Our new affiliate success story features Alexander Kaiser, founder and owner of casinoanbieter.de.
Name: Alexander Kaiser
Hometown: Munich, Germany
Living in: Zurich, Switzerland
Favorite Food: Belgian Waffles
Must Read Book: Dan Brown – The Da Vinci Code
Profession/Job title: Founder and Owner at casinoanbieter.de
GAV: Alexander, tell us a bit about yourself, we want to know who really are, the main person behind the German casino site casinoanbieter.de. Where were you born? What was the key idea of developing this great comparison site for online casinos?
Alexander: Hello, my name is Alexander Kaiser and I was born in 1979 in Munich. After studying at the St. Gallen Business School, I came to the Swiss Casinos as a trainee. I enjoyed the work a lot. The theme of casino is exciting and fascinating at the same time. At the end of 2012, I decided to become self-employed and to share the know-how I had accumulated over the past few years. Then came the idea for casinoanbieter.de, because during the time spent in Swiss Casinos I found out that this is what I want to do for future. The idea for my own website was born and I decided to do everything that I can to make it work. So here I am today four years later, when the website is successful and seeing that all the efforts I made were worth, makes me motivated and happy.
GAV: Since there are hundreds of online casino comparison websites out there, where do you think Casinoanbieter stands at this moment?
Alexander: casinoanbieter.de is currently one of the best sites in Germany. We are trying to give to our visitors every single information that is needed. And also our purpose is not just to create the content and never work on it again, no we are reviewing it and updating nearly every single page on our daily work.
GAV: What are the strong points of Casinoanbieter.de and what makes it stand out from the other German casino websites?
Alexander: We are not only testing the online casinos but also the land based casinos. Another point is that our visitors can rate and give a feedback, it doesn’t matter if it is positive or negative. Also we are taking care to avoid negative experiences of our visitors. We had this case, when one visitor did not get his money for obviously irrelevant reasons. This person was even not one of our customers but we didn’t just leave the case. We spoke and pressured the casino. Because of us he finally he got his winnings paid out. That makes us proud.
GAV: How was it and the start and what bumps did you have to overcome after the launch of the website?
Alexander: To be honest the bumps were a lot, because as you know there are lots of websites in that field and it’s not easy to start with something brand new, unknown and expect people to trust you more than the most famous and the most visited websites at that time. But the key is being strong, flexible, willing to negotiate and of course great marketing. I myself had lots of hard days in the beginning, for example I was giving big part of my salary in the casino where I was croupier for high quality marketing, and almost didn’t have free time, because during the day I was working on casinoanbieter.de and on the night in the casino, that I was working for. But after the website became more popular I was ready to quit my job and focus on realizing my dream.
GAV: We have browsed your website and found great quality content. Do you write it yourself or you have a team of people writing for you? How many online casino reviews are there on your website?
Alexander: First I would like to thank you for the compliment, but the content in the website is not written only by me. I have this great teammate, that is doing some articles with me, but to be honest my passion is writing, and I enjoy it a lot, so writing some of the articles in my website was really relaxing.
GAV: Is it hard to keep the content fresh and relevant, when a lot of fluff and nonsense appear on the Internet on a daily basis?
Alexander: The key is to be real and useful. The fluffy and the nonsense is not working for grown ups. Our target is people willing to pay, so I can’t afford to write in my website content which is for children. That’s why I am always trying to keep it real and useful.
GAV: We are sure that you receive messages from Affiliate Managers on a daily basis showcasing their products. You of course select them by the brands they work with; but what are your thoughts on how Affiliate Manager-Affiliate relationships should be built?
Alexander: It should be clear, honest, because after all this is just a good business and if you want it to succeed both sides should do their job, and when this happens both sides are succeeding by doing what’s needed. And yes, for me the basic is the honesty.
GAV: How do you see the future of the German online casino industry, and how about the general one? For instance, will it become a truly global phenomenon in the near future?
Alexander: I am optimist, and this is something that I would love to do till my retirement, and I want to believe that the online casino industry has a bright future. And also if I look realistically to the future to be honest I really see this bright future for the gambling, because there always will be something to gamble for. Wanna bet on that?
GAV: Would you change something in the German online casino market/legislation?
Alexander: Yes. I would love if the market can be regulated. Even if it means that the tax costs are going to be higher for us. Because if the market is regulated, than the general terms and conditions of the casinos are going to be under a jurisdiction. Make the test and let a German lawyer read through some GTS, also from really big brands, and you will see that most of them are vulnerable in front of the German court.
GAV: Name one change that you want to see in the online casino affiliate ecosystem?!
Alexander: Real datas provided with API of every single affiliate program.
GAV: What advice you would like to offer to newbies who are looking to venture into this industry?!
Alexander: One thing they need to do is to be ambitious, to do the research needed and select only trustworthy operators to work with.
GAV: Do you usually attend any iGaming/online casino conferences? If so, which one is your favorite and tell us why?!
Alexander: To be honest, I don’t, but I want and I think I’ll go to the next one. Since I am quite new in the field I haven’t have the chance attend any. But I think I’ll go to the next one in February.
GAV: What do you think the chances are for Eastern Europe on becoming potential gaming hotpot in the future? Where do you think the region must improve upon?
Alexander: Actually I’ve been thinking on that a lot, and to be honest I am not sure, because field like ours need people willing to pay and they need to have the budget to play. I am afraid that especially in the countries with lower standard the people play without budget. Honestly I’m in the business to earn money, not to ruin people.
GAV: Alright, here comes the fun part…, do you have a favorite celebrity?
Alexander: Well this could be a hard question, because I have lots of favorite celebrities, but let’s say Mark Zuckerberg, because he inspires me, even though we are in a different areas – he is in social, and I am in gambling, he still inspires me and shows me how when you believe in yourself and work, than you can succeed no matter how old are you.
GAV: Name a country or region in Eastern Europe where you’d like to travel!?!
Alexander: I really would want to see the castle of count Dracula in Romania!
GAV: Where you wouldn’t want to travel in Eastern Europe?
Alexander: I like traveling, and to be honest I don’t think that I would refuse one if I have the chance.
GAV: What is your opinion about GAV (GamblingAffiliateVoice.com) ?
Alexander: I like the website, and from time to time I read some of your interviews and articles so I can be updated with the world that I am “living” in. I also like the whole concept and idea, because it’s good to have a website where you can “hear” the voice of affiliates.
GAV: Thanks for your time and interest Alexander, all the best to you and let’s stay in touch!
GiG Media reaches top 3 in EGR Power Affiliates Ranking
Gaming Innovation Group’s media affiliate business, GiG Media has been given industry recognition as one of the top three power affiliates within the gaming industry in this year’s Power Affiliate Ranking 2021.
The annual Power Affiliates list commends 25 of the most successful affiliate businesses in the global gambling industry and is referred to by EGR as “a comprehensive rundown of the biggest online gambling affiliates operating in the sector today.”
GiG Media grew from strength to strength in 2020, In December 2020 GiG Media realised an all-time high in monthly revenue and generated the 2nd highest monthly player intake over the past two years. The positive developments continued in the new year. In Q1 2021 GiG’s media business reached an all-time quarterly high in player intake and in revenue. In Q1 2021 player intake grew 56% YoY and 31% QoQ hitting an all-time high in players generated quarterly for GiG Media.
Jonas Warrer, CMO at GiG said: “ I am extremely proud that we have officially been named one of the top three Power Affiliates in this year’s EGR Power Affiliates Ranking, up nine places from last year! This is a strong testament to all the hard work and dedication the organisation has put into improving our websites, our campaigns, our IT, our content, our design, – just to name a few areas. I am happy to see that our focus on organic growth resulted in continuous improvements throughout 2020, with the aim of new all-time-highs to come throughout the rest of 2021.”
Bojoko crowned Affiliate of the Year at EGR Nordic Awards
Popular online casino listing site fends off stiff competition to take home the trophy at prestigious awards ceremony
The Bojoko team is celebrating once again after being named Affiliate of the Year at the prestigious EGR Nordic Awards 2021.
This is the second EGR award that Bojoko has taken home after being crowned Casino Affiliate of the Year at the hotly contested EGR Operator Awards 2020.
Bojoko fought off stiff competition from some of the biggest names in the affiliate industry including AskGamblers, Better Collective, Blexr, Catena Media and the Gambling.com Group.
EGR judges said it had been “another excellent year” for Bojoko and that its SEO performance and overall conversion “really shines”.
The EGR judges added: “A more unique idea than most affiliates with great growth and sustainability. A very clever and new type of affiliate that is showing great success. Well done!”
Bojoko allows online casino operators and game developers in the Nordics to create their own dedicated listing page and tell their story through their own words, images and videos.
Bojoko members, of which there are now 30,000+, then rate and review each casino and game and share their honest opinion about the experience they receive.
During the judging period Bojoko built out its team dedicated to the Nordics which led to a 10x increase in unique site visitors and a 25x increase in registered Finnish players.
Joonas Karhu, Chief Business Officer at Bojoko.com, said: “We will need to find more space for our trophies after scooping our second EGR award in as many months but seriously, the entire team is thrilled how have been recognised for our work in the Nordics.
“The Nordics remain a key focus for us and we see plenty of opportunity to drive growth from the region by providing players with our award-winning online casino listing product and service.
“Our mission from day one has been to help players quickly and easily select online casinos through transparency and community feedback and it is a concept that has proved to be hugely popular.
“I would like to thank the EGR judges for recognising our efforts and successes in the Nordics by crowning Bojoko Affiliate of the Year 2021.”
GGPoker strengthens its commitment to compliance by partnering with Rightlander.com
Supplier to help tier-one operator improve affiliate compliance via its innovative compliance solution
GGPoker, one of the world’s leading online poker rooms has partnered with compliance specialist, Rightlander.com to help boost their responsible gambling measures.
Rightlander.com provides operators with a comprehensive solution to mitigate compliance risks. Using Rightlander.com allows GGPoker to ensure that affiliates sending traffic to their websites are acting responsibly. Furthermore, it allows them to protect their brand in a constantly changing environment.
Rightlander.com’s proprietary technology scans over 15 million web pages and more than 150 million links every month, analysing content and providing customised reports to protect operators from harmful brand violations or regulatory risks. It analyses links, text and images reporting potentially non-compliant content that could pose a risk to GGPoker’s brand.
The Compliance Monitor helps detect non-compliant content across territories and flags potential violations such as missing terms and conditions, outdated offers, incorrect marketing assets while the PPC Monitor identifies ads that could be harmful to the brand.
Commenting on the partnership, Nicole Mitton, Head of Customer Success at Rightlander.com, said: “Compliance is a vital yet time and resource-intensive aspect of the business. As GGPoker continues to grow its network of affiliate and marketing partners, maintaining efficient and effective compliance monitoring practices will become ever more critical. We are delighted to be working with GGPoker to assist in improving affiliate compliance in this regard.”
Raghav Ghei, Compliance Manager at GGPoker, said: “As a gambling operator, affiliate monitoring is very crucial. The Rightlander platform has made our lives much easier by providing efficient tools and systems enabling us to effectively conduct affiliate monitoring on an ongoing basis.”
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