

About Paysafe
Paysafe provides digital payments and transaction-related solutions to businesses and consumers around the world. Paysafe is redefining payments by enabling fast, convenient and secure ways to pay before, pay now and pay later through its digital wallets, prepaid solution, payment processing and card issuing, and acquiring products and services. We believe that every point of every payment should be relevant, simple and secure. With two decades of experience, Paysafe is trusted by merchants and consumers to move and manage money through more than 100 payment types and 40 currencies. Paysafe offers multi-platform products with an emphasis on emerging payment technologies including mobile. Paysafe’s brand portfolio includes NETELLER® and Skrill®, MeritCard, paysafecard®, payolution®, Income Access and FANS Entertainment. Paysafe Group plc shares trade on the London Stock Exchange under the symbol (PAYS.L). For more information, visit: www.paysafe.com

Contact Information
Gianfranco Allocca
Head of Digital Product Development & Marketing
IGT
Email: gianfranco.allocca@IGT.com
Lottomatica.it website: https://www.lottomatica.it/
IGT corporate website: https://www.igt.com/
Affiliate page: https://www.lottomatica.it/affiliazione
Affiliate registration: https://affiliazione.lottomatica.it/registration.asp

Nick Say
Communications Supervisor
Income Access, Paysafe
+1-514-849-8595
Email: Nick.Say@Paysafe.com
Website: http://incomeaccess.com

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Esports Entertainment Group Signs Affiliate Marketing Agreements With 14 Esports Teams, Bringing Total To 190, Launches Pool Betting

Published

3 days ago

December 12, 2018

George Miller

Esports Entertainment Group Signs Affiliate Marketing Agreements With 14 Esports Teams

Esports Entertainment Group, Inc., a licensed online gambling company with a specific focus on esports wagering and 18+ gaming, is pleased to announce Affiliate Marketing Agreements with 14 additional esports teams as the Company continues to ramp up affiliate marketing activities in support of its launch of vie.gg, the world’s first and most transparent esports betting exchange.

The addition of these 14 esports teams brings the total number of esports team affiliates to 190 since the Company’s first announcement on April 5^th, signifying widespread adoption of VIE’s favourable P2P wagering in which an esports fan always wins, as opposed to pitting fans against the “house” where the odds are heavily stacked against esports fans.

To this end, the Company is pleased to announce the addition of pool betting to VIE.gg. Pool betting is a further extension of our well received P2P model, which allows groups of opposing fans to wager against each other when their teams go head to head. This is especially attractive to the fan bases of smaller esports teams and is anticipated to be very successful in 2019.

NEWEST ESPORT TEAM AFFILIATES BRINGS PENETRATION INTO SOUTH EAST ASIAN MARKET

After significant expansion in Europe, South America and Central America, the addition of today’s esports teams represents a significant geographical expansion as they represent our first 11 Asian esports team partners as follows:

• Nepal:		8
• Vietnam:		2
• Bangladesh:		1

Asia represents a significant portion of the global esports market and the Company anticipates further penetration into Asian markets in 2019.

Grant Johnson, CEO of Esports Entertainment Group, stated, “I want to welcome all of our new esports team partners and especially those from Asia. The region has a huge esports fan base and we look forward to working closely with these teams as they engage with their fans at home and around the globe.”

ABOUT VIE.GG:

vie.gg offers bet exchange style wagering on esports events in a licensed, regulated and secured platform to the global esports audience, excluding jurisdictions that prohibit online gambling. vie.gg features wagering on the following esports games:

Counter-Strike: Global Offensive (CSGO)
League of Legends
Dota 2
Call of Duty
Overwatch
PUBG
Hearthstone
StarCraft II

About Esports Entertainment Group:

Esports Entertainment Group, Inc. is a licensed online gambling company with a specific focus on esports wagering and 18+ gaming. Esports Entertainment offers bet exchange style wagering on esports events in a licensed, regulated and secure platform to the global esports audience at vie.gg. In addition, Esports Entertainment intends to offer users from around the world the ability to participate in multi-player mobile and PC video game tournaments for cash prizes. Esports Entertainment is led by a team of industry professionals and technical experts from the online gambling and the video game industries, and esports. The Company holds licenses to conduct online gambling and 18+ gaming on a global basis in Curacao, Kingdom of the Netherlands and the Kahnawake Gaming Commission in Canada. The Company maintains offices in Antigua, Curacao and Warsaw, Poland. Esports Entertainment common stock is listed on the OTCQB under the symbol GMBL.

News

Esports Entertainment Group Signs Super Affiliate SickOdds.com, One of the World’s Fastest Growing Esports Betting Comparison Sites

Published

4 days ago

December 11, 2018

George Miller

Esports Entertainment Group Signs Super Affiliate SickOdds.com, One of the World’s Fastest Growing Esports Betting Comparison Sites

Esports Entertainment Group, Inc. (GMBL:OTCQB) (or the “Company”), a licensed online gambling company with a specific focus on esports wagering and 18+ gaming, is pleased to announce the signing of an Affiliate Marketing Agreement with SickOdds.com, one of the world’s fastest growing esports betting comparison sites. VIE.gg, the world’s first and most transparent esports betting exchange, will serve as the only bet exchange on www.SickOdds.com.

SICKODDS GENERATES THOUSANDS OF ESPORTS FAN REFERRALS PER MONTH FOR PARTNERS

SickOdds.com, founded in 2017 by esports and digital marketing experts Tom Wade and Nick Pateman, has quickly become one of the fastest growing esports betting comparison sites globally. The site covers dozens of esports titles in-depth, as well as, offering reviews of all the top esports betting providers. Thousands of esports fans are referred to betting partners listed on the site every month.

In May 2018 SickOdds.com signed a strategic partnership with London-based iGaming firm Seven Star Digital to accelerate growth in the burgeoning esports market. Seven Star Digital was the introducing party that connected Esports Entertainment Group and SickOdds.com.

Tom Wade, Co-Founder of SickOdds.com stated, “We’re excited to collaborate with Esports Entertainment Group’s innovative betting exchange VIE.gg. Their range of esports titles and Tier 1 & 2 match coverage, along with unique coverage of Pool betting, makes Vie.gg a very exciting prospect in the esports betting scene.”

Grant Johnson, CEO of Esports Entertainment Group stated, “This partnership with Sick Odds is another significant milestone for Esports Entertainment Group in terms of both business development and third party validation of our place within the esports industry. We look forward to a long and prosperous relationship with them for many years to come.”

VIE.GG

Counter-Strike: Global Offensive (CSGO)
League of Legends
Dota 2
Call of Duty
Overwatch
PUBG
Hearthstone
StarCraft II

About Esports Entertainment Group:

News

How the Rise of In-App Purchases is Influencing the Mobile Gaming Industry?

Published

5 days ago

December 10, 2018

George Miller

How the Rise of In-App Purchases is Influencing the Mobile Gaming Industry?

Photo Source: pixabay

The gaming industry captured the minds of users during 2000s, and now it generates large profits – almost $138 billion in 2018. Developers and operators must be happy about the industry showing growth in revenue of 13.3% compared to 2017.
Following the trend, the mobile gaming market is performing even better. The 25.5% growth means that this sector generates more than a half of a total income (51%). Console and PC segments are nearly equal, having 25% and 24% respectively. There are a number of reasons for mobile games blooming, including in-app purchases.

The freemium spirit
In general, in-app purchases stand for the ability of mobile applications to sell products or services, either virtual or real. Developers invented different approaches to integrating them using various types of apps, features, and interfaces. For instance, there are branded catalogs which sell goods through applications. But in-app purchases are way more typical for free-to-play games.
There is a freemium model of games. Combining features of both free and premium projects, these are completely free downloadable applications with integrated purchases. Owing to this approach, developers earn money with smaller deals inside the app instead of one-time payments. Some of the freemium apps offer simple ads disablement, while others provide unique in-game content. Gambling apps also follow this trend – they offer additional features for money, as well as provide different bonuses for such purchases listed on CasinoBonusCheck.com.

Evolution of mobile games
Now, let’s focus on the influence of freemium games growing in popularity. Experts from Scientific Revenue claim that developers move towards commercial sophistication. This trend is typical for projects that rely on micropayments.
To understand how freemium models affect mobile gaming, remember that they change the focus, moving sales from websites or online retailers like Amazon to games themselves. This way, developers can control the process, providing various offers with flexible prices, sales, and promotions.

Here are some of the current trends of the gaming industry:

Multiple points of sale. While premium games are sold on app markets, freemium products can use coins stores, popups with offers, and ubiquitous ads.
Various in-game offers. There may be unique daily or weekly sales, additional content, in-game currency, and so on.
Annuities. These are unique offers, valid during a certain period.
Live Operations. Thanks to in-app purchases, developers can focus on adding new stuff even after the game was launched. They include downloadable content and special promotions dedicated to specific events or major updates.

As small payments are really flexible, developers can easily modify them, trying to reach the maximum engagement. Analysts evaluate the efficiency of in-game content sales and decide whether it’s better to add advertisements or focus on unique offers.

Consequences of the freemium rise
So far as it’s clearer how in-app purchases set trends, we can think about positive and negative consequences. Note that there is no agreement among experts regarding this.

The good side
Ideal freemium games sell cosmetic changes only. Another approach features different types of content but includes an option to unlock them without paying real money. For example, Temple Run offers various enhancements which are available without extra expenses.
Decent freemium projects should focus on improving players’ experience by introducing new content. This is more typical for PC and console games where users can buy new visual styles for characters, unlock extra items and locations.
Free-to-download projects attract way more users who realize that they can easily dive into the game. Also, game providers can focus on improving the single product by implementing Live Operations rather than designing numerous sequels.

The bad side
The modern world is strongly focused on money. That’s why the majority of freemium games turn into pay-to-win or pay-to-play projects:

Pay-to-win. Players can buy in-game stuff to become more powerful and beat opponents.
Pay-to-play. Players can evade time limits and prolong the game process with in-app purchases.

In pursuit of revenue, developers focus less on improving the game itself. Many freemium projects create nothing new, simply offering benefits for premium players. This leads to users realizing they can simply pay and win instead of improving skills or building strategies, which kills the thrill of gaming.
The majority of mobile projects push pay-to-play or pay-to-win styles because it’s profitable now: Clash of Clans or Fruit Pop, just to name a few. It’s much worse for the industry when well-thought series like Dungeon Hunter follow such trends.

Future of in-app purchases
Freemium model works well for game developers as it allows expanding the audience thanks to free downloads and earning more money thanks to engagement strategies. Gamers are free to try different products and decide whether they deserve further investments.
It seems clear that mobile games will expand, generating more revenues compared to PC and console sectors. In-app purchases will definitely grow in popularity as well. Probably, companies will find new ways of implementing this feature, somehow different from pay-to-win and pay-to-play options. Eventually, it all depends on end users as they create the demand.