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Affiliate Success

Affiliate Interviews: Marina, CEO of



Marina interview

In this weeks affiliate success story we present to you Marina B. who is the CEO of, the complete guide for those wanting information about online gambling. Their mission is to give you, the player, the best possible advice regarding the best casinos, greatest offers and where you can play for free.

Name: Marina B.
Age: 47
Hometown: —
Living in: Netherlands
Favorite Food: Italian
Must Read Book: Can’t tell which one is a must read. Also long ago that I took time to read a book.
Profession/Job title: CEO


GAV: Hi Marina! Please tell us a little bit about yourself. We want to know who the real Marina is – the main person behind What was the key idea of developing this great online gambling guide and forum?Mike and Marina of BonusParadise

Marina: Hi GAV. OK, so I was born and raised in Austria but it was love that actually brought me to the Netherlands where I now live with Mike – my life and business partner. It was actually through online gambling that we found each other 🙂 .
In answer to your question about the idea of developing We knew from the beginning that we wanted to give new players good information and help them find trusted online casinos with excellent bonus offers.


GAV: Since there are hundreds of online gambling guides and forums out there, where do you think Bonus Paradise stands in relation to the competition at this moment?

Marina: Yes that’s true, there are some really great online gambling websites out there and it’s also true that the competition is tough. Where do we stand? Well that’s hard to say. I am not the type of person who checks out search engine rankings every day. It’s more important for us that our members and visitors are satisfied with the information we provide. I always remind myself that our site is made for real people, not for Google and co.!

For a while, we used SEO tools but I found that using them did not alter our site’s success in the long run. I have a basic understanding of SEO and I believe that it is enough for’s operations. In my opinion, it is more important to provide good content and useful information for your visitors and focus on that.

GAV: What are the strong points of Bonus Paradise, and what makes it stand out from the other websites?

Marina: Do we stand out from others? Even if that were true, it would feel kind of arrogant to admit that! I tend to focus on the fact that there are always things that can be improved, and there are always new things you need to learn about the business.
You asked about strong points. One of which I am proud of is the fact that we are a very stable site. We’ve been online for many years and we are on active on our forum every single day! Even on weekends and holidays Mike and/or myself are always checking at the forum and keeping abreast of what’s happening in the industry.

GAV: How did you start and what bumps did you have to overcome after the launch of the website?

Marina: When I was still living in Austria, I started a free forum about online gambling. I loved playing online and wanted to create a like-minded community with other players from around the world. I liked the fact we could discuss online gambling and that I could help them with good information on a free forum. After a few months I started making money from this forum.

One day we realized that we were receiving no more traffic from Google. We learned that a free hosted forum is not a good idea and you do not have sufficient access to your website. We also found that Google de-indexed all our pages from the free forum (although we never found out the reason) and so we started to build a forum at We had to start everything from zero, which meant that could not migrate members from the free forum and also none of the content. That was a tough lesson to learn but we believe that we only improved the second time around!

GAV: We have browsed your website and forum and found great quality content. Do you write it yourself or do you have a team of people writing for you? How many online casino reviews are there on your website?

Marina: I have several excellent contributors to our site, one of them being Renee from Quality Writing Services ( I also write some content myself, although because my native language is German, it’s easier for me to do so in German obviously.  There are approximately 50 casino reviews on our site, but as you know, we add fresh content on a very regular basis so that number will only grow.

GAV: Is it hard to keep the content fresh and relevant, especially when a lot of fluff and nonsense appear on the web on a daily basis?

Marina: Yes, of course. But we do our best and we believe we’re doing a good job providing interesting and relevant information to our readers.

GAV: We are sure that you receive many messages from Affiliate Managers on a daily basis showcasing their products. You, of course, select them by the brands they work with; but what are your thoughts on how Affiliate Manager – Affiliate relationships should be built?

Marina: Honesty is very important! Like all other relationships in life, it wouldn’t work without complete honesty from Day One. I also like to maintain personal contact via Skype. There are some things you just can’t get across via email! What else? It’s very important for me to have a contact for player relations. I was told by one affiliate manager: “Sorry, I can’t help you with this player’s complaint. I am your affiliate manager and I’m not responsible for player support…“ That really upset me, especially since he couldn‘t give me another person to contact about the problem – only the standard casino support.

GAV: How do you see the future of the online gambling industry? For instance, will it become a truly global phenomenon in the near future?

Marina: Definitely! I’ve been long enough in this industry to say with absolute certainty that online gambling will become even more popular than it already is. But don’t only take my word for it. I read recently that analysts predict that the online gambling industry will be worth $4 BILLION by 2020 – and that’s only 3 years away! There is no doubt that gamblers like what they see in online gambling. It is very convenient for players as they don’t need to travel far to visit a casino. They also aren’t limited to the opening and closing hours of the casino, and you can literally play 24/7, every day of the year and from wherever you happen to be. Also, players like the fact that they have literally hundreds of games at their fingertips – you won’t find a range that big in any land-based casino. And of course, we also can’t ignore the fact that mobile gambling is one of the fastest growing industries in the world. As technology improves and graphics and sound features get better, players are able to enjoy incredibly realistic casino experiences in the palm of their hands.

GAV: Would you change something in the online casino legislation?

Marina: Every country has its own legislation and governments are making their decisions based on what they feel is good for the people. I believe that there has to be some regulation when it comes to online gambling, as there should be for any type of industry. However, I feel that sometimes authorities aren’t in touch with what recreational gamblers are after. In their bid to protect problem gamblers (which make up a truly tiny percentage of the industry), the laws and regulations come across as being archaic. It’s kind of throwing the baby out with the bathwater. The entertainment factor, as well as the millions of euros that the industry contributes to local governments is sometimes overlooked when laws are made. Anyway, we can’t forget that this is still considered a fledgling industry and the issue of regulation should be seen as a learning curve. I believe that world governments will eventually find a happy medium.

GAV: Name one change that you would want to see in the online casino affiliate ecosystem.

Marina: That would be: Legalization – Regulation – Protection… Unfortunately, we affiliates sometimes have bad experiences because of the lack of legalization, regulation and protection. For example, we’ve come across affiliate programs that change their terms retroactively, and it has been known for some programs to even go rogue …..

GAV: What advice would you offer newbies who are looking to venture into this industry?

Marina: I would say: Build a good website that contains unique and useful content. Make sure to list reputable brands. It is very important that the brands treat players well (and us affiliates too of course!)

GAV: Do you usually attend any iGaming/online casino conferences? If so, which one is your favorite and tell us why?

Marina: I’ve attended a conference in Amsterdam and my plans are definitely to attend more in the future. I’m not a great fan of traveling and as we have a young daughter at home, I’ll keep these plans on the back-burner for now. I’m sure things will change as she gets older.

GAV: What do you think the chances are for Eastern Europe on becoming a potential gaming hotpot in the future? Where do you think the region must improve upon?

Marina: I believe it will take some time still until we will find good player potential in Eastern European Countries. I would predict another decade or so but the market is very dynamic so who knows.

GAV: Alright, now here comes the fun part: do you have a favorite celebrity?

Marina: LOL! Oh… there are so many celebrities! Naah, can’t think of a favorite off the top of my head.

GAV: Name a country or region in Eastern Europe where you’d like to travel?

Marina: As said before, I don’t really have the travel bug. But maybe Hungary would be nice to visit one day.

GAV: Where would you NOT want to travel in Eastern Europe?

Marina: I can’t really think of an Eastern Europe country which I would not like to travel to. I think you can find interesting things and people everywhere.

GAV: What is your opinion about GAV (

Marina: I’m impressed with the work that you put in to build a community of fellow affiliates and to create a safe and innovative climate for us all to work in. I love the articles on your platform and I always find something interesting to read.

GAV: Thank you very much for your time Marina, we appreciate it, keep up the good work and don’t be a stranger!

Affiliate Success

Game Lounge Swedish Website (SveaCasino.Se) now QMRA Compliant



Game Lounge Swedish Website (SveaCasino.Se) now QMRA Compliant


QMRA is a Quality Mark for iGaming affiliates, launched in February 2024. QMRA is available for the following jurisdictions: Belgium, Spain, Denmark, Germany, Norway, Sweden, USA Michigan, UK, Poland, Estonia, Ontario

QMRA is a follow up from successful Dutch Quality Mark KVA, which currently has most affiliates as members and works with several operators (like LeoVegas, TonyBet, HardRockCasino, 711 and Tombola).

QMRA now has various prominent members, like: Gaming Innovation Group (Gentoo), Applied Digital Media Group, Leadstar Media (for Germany) and Game Lounge as well.

Game Lounge joined QMRA with GuideCasino.Be before, and has now joined QMRA with various markets. For Sweden, the first website has been found compliant: SveaCasino.Se

Having the Quality Mark will instill trust in Swedish consumers, authorities and operators.

SveaCasino.Se is a well known Swedish website, with estimated traffic (SEMRUSH) of about 100.000 per month. SveaCasino.Se will be carrying the QMRA mark from now on. This means that the website has been checked against the QMRA Compliance Code:

  1. Channelling objectives
  • The affiliate shall not advertise or promote the offer of unlicensed operators.
  • The affiliate shall not make use of brand imagery, call-to-actions or make other references to the website and offer of unlicensed operators.
  1. Responsible advertising
  • The affiliate shall never aim their advertising activities at persons that have not reached the age of 18.
  • The affiliate shall add an 18+ characteristic to every webpage of their website and to any marketing activities on social media. The characteristic shall be clearly identifiable and visible to the consumer.
  • The affiliate shall be mindful of the design of their marketing activities, as to not directly or indirectly target or exploit minors.
  • The affiliate shall not make use of minors, directly or indirectly, in any marketing activity or imagery used in relation to marketing for games of chance.
  • The affiliate shall not aversely influence excluded persons in a way that may convince or encourage them to start gambling, discourage them from further self-exclusion or target them in any marketing activity targeted at advertising games of chance.
  1. Careful and balanced design
  • All marketing activities shall use no uncertain terms or mislead the consumer as to the nature, workings, prizes, risks and odds of the offer.
  • The affiliate shall not use any uncertain terms or mislead the consumer as to their affiliation, role or activities. The affiliate shall clearly disclose their role as a marketeer.
  • The affiliate shall not imply or state that the consumer may have a predominant influence on the outcome of a game of chance, or that the outcome may be influenced in any other way other than chance.
  • The affiliate shall clearly state the type of game of chance is offered.
  • The affiliate shall clearly state the license status of the operator.
  • The affiliate shall not claim that it is quick or easy to win often or a large amount of money in any game of chance.
  • The affiliate shall not encourage excessive or irresponsible gambling behavior.
  • The affiliate shall not claim that the offer is free, the best, the cheapest or on sale in any way.
  1. Contributing to responsible gaming
  • The affiliate shall share information regarding the risks associated with gambling for money.
  • The affiliate shall share information and the means to get help with a (developing) gambling addiction. This information shall be:
  • The national support helpline for gambling addiction;
  • Parties that offer further assistance for a gambling addiction;
  • Further information on gambling addiction;
  • The possibility of self-exclusion and the Swedish Gambling Authority.
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Affiliate Success

ReferOn Announces Second Seminar for Affiliates: ReferOn Insights



ReferOn Announces Second Seminar for Affiliates: ReferOn Insights


Following the success of the first seminar for operators, ReferOn is delighted to announce its second seminar, “ReferOn Insights,” specifically designed for affiliates. This highly anticipated event will take place on Thursday, 11th July at 2 PM CET and promises to deliver invaluable knowledge and strategies for affiliates in the iGaming industry.

The seminar will be led by David Harris, B2B Affiliate Team Manager at ReferOn, who boasts over 8 years of experience in the iGaming market. He will be joined by Alexia Gauci, B2B Sales Manager at ReferOn, who will serve as the moderator for the session.


What to expect at the seminar:

  • Data Discovery and Reporting: Gain insights into effective data analysis and reporting techniques to optimize affiliate performance.
  • Tracking Methodology: Learn about advanced tracking methods and how to implement them for better accuracy and efficiency.
  • Management tips: get advice on security, optimizing payment processing, processes and technical support team resources.

Additionally, following the main seminar program, there will be a Q&A session – participants will have the opportunity to speak directly with David Harris and Alexia Gauci and have their individual questions answered.

Join this opportunity to elevate your affiliate strategies and network with industry leaders. Spaces for the seminar are limited, so sign up promptly to secure your spot. The seminar will take place just a few days before the ReferOn team travels to one of the main iGaming industry events of the year iGB Live! You can be the first to find out online what ReferOn is preparing to present at booth 10-F38 at RAI Amsterdam from July 17-18.

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Affiliate Success

Casino Guru wins Affiliate of the Year at AffPapa Awards for third consecutive time



Casino Guru wins Affiliate of the Year at AffPapa Awards for third consecutive time


Casino Guru, the premier platform for online casino reviews and industry insights, is thrilled to announce its victory in the “Affiliate of the Year” category at the prestigious AffPapa iGaming Awards 2024.
This marks the third consecutive year that Casino Guru has received this esteemed recognition, cementing its position as a leader in the affiliate industry.
The AffPapa Awards celebrate excellence in the iGaming sector, highlighting outstanding affiliates, operators, and B2B providers. Casino Guru’s consistent triumph in the “Affiliate of the Year” category is a testament to its commitment to transparency, innovation, and player safety. The platform, known for its comprehensive reviews and user-friendly interface, continues to set industry standards, ensuring fair play and informed choices for online gamblers worldwide
Over the past year, Casino Guru has achieved unprecedented growth and several notable milestones. The platform has maintained its status as the largest online casino database, with reviews of over 6,200 casinos. In a commitment to transparency and player protection, more than 450 online casinos have adjusted their terms and conditions based on Casino Guru’s recommendations. Additionally, the online gambling forum has surpassed 5,000 monthly posts, reflecting its strong community engagement.
“We are honored and delighted to receive this award for the third time,” said Ivona Kulichova, Casino & Affiliate Communication Lead. “This recognition reflects our unwavering dedication to providing high-quality, trustworthy information to our users and partners. We extend our gratitude to the AffPapa Awards committee and our incredible team for their hard work and passion.”
Casino Guru’s dedication to responsible gaming initiatives has been a cornerstone of its success. Partnerships with organizations like Mindway AI further this mission, emphasizing responsible gaming practices. The Casino Guru Awards recognize the industry’s top operators and professionals who align with Casino Guru’s mission to make online gambling safer.
Additionally, the Casino Guru Academy has introduced new courses on key industry topics, such as player verification, ESG in gambling, customer complaint handling, and affiliate management, highlighting its commitment to professional development and high standards. The Global Self-Exclusion Initiative, which includes the Self-Exclusion Standards project developed with international experts and City, University of London, exemplifies Casino Guru’s proactive approach to player safety.
The Complaint Resolution Center has also achieved remarkable success. Over the past year, 12,161 complaints were published and 3,428 resolved, saving players over $11 million. This represents a significant increase in both the number of complaints handled and the amount of money recovered for players, underscoring Casino Guru’s role in protecting consumer interests.
Amidst these achievements, Casino Guru remains steadfast in its mission to provide comprehensive and reliable information to the online gambling community. The company is committed to continuous innovation, responsible gambling practices, and fostering a trustworthy and engaging online environment for its visitors and the broader public.
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Offering comprehensive coverage on all aspects of the gaming sector, our daily posts include online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

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