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Affiliate Interviews: Alexander of Casinoanbieter.de

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Our new affiliate success story features Alexander Kaiser, founder and owner of casinoanbieter.de.

Name: Alexander Kaiser
Age: 37
Hometown: Munich, Germany
Living in: Zurich, Switzerland
Favorite Food: Belgian Waffles
Must Read Book: Dan Brown – The Da Vinci Code
Profession/Job title: Founder and Owner at casinoanbieter.de

GAV: Alexander, tell us a bit about yourself, we want to know who really are, the main person behind the German casino site casinoanbieter.de. Where were you born? What was the key idea of developing this great comparison site for online casinos?

Alexander: Hello, my name is Alexander Kaiser and I was born in 1979 in Munich. After studying at the St. Gallen Business School, I came to the Swiss Casinos as a trainee. I enjoyed the work a lot. The theme of casino is exciting and fascinating at the same time. At the end of 2012, I decided to become self-employed and to share the know-how I had accumulated over the past few years. Then came the idea for casinoanbieter.de, because during the time spent in Swiss Casinos I found out that this is what I want to do for future. The idea for my own website was born and I decided to do everything that I can to make it work. So here I am today four years later, when the website is successful and seeing that all the efforts I made were worth, makes me motivated and happy.

GAV: Since there are hundreds of online casino comparison websites out there, where do you think Casinoanbieter stands at this moment?

Alexander: casinoanbieter.de is currently one of the best sites in Germany. We are trying to give to our visitors every single information that is needed. And also our purpose is not just to create the content and never work on it again, no we are reviewing it and updating nearly every single page on our daily work.

GAV: What are the strong points of Casinoanbieter.de and what makes it stand out from the other German casino websites?

Alexander: We are not only testing the online casinos  but also the land based casinos. Another point is that our visitors can rate and give a feedback, it doesn’t matter if it is positive or negative. Also we are taking care to avoid negative experiences of our visitors. We had this case, when one visitor did not get his money for obviously irrelevant reasons. This person was even not one of our customers but we didn’t just leave the case. We spoke and pressured the casino. Because of us he finally he got his winnings paid out. That makes us proud.

GAV: How was it and the start and what bumps did you have to overcome after the launch of the website?

Alexander: To be honest the bumps were a lot, because as you know there are lots of websites in that field and it’s not easy to start with something brand new, unknown and expect people to trust you more than the most famous and the most visited websites at that time. But the key is being strong, flexible, willing to negotiate and of course great marketing. I myself had lots of hard days in the beginning, for example I was giving big part of my salary in the casino where I was croupier for high quality marketing, and almost didn’t have free time, because during the day I was working on casinoanbieter.de and on the night in the casino, that I was working for. But after the website became more popular I was ready to quit my job and focus on realizing my dream.

casinoanbieter.de

GAV: We have browsed your website and found great quality content. Do you write it yourself or you have a team of people writing for you? How many online casino reviews are there on your website?

Alexander: First I would like to thank you for the compliment, but the content in the website is not written only by me. I have this great teammate, that is doing some articles with me, but to be honest my passion is writing, and I enjoy it a lot, so writing some of the articles in my website was really relaxing.

GAV: Is it hard to keep the content fresh and relevant, when a lot of fluff and nonsense appear on the Internet on a daily basis?

Alexander: The key is to be real and useful. The fluffy and the nonsense is not working for grown ups. Our target is people willing to pay, so I can’t afford to write in my website content which is for children. That’s why I am always trying to keep it real and useful.

GAV: We are sure that you receive messages from Affiliate Managers on a daily basis showcasing their products. You of course select them by the brands they work with; but what are your thoughts on how Affiliate Manager-Affiliate relationships should be built?

Alexander: It should be clear, honest, because after all this is just a good business and if you want it to succeed both sides should do their job, and when this happens both sides are succeeding by doing what’s needed. And yes, for me the basic is the honesty.

GAV: How do you see the future of the German online casino industry, and how about the general one? For instance, will it become a truly global phenomenon in the near future?

Alexander: I am optimist, and this is something that I would love to do till my retirement, and I want to believe that the online casino industry has a bright future. And also if I look realistically to the future to be honest I really see this bright future for the gambling, because there always will be something to gamble for. Wanna bet on that?

GAV: Would you change something in the German online casino market/legislation?

Alexander: Yes. I would love if the market can be regulated. Even if it means that the tax costs are going to be higher for us. Because if the market is regulated, than the general terms and conditions of the casinos are going to be under a jurisdiction. Make the test and let a German lawyer read through some GTS, also from really big brands, and you will see that most of them are vulnerable in front of the German court.

GAV: Name one change that you want to see in the online casino affiliate ecosystem?!

Alexander: Real datas provided with API of every single affiliate program.

GAV: What advice you would like to offer to newbies who are looking to venture into this industry?!

Alexander: One thing they need to do is to be ambitious, to do the research needed and select only trustworthy operators to work with.

GAV: Do you usually attend any iGaming/online casino conferences? If so, which one is your favorite and tell us why?!

Alexander: To be honest, I don’t, but I want and I think I’ll go to the next one. Since I am quite new in the field I haven’t have the chance attend any. But I think I’ll go to the next one in February.

GAV: What do you think the chances are for Eastern Europe on becoming potential gaming hotpot in the future? Where do you think the region must improve upon?

Alexander: Actually I’ve been thinking on that a lot, and to be honest I am not sure, because field like ours need people willing to pay and they need to have the budget to play. I am afraid that especially in the countries with lower standard the people play without budget. Honestly I’m in the business to earn money, not to ruin people.

GAV: Alright, here comes the fun part…, do you have a favorite celebrity?

Alexander: Well this could be a hard question, because I have lots of favorite celebrities, but let’s say Mark Zuckerberg, because he inspires me, even though we are in a different areas – he is in social, and I am in gambling, he still inspires me and shows me how when you believe in yourself and work, than you can succeed no matter how old are you.

GAV: Name a country or region in Eastern Europe where you’d like to travel!?!

Alexander: I really would want to see the castle of count Dracula in Romania!

GAV: Where you wouldn’t want to travel in Eastern Europe?

Alexander: I like traveling, and to be honest I don’t think that I would refuse one if I have the chance.

GAV: What is your opinion about GAV (GamblingAffiliateVoice.com) ?

Alexander: I like the website, and from time to time I read some of your interviews and articles so I can be updated with the world that I am “living” in. I also like the whole concept and idea, because it’s good to have a website where you can “hear” the voice of affiliates.

GAV: Thanks for your time and interest Alexander, all the best to you and let’s stay in touch!

Affiliate Success

Media profile joins Better Collective

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Media profile joins Better Collective

 

World leading sports betting affiliate, Better Collective, hires former General Manager and Editor-in-Chief of Racing.com, Shane Anderson. Anderson joins the headquarters in Copenhagen where he will take on the position as Senior Director of Group Content & Brand.

 

On July 1st, 2019, former General Manager and Editor-in-Chief of Racing.com, Shane Anderson, joins Better Collective. In his new position as the Senior Director of Group Content & Brand, Anderson will be in charge of leading an ambitious content strategy that will strengthen the on-site content of Better Collective’s brands and products.

Jesper Søgaard, CEO of Better Collective, said: “We are extremely glad to get Shane Anderson on board with us. He comes with many years of managerial experience from within the industry and will help set an ambitious content vision that will empower the Better Collective brands, such as Bettingexpert.com, even further. This will ultimately lead to a better experience for our users.”

Shane Anderson said: “I have followed the development that Better Collective has undergone with great admiration over the past few years. I look forward to becoming part of the team in Copenhagen and bringing my experience within journalism to the content production of BC’s products to make them even stronger and more appealing to the global community of sports betting fans.”

Shane Anderson has been part of Racing.com since its launch in 2014, where he has both had the role as a television presenter, as well as a member of the executive management team.

 

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Affiliate Success

Smile-Expo to Hold First Georgia iGaming Affiliate Conference Dedicated to CPA Networks and Gambling

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Smile-Expo to Hold First Georgia iGaming Affiliate Conference Dedicated to CPA Networks and Gambling

 

On October 17, Tbilisi will host Georgia iGaming Affiliate Conference, the country’s first event dedicated to affiliate marketing in the gambling industry. The event will bring together gambling experts, software developers, and affiliates.

Georgia iGaming Affiliate Conference by Smile-Expo will involve top gambling experts who will share information about new technologies and legal aspects as well as examine affiliate marketing prospects in Georgia and worldwide.

Online Gambling Market in Georgia
The Georgian gambling market is one of the core markets in Eastern Europe. Its traffic is freely accepted by such major affiliate networks as 3sNet, Adventor, and FINAFF.

Besides, Georgian gambling companies use foreign networks to offer their solutions and unique affiliate programs appropriate to their products. The country is included in the map of affiliate programs operating at global and regional levels.

Georgia iGaming Affiliate Conference
It is Georgia’s first event dedicated to gambling affiliate marketing, online gambling, and market potential. Invited industry experts will make presentations on online gambling trends, compare legislative issues in different countries, and share secrets of iGaming affiliate program operations.

Exhibition Area
The exhibition area will allow iGaming companies, software developers, and affiliates to present their solutions and services. Attendees will be able to appreciate exhibitors’ products and talk to company representatives personally.

Whom the Conference Is Aimed at
Georgia iGaming Affiliate Conference will be useful to affiliates, arbitrage specialists, online casino operators, affiliate network representatives, lawyers, developers of specialized software (web platforms, apps, programs), webmasters, SEO experts, and marketers.

The conference will allow to discover more about the gambling industry regulation, marketing strategies, and gambling affiliate programs. Conference guests will be able to take part in efficient networking, establish beneficial business contacts, and find new partners.

Organizer and Date
The event will be held by Smile-Expo, an international company that has been organizing business events for 13 years. Georgia iGaming Affiliate Conference will take place in the capital of Georgia on October 17.

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Affiliate Success

Participants of Zurich iGaming Affiliate Conference: Countries, Areas, and Companies

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Participants of Zurich iGaming Affiliate Conference: Countries, Areas, and Companies

 

On June 21, Switzerland will host Zurich iGaming Affiliate Conference. It is the country’s first event uniting gambling business representatives and specialists from affiliate marketing companies.

Why is it important to attend the event?
Zurich iGaming Affiliate Conference is Switzerland’s only event bringing together the specialized audience and providing relevant practical knowledge about online gambling business operations. Representatives of virtual casinos and land-based gambling venues will meet and share their experience.

As part of the conference, speakers will talk about market trends, industry regulation, project promotion, and affiliate marketing opportunities. They will present case studies and give answers to guests’ questions.

Each participant is a potential business partner. Therefore, due to efficient networking, local gambling operators and foreign gambling companies will obtain new companions, while affiliate network representatives will be able to agree on collaboration with casinos and webmasters. Besides, guests will get a chance to meet investors who are ready to assist in implementing various projects.

Who will participate in the event?
The event dedicated to gambling and СРА networks will become a meeting point for gambling market players engaged in online and offline segments. They include casino managers, SEO specialists, arbitrage experts, webmasters, lawyers, and digital agencies. They will represent such companies and organizations as DAO.Casino, PartnerMatrix, Endorphina, Red Tiger, Lucky Labz, Rombet, Planzer Law, Federbet, Global Bet, Buffalo Partners, Astrea, Expozive, PLANZER LAW, and so on.

The wide geography of conference participants consists of experts from Italy, Germany, Sweden, the UK, Malta, and other European countries, as well as the USA and South Caucasus.

The specially prepared infographics will allow you to examine focus areas of participants and the full list of countries represented by them.
Noteworthy is that the international event will be attended by representatives of leading offline and online casinos.

The event will be concluded with an incredible afterparty in the Talks&Drinks format. The party will be the best place for finding new partners, making successful deals, and introducing your own projects.

To communicate with top gambling representatives, register to the event.
Buy tickets at a 20% discount! You should just use the PR20 promotion code.  Buy a ticket >>>

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