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Affiliate Announcements

Clarion Events buys US-based Affiliate Summit

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Clarion Events buys Affiliate Summit

Acquisition of Affiliate Summit Heralds Exciting New Chapter for Leading Affiliate Marketing Event Companies Affiliate Summit and iGB Affiliate

 

Clarion Events the parent company of iGB Affiliate is pleased to announce its acquisition of the Affiliate Summit Corporation, which includes the Affiliate Summit tradeshow and conference, FeedFront Magazine, GeekCast.fm, ReveNews.com, and the annual AffStat industry benchmark reports. Affiliate Summit has been at the forefront of the affiliate marketing industry since their inception in 2003.

Affiliate Summit joins Clarion Events alongside the iGB Affiliate brand to further the vision of both companies to provide a comprehensive events and information platform for the affiliate marketing sector. With the acquisition, Affiliate Summit will continue to deliver the premier affiliate marketing trade-show and conference in the United States, and will now have the opportunity to expand the Affiliate Summit brand internationally.

Additionally, Affiliate Summit Co-Founders, Missy Ward and Shawn Collins with over 20 years’ experience in affiliate marketing, will continue running Affiliate Summit in the capacity of Co-CEOs with the support of their highly regarded team.

Clarion is widely regarded as a leading event organizer, and we will be harnessing their expertise in order to expand internationally and bring our events to the next level. Becoming part of Clarion will add value to our current brands and provide an opportunity to take new products to emerging markets. Bringing Affiliate Summit and iGaming Business together will deliver enhanced benefits to attendees and exhibitors alike.” said Shawn Collins.

Alex Pratt, Managing Director – iGB Affiliate, Clarion Events said “This is a really exciting acquisition for Clarion, bringing together the biggest affiliate marketing events company with Clarion’s resources, expertise and successful affiliate shows in igaming and finance. Missy and Shawn have established an extremely strong business and we are looking forward to a successful collaboration to improve the US events as well as launch the Affiliate Summit brand internationally.

Future Dates:
Affiliate Summit East, New York Marriott Marquis, July 30th – Aug 1st 2017
Berlin Affiliate Conference, Messe Berlin, Oct 1st – Nov 4TH 2017h
Affiliate Summit West, Paris Las Vegas, Jan 7th-9th 2018

 

About Affiliate Summit:
Affiliate Summit, started in 2003, is the largest affiliate marketing conference and tradeshow in the world. This three-day conference included an exhibit hall with affiliates, merchants, vendors, and networks, as well as multiple tracks of educational sessions covering the latest trends and information from affiliate marketing experts. In addition to the conference and tradeshow, Affiliate Summit also publishes FeedFront Magazine, GeekCast.fm, ReveNews.com, and the annual AffStat industry benchmarking reports.

About iGB Affiliate:
iGB Affiliate is the affiliate-facing brand of iGaming Business. It organises the three biggest affiliate events in the industry: LAC, AAC and BAC. Its conferences provide the platform for affiliates to learn from the industry’s best during dedicated conference schedules, and meet affiliate managers from major and rising operators both on the exhibition floor and during well-attended networking events.
The affiliate conferences are the only place you can network with large volumes of affiliates at once. For operators, the conferences are vital to growing their affiliate networks. iGB Affiliate also provides the free iGB Affiliate magazine. With high quality content and strong digital and print followings, it continues to be the only dedicated magazine in the affiliate industry.

About Clarion Events:
Clarion Events can trace its roots back to 1947 and takes great pride in being one of the oldest independent event organizers in the UK.  The teams at Clarion create uniquely effective and stimulating environments that can serve as a platform to build businesses and enhance customer relationships and experiences. Clarion is a global events business with a number of events across a range of vertical markets. In the affiliate and retail sector, Clarion Events provides a range of services including the iGB Affiliate series of exhibitions, iGB Affiliate Magazine, InternetRetailing Expo, InternetRetailing Conference , and the Internet Retailing Summit.

Affiliate Announcements

3 New Websites Approved by QMRA

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E2 Communications next one to join Quality Mark Responsible Affiliates

 

QMRA was launched as a quality mark for iGaming affiliates at the beginning of February.

QMRA is the international follow up of KVA (https://kva.nl/), a successful Dutch iGaming Quality Mark (over 85 Dutch member websites, 10 connected operators among which bet365, LeoVegas, 711, tombola and more).

QMRA is available for the following markets:

Belgium, Spain, Denmark, Germany, Norway, Sweden, USA Michigan, UK, Poland and Estonia

Various well known international affiliate companies joined QMRA already:

  • Game Lounge, Gaming Innovation Group and Leadstar Media

Now, Applied Digital Media is part of our initiative as well: Casino.dk, OnlineCasino.be and OnlinePoker.se have been found compliant.

The above websites have been checked by our compliance team, following the applicable law (relevant for affiliates) in the respective jurisdictions. All websites received a report on how they comply with our QMRA codes:

https://qmra.eu/active-markets/belgium/, https://qmra.eu/active-markets/sweden/, https://qmra.eu/active-markets/denmark/

We expect to add more members in the coming weeks and invite anyone, active within one of the QMRA jurisdictions, to join us!

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Affiliate Announcements

WA.Technology Launches WA.Affiliates

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WA.Technology Launches WA.Affiliates

 

WA.Technology, an award-winning B2B iGaming solutions provider, announces the launch of WA.Affiliates, a next-gen iGaming affiliate management platform. WA.Affiliates empowers operators to manage and optimise their affiliate programs for enhanced profitability, broader market reach, and streamlined, successful operations. 

WA.Affiliates combines an intuitive user interface with a clean, functional design, facilitating simple affiliate performance management. The platform solution is built on real-time optimisation and informed analytics so operators can expand their reach, increase traffic, and boost revenue with maximum efficiency.

Key features include personalised and customisable agreements for each affiliate, integrated user tracking for intelligent insights, and an optimised iGaming-oriented back-office. WA.Affiliates’ support includes zero setup fees alongside free panel transitions and integrated wallets for transaction security and straightforward migration.

Operators can reap the benefits of effortless management thanks to WA.Affiliates’ user-friendly dashboard configuration. Around-the-clock support offers real-time assistance and uncomplicated navigation, giving operators the upper hand in the global marketplace. Hourly insights, detailed reports, and in-depth analysis perfect data-driven decisions for improved acquisition and retention strategies. WA.Affiliates also motivates affiliates via its engaging gamification system, and intelligent user-tracking provides accurate information on campaign performance.

Tim Scoffham, CEO of WA.Technology, shared his enthusiasm for the launch, saying, “With WA.Affiliates, we’re forging a new path in the iGaming industry, creating a platform that not only meets but anticipates the needs of our partners. Our focus on innovation and customised solutions makes WA.Affiliates a key player in driving growth and profitability. We’re simplifying affiliate management to deliver tangible results, demonstrating our commitment to leading the way in digital excellence. At WA.Technology, we’re not just following the path to excellence – we’re creating it.”

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Affiliate Announcements

CasinoBeats Summit Set to Offer a Laser Focus on Marketing and Affiliate Strategies

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CasinoBeats Summit Set to Offer a Laser Focus on Marketing and Affiliate Strategies

 

Amidst the whirlwind of Google’s relentless updates and the intricate web of affiliate marketing, the upcoming CasinoBeats Summit, with a laser focus on SEO, AI content, and innovative traffic monetisation strategies, will offer marketers and affiliates a platform to tackle pressing inquiries head-on.

The ‘Marketing & Affiliation’ track will occur across both core days of the CasinoBeats Summit, 22nd – 23rd May, at the InterContinental Malta. The track will provide 4500 attendees with an in-depth exploration of key talking points shaping the worlds of marketing and affiliation.

Discussions will encompass leveraging innovative technology such as artificial intelligence (AI) and immersive video content to engage new audiences, the power of alternative marketing channels, and gaining a competitive edge through SEO strategies.

The panel titled ‘Finding CRM harmony: Automation vs Experience’ will delve into the growing influence of customer relationship management (CRM) and the most effective strategies for its utilisation. Industry experts Matthias S. Kaiser (Head of CRM at Tipico), Alexandru Ababei (CRM Global Promotions Manager, Betsson) and Zurab Magalashvili (CMO, Adjarabet), will explore how CRM implementation can align with existing processes for player experiences and how CRM data can aid in proactive responsible gambling initiatives.

The conference session ‘Future-Proofing Marketing: Unveiling Trends Beyond the Hype’ will discuss the latest marketing trends and assess their long-term potential. Marketing experts Calvin Samut (Head of Brand, Socios), Cecilia López Boronat (Marketing Content Manager, Clobet Limited) and panel moderator Dennis Algreen (Marketing Director, SBC Events), will explore the longevity of these emerging trends, the danger of chasing trends and whether businesses should prioritise long-term brand stability over fleeting marketing fads.

The conference on the second day will commence with the panel ‘Monetizing Traffic Beyond Traditional Models’ focusing on the significance of alternative marketing channels such as Whatsapp and Telegram. Experts Silvia Almeida (Chief Media Officer, Clever Advertising), Leanne Muleba (Chief Operations Officer, Matching Visions), Eleonora Norbiato (Head of Acquisition, SKS365) and panel moderator Maria Tsnompilantze (Content Marketing Manager, SBC), will deliberate over how useful these alternative channels are, what metrics are particularly relevant for monetization purposes and whether the quality or quantity debate is over in the age of SEO.

The panel titled ‘The Uncharted Territory of Grey Hat SEO – Traffic, Cloaking, PBNs, Parasite SEO and More’ will delve into the nuances of SEO and PPC tactics, exploring the benefits of both Google-approved and grey hat strategies. Led by experts Vadim Aidlin (Chief Executive Officer, PushnotiAds) and Julia Logan (CEO & Founder, Zangoose Digital), discussions will encompass the use of PBNs, the impact of bot traffic, successful partnership SEO strategies and best practices regarding cloaking.

The first core day of the event will also feature a dedicated ‘SEO Trilogy’, hosted by Ivana Flynn alongside a host of industry experts as they tackle the continuously evolving SEO landscape.

The conference will also provide delegates with dedicated tracks covering key industry verticals such as casino, leadership, industry, and regulation and dedicated sessions for women in gaming. Moreover, attendees will be able to participate in innovative session formats such as hackathons, roundtables, and workshops.

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