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Affiliate Success

Affiliate Interviews: Marina, CEO of Bonusparadise.com

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Marina interview

In this weeks affiliate success story we present to you Marina B. who is the CEO of Bonusparadise.com, the complete guide for those wanting information about online gambling. Their mission is to give you, the player, the best possible advice regarding the best casinos, greatest offers and where you can play for free.

Name: Marina B.
Age: 47
Hometown: —
Living in: Netherlands
Favorite Food: Italian
Must Read Book: Can’t tell which one is a must read. Also long ago that I took time to read a book.
Profession/Job title: CEO

 

GAV: Hi Marina! Please tell us a little bit about yourself. We want to know who the real Marina is – the main person behind Bonusparadise.com. What was the key idea of developing this great online gambling guide and forum?Mike and Marina of BonusParadise

Marina: Hi GAV. OK, so I was born and raised in Austria but it was love that actually brought me to the Netherlands where I now live with Mike – my life and business partner. It was actually through online gambling that we found each other 🙂 .
In answer to your question about the idea of developing BonusParadise.com: We knew from the beginning that we wanted to give new players good information and help them find trusted online casinos with excellent bonus offers.

 

GAV: Since there are hundreds of online gambling guides and forums out there, where do you think Bonus Paradise stands in relation to the competition at this moment?

Marina: Yes that’s true, there are some really great online gambling websites out there and it’s also true that the competition is tough. Where do we stand? Well that’s hard to say. I am not the type of person who checks out search engine rankings every day. It’s more important for us that our members and visitors are satisfied with the information we provide. I always remind myself that our site is made for real people, not for Google and co.!

For a while, we used SEO tools but I found that using them did not alter our site’s success in the long run. I have a basic understanding of SEO and I believe that it is enough for BonusParadise.com’s operations. In my opinion, it is more important to provide good content and useful information for your visitors and focus on that.

GAV: What are the strong points of Bonus Paradise, and what makes it stand out from the other websites?

Marina: Do we stand out from others? Even if that were true, it would feel kind of arrogant to admit that! I tend to focus on the fact that there are always things that can be improved, and there are always new things you need to learn about the business.
You asked about strong points. One of which I am proud of is the fact that we are a very stable site. We’ve been online for many years and we are on active on our forum every single day! Even on weekends and holidays Mike and/or myself are always checking at the forum and keeping abreast of what’s happening in the industry.

GAV: How did you start and what bumps did you have to overcome after the launch of the website?

Marina: When I was still living in Austria, I started a free forum about online gambling. I loved playing online and wanted to create a like-minded community with other players from around the world. I liked the fact we could discuss online gambling and that I could help them with good information on a free forum. After a few months I started making money from this forum.

One day we realized that we were receiving no more traffic from Google. We learned that a free hosted forum is not a good idea and you do not have sufficient access to your website. We also found that Google de-indexed all our pages from the free forum (although we never found out the reason) and so we started to build a forum at Bonusparadise.com. We had to start everything from zero, which meant that could not migrate members from the free forum and also none of the content. That was a tough lesson to learn but we believe that we only improved the second time around!

GAV: We have browsed your website and forum and found great quality content. Do you write it yourself or do you have a team of people writing for you? How many online casino reviews are there on your website?

Marina: I have several excellent contributors to our site, one of them being Renee from Quality Writing Services (qualityws.com). I also write some content myself, although because my native language is German, it’s easier for me to do so in German obviously.  There are approximately 50 casino reviews on our site, but as you know, we add fresh content on a very regular basis so that number will only grow.

bonusparadise.com

GAV: Is it hard to keep the content fresh and relevant, especially when a lot of fluff and nonsense appear on the web on a daily basis?

Marina: Yes, of course. But we do our best and we believe we’re doing a good job providing interesting and relevant information to our readers.

GAV: We are sure that you receive many messages from Affiliate Managers on a daily basis showcasing their products. You, of course, select them by the brands they work with; but what are your thoughts on how Affiliate Manager – Affiliate relationships should be built?

Marina: Honesty is very important! Like all other relationships in life, it wouldn’t work without complete honesty from Day One. I also like to maintain personal contact via Skype. There are some things you just can’t get across via email! What else? It’s very important for me to have a contact for player relations. I was told by one affiliate manager: “Sorry, I can’t help you with this player’s complaint. I am your affiliate manager and I’m not responsible for player support…“ That really upset me, especially since he couldn‘t give me another person to contact about the problem – only the standard casino support.

GAV: How do you see the future of the online gambling industry? For instance, will it become a truly global phenomenon in the near future?

Marina: Definitely! I’ve been long enough in this industry to say with absolute certainty that online gambling will become even more popular than it already is. But don’t only take my word for it. I read recently that analysts predict that the online gambling industry will be worth $4 BILLION by 2020 – and that’s only 3 years away! There is no doubt that gamblers like what they see in online gambling. It is very convenient for players as they don’t need to travel far to visit a casino. They also aren’t limited to the opening and closing hours of the casino, and you can literally play 24/7, every day of the year and from wherever you happen to be. Also, players like the fact that they have literally hundreds of games at their fingertips – you won’t find a range that big in any land-based casino. And of course, we also can’t ignore the fact that mobile gambling is one of the fastest growing industries in the world. As technology improves and graphics and sound features get better, players are able to enjoy incredibly realistic casino experiences in the palm of their hands.

GAV: Would you change something in the online casino legislation?

Marina: Every country has its own legislation and governments are making their decisions based on what they feel is good for the people. I believe that there has to be some regulation when it comes to online gambling, as there should be for any type of industry. However, I feel that sometimes authorities aren’t in touch with what recreational gamblers are after. In their bid to protect problem gamblers (which make up a truly tiny percentage of the industry), the laws and regulations come across as being archaic. It’s kind of throwing the baby out with the bathwater. The entertainment factor, as well as the millions of euros that the industry contributes to local governments is sometimes overlooked when laws are made. Anyway, we can’t forget that this is still considered a fledgling industry and the issue of regulation should be seen as a learning curve. I believe that world governments will eventually find a happy medium.

GAV: Name one change that you would want to see in the online casino affiliate ecosystem.

Marina: That would be: Legalization – Regulation – Protection… Unfortunately, we affiliates sometimes have bad experiences because of the lack of legalization, regulation and protection. For example, we’ve come across affiliate programs that change their terms retroactively, and it has been known for some programs to even go rogue …..

GAV: What advice would you offer newbies who are looking to venture into this industry?

Marina: I would say: Build a good website that contains unique and useful content. Make sure to list reputable brands. It is very important that the brands treat players well (and us affiliates too of course!)

GAV: Do you usually attend any iGaming/online casino conferences? If so, which one is your favorite and tell us why?

Marina: I’ve attended a conference in Amsterdam and my plans are definitely to attend more in the future. I’m not a great fan of traveling and as we have a young daughter at home, I’ll keep these plans on the back-burner for now. I’m sure things will change as she gets older.

GAV: What do you think the chances are for Eastern Europe on becoming a potential gaming hotpot in the future? Where do you think the region must improve upon?

Marina: I believe it will take some time still until we will find good player potential in Eastern European Countries. I would predict another decade or so but the market is very dynamic so who knows.

GAV: Alright, now here comes the fun part: do you have a favorite celebrity?

Marina: LOL! Oh… there are so many celebrities! Naah, can’t think of a favorite off the top of my head.

GAV: Name a country or region in Eastern Europe where you’d like to travel?

Marina: As said before, I don’t really have the travel bug. But maybe Hungary would be nice to visit one day.

GAV: Where would you NOT want to travel in Eastern Europe?

Marina: I can’t really think of an Eastern Europe country which I would not like to travel to. I think you can find interesting things and people everywhere.

GAV: What is your opinion about GAV (GamblingAffiliateVoice.com)?

Marina: I’m impressed with the work that you put in to build a community of fellow affiliates and to create a safe and innovative climate for us all to work in. I love the articles on your platform and I always find something interesting to read.

GAV: Thank you very much for your time Marina, we appreciate it, keep up the good work and don’t be a stranger!

Affiliate Success

MyAffiliates is officially the most used affiliate marketing software by the iGaming industry.

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MyAffiliates is officially the most used affiliate marketing software by the iGaming industry

 

MyAffiliates is officially the most used affiliate marketing software used in the gaming industry.

The exercise was conducted on a sample of 1,100 affiliate programs with data provided by Statsdrone revealing that MyAffiliates is used by almost 16% of gaming operators, followed by Affilka (11.8%), Income Access (10.5%) and NetRefer (7.8%).

The findings of the recent exercise, based on a sample of 1,100 affiliate programs, affirm MyAffiliates’ position as the preferred choice among gaming operators. With nearly 16% of operators utilizing our software, we are honoured to be entrusted with facilitating their affiliate marketing efforts.

While we celebrate this achievement, we also recognize the evolving landscape of the industry. The fact that 17% of gaming operators still rely on proprietary software presents significant opportunities for ready-built solutions like MyAffiliates to further expand our market share and empower more operators to optimize their affiliate marketing strategies.

Considering this significant milestone, we at MyAffiliates extend our heartfelt gratitude to our clients and partners for their unwavering trust and support. This achievement underscores not only the effectiveness of the MyAffiliates platform but also the dedication of our team to continually innovate and provide unparalleled service to our users.

John Wright, CEO of Statsdrone, expressed his insights regarding MyAffiliates’ dominance in the iGaming industry, stating, “We know that MyAffiliates has an advanced platform for operators and is one of the reasons we know that MyAffiliates has become the most popular affiliate platform in iGaming. We hear from affiliates it is one of their preferred platforms to work with so for us it isn’t much of a surprise to see why operators choose MyAffiliates. In the last 6 months, we’ve noticed more MyAffiliates brands being requested on our platform, and I can’t see why that trend won’t continue.”

Clemence Dujardin, MyAffiliates Group CEO added: “As the leading affiliate marketing software in the iGaming industry, MyAffiliates remains committed to delivering cutting-edge solutions that empower gaming operators to maximize their affiliate programs’ performance and ROI.”

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Affiliate Success

ReferOn is shortlisted for two significant nominations in the AffPapa iGaming Awards 2024

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ReferOn is shortlisted for two significant nominations in the AffPapa iGaming Awards 2024

 

ReferOn, a state-of-the-art affiliate program management system, recently celebrated one year of the project since its launch in February 2023 and has been shortlisted in 2 significant categories of the AffPapa iGaming Awards 2024.

The ReferOn team is confirmed as the leader in the Affiliate System of the Year and Rising Star Provider of the Year categories – mention in these categories simultaneously proves the rapid growth of the platform, including the achievement of outstanding affiliate performance thanks to its flexible, clear, and transparent functionality.

ReferOn has quickly taken the lead in the affiliate gaming industry by offering a full suite of tools and services designed to simplify and empower affiliate marketing. Among its features are transparent data reporting and a range of management and reporting functions.

David Harris, B2B Affiliate Team Manager of ReferOn, noted the importance of the platform being mentioned in the nominations, “ReferOn’s inclusion on the shortlist for the AffPapa awards proves the result of hard teamwork and a commitment to innovation. We are committed to delivering the services our partners demand, and these nominations confirm that we are on the right track.”

The AffPapa iGaming Awards 2024 is the authoritative event from the leading iGaming directory AffPapa and is attended by operators, affiliates, and b2b providers. This year’s event will take place in Malaga, Spain during iGaming Club’s flagship event.

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Affiliate Success

Slotsjudge Awarded Best Affiliate in CEE at Prague Gaming & Tech Summit 2024

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It has been announced that iGaming entertainment and comparison site Slotsjudge has been awarded Best Affiliate in Central and Eastern Europe (CEE) at the Prague Gaming & Tech Summit. This prestigious accolade marks a significant milestone in the Slotsjudge roadmap and is a recognition of the company’s services to the iGaming industry.

The Prague Gaming & Tech Summit brings together organisations and projects from a multitude of sectors including iGaming, eSports, Blockchain, AI, Fintech and VR. It is a highly regarded event that recognises and celebrates the works that make up and shape, the future of gaming and technology.

The Achievement and Its Significance

Winning the award for Best Affiliate in CEE is a huge achievement for Slotsjudge as it recognises the services and experiences created by the company within the iGaming industry. It is a reflection of the growth of the brand, innovation, relationships and adaptation in the wider market.

By winning the category for Best Affiliate in Central and Eastern Europe (CEE), Slotsjudge had to rise above some tough competition. The highly competitive shortlist featured big players in the industry, including AskGamblers, Casino Guru, and Gamblers Connect among others.

Slotsjudge is a project that stands out from others on the market due to its player-centric ethos, trustworthy guidance and unique, community-led SJ Shop. It is a specialist adviser and comparison guide in the region that aims to connect experts with operators and consumers in the industry.

Importance of the Award

The award for Best Affiliate is a testament to Slotsjudge excellence and credibility in the industry. It elevates their status and positions them as a leading player in Central and Eastern Europe and beyond.

The GamingTECH Awards is a remarkable celebration that honours industry excellence, embracing the latest advancements and trends. Not only do they recognise outstanding accomplishments in the CEE region, but also celebrate exceptional achievements across a wide range of sectors, showcasing the diverse talent and innovation within the industry.

Future Outlook

The award demonstrates Slotsjudge’s exceptional framework for performance and credibility to continue on its path to success, centred around core pillars, including gamification, community engagement and consumer personalisation. It holds immense significance as it not only boosts confidence but also opens doors for further future growth. As well as providing increased opportunities and industry-wide recognition within the iGaming affiliate market.

Editor in Chief of Slotsjudge and Product Owner of parent company SEOBROTHERS Aleksandra Andrishaka commented on the award:

“I am incredibly grateful to accept the award for Best Affiliate in CEE at the Prague Gaming & Tech Summit. It is a true honour and a validation of our hard work, dedication, and commitment to excellence in this competitive market. Thank you to everyone who voted for us, and thank you to our wonderful Slotsjudge team.”

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