GIG TAKES LEADING POSITION IN THE NORDICS WITH ITS LARGEST AFFILIATE ACQUISITION TO DATE
Gaming Innovation Group Inc. has through its subsidiary Innovation Labs agreed to acquire all assets in one of the biggest affiliate networks in Scandinavia, Stk Marketing Ltd, for a total consideration of NOK 240 million (around EUR 26 million). This is GIG´s fourth affiliate acquisition in 2017 and the Company has now established itself as a Nordic market leader in the affiliate segment.
GIG expects the acquired assets to generate above EUR 7 million in EBITDA during the first 12 months after completion of the transaction. Around 70 percent of this EBITDA is expected to be generated from perpetual revenue share agreements. The network will be integrated into Innovation Labs’ BI/Data proprietary systems & marketing platforms, providing both technological and operational synergies which will improve the margins.
Including the Stk Marketing acquisition, the four affiliate transactions made so far in 2017 are in combination expected to contribute with an annual EBITDA close to EUR 13 million over the first 12 months after the respective closings.
Robin Reed, CEO of GIG: “We have set an ambition for Innovation Labs to become the largest lead generation business in iGaming and we are well underway in realizing this. Furthermore, we have now established a leading position in the Nordic affiliate market. In line with previous acquisitions and GIG´s vision, the Stk acquisition will enable Innovation Labs to refer more customers to our B2B partners and thus benefit all parties engaged in the expanding GIG iGaming eco-system“.
The acquisition will be settled primarily with proceeds from the bond issue GIG made in February 2017. The first half of the settlement is due at closing and the reminder in December 2017. The transaction is subject to a satisfactory due diligence and final board approval. Closing is expected in August 2017.
GIG’s subsidiary Innovation Labs is a fast-growing online marketing company for iGaming. It refers paying users to B2B clients primarily on perpetual revenue share agreements. It sources these paying users by obtaining competitive rankings for high-value keywords in search engines through SEO (search engine optimization), generating traffic to owned websites. These websites have guides and quality content for the gaming industry and serves as paths to operators. Innovation Labs also refer paying users through data driven media buying techniques.
About Gaming Innovation Group:
Gaming Innovation Group Inc. is an emerging gambling solutions and interactive entertainment provider. The Company offers cutting-edge cloud-based services and B2B performance marketing, and owns B2C gambling operators offering games from the best-of-breed suppliers across the online sports betting and casino industry. Gaming Innovation Group operates out of Malta and is listed on the Oslo Stock Exchange under the ticker symbol “GIG”.
Affiliate Capital Joins Safe Affiliate Programs to Share Expertise and Experience
Affiliate Capital has joined the Safe Affiliate Programs alliance enabling its members to benefit from the experience of some of the most successful affiliate programs in the business and to share their own expertise to the benefit of their affiliates.
Affiliate Capital was launched last month when Jackpot Capital Casino, Grande Vegas Casino and Slotastic merged their affiliate programs into one. The group has developed new, enhanced software that provides affiliates with detailed reporting and dynamic tracking. Affiliates have just one logon and one commission payment for the three well-established brands.
Safe Affiliate Programs is an association of like-minded affiliate programs all committed to sharing expertise and providing support to each other and their affiliates. It includes Intertops Affiliates, Legend Affiliates, Golden Euro Affiliates, Drake Affiliates, Juicy Stakes Affiliates, Slots Vendor and Springbok Affiliates.
These affiliate programs share a belief in honest and supportive business relationships. The benefits for all include easy recommendations between partners, trouble shooting for affiliates across programs and a collective flow of information in one combined newsletter.
“If you have an idea or an issue to discuss then one of our members can pitch it to one or all of the other programs for you” said Ellen at Safe Affiliate Programs. “We’re all in this together!”
Safe Affiliate Programs members share business acumen with each other ethically, honestly and with integrity. They also enjoy socializing together at joint dinners and open bar events at conferences like Safe’s launch party at the iGB Affiliate Conference in London last February.
AskGamblers’ Topsy Turvy AskMania Affiliate Race Has Its Winners
Organised by AskGamblers, Topsy Turvy AskMania is a social race, made for affiliate managers and casinos exclusively. Starting on 5 October 2020, the Mania ended on 30 November 2020 with the winners announced on the AskGamblers website, 1 December 2020.
Topsy Turvy AskMania is a unique creation powered by AskGamblers, designed for affiliate managers and casinos exclusively. Initiated on 5 October 2020, the Mania ended on 30 November 2020 with the results being announced on 1 December 2020. The special affiliate race featured some outstanding prizes, rewarding contestants in ways never been seen before.
Without a further ado, here’s the final rundown with the top 13 affiliate managers/casinos:
1. Oshi Casino, Managed by Lars
2. Wazamba Casino, Managed by Helen
3. Campeonbet Casino, Managed by Andreza
4. Wolfy Casino, Managed by Davor
5. Winner’s Magic Casino, Managed by Elena
6. LuckyDino Casino, Managed by Joonas
7. Betchaser Casino, Managed by Vasily
8. SaphireBet Casino, Managed by Olga
9. Casino Room, Managed by Miles
10 1Xslots Casino, Managed by Andrey
11. Betsson Casino, Managed by Shakira
12. Universal Slots Casino, Managed by Carlos
13. Casino Extra, Managed by Irina
The tournament took place on different social platforms – AskGamblers Facebook page, Instagram, Twitter, LinkedIn,
Reddit, Telegram and AskGamblers YouTube page, followed by a #AGtopsyturvy hashtag during the race. Apart from social media, the points were also scored through the Certificate of Trust, exclusive bonuses, testimonials and more.
Paysafe’s Income Access Unveils Upgrades to Affiliate Marketing Platform
Income Access, Paysafe’s marketing technology and services provider, has announced the release of multiple key upgrades to its award-winning affiliate marketing platform. The enhancements are designed to improve the user experience of iGaming operators and affiliates by focusing on core functionality such as navigation, mobile responsiveness and report display.
The upgrades, which primarily concern the platform’s dashboard and reporting interface, have been released across all Income Access-powered affiliate programmes and reflect the Paysafe company’s ongoing efforts to gather and respond to constructive feedback from partners. With changes that address the need for a more streamlined and responsive design, Income Access can now equip operators and their affiliate marketing partners with an interface that supports an intuitive user experience and facilitates their assessment of actionable data.
Aimed at maintaining a competitive advantage across both traditional and emerging iGaming markets, these enhancements come in a year when Income Access has also announced major partnerships with brands such as High 5 Casino, Tipico U.S., and ZenSports. In addition, the company expanded its footprint in the global retail foreign exchange (forex) trading space through a partnership with leading online broker FXCM Group.
In response to the needs of these clients, operators and affiliates logging into the platform will be met with a dashboard interface that is compatible with display sizes across smartphones and tablets, while corresponding page elements reshape themselves dynamically. The upgrades, which simplify dashboard navigation and the retrieval of top-level campaign results, statistical insights, messages and best performing creatives, also complement recent changes to the platform’s key system reports.
Improved capabilities allow users to filter reports with greater efficiency, while making them more user-friendly and compatible across all mobile devices.
Income Access, which recently won its second consecutive EGR B2B Award for Affiliate Software Supplier, has introduced several other platform upgrades over the last 12 months, including single sign-on (SSO) functionality and a server-to-server (S2S) event relay system.
Tara Wilson, Chief Operating Officer at Income Access, Paysafe Group, said: “These latest upgrades to the Income Access affiliate software show our team’s commitment to continuous improvement and providing our partners with optimal solutions to meet their needs. In crafting solutions for an evolving client base that extends beyond traditional iGaming, it is important for us to proactively address emerging challenges and expectations with a platform that is modern, intuitive and supports acquisition and retention goals.”
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