In this weeks affiliate success story we present to you Marina B. who is the CEO of Bonusparadise.com, the complete guide for those wanting information about online gambling. Their mission is to give you, the player, the best possible advice regarding the best casinos, greatest offers and where you can play for free.
Name: Marina B.
Living in: Netherlands
Favorite Food: Italian
Must Read Book: Can’t tell which one is a must read. Also long ago that I took time to read a book.
Profession/Job title: CEO
GAV: Hi Marina! Please tell us a little bit about yourself. We want to know who the real Marina is – the main person behind Bonusparadise.com. What was the key idea of developing this great online gambling guide and forum?
Marina: Hi GAV. OK, so I was born and raised in Austria but it was love that actually brought me to the Netherlands where I now live with Mike – my life and business partner. It was actually through online gambling that we found each other 🙂 .
In answer to your question about the idea of developing BonusParadise.com: We knew from the beginning that we wanted to give new players good information and help them find trusted online casinos with excellent bonus offers.
GAV: Since there are hundreds of online gambling guides and forums out there, where do you think Bonus Paradise stands in relation to the competition at this moment?
Marina: Yes that’s true, there are some really great online gambling websites out there and it’s also true that the competition is tough. Where do we stand? Well that’s hard to say. I am not the type of person who checks out search engine rankings every day. It’s more important for us that our members and visitors are satisfied with the information we provide. I always remind myself that our site is made for real people, not for Google and co.!
For a while, we used SEO tools but I found that using them did not alter our site’s success in the long run. I have a basic understanding of SEO and I believe that it is enough for BonusParadise.com’s operations. In my opinion, it is more important to provide good content and useful information for your visitors and focus on that.
GAV: What are the strong points of Bonus Paradise, and what makes it stand out from the other websites?
Marina: Do we stand out from others? Even if that were true, it would feel kind of arrogant to admit that! I tend to focus on the fact that there are always things that can be improved, and there are always new things you need to learn about the business.
You asked about strong points. One of which I am proud of is the fact that we are a very stable site. We’ve been online for many years and we are on active on our forum every single day! Even on weekends and holidays Mike and/or myself are always checking at the forum and keeping abreast of what’s happening in the industry.
GAV: How did you start and what bumps did you have to overcome after the launch of the website?
Marina: When I was still living in Austria, I started a free forum about online gambling. I loved playing online and wanted to create a like-minded community with other players from around the world. I liked the fact we could discuss online gambling and that I could help them with good information on a free forum. After a few months I started making money from this forum.
One day we realized that we were receiving no more traffic from Google. We learned that a free hosted forum is not a good idea and you do not have sufficient access to your website. We also found that Google de-indexed all our pages from the free forum (although we never found out the reason) and so we started to build a forum at Bonusparadise.com. We had to start everything from zero, which meant that could not migrate members from the free forum and also none of the content. That was a tough lesson to learn but we believe that we only improved the second time around!
GAV: We have browsed your website and forum and found great quality content. Do you write it yourself or do you have a team of people writing for you? How many online casino reviews are there on your website?
Marina: I have several excellent contributors to our site, one of them being Renee from Quality Writing Services (qualityws.com). I also write some content myself, although because my native language is German, it’s easier for me to do so in German obviously. There are approximately 50 casino reviews on our site, but as you know, we add fresh content on a very regular basis so that number will only grow.
GAV: Is it hard to keep the content fresh and relevant, especially when a lot of fluff and nonsense appear on the web on a daily basis?
Marina: Yes, of course. But we do our best and we believe we’re doing a good job providing interesting and relevant information to our readers.
GAV: We are sure that you receive many messages from Affiliate Managers on a daily basis showcasing their products. You, of course, select them by the brands they work with; but what are your thoughts on how Affiliate Manager – Affiliate relationships should be built?
Marina: Honesty is very important! Like all other relationships in life, it wouldn’t work without complete honesty from Day One. I also like to maintain personal contact via Skype. There are some things you just can’t get across via email! What else? It’s very important for me to have a contact for player relations. I was told by one affiliate manager: “Sorry, I can’t help you with this player’s complaint. I am your affiliate manager and I’m not responsible for player support…“ That really upset me, especially since he couldn‘t give me another person to contact about the problem – only the standard casino support.
GAV: How do you see the future of the online gambling industry? For instance, will it become a truly global phenomenon in the near future?
Marina: Definitely! I’ve been long enough in this industry to say with absolute certainty that online gambling will become even more popular than it already is. But don’t only take my word for it. I read recently that analysts predict that the online gambling industry will be worth $4 BILLION by 2020 – and that’s only 3 years away! There is no doubt that gamblers like what they see in online gambling. It is very convenient for players as they don’t need to travel far to visit a casino. They also aren’t limited to the opening and closing hours of the casino, and you can literally play 24/7, every day of the year and from wherever you happen to be. Also, players like the fact that they have literally hundreds of games at their fingertips – you won’t find a range that big in any land-based casino. And of course, we also can’t ignore the fact that mobile gambling is one of the fastest growing industries in the world. As technology improves and graphics and sound features get better, players are able to enjoy incredibly realistic casino experiences in the palm of their hands.
GAV: Would you change something in the online casino legislation?
Marina: Every country has its own legislation and governments are making their decisions based on what they feel is good for the people. I believe that there has to be some regulation when it comes to online gambling, as there should be for any type of industry. However, I feel that sometimes authorities aren’t in touch with what recreational gamblers are after. In their bid to protect problem gamblers (which make up a truly tiny percentage of the industry), the laws and regulations come across as being archaic. It’s kind of throwing the baby out with the bathwater. The entertainment factor, as well as the millions of euros that the industry contributes to local governments is sometimes overlooked when laws are made. Anyway, we can’t forget that this is still considered a fledgling industry and the issue of regulation should be seen as a learning curve. I believe that world governments will eventually find a happy medium.
GAV: Name one change that you would want to see in the online casino affiliate ecosystem.
Marina: That would be: Legalization – Regulation – Protection… Unfortunately, we affiliates sometimes have bad experiences because of the lack of legalization, regulation and protection. For example, we’ve come across affiliate programs that change their terms retroactively, and it has been known for some programs to even go rogue …..
GAV: What advice would you offer newbies who are looking to venture into this industry?
Marina: I would say: Build a good website that contains unique and useful content. Make sure to list reputable brands. It is very important that the brands treat players well (and us affiliates too of course!)
GAV: Do you usually attend any iGaming/online casino conferences? If so, which one is your favorite and tell us why?
Marina: I’ve attended a conference in Amsterdam and my plans are definitely to attend more in the future. I’m not a great fan of traveling and as we have a young daughter at home, I’ll keep these plans on the back-burner for now. I’m sure things will change as she gets older.
GAV: What do you think the chances are for Eastern Europe on becoming a potential gaming hotpot in the future? Where do you think the region must improve upon?
Marina: I believe it will take some time still until we will find good player potential in Eastern European Countries. I would predict another decade or so but the market is very dynamic so who knows.
GAV: Alright, now here comes the fun part: do you have a favorite celebrity?
Marina: LOL! Oh… there are so many celebrities! Naah, can’t think of a favorite off the top of my head.
GAV: Name a country or region in Eastern Europe where you’d like to travel?
Marina: As said before, I don’t really have the travel bug. But maybe Hungary would be nice to visit one day.
GAV: Where would you NOT want to travel in Eastern Europe?
Marina: I can’t really think of an Eastern Europe country which I would not like to travel to. I think you can find interesting things and people everywhere.
GAV: What is your opinion about GAV (GamblingAffiliateVoice.com)?
Marina: I’m impressed with the work that you put in to build a community of fellow affiliates and to create a safe and innovative climate for us all to work in. I love the articles on your platform and I always find something interesting to read.
GAV: Thank you very much for your time Marina, we appreciate it, keep up the good work and don’t be a stranger!
ReferOn celebrates SiGMA presence with 5 Star Award!
SiGMA is time for celebration as ReferOn wins Rising Star of the Year award from 5 Star Media!
ReferOn, the state-of-the-art affiliate management platform for the iGaming industry, celebrated its first presence at SiGMA Malta Europe with numerous partners and client meetings and is delighted to announce that it won the Rising Star of the Year award from 5 Star Media for 2023!
Exhibiting at an iGaming conference and expo for the first time since launching in February, ReferOn welcomed clients and prospects at its stand and showcased the Rising Star of the Year award it won from 5 Star Media’s Starlet Awards.
David Harris, Tech Team Lead at ReferOn, commented: “SiGMA Malta Europe was a fantastic event for ReferOn. The event was not only valuable for the significant potential arising from the meetings held, but also because SiGMA fosters an environment where like-minded individuals can deeply understand the market and discuss all its aspects in an ideal setting. This can be in relation to the iGaming market’s weaknesses or areas for growth and it generates a continuous flow of ideas for improvement on all sides. ReferOn was no exception to this and this gave us plenty of food for thought to grow into 2024.”
ReferOn’s platform is focused on ease-of-use, speed and leveraging its state-of-the-art technology for the benefit of affiliates. By joining the platform, affiliates benefit from ReferOn’s brand new features such as Dynamic Reporting, user-friendly dashboards and Instant API Reports.
Boomerang Media is the Best PPC Affiliate at SiGMA Europe Awards 2023
Boomerang Media claimed “The Best PPC Affiliate” nominee at the recent SiGMA Europe Awards 2023, reinforcing its position as an industry leader
Boomerang Media, part of Boomerang Partners, won “The Best PPC Affiliate” at the SiGMA Europe Awards 2023, demonstrating its competitive strength among top industry players. The award ceremony was held on the opening day of the SiGMA Europe Malta event on November 14. Boomerang Media was honored after an open vote and jury decision, beating out fellow nominees Identi and RevenueLab.
“We are thrilled to have secured this prestigious SiGMA Europe award this year,” said Vitalii Prokofiev, CEO of Boomerang Partners. “It validates our team’s dedication and commitment to offering best-in-class experiences tailored for each market we operate in.”
Not just a contender for prestigious awards, Boomerang Partners has also appointed its leading brand – Boomerang Sportsbook, a sponsor of the ‘Best East Europe Affiliate 2023’ category. This underscores their commitment to emerging European markets. With a strong presence in these regions already, Boomerang offers affiliates extensive opportunities to expand globally, including into both Europe and Latin America.
“We applaud Boomerang Partners’s dedication to expanding across Europe and beyond,” Denis Dzyubenko, CIS Region Director at SIGMA Group. “Earned win for Boomerang Media in the “The Best PPC Affiliate” nominee and Boomerang Partners’s sponsorship of the “Best East Europe Affiliate” category demonstrates a strategic understanding of key growth regions and a commitment to supporting the entire ecosystem. Operators like Boomerang, who foster industry development while delivering innovative platforms, are vital to our sector’s success”.
SiGMA Europe is a premier global gaming event and forum for industry experts and affiliates. It convenes over 800 sponsors, 200 exhibitors, 200 speakers, and 25,000 delegates to discuss gaming trends, share ideas, and network. SiGMA has raised over €300,000 for charity since 2020 through its global events. For 2023, the SiGMA Foundation aims to launch significant initiatives, including an educational facility in Ethiopia for 1,000 students, two Camino de Santiago hikes with €70,000 targets each, summiting Mount Toubkal, and continuing the Kilimanjaro Challenge, which has raised €1 million since 2004 – all guided by principles of transparency and impactful philanthropy.
“It’s great to be recognized by the industry’s best. We are glad that our initiative to develop professional sports around the world did not go unnoticed,” stated Vitalii Prokofiev, CEO of Boomerang Partners. “We will continue to push the envelope and deliver the best products in our categories experience globally.” At the SiGMA Europe in Malta, Boomerang Partners is represented by the booth of its flagship brand Boomerang Bet.
SPOTLIGHT SPORTS GROUP NAMED AFFILIATE OF THE YEAR AT THE EGR OPERATOR AWARDS
Spotlight Sports Group Triumphs with the Affiliate of the Year Award, Solidifying Position as Industry Leaders
Spotlight Sports Group (SSG), a world-leading technology, content and media company specialising in sports betting, was named the winner of the EGR Operator Award’s headline category, Affiliate of the Year. This achievement underscores SSG’s successful development and growth of its four leading sports betting affiliates.
The winning submission included data on differentiation and quality of offering, quality and scale of traffic, audience growth innovation and strong partner relationships, including a particular focus on the promotion of safer gambling measures.
The Affiliate of the Year award is the first award that SSG has received recognising the success of its affiliate brands on a global scale. In the UK, SSG is led by the Racing Post, which is the unrivalled leader in horseracing news and tips, in addition to being the largest horseracing affiliate in the world.
In North America, SSG’s flagship brand is Pickswise, which has grown the largest audience of any affiliate launched in the market since the repeal of PASPA in 2018.
Spotlight Sports Group also owns and operates leading affiliates, myracing and Free Super Tips. Myracing is a trusted resource for every horseracing and greyhound race in the UK and Ireland. Free Super Tips specialises in providing football tips for matches and leagues around the world and has developed large audiences in the UK, Ireland and other regulated markets globally.
Combined, the four properties provide operators with a hard-to-match combination of platforms that boast extensive and loyal audiences in a variety of markets.
Discussing the award win, Spotlight Sports Group’s Chief Executive Officer, Mark Renshaw, said: “We are thrilled to have won this award from EGR. In addition to it being an especially prestigious award, it is something that our entire company can take pride in and look to as proof that our hard work is being recognised by our industry peers. The award win helps solidify SSG as one of the few super affiliates in the industry as all of our affiliate brands have taken major strides forward in the past year by growing their audiences and increasing engagement.
He continued: “We are also honoured that this is our second industry award win of the year from EGR, following being named winner of the Sports Data Supplier award at their B2B ceremony in June. We look forward to continuing to go above and beyond the odds for our audiences and unlocking audience value for our partners through all of our products and services.’’
The EGR Operator Awards winners were announced on Thursday, 26th October, at the Grosvenor House in London.
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