Our new affiliate success story features Alexander Kaiser, founder and owner of casinoanbieter.de.
Name: Alexander Kaiser
Hometown: Munich, Germany
Living in: Zurich, Switzerland
Favorite Food: Belgian Waffles
Must Read Book: Dan Brown – The Da Vinci Code
Profession/Job title: Founder and Owner at casinoanbieter.de
GAV: Alexander, tell us a bit about yourself, we want to know who really are, the main person behind the German casino site casinoanbieter.de. Where were you born? What was the key idea of developing this great comparison site for online casinos?
Alexander: Hello, my name is Alexander Kaiser and I was born in 1979 in Munich. After studying at the St. Gallen Business School, I came to the Swiss Casinos as a trainee. I enjoyed the work a lot. The theme of casino is exciting and fascinating at the same time. At the end of 2012, I decided to become self-employed and to share the know-how I had accumulated over the past few years. Then came the idea for casinoanbieter.de, because during the time spent in Swiss Casinos I found out that this is what I want to do for future. The idea for my own website was born and I decided to do everything that I can to make it work. So here I am today four years later, when the website is successful and seeing that all the efforts I made were worth, makes me motivated and happy.
GAV: Since there are hundreds of online casino comparison websites out there, where do you think Casinoanbieter stands at this moment?
Alexander: casinoanbieter.de is currently one of the best sites in Germany. We are trying to give to our visitors every single information that is needed. And also our purpose is not just to create the content and never work on it again, no we are reviewing it and updating nearly every single page on our daily work.
GAV: What are the strong points of Casinoanbieter.de and what makes it stand out from the other German casino websites?
Alexander: We are not only testing the online casinos but also the land based casinos. Another point is that our visitors can rate and give a feedback, it doesn’t matter if it is positive or negative. Also we are taking care to avoid negative experiences of our visitors. We had this case, when one visitor did not get his money for obviously irrelevant reasons. This person was even not one of our customers but we didn’t just leave the case. We spoke and pressured the casino. Because of us he finally he got his winnings paid out. That makes us proud.
GAV: How was it and the start and what bumps did you have to overcome after the launch of the website?
Alexander: To be honest the bumps were a lot, because as you know there are lots of websites in that field and it’s not easy to start with something brand new, unknown and expect people to trust you more than the most famous and the most visited websites at that time. But the key is being strong, flexible, willing to negotiate and of course great marketing. I myself had lots of hard days in the beginning, for example I was giving big part of my salary in the casino where I was croupier for high quality marketing, and almost didn’t have free time, because during the day I was working on casinoanbieter.de and on the night in the casino, that I was working for. But after the website became more popular I was ready to quit my job and focus on realizing my dream.
GAV: We have browsed your website and found great quality content. Do you write it yourself or you have a team of people writing for you? How many online casino reviews are there on your website?
Alexander: First I would like to thank you for the compliment, but the content in the website is not written only by me. I have this great teammate, that is doing some articles with me, but to be honest my passion is writing, and I enjoy it a lot, so writing some of the articles in my website was really relaxing.
GAV: Is it hard to keep the content fresh and relevant, when a lot of fluff and nonsense appear on the Internet on a daily basis?
Alexander: The key is to be real and useful. The fluffy and the nonsense is not working for grown ups. Our target is people willing to pay, so I can’t afford to write in my website content which is for children. That’s why I am always trying to keep it real and useful.
GAV: We are sure that you receive messages from Affiliate Managers on a daily basis showcasing their products. You of course select them by the brands they work with; but what are your thoughts on how Affiliate Manager-Affiliate relationships should be built?
Alexander: It should be clear, honest, because after all this is just a good business and if you want it to succeed both sides should do their job, and when this happens both sides are succeeding by doing what’s needed. And yes, for me the basic is the honesty.
GAV: How do you see the future of the German online casino industry, and how about the general one? For instance, will it become a truly global phenomenon in the near future?
Alexander: I am optimist, and this is something that I would love to do till my retirement, and I want to believe that the online casino industry has a bright future. And also if I look realistically to the future to be honest I really see this bright future for the gambling, because there always will be something to gamble for. Wanna bet on that?
GAV: Would you change something in the German online casino market/legislation?
Alexander: Yes. I would love if the market can be regulated. Even if it means that the tax costs are going to be higher for us. Because if the market is regulated, than the general terms and conditions of the casinos are going to be under a jurisdiction. Make the test and let a German lawyer read through some GTS, also from really big brands, and you will see that most of them are vulnerable in front of the German court.
GAV: Name one change that you want to see in the online casino affiliate ecosystem?!
Alexander: Real datas provided with API of every single affiliate program.
GAV: What advice you would like to offer to newbies who are looking to venture into this industry?!
Alexander: One thing they need to do is to be ambitious, to do the research needed and select only trustworthy operators to work with.
GAV: Do you usually attend any iGaming/online casino conferences? If so, which one is your favorite and tell us why?!
Alexander: To be honest, I don’t, but I want and I think I’ll go to the next one. Since I am quite new in the field I haven’t have the chance attend any. But I think I’ll go to the next one in February.
GAV: What do you think the chances are for Eastern Europe on becoming potential gaming hotpot in the future? Where do you think the region must improve upon?
Alexander: Actually I’ve been thinking on that a lot, and to be honest I am not sure, because field like ours need people willing to pay and they need to have the budget to play. I am afraid that especially in the countries with lower standard the people play without budget. Honestly I’m in the business to earn money, not to ruin people.
GAV: Alright, here comes the fun part…, do you have a favorite celebrity?
Alexander: Well this could be a hard question, because I have lots of favorite celebrities, but let’s say Mark Zuckerberg, because he inspires me, even though we are in a different areas – he is in social, and I am in gambling, he still inspires me and shows me how when you believe in yourself and work, than you can succeed no matter how old are you.
GAV: Name a country or region in Eastern Europe where you’d like to travel!?!
Alexander: I really would want to see the castle of count Dracula in Romania!
GAV: Where you wouldn’t want to travel in Eastern Europe?
Alexander: I like traveling, and to be honest I don’t think that I would refuse one if I have the chance.
GAV: What is your opinion about GAV (GamblingAffiliateVoice.com) ?
Alexander: I like the website, and from time to time I read some of your interviews and articles so I can be updated with the world that I am “living” in. I also like the whole concept and idea, because it’s good to have a website where you can “hear” the voice of affiliates.
GAV: Thanks for your time and interest Alexander, all the best to you and let’s stay in touch!
Affiliate Interviews: Steven Hubbard, of SweGaming and BettingLounge
This is our second interview with Swegaming. We are checking how they are doing right now.
GAV: Hi Steven, first off we’ve been talking with you before, around 2 years ago to be exact, and first wanted an update on what Swegaming and BettingLounge have been up to since then.
The last two years have been hectic for Swegaming as a company, and since I joined this year we’ve been ramping up our efforts towards the UK market with our site BettingLounge.
We’ve launched a completely new look and feel to the site while adding new sections including our popular betting tips. We have also added new functionality and content to help our visitors make the right decision when choosing which betting sites to use.
GAV: Could you tell us some quick facts about you?
Name: Steven Hubbard
Living in: Gothenburg
Favourite Food: Pizza
Must read book: Running: The Autobiography
Best dart player: Phil Taylor
GAV: Tell us more about yourself, we want to know exactly who Steven is, the product owner of Bettinglounge. How was it to move to a new country? How is it to work at a big affiliate company as Swegaming?
Well, I grew up in a small town in Norfolk, England. I spent most of my working life as a Lifeguard and Swimming teacher but decided to go travelling for a change.
There I met my Swedish girlfriend and moved to Gothenburg, where I met Andreas and David (founders of SweGaming AB). Moving to Sweden was a lot harder than the travelling I had done, but I had great support from my girlfriend and her family.
Working at SweGaming has been a wonderful opportunity to learn and develop new skills. They have a lot of valuable experience in the Swedish market and exciting ideas for the UK.
GAV: What would you say is the biggest competitive advantages for Bettinglounge? What makes Bettinglounge stand out from the crowd?
We are looking to change the affiliate industry by offering an honest, transparent and personal product. All while promoting safe and responsible gambling.
We have some really exciting long-term projects that I think will add a lot of value to BettingLounge, while continuing with our personal touch instead of hiding behind a brand name.
GAV: What is the biggest challenge for you as a product owner?
The need for constant innovation is the biggest challenge facing us. There are a massive number of affiliates in the UK, and we have to offer something special to stand out.
GAV: We have done some reading at your site and found out some really interesting betting tips, how can you know so much!?
Well, I am in no way a betting tipster or expert. But, I have been following sports, mainly football and darts for most of my life. Of course, you learn a lot from that over the years.
But, the most valuable information is gained by a bit of research. All of our tips are well researched with key stats and facts for the match. It is not a foolproof way of betting, but it will help in your decision making.
See our betting tips as a guide, or if you agree, of course, you are welcome to back them. But, remember to do so in a fun and responsible way.
GAV: Steven, who is your favourite model? Is it Zlatan or David Beckham?
Ah, that’s a tough one. Of course, David Beckham is my favourite model. I mean his boxers are not great, but what a man he is!
GAV: What betting tip has been your best in ROI?
The best betting tip so far has been a 12/1 win treble with Betway. Three away wins, Lincoln City, Leicester and Doncaster.
Although, Doncaster finished 3-2 and we had a nervy 7+ minutes of extra time that was not appreciated.
GAV: What is the best with TheGamblingAffiliateVoice?
The best thing is definitely to find new gaming conferences and read comprehensive articles . You are doing a great job writing about the conference Sigma on Malta. More affiliates and operators should definitely go to Sigma which is the best conference in my opinion.
AEToken Affiliate Platform Wins Blockchain Pitch Competition for Best ICO 2018
Blockchain based affiliate platform AEToken has won the best ICO pitch competition at the Malta Blockchain Summit. Held at the InterContinental Hotel Malta on November 1 and 2, 2018, the summit is a marquee event in the ICO/Blockchain sector, playing host to over 8,000 delegates and a speaker list that includes the Who’s Who of the Crypto industry including the Winklevoss twins and John McAfee. The highlight of the summit, the ICO pitch contest saw 19 blockchain startups in a head to head battle for two cheques, each worth 25,000€.
Eventually a panel of judges, led by Investor Mark Hamade, judged AEToken (represented by CEO Vadim Fedotov) the best ICO pitch for its unique platform, which is designed to address shortcomings limiting the affiliate marketing industry.
The industry has long struggled with systemic problems including lack of enforceable contracts, fraud (traffic size verification/traffic value skimming), slow payments for services performed, and high minimum payouts. Now, for the first time, using blockchain and smart contract technology, AEToken ensures affiliate deals are secured through smart contract, payments are instant, fees are lower, and scalability is a non-issue.
Founded by Vadim Fedotov, Gene Hoffman and Jason Fernandes, AEToken has a particularly stellar team of advisors including 2017 Ycombinator partner Marcus Segal, Eman Pulis (Founder, SIGMA Conference), iGaming expert Michael Caselli, Walter Komarek (Forbesfone) and Dr. Evan Luthra of Almora Crypto Investment Group.
AffiliateINSIDER delivers practical skills to complement ‘on the job’ training
The launch of the bespoke Affiliate Manager Coaching Academy from AffiliateINSIDER means that affiliate managers in the iGaming sector now have an opportunity to access over two decades of affiliate marketing strategies, tactics and expertise.
Founded by Lee-Ann Johnstone, the CEO of news, training and events business AffiliateINSIDER , this new academy aids skills development for affiliate managers and graduates entering the digital marketplace.
Delivered in exclusive training venues to provide bespoke and tailored classes, it is built around proven strategies for helping affiliate programmes grow. Only up to a maximum of 10 delegates are permitted to enable significant 1 on 1 time within an intense learning schedule.
The advanced one-day program is tailored according to a pre-course questionnaire designed to customise content delivery to the delegates in the room. It is then backed up with a 90-day action plan from the tactics learnt on the day and includes a 30-minute personal Skype coaching call, while a detailed workbook and course notes are available to take away.
Johnstone commented: “ The affiliate coaching academy is an extension of the strategy and skills I’ve learnt working in this industry for almost two decades. It’s about helping promoting best practice and continued skills development coupled with a practical implementation of affiliate marketing techniques.”
She continued: “Our course content gives candidates the skills they need to grow their affiliate programme reach, negotiate the right commercials and build successful affiliate relationships.
“Affiliate marketing is an exciting constantly changing digital medium, but one that has predominantly been led by on the job training, which means skills are passed down and can become dated. It’s therefore vital that we create content and course structures that promote skills development and digital learnings for affiliate managers to remain at the top of their game!”
Rasmus Sojmark is the founder and CEO of SBC , a leading news and events company for the sports betting industry that joined forces with Johnstone in November of last year to launch the AffiliateINSIDER.
Sojmark added: “The Affiliate Coaching Academy is a natural extension of the AffiliateINSIDER ethos to promote skills development and knowledge sharing in the affiliate space. For this reason, launching this exclusive academy made sense on so many levels.
“Our clients and partners can now benefit from tailor made learning opportunities and access a level of skills development not offered anywhere else. Lee-Ann has a vast amount of experience working across a wide range of industries, which is what makes this opportunity so unique.
“We are very excited to offer this service to both individuals and companies who wish to grow their affiliate business and improve their affiliate partnerships .”
For more information about the course content and booking dates, please contact AffiliateINSIDER sales team: email@example.com
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