Better Collective officially joins the Romanian market by obtaining their Romanian affiliate licence and acquiring PariuriX.
The newly regulated market in Romania has been showing great growth and an increase in the betting market. With Better Collective’s long term acquisition strategy laying focus on expansion into regulated markets, the current success of the Romanian market made it natural for them to act, and has led to them obtaining a Romanian affiliate license. With the expansion into the desired market, they found the perfect opportunity for entry through the acquisition of PariuriX.
Founded in 2006, PariuriX has quickly grown to be a market leader and household brand name within the industry. Predominantly focusing on sports betting, PariuriX has grown to become the biggest iGaming community in Romania. By developing a strong community of professional and amateur tipsters, PariuriX’s founder and owner, Marius Cădar, has been able build a trustworthy brand that has established a position as the leading affiliate site in the market.
The level of trust associated with the brand was one of the main points that brought PariuriX to the attention of Better Collective. Better Collective has been very active, yet selective, in their aggressive ongoing M&A strategy. With PariuriX’s brand values aligning strongly with Better Collective’s own principles, as well as serving as a new market complement to their own product bettingexpert.com, the acquisition proves to be a mutually beneficial transaction that allows for growth on both sides.
“With the acquisition of PariuriX, Better Collective immediately becomes a leading sports betting affiliate in Romania. Adding another regulated market to the portfolio of the company is an important strategic step. We are very happy that we are taking over a well established and recognized brand. The previous owner, Marius Cădar, has done a great job in developing PariuriX, and Better Collective will now use all available resources to drive this product and brand forward.” – said Michal Kopec, Head of M&A at Better Collective:
Marius Cădar, Owner & Founder of PariuriX added: “I started PariuriX more than 10 years ago as I wanted to build a community of professional punters that would work together to choose the best bets we can place daily. Over the years we managed to create a team of knowledgeable tipsters with a strong reputation. We now have an intricate knowledge base, which includes posts about betting, casino, and poker. Our forum offers the best support for punters. I’m proud of all the things we managed to achieve and I am happy to hand the baton over to Better Collective. I trust that they can grow the platform even further, while still maintaining it’s core values.”
Tipico U.S. Partners with Income Access for Affiliate Program
Soon to launch New Jersey-facing sportsbook to leverage Income Access’ platform and affiliate management services
Tipico U.S., a division of Tipico Group, one of the largest European sports book operators, today announced a partnership with Income Access, Paysafe Group’s marketing technology and services provider. The partnership will see Tipico U.S. unveil a new affiliate program in New Jersey for its imminently launching sports betting and iGaming brand, which will be managed by Income Access’ team of affiliate marketing experts, while leveraging the company’s technology solution.
Tipico Group, which possesses nearly 15 years of online and retail sports betting experience in Europe, is one of the few operators to use proprietary technology to power its gaming products. Regulated by the New Jersey Division of Gaming Enforcement (DGE), Tipico U.S. will officially unveil its new gaming brand to sports enthusiasts within the state in 2020.
Supporting affiliates with their acquisition and retention efforts is Income Access’ affiliate software, which features comprehensive tracking and reporting tools. As the upcoming Tipico U.S. program will also be managed by the company’s in-house affiliate management team, the brand will benefit from expert knowledge in affiliate recruitment, outreach, maintenance, payments and more.
The launch of the Tipico U.S. affiliate program will enable affiliates to develop and monitor digital marketing campaigns for the international sports gaming and entertainment company. Aiming to engage with active sports bettors, Tipico U.S. is a brand for players who want cutting-edge sports betting experiences. At launch, Tipico will offer simple enrollments via their mobile app, web and desktop platforms, as well as competitive player promotions.
Adrian Vella, Managing Director, U.S. Business at Tipico, said: “We’re thrilled to partner with Income Access and look forward to the great work the company will be able to produce for our team. As part of our U.S. expansion, we’ve made sure Tipico is aligned with the best in the business, particularly those with deep experience in the regulated New Jersey market.”
Keith Gormley, Head of U.S. Marketing at Tipico, added: “This partnership will serve as a key piece in our marketing strategy for both our upcoming launch in New Jersey and our expansion into other regulated markets in the U.S. Through our collaboration, we’re anticipating driving high-quality players into the Tipico sports betting product.”
Tara Wilson, SVP and General Manager at Income Access, Paysafe Group, said: “Sports affiliates will soon be able to promote Tipico, a well-known brand in the gaming industry, thanks to our partnership. Both our platform and management services will help affiliates establish a presence in New Jersey, while also encouraging overall program growth.”
The Lottery Office Launches Affiliate Programme with Income Access
The Lottery Office, Australia’s premier online lottery operator, has announced the launch of its new lottery affiliate programme with Income Access, Paysafe’s marketing technology and services provider. The agreement will see the iLottery brand, which is regulated by the Northern Territory Government of Australia, leverage Income Access’ comprehensive affiliate marketing software to optimise programme growth and increase affiliate partnerships in Australia.
An established brand with over 16 years of experience in the global lottery industry, The Lottery Office employs a unique business model, whereby Australian players are provided with a matching ticket, at the lottery of their choice, for major lotteries across the globe once a ticket is purchased locally. The company’s portfolio includes seven of the world’s biggest lottery brands such as EuroMillions®, EuroJackpot® and US Powerball®.
Part of the Global Players Network Pty Ltd, The Lottery Office is also one of a select group of online lottery operators that are licensed by the Northern Territory Government of Australia to sell tickets to Australians, allowing customers to benefit from international lottery draws.
The integration with Income Access’ award-winning reporting and tracking technology will grant The Lottery Office and its affiliates access to key data and tools that can be leveraged towards their combined digital marketing efforts to maximise overall revenue growth. Furthermore, the platform features state-of-the-art ad targeting capabilities based on geo-location, time of day, device, browser and other criteria.
Qualified partners will benefit from the brand’s in-house affiliate team with the long-standing history and experience required to acquire and retain high-value iLottery players. In addition, affiliates will be compensated through competitive revenue commission schemes.
Jaclyn Wood, CEO at The Lottery Office, said: “The combination of Income Access’ leading affiliate software and dedicated affiliates, who will play an integral role in our advancement, gives us a powerful marketing advantage while aligning with our strategic growth plans.”
Tara Wilson, SVP and General Manager at Paysafe’s Income Access, said: “We’re thrilled to be partnering with a company like The Lottery Office, which has such a strong presence in the Australian online lottery market, in support of its affiliate programme launch. Through our software platform, we will provide essential marketing tools to support both the growth of its affiliate channel, as well as the brand’s overall exposure in Australia’s expanding iLottery market.”
BonusFinder.com granted Responsible Affiliates in Gambling (RAiG) membership
Cements company’s commitment to social responsibility in UK gaming affiliate sector
BonusFinder.com has been granted membership of the Responsible Affiliates in Gambling (RAiG) body in recognition of its commitment to responsible gaming and player safety.
RAiG’s mission is to raise standards in the UK affiliate sector around responsible gaming, to foster wider initiatives to promote social responsibility and help to create a safer gambling environment for consumers.
Before being granted its membership, BonusFinder.com successfully completed a third-party social responsibility audit, ensuring it fulfils the association’s entry criteria as well as being compliant with a range of existing statutory and non-statutory regulations.
As a member of the RAiG, BonusFinder.com has agreed to uphold the Code of Conduct set by the association around social responsibility, business ethics and regulatory compliance.
The association was founded in 2019 with founding members including Better Collective, Oddschecker, and the Racing Post.
Fintan Costello, Managing Director, BonusFinder.com, said: “Ever since we started the business a year ago we have been firmly committed to ensuring the highest levels of compliance and licensing, with player safety our number one priority.
“Being granted a membership to RAiG further cements this pledge and we look forward to working together with the association and its members to share knowledge and experience and to ensure that best practices and standards are upheld in the affiliate industry.”
Clive Hawkswood, Chairman of RAiG, said: “We are thrilled to welcome BonusFinder as a member as we continue our work to promote the socially responsible marketing of gambling products.
“Our members want to go beyond what’s required and recognise the role that affiliate marketing providers must play as part of wider industry initiatives in the UK to promote social responsibility and a safer gambling environment for consumers.”
BonusFinder.com was founded in 2019 with a simple goal to allow people to “play with more” at their favourite casino or sportsbook and operates in several European markets and holds affiliate licences in five US states.
7 Rules For Online Gambling
Read these 7 tips before you begin to gamble online. 1. The Law There is a reason why this...
Live Dealers Prove Big Draw for Online Casinos
The online casino experience has come a long way in recent years. Gone are the simple and unappealing presentations...
TheBigFreeChipList.com Has Rebranded To Chipy.com
Welcome To TheBigFreeChipList’s New Identity The leading gambling portal, TheBigFreeChipList, has rebranded itself as Chipy.com to better reflect the...
Sports Betting Thriving Despite Lockdown
Wanna Make a Bet? The global pandemic put North American professional sports on the shelf for nearly five months...
The Outlook for UK iGaming Affiliate Marketing in 2021
The iGaming industry can be quite lucrative for affiliates who know how to make the most out of available...
The Growing Canadian Online Gambling Market
All reports suggest that the Canadian online casino market is among the most remarkable in the world. With the...
5 Important Facts About New Zealand’s Gambling Market
Whenever there is a focus on the gambling market within the Asia-Pacific region, Australia, which is one of the...
3 Things To Consider Before Starting A New Casino Affiliate Business
There can be no question that the online casino business is flying right now. It seems that nothing can...
Big Betting Brands to Build on New Revenue Streams in 2021
Rain, shine, regulation issues or pandemic, it seems nothing stops the UK sports betting industry from moving forward with...
Casinos around the world cautiously reopen to a new normal
Given how devastatingly hit the casino business has been in the past few months, it should come as little...
News4 years ago
Use of Social Media for Online Gambling Affiliates
News2 years ago
Casino Games for Real Money – Choosing One to Play
Affiliate Success3 years ago
Affiliate Interviews: CasinoDaddy (Mathias, Anton, and Erik Joelsson)
Affiliate Announcements1 year ago
How to Stand Out on Georgia’s Profitable Gambling Market? Leading Experts to Discuss Best Practices at Georgia iGaming Affiliate Conference
Affiliate Success4 years ago
Exclusive Interview with Christoph C. Cemper Founder & CEO of LinkResearchTools and Link Detox
News2 years ago
Henrik Persson Ekdahl announces sale of stake in Catena Media
Affiliate Announcements3 years ago
The First AskGamblers Awards Are Here and Awaiting Your Vote
Affiliate Success1 year ago
Boots on the ground: What it’s like being an affiliate in the US sports betting market