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Former NetEnt and LeoVegas execs create new online casino with industry-first features – Letsbet.com

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Letsbet online casino

“We believe the new frontier in online real-money casino is a mash-up of live streaming, social features and gamification” says CEO & Co-founder of Letsbet.com Michael Pedersen.

 

It’s with a clear goal of bringing a fresh perspective to the industry that former Regional Business Manager of NetEnt, Michael Pedersen and former Head of Operations of LeoVegas, Stefan Lind are joining forces to create a new and pioneering online casino. Letsbet.com will launch early 2018.

Most casino operators are in the same boat, faced with limited ability to differentiate their respective core offering, as the same games are available on more or less all sites. That’s why it’s so important to have the courage to stand for something in terms of unique features and marketing concepts – we can’t all serve the same spaghetti Bolognese in our restaurants! says CEO & Co-founder of Letsbet.com, Michael Pedersen“We decided from day one that we wanted to be different, go all-in and dare to stand out!” he continues.

After a year of extensive research, the two founders believe there is a completely new category of online real-money casinos on the way. This new breed of casinos will see more social aspects from land-based and virtual currency environments implemented into a real-money setting.

“When you visit a land-based casino, do you sit down at the empty Blackjack table or the one with one seat left and people having fun? Casino players might not always want to directly speak to other players, but it’s clear that they often like to interact with the casino staff and enjoy the indirect presence of other players; that’s what we are trying to replicate using the latest technology.” says CMO & Co-founder of Letsbet.com, Stefan Lind. 

Letsbet.com will have a number of industry-first features, for example daily live broadcasts, presented by casino hosts, giving players a new level of entertainment and interaction with the brand. With the rise in popularity of everything live and using top-notch streaming technology, this feature aims to increase conversion rates, extend session times and in general increase retention rates by building closer relationships with players.
Another industry-first feature, will be a complete instant messenger function that allows players to add friends, create groups and chat if they wish.

The concept is based around a secret agency theme, where the player joins as the “new recruit” and moves up the ranks by completing assignments and missions.

Letsbet.com is launching through the Together Gaming (BetHard Group) platform, which holds an MGA license. Players will have access to all the premium game titles from providers such as NetEnt, Microgaming, Yggdrasil and Quickspin to mention a few. The initial focus for Letsbet.com will be the Nordic region.

To gain beta access and learn more, sign up at www.letsbet.com today.

Awards

Great night for Worldpokerdeals at the iGB Affiliate Awards 2019

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Great night for Worldpokerdeals at the iGB Affiliate Awards 2019

 

Worldpokerdeals had a great night the last February 9, 2019, during the iGB Affiliate Awards where they confirmed its leadership on the market by winning the two most prestigious awards for poker affiliates: Best Poker website and Best non-English Speaking Affiliate website.

The judges itself commented that in 2019 the caliber of the participants was outstanding and wasn’t easy to make the final decisions. The criteria for choosing the winners included traffic increase, relationships with the affiliate programs, rankings, business growth, among others.

Worldpokerdeals was created because we “had something out-of-the-box to offer”: the company has a strong focus in customer service, developing close relationships with all the value chain, from poker rooms, affiliate programs, and poker players.

Rodion Longa, Worldpokerdeals CEO said: “Thanks for the support guys. I am the happiest 32 years old boy in the world.”

“We are nerds in terms of customer service and satisfaction. We have the greatest number of agents to be able to provide personalized game-select advice and respond in time to our clients. We design easy-to-use interfaces and make readable content. Also, players love our parties in Thailand :)”

The iGB Affiliate Awards reached its 12th edition and are the most prestigious awards in the gambling industry with a focus on transparency.

 

About Worldpokerdeals:

Worldpokerdeals.com — is a team formed by poker experts under the leadership of Rodion Longa. The company, founded in 2012, is committed to fully support professional poker players, guaranteeing the best conditions for a comfortable grind in almost all poker networks.

Today, Worldpokerdeals is one of the fastest growing multilingual (Russian, English, Spanish, Vietnamese) companies providing services for poker players.

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Awards

KING BILLY WINS THE BIG ONE!

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KING BILLY WINS THE BIG ONE!

 

The cyber-ink of our last article about King Billy and his tendency to get awarded hasn’t even dried up yet and here we are with, you guessed, one more award for His Majesty.

King Billy, First of His Name, Rightful Ruler of the Kingdom, Guardian of the Realm and Protector of the Players (and Collector of Awards we may humbly add) has done it again. He has got one more award. And this time, it’s the biggest of them all in the Affiliate Universe.

King Billy Casino brought home its finest piece of silverware yet, the “Best Casino Affiliate Program” Award of this year’s iGB Affiliate Awards, which took place on Saturday, February, 8, 2019, at The Brewery in London. Moreover, the Servants of the King did it in style, by beating the likes of giants like Betsson and Mr Green.

We asked (again!) Ruslan Legenzov, the King Billy Casino’s Head of Affiliates (or “Lord of Affiliates” as the casino’s protocol dictates) to share a few words with us about this outstanding distinction and this is what he told us: “Guys, first of all, I must confess to you that this has been so much beyond expectations and words that I have wondered for a few moments whether I live in the Matrix.

But it’s true, definitely true! All of us here at King Billy Casino are naturally ecstatic and speechless. Personally, I would like to thank all the people in my department who have worked unbelievably hard in order to earn the respect and trust of our affiliates. To Vlad, Olivia and all the rest of our Lords and Ladies in the Department… thank you!

And, of course, we would like to thank, from the bottom of our hearts, our affiliates. All this could not have been possible without you guys! Thank you Cristina, David, Milica, Alanias, Rasmus, Milena, Nenad and the 500+ rest of our affiliates, partners and friends! This one is for you!”

This prestigious award brings King Billy’s awards tally up to four in less than a year:

  • iGB 2019 Awards Best Casino Affiliate Program
  • AskGamblers 2018 Awards Best New Casino
  • AskGamblers 2019 Awards Best Casino – 3rd place
  • AskGamblers 2019 Awards Player’s Choice Casino – 2nd place

So, anyone willing to bet that King Billy wouldn’t make it up to five or six until the end of the year? We know we wouldn’t!

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Affiliate Program News

PartnerMatrix powers TotoGaming Affiliate Program

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PartnerMatrix powers TotoGaming Affiliate Program

 

EveryMatrix is delighted to support the launch of TotoGaming Affiliate Program through its PartnerMatrix Affiliate Management solution directly integrated with TotoGaming’s current platform as a 3rd party.
Through PartnerMatrix, TotoGaming Affiliates provides flexible commissions structure, an easy-to-use and friendly interface, plenty of marketing tools, support for attractive bonuses and promotions and constant expert guidance.

Furthermore, PartnerMatrix simplifies affiliate managers’ operational efforts through in-depth reporting with real-time statistics, accurate tracking of the impact of promotions, allowing them to easily manage data, payment plans, marketing tools, and affiliate settings from a single location. The back-office in PartnerMatrix is highly focused on both administrator and affiliate comfort and it gives the opportunity to reach each angle of the promoted brand.

Victoria Poghosyan, the Deputy COO on Commerce at TotoGaming said: “As we already have a leading position in the Armenian market both as an online and land-based gaming operator, it was inevitable to extend our services further, therefore we designed a program that will cater the interest of our affiliates at best. Our partnership with PartnerMatrix came naturally since we pursue the same goal – to make affiliates successful through excellent campaigns.”

Levon Nikoghosyan, PartnerMatrix CEO, added: “We’re thrilled to be TotoGaming’s choice for their affiliate platform and looking forward to strengthening this partnership in 2019 as the companies continue to grow together. PartnerMatrix has now considerable expertise in optimising the affiliate channel and leverages its market-leading platform to help operators launch and manage successful affiliate programmes.”

PartnerMatrix is continuously innovating to benefit both operators and affiliates. The platform recently made available features such as Reactivation Rewards for affiliates, Server to Server (S2S) tracking that improves the accuracy of the conversion, and Player Segmentation for better optimization of the affiliate rewards. PartnerMatrix also delivers feeds and APIs for affiliates to obtain reports and data automatically.

 

About TotoGaming :
TotoGaming is a reputable iGaming operator, partnered with Digitain, providing betting opportunities to players across multiple sports betting and online casino products during last 15 years. TotoGaming’s in-house 400 traders cover 65 sports, 7500 leagues, 3000 betting markets, 40 000 pre-match monthly events, 30 000 real live monthly events. The Live Casino and online casino cater for various slots and games. The variety of excellent gaming experiences are supported by a superior customer support service and care for players. TotoGaming is headquartered in Yerevan, Armenia.

About EveryMatrix:
EveryMatrix delivers a modular and API driven product suite including a market leading one-stop shop casino content aggregator and integration platform, a cross-product bonusing engine, a fully managed sportsbook and sport data services, a stand-alone payment processing product, and a multi-brand affiliate/agent management system.
To offer the services required by operators, the EveryMatrix products work together as an entire platform or independently and can be easily integrated with existing platforms to accommodate different types of clients from bookmakers to lotteries and, from existing large operations to newcomers.

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