Affiliate Success
Affiliate Interviews: Alexander of Casinoanbieter.de

Our new affiliate success story features Alexander Kaiser, founder and owner of casinoanbieter.de.
Name: Alexander Kaiser
Age: 37
Hometown: Munich, Germany
Living in: Zurich, Switzerland
Favorite Food: Belgian Waffles
Must Read Book: Dan Brown – The Da Vinci Code
Profession/Job title: Founder and Owner at casinoanbieter.de
GAV: Alexander, tell us a bit about yourself, we want to know who really are, the main person behind the German casino site casinoanbieter.de. Where were you born? What was the key idea of developing this great comparison site for online casinos?
Alexander: Hello, my name is Alexander Kaiser and I was born in 1979 in Munich. After studying at the St. Gallen Business School, I came to the Swiss Casinos as a trainee. I enjoyed the work a lot. The theme of casino is exciting and fascinating at the same time. At the end of 2012, I decided to become self-employed and to share the know-how I had accumulated over the past few years. Then came the idea for casinoanbieter.de, because during the time spent in Swiss Casinos I found out that this is what I want to do for future. The idea for my own website was born and I decided to do everything that I can to make it work. So here I am today four years later, when the website is successful and seeing that all the efforts I made were worth, makes me motivated and happy.
GAV: Since there are hundreds of online casino comparison websites out there, where do you think Casinoanbieter stands at this moment?
Alexander: casinoanbieter.de is currently one of the best sites in Germany. We are trying to give to our visitors every single information that is needed. And also our purpose is not just to create the content and never work on it again, no we are reviewing it and updating nearly every single page on our daily work.
GAV: What are the strong points of Casinoanbieter.de and what makes it stand out from the other German casino websites?
Alexander: We are not only testing the online casinos but also the land based casinos. Another point is that our visitors can rate and give a feedback, it doesn’t matter if it is positive or negative. Also we are taking care to avoid negative experiences of our visitors. We had this case, when one visitor did not get his money for obviously irrelevant reasons. This person was even not one of our customers but we didn’t just leave the case. We spoke and pressured the casino. Because of us he finally he got his winnings paid out. That makes us proud.
GAV: How was it and the start and what bumps did you have to overcome after the launch of the website?
Alexander: To be honest the bumps were a lot, because as you know there are lots of websites in that field and it’s not easy to start with something brand new, unknown and expect people to trust you more than the most famous and the most visited websites at that time. But the key is being strong, flexible, willing to negotiate and of course great marketing. I myself had lots of hard days in the beginning, for example I was giving big part of my salary in the casino where I was croupier for high quality marketing, and almost didn’t have free time, because during the day I was working on casinoanbieter.de and on the night in the casino, that I was working for. But after the website became more popular I was ready to quit my job and focus on realizing my dream.
GAV: We have browsed your website and found great quality content. Do you write it yourself or you have a team of people writing for you? How many online casino reviews are there on your website?
Alexander: First I would like to thank you for the compliment, but the content in the website is not written only by me. I have this great teammate, that is doing some articles with me, but to be honest my passion is writing, and I enjoy it a lot, so writing some of the articles in my website was really relaxing.
GAV: Is it hard to keep the content fresh and relevant, when a lot of fluff and nonsense appear on the Internet on a daily basis?
Alexander: The key is to be real and useful. The fluffy and the nonsense is not working for grown ups. Our target is people willing to pay, so I can’t afford to write in my website content which is for children. That’s why I am always trying to keep it real and useful.
GAV: We are sure that you receive messages from Affiliate Managers on a daily basis showcasing their products. You of course select them by the brands they work with; but what are your thoughts on how Affiliate Manager-Affiliate relationships should be built?
Alexander: It should be clear, honest, because after all this is just a good business and if you want it to succeed both sides should do their job, and when this happens both sides are succeeding by doing what’s needed. And yes, for me the basic is the honesty.
GAV: How do you see the future of the German online casino industry, and how about the general one? For instance, will it become a truly global phenomenon in the near future?
Alexander: I am optimist, and this is something that I would love to do till my retirement, and I want to believe that the online casino industry has a bright future. And also if I look realistically to the future to be honest I really see this bright future for the gambling, because there always will be something to gamble for. Wanna bet on that?
GAV: Would you change something in the German online casino market/legislation?
Alexander: Yes. I would love if the market can be regulated. Even if it means that the tax costs are going to be higher for us. Because if the market is regulated, than the general terms and conditions of the casinos are going to be under a jurisdiction. Make the test and let a German lawyer read through some GTS, also from really big brands, and you will see that most of them are vulnerable in front of the German court.
GAV: Name one change that you want to see in the online casino affiliate ecosystem?!
Alexander: Real datas provided with API of every single affiliate program.
GAV: What advice you would like to offer to newbies who are looking to venture into this industry?!
Alexander: One thing they need to do is to be ambitious, to do the research needed and select only trustworthy operators to work with.
GAV: Do you usually attend any iGaming/online casino conferences? If so, which one is your favorite and tell us why?!
Alexander: To be honest, I don’t, but I want and I think I’ll go to the next one. Since I am quite new in the field I haven’t have the chance attend any. But I think I’ll go to the next one in February.
GAV: What do you think the chances are for Eastern Europe on becoming potential gaming hotpot in the future? Where do you think the region must improve upon?
Alexander: Actually I’ve been thinking on that a lot, and to be honest I am not sure, because field like ours need people willing to pay and they need to have the budget to play. I am afraid that especially in the countries with lower standard the people play without budget. Honestly I’m in the business to earn money, not to ruin people.
GAV: Alright, here comes the fun part…, do you have a favorite celebrity?
Alexander: Well this could be a hard question, because I have lots of favorite celebrities, but let’s say Mark Zuckerberg, because he inspires me, even though we are in a different areas – he is in social, and I am in gambling, he still inspires me and shows me how when you believe in yourself and work, than you can succeed no matter how old are you.
GAV: Name a country or region in Eastern Europe where you’d like to travel!?!
Alexander: I really would want to see the castle of count Dracula in Romania!
GAV: Where you wouldn’t want to travel in Eastern Europe?
Alexander: I like traveling, and to be honest I don’t think that I would refuse one if I have the chance.
GAV: What is your opinion about GAV (GamblingAffiliateVoice.com) ?
Alexander: I like the website, and from time to time I read some of your interviews and articles so I can be updated with the world that I am “living” in. I also like the whole concept and idea, because it’s good to have a website where you can “hear” the voice of affiliates.
GAV: Thanks for your time and interest Alexander, all the best to you and let’s stay in touch!
Affiliate Success
Fiat & Crypto: King Billy players get the best of both worlds

See how the casino players can deposit in crypto and play in fiat.
Since the dawn of e-gaming robust payment systems have been crucial for the success of any online casino, as they are a key factor in creating a positive and satisfying gaming experience. Moreover, the availability of different payment options allows players to choose the method that works best for them, whether it be classical fiat money or cryptocurrency.
But is it possible for an operator to give its players the best of both worlds, fiat and crypto at once? Yes, it is, with the King Billy feature “deposit in crypto, play in fiat”. The concept is simple. A casino player deposits in crypto (choosing among 4 cryptocurrencies King Billy supports). Then, the system automatically shows them their balance in the currency of their choice (among the 14 currencies King Billy supports, used by more than 3 billion people worldwide). When the players withdraw, their transaction takes place back in crypto.
What are the advantages of this system? Ruslan Legenzov, King Billy Casino Head of Affiliates (or “Lord of Affiliates” as the internal etiquette demands) has the answers: “Good things come in threes, and there are certainly 3 very good things about our “deposit in crypto, play in fiat” feature.
First of all, depositing in crypto means less hassle and paperwork for the player and elimination of the dreaded “transaction not coming through” issue. This has been a problem and actually a torment for many of our players in remote areas of the world. As a global casino, we are happy to act in ways that give peace of mind to our players.
Secondly, this system offers a greater player experience to the King Billy Citizens and Nobles, as they can now take advantage of our numerous promotions and offers in fiat. For example, players who deposit in crypto can now participate in our extremely popular fiat-only “Slot of the Month” offer, that’s been a staple of our casino since our launch.
Finally, with “deposit in crypto, play in fiat” our players, especially the not so cryptocurrency-savvy have a much clearer understanding of their wins or losses. I am sure that a player, let’s say from Vietnam, prefers to see, in real time, how much his slot win is worth in the Vietnamese Dong than running in parallel a crypto converter tool to do the math!”
Well said and well done your Majesty.
For those interested in the “deposit in crypto, play in fiat” feature, King Billy Casino accepts the following currencies: Euro (€), US Dollar ($), Canadian Dollar (C$), Australian Dollar (A$), New Zealand Dollar (NZ$), Norwegian Krone (kr), Indian Rupee (₹), South African Rand (R), Vietnamese dong (₫), Indonesian rupiah (Rp), Malaysian ringgit (RM), Thai baht (฿) and the Philippine peso (₱). King Billy also accepts the following cryptocurrencies: Bitcoin (BTC), Ethereum (ETH), Litecoin (LTC) and Tether (USDT).
King Billy Casino is a new-generation online casino, launched on St. Patrick’s Day in 2017. It is available in 4 languages (English, German, French and Finnish) and it has an impressive record in awards with 25 wins, shortlists and other distinctions, and an amazing variety of features and games. King Billy has prioritized the creation of a superb user experience, focusing on the myth of King Billy and his Kingdom and treats all players with the specialness they deserve.
Affiliate Success
Rightlander wins “Best Tech for Affiliate Programmes” at IGB Affiliate Awards 2023

Following the launch of their innovative Smart Workbench, Rightlander, the advertising and affiliate compliance monitoring specialist, have won the award for ‘Best Technology for Affiliate Programmes’ at this year’s IGB awards ceremony in London. The annual award, dubbed the Oscars of the iGaming affiliate market, recognises the most successful businesses in the gambling industry.
Rightlander is a state-of-the-art advertising and affiliate compliance platform that allows advertisers and networks to identify potentially non-compliant content across different territories. It does this by scanning affiliate content from within the target market, looking for events or conditions defined by clients and regulators, and sending alerts when it finds content that meets those conditions.
According to the judges, who praised the submission’s clear evidence and figures showing customer adoption and cost savings, Rightlander’s offering is “a very strong piece of technology which leads the industry in protecting affiliates, operators and ultimately players and ultimately makes the industry better for being in it.”
Ian Sims, Founder of Rightlander said “We are extremely happy to have won the Best Tech for Affiliate Programmes and this is a milestone moment for Rightlander. We developer/marketing folks love to throw around words like “game changing” and “AI-driven” but when you win an award for “Best Tech for Affiliate Programmes” and it’s one of the judges calling it a “game changer”, that is quite an endorsement.”
Over the past 5 years, Rightlander has scanned tens of millions of webpages to help advertisers identify non-compliant advertising by their marketing partners to protect their brand and regulatory licenses.
Affiliate Success
Casino Guru wins IGB Affiliates Safer Gambling Initiative of the Year

Casino Guru has won the IGB Affiliates recognition in the Safer Gambling Initiative of the Year category.
Casino Guru has won the IGB Affiliates Awards distinction in the Safer Gambling Initiative of the Year category, an award granted to affiliate services with an unfaltering track record in their commitment to raising player protection standards and contributing to the industry’s ability to better understand gambling-related harm.
Casino Guru underwent a thorough review, which included a look into how the company sought to educate and protect players beyond statutory requirements and the active steps taken to introduce players to a safer gambling journey in every market they engage with.
The assessment distinguished Casino Guru for its comprehensive efforts in responsible gambling and gambling harm prevention as captured by the Gamtegrity, the unifying home of all responsible gambling and consumer protection projects and initiatives launched under the Casino Guru banner and name.
Spearheaded by Šimon Vincze, Casino Guru’s Sustainable & Safer Gambling Lead, Gamtegrity reunites some of the company’s most impactful projects and initiatives geared towards raising standards for the entire industry insofar as problem gambling, player behavior, and harm protection are concerned.
Vincze hailed the IGB Affiliates distinction as a deserved and important milestone in the company’s ongoing efforts to provide the industry with guidance on how to better protect consumers and provide players with assistance on their journey to picking the best and most responsible industry operators.
“QUOTE by Šimon”
I am thrilled from this recognition as it includes most of the projects that I work on. However, this achievement is a reflection of work throughout the departments of Casino Guru and I feel honored to translate it to the rest of the industry. Safer Gambling is undersized in affiliate space, and it is great that iGB motivates companies to compete in it.
Casino Guru’s Gamtegrity project reunites the company’s Global Self-Exclusion System (GSES), an ambitious cross-border initiative designed to create a comprehensive global mechanism that enables players to exclude themselves from regulated gambling markets and focus on recovery.
Casino Guru has similarly focused on creating tools that assist and help vulnerable players to address their problem as well as find help, extensive global information and easy access to treatment options.
The company has also leveraged its industry expertise to create the Casino Guru Academy, an ambitious undertaking which understands how important it is to educate industry professionals about best practices in customer support, casino bonuses, safer gambling, and other important areas.
Not least, Casino Guru’s ample effort and experience in maintaining responsible gambling standards that go beyond national legislation have led the company to set up the Casino Guru Awards which seeks to distinguish prominent operators that share the company’s core values in providing consumers with the safest gambling possible.
The Safer Gambling Initiative of the Year distinction is evidence of the strong and meaningful impact Casino Guru has had in bettering responsible gambling standards and seeking to actively assist players who may struggle with gambling-related problems or suffer gambling-related harm.
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