Connect with us

Affiliate Success

Affiliate Interviews: Roman from BonusBonusBonus

Published

on

In our newest interview we talked with Roman of Bonusbonusbonus.com, one of the most comprehensive online gaming information portals.

 

Name: Roman
Age: 38
Hometown: Vienna
Living in: Vienna
Favorite Food: Schnitzel
Must Read Book: The Richest Man in Babylon by George S. Clason
Profession/Job title: Manager

GAV: Hello Roman, first of all tell us and our readers as well, a little bit about yourself. How did
your career start in the industry? What was the main idea of developing this great online
gambling portal?

Roman: Hello! Well, I have been passionate about sports and betting since I remember myself. The concept of Bonusbonusbonus.com appeared gradually on my mind, when I realized that there was no similar portals online, where you could find all the information about anything related to betting and sports. With this idea I had decided to start BonusBonusBonus.com in 2006.

GAV: Since there are thousands of websites and portals in this niche out there, where do you
think bonusbonusbonus.com stands now and what is that plus that the other portals don’t have?

Roman: Quantity and quality of information. When BonusBonusBonus.com started, there were not so many portals out there. However, now there are plenty of them, but BBB will always standout, as through the years we gathered information which for others will take years to collect. And about quality, I would say most of the portals will provide information based on the affiliate commission they receive. We however, are presenting the bookmakers and providers the way they are.

GAV: How do you see the online gambling market/industry at this moment?

Roman: With a high potential of development, even if restrictions become more and more.

GAV: In your opinion what are the strong points of Bonusbonusbonus.com and what makes it
stand out from the other niche websites/directories?

Roman: Besides the quantity and quality points mentioned before, I think one of the strongest points is that we are not focused only on betting, or only on casino and poker. We have them all. So basically any gambler will find what they are looking for on BonusBonusBonus.com.

GAV: How did you start the portal and most of all what bumps did you have to overcome at the
beginning?

Roman: Starting was easy. Building up the website as a trustful resource was the difficult part. Basically, when recommending to our visitors a bookmaker or casino provider we are taking a huge responsibility. Preselecting, testing and researching on each provider to be presented, was the hardest part I would say.

GAV: We have surfed your website and found some great quality content. Are you writing it
by yourself or do you have a team of people writing for you? You currently have 10 domains
under the same name, is it hard to maintain all of them?

Roman: Some of the content I write myself, but I also have a team of 3 people which contribute on maintaining the website on all the domains. Nobody said is easy, but we can assure that we totally dedicate ourselves to bring the highest quality content to our visitors.

BonusBonusBonus logo

GAV: How do you manage to keep the portal fresh and relevant, when a lot of fluffy and
nonsense appear on the Internet non-stop?

Roman: Regular checking and qualified people that take care of it, is the key for it.

GAV: We are pretty sure that you receive messages from Affiliate Managers on a daily basis showcasing their best products. You of course select them by the brands they work with. What are your thoughts on how a real Affiliate Manager-Affiliate relationship should be built, and how not?

Roman: In my opinion, a good Affiliate Manager –Affiliate relationship should be built on transparency and communication. Lack of communication is mostly the cause of conflicts and misunderstandings.
Another important thing is flexibility. Affiliate Managers should be more flexible to Affiliates, as there are many types of websites fit for Affiliate. Let’s say that the Affiliate Managers should individualize each relationship with any Affiliate – it would work as kind of motivation as well.

GAV: How do you see the future of the online casino/gambling industry? For instance, will it
become a truly global phenomenon?

Roman: Yes. I would say that casino and gambling are the most popular methods of entertainment. And this
will not change any time soon.

GAV: Tell us one change that you want to see in the online gambling affiliate ecosystem?!

Roman: Centralization and simplification of the system. Would be nice if on all affiliate accounts, there would be a chat where Affiliate could contact the Manager within the working hours, for any given questions. Things would run smoother like this.

GAV: Any advice you would like to offer to newbies who are looking to venture into this majestic
industry!?

Roman: Yes. Be careful where you bet, if you are a newbie bettor. If you are a newbie Affiliate – built first content which would make you standout, before posting too many banners.

GAV: How about iGaming/online casino conferences, do you attend any? If so, which one is your
favorite and what is your most fun experience?

Roman: Didn’t get the chance to attend one yet.

GAV: What do you think the chances are for Eastern Europe to become a potential gaming
hotspot in the future? Where do you think the region must improve upon?

Roman: I believe Eastern Europe will become a potential gaming hotspot only when their economy will be jump up. Nowadays, most of the Eastern European countries are having a low GDP per capita, which makes it difficult for attracting gaming providers. But if we speak about a possibility of making it, I would focus on Romania or Poland.

GAV: Where would you like to travel in Eastern Europe, any favorite country or region?

Roman: Russia, in St. Petersburg – I heard is a marvelous city. And Romania for their castles.

GAV: Where you wouldn’t want to travel in Eastern Europe 🙂 ?

Roman: Ukraine.

GAV: How about a favorite celebrity, do you have one?

Roman: Robert de Niro.

GAV: Tell us your opinion about the Gambling Affiliate Voice?

Roman: It is a great website – the ABC for any Affiliate with the latest news and greatest events. I would highly recommend it to any Affiliate!

 

Thank you very much for your answers Roman, we really appreciate it! All the best to you and if you have some news or updates that you’d like to share with us feel free to contact us!

Affiliate Announcements

Digital Marketing Mixer to be hosted for second iteration of FREE business networking on 30th June

Published

on

Digital Marketing Mixer to be hosted for second iteration of FREE business networking on 30th June

 

 

Last month saw the launch of the first Digital Marketing Mixer, a FREE business networking event created by Lee-Ann Johnstone which hosted over 150+ iGaming and Affiliate Marketing professionals in attendance.

The event which received outstanding delegate reviews, will be hosted again on Monday 30th June between 4-6pm (BST) via Zoom. The aim of the speed networking event is to bring together affiliates and digital marketers, technology providers , agencies, experts and marketing service providers together to promote their services virtually.

With limits on travel and attendance at physical events still in play opportunities to network for new business have been limited. That combined with increased remote working has had a natural impact on business development slowing in the short term.

The Digital Marketing Mixer has been created as an open platform for professional social networking to take place in a structured but relaxed virtual atmosphere. The event has been created to support new business and continued lead generation for all businesses operating in the Affiliate industry.

Lee-Ann Johnstone, the event host commented: “The Digital Marketing Mixer is a key event for digital and affiliate marketing businesses to get better connected during this uncertain time. The objective is simple, bring people together to talk, to collaborate and ensure new business and service opportunities continue to thrive. I’ve created this FREE networking event for EVERYONE to benefit from in the affiliate industry to help get new business deals done.”

The mixer remains 100% FREE for delegates to attend and is open to any vertical. Once again the event is held in collaboration with founding collaborators GPWA.org, iBet Directory, and AffiliateINSIDER collaborating to deliver this event.

“The toughest part of the conference experience to replicate online was always going to be those oh-so-important conversations in the bar. I was delighted to find myself in just such conversations at the Digital Marketing Mixer – top marks! “  said Sue Dawson from bestnewbingosites.co.uk who attended last month’s inaugural event. 

The Digital Marketing Mixer will offer a host of  fun networking games, speed selling challenges and enable delegates to enjoy discussing the latest industry trends whilst providing a platform to market their goods and services. The focus of this event remains on getting digital and affiliate marketing professionals quickly connected, getting new deals – done!

Lloyd Richman, founder of iBet Directory commented: The Digital Marketing Mixer Party is a great concept and offers all delegates the option to contribute unlike other webinars and conferences. It had a good mixture of natural event speakers, experienced iGaming professionals and new people to the industry. A great event which was highly successful.

If you are an agency, affiliate, consultant, operator, digital marketer, payment provider or saas product owner, everyone working with or in the affiliate industry is welcome to attend.

RSVP FOR FREE and join the Digital Marketing MixerHERE

Continue Reading

Affiliate Announcements

Mr Gamble is the fast growing iGaming affiliate taking the world by storm

Published

on

Player-friendly approach to casino comparisons sees audience grow to new highs 

In January 2019, two iGaming enthusiasts from southern Finland, Paavo Salonen and Jonas Kyllönen, created an affiliate site which follows a different path to competitors in the sector – Mr-Gamble.com was conceived to provide a user-friendly service that details the key benefits for different online casinos.

In a little over a year, the team at Mr-Gamble (owned by CashMagnet Ltd) has grown from two to sixteen people, and their site is attracting millions of views and an audience of thousands, eager to find a more discerning comparison site for online casinos.  With such impressive growth, the company is now moving to bigger offices in their adopted home town of Tallinn, Estonia.

Putting the players first has been key to this success, with the team’s focus to build a casino comparison site which highlights the various benefits from leading online casino operators.  Easy-to-use filters allow players to match specific search criteria to their needs, such as high quality casino bonuses, with a brand promise to help users “find a 200% bonus in under one minute”.

 

Moreover, with responsible gaming high on regulators agendas for 2020, not least due to COVID-19, Mr-Gamble’s onboarding policies for new casinos include strict criteria to ensure player protection.  Time-out periods, self-exclusion options, financial limits, and more are all in place to reassure players that beyond the entertainment factor, their well-being is key. 

Jonas Kyllönen explains, “While our competitors focus simply on the bonus offer and a select few aspects of gaming, Mr-Gamble.com highlights things like hidden T’s & C’s and other small details that make up the overall quality of a casino’s service and the bonuses they offer. We even include a section purely for casinos that offer free spins, allowing players to find free spin offers without deposits.  This sets us apart from old school affiliates and builds trust with our audience, resulting in a high proportion of returning visitors.”

Kyllönen, who leads on all aspects of marketing for Mr-Gamble, also realises that staying plugged in to media platforms such as Twitch and Instagram enable the company to attract some of their users from the elusive millennial market.  

“In just six months”, says Kyllönen, “we became the most watched slots channel on Twitch in Finland, and alongside our Instagram following, this allows us to stay in touch with our audience across multiple touch points – it’s been key to our growth. We still see SEO and PPC as the main pillars of the casino affiliates sector, but complimentary channels like Twitch are both entertaining and good for business.”

This well-rounded approach to the casino comparison sector is both innovative and forward-thinking, standing the company in good stead for the coming decade, during which adapting to change and staying on top of market trends will separate the men from the boys.

Mr Gamble’s affiliate offering is already well-established in Finland, and in April 2020 Mr-Gamble expanded operations to more English-speaking markets including the UK and Canada. The company also plans to target the US market, with licensing currently underway, and is looking at opportunities in Asia. 

Alongside Finnish casino enquiries, the company invites English language operators from international markets, particularly in the UK and Canada, to contact silver@cashmagnet.money for more information on deals and listings. 

Continue Reading

Affiliate Success

Exclusive Q&A with Marinos Shiapanis, CEO at Campeón Gaming Partners

Published

on

Exclusive Q&A with Marinos Shiapanis, CEO at Campeón Gaming Partners

 

We shall begin with the iGB award. How do you feel after winning this award? Had you expected this award?

We really didn’t. This was our very first time being nominated at the iGB Affiliate Awards and, given the fact that the competition was really high, we were not expecting to hear our name. Needless to say, we were – and we still are – overwhelmed and very excited. It was a team effort, and this is why we celebrated as a team after receiving the award in London.

This is the first time Campeon has been nominated for iGB Awards. And you hit the bull’s eye in the first instance itself. How do you see this honour: as a reward of your hard work or as a stepping stone for future innovation?

I think it is a little bit of both: it is definitely a reward and a recognition of the whole Campeón Gaming Partners team’s hard work and effort, but, at the same time, this is a stepping stone for us to do more, invest more in innovation, expand and further develop across all sectors. The whole team, and especially the Affiliate & Partnerships team, really devoted themselves to the company and they are the reason we have managed to win this award. Such an award is extremely important for us, as it shows how far we have gone in such a short period of time; we have managed to slowly establish ourselves in the iGaming industry, become a familiar face for affiliates in the market, expand our network and grow as a team and a brand. However, winning this award doesn’t mean we stop here; this is not just a motivation for us, but an obligation as well to work harder, focus more and deliver even better results. I think you will hear more of us the coming months.

The award recognises how Campeon stood out in terms of “transparency, inclusiveness and continuous support”. What are the things unique to the affiliate program of Campeon Gaming Partners?

Since the beginning, our vision was to create an affiliate program that would not only attract affiliates, but it would also keep them engaged. We started off with a small network and as we were building it up, we were also improving our program. Today, our network is comprised of over 1,000 affiliates and our affiliate team has managed to establish personal relationship with each and every one of them. To us, it’s crucial to put a face to the name; it’s not just about numbers, it’s about having a person who you know will listen to you and deal with your issues no matter how big or small. This is our way of thinking: we treat each affiliate’s request as equal, and I believe that our affiliates appreciate this.

In early 2019, our team dedicated themselves into redesigning the program’s strategy, aiming at building stronger, more interpersonal relationships with our partners, and providing them with better models in order to maximize their profits. At the same time, we optimized the affiliate experience, from the registration of the player, all the way to the affiliate statics’ analysis we have successfully merged, integrated, and incorporated all of the Campeón Gaming Partners’ brands into new platforms, ensuring that no affiliate activity was ever disrupted.

The award also mentions how Campeon offered tailor-made program to the affiliates. Could you shed more light into the deeply customizable affiliate programs of Campeon Gaming Partners?

Each affiliate has his or her own needs that looks into serving through a program. At Campeón Gaming Partners, we understand that, and every time we onboard an affiliate, we go into deep discussions with him or her to understand what they are looking for in our program. I think the most important fact for our affiliates is that we assign them their very personal point of contact, who is there for them whenever they are in need. So, when we onboard a new affiliate, we first assign him or her their point of contact, who makes sure to talk to him or her, understand his or her needs and goals and together they create a program tailor-made to the affiliate’s needs.

What are the qualities that you look forward to in an affiliate? Not all affiliates are likely to become successful, right? Based on your experience, what separates the successful affiliates from the rest?

We want our affiliates to treat us the same way we treat them: with respect and transparency. We always do our best to accommodate our affiliates’ needs, so we are looking into building partnerships based on trust. I think this is the most important part for us.

Regarding the second part of your question, I believe that definitely industry knowledge and audience play a significant part in separating successful affiliates from the rest. But besides these, I think that players are looking for affiliates who will be honest with them, affiliates they can trust; I believe it is the only way to build up a players’ audience.

New new social media platforms are increasingly micro-targetting the end customers and automated CRM tools are getting more and more advanced. In this scenario, how do see the future of affiliate marketing evolving?

I believe that affiliate marketing is already changing and with these new tools it will change even more in the future. We are now entering a new era: the digital and customized era. Customers are increasingly becoming more and more demanding; they now know they don’t have to compromise anymore with mass solutions, so they are asking for customized ones. They demonstrate their needs and preferences and demand for an experience tailor-made to them. I believe this is where affiliate marketing will focus in the future, and all the new or upcoming tools available, will give us the advantage of analysing the customers’ behaviours and providing the best solutions to them. Affiliate marketing of the future will evolve around customized player’s experience, in my opinion.

Finally, tell us about any big announcement in the near future. Expanding to more countries? Launching or integrating new products? Or a new marketing campaign? Our readers will be eager to read something first here.

A couple of weeks ago, we launched our first Pay N Play platform for the Scandinavian market, SvenPlay. In a few days, we will be launching our brand new, themed platform, Sons of Slots. This is a challenge for us, as it will be the first time we are introducing such a themed platform to our players. The Sons of Slots story goes back to the motor gangs of the US and it all evolves around that; rough street battles, leather jackets and ripped jeans, long hair, and endless road trips on their Harleys. This is what inspired us and we wanted to bring something very exciting to our players. Entering the Sons of Slots platform, our players will be transferred to a new world, the world of American motor gangs; they will play their favorite games in a new, adventurous environment, with exciting features, which will take their gaming experience to a whole new level. To bring this project to life, we have invested heavily in technology and this is why we partnered with a major agency, MaxCreate, specialized in bespoke front-end design, in order to be able to offer more flexible and versatile platforms to our players and to our affiliates.

I think 2020 is our year, and people will hear more of us: exhibitions, PR, awards… We will make it happen.

Continue Reading
Advertisement

Groups

Latest News

Growth of Illegal Casinos and Betting Sites Growth of Illegal Casinos and Betting Sites
News2 weeks ago

Growth of Illegal Casinos and Betting Sites

  Plenty of reports have surfaced in recent times over the increase in the number of people taking to online...

Betsafe Sponsors Two Kenyan Football Teams for Three Seasons Betsafe Sponsors Two Kenyan Football Teams for Three Seasons
News2 weeks ago

Betsafe Sponsors Two Kenyan Football Teams for Three Seasons

  Not many people can say that they have looked towards Kenya for betting opportunities, although now could be the...

Gambling Advertisements Come Under Fire in the United Kingdom Gambling Advertisements Come Under Fire in the United Kingdom
News2 weeks ago

Gambling Advertisements Come Under Fire in the United Kingdom

  A lot has been developing with the UK gambling industry as of late, including the banning of credit cards...

Finland’s Veikkaus OY Seeks New Sports Betting Chief Following Departure of Sami Kauhanen Finland’s Veikkaus OY Seeks New Sports Betting Chief Following Departure of Sami Kauhanen
News2 weeks ago

Finland’s Veikkaus OY Seeks New Sports Betting Chief Following Departure of Sami Kauhanen

  The national gambling monopoly in Finland, which goes by the name of Veikkaus OY, is seeking out a new...

Cyber.Bet joins the Esports Integrity Commission Cyber.Bet joins the Esports Integrity Commission
News2 weeks ago

Cyber.Bet joins the Esports Integrity Commission

  Esports betting website Cyber.Bet announced its entrance to the Esports Integrity Commission (previously known as Esports Integrity Coalition) as...

AskGamblers Donates Funds to Charity Organisations – “Zvoncica” and NORBS Foundation, as Part of Charity Month AskGamblers Donates Funds to Charity Organisations – “Zvoncica” and NORBS Foundation, as Part of Charity Month
News3 weeks ago

AskGamblers Donates Funds to Charity Organisations – “Zvoncica” and NORBS Foundation, as Part of Charity Month

  Out of the original sum of €66,900 raised during the AskGamblers Charity Night back in January, AskGamblers diverted €50,000...

Poker – One of The Most Popular Card Games in The World Poker – One of The Most Popular Card Games in The World
News1 month ago

Poker – One of The Most Popular Card Games in The World

  Poker is said to have received its name from the English game of brag. The history of poker has...

Why Do We Love to Play in Online Casinos? Why Do We Love to Play in Online Casinos?
News1 month ago

Why Do We Love to Play in Online Casinos?

  Regardless of whether you are a player or not, you are probably aware of how big online casinos are...

Poker – One of The Most Popular Card Games in The World Poker – One of The Most Popular Card Games in The World
News2 months ago

Stars Affiliate Club sponsor $1000 Pokerstars freeroll at the Digital Marketing Mixer – 22 May

  The Digital Marketing Mixer hosted by Affiliate Marketing veteran Lee-Ann Johnnstone is a FREE to attend business networking event taking...

News2 months ago

Will The Coronavirus Lead To More Legalized Online Casinos?

The Coronavirus has affected the gambling world in a drastic way. Sports betting has effectively been halted in the United...

Trending

Skip to toolbar