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iGB Affiliate heads to Lisbon for the autumn affiliate conference

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iGB Affiliate heads to Lisbon for the autumn affiliate conference

The Lisbon Affiliate Conference will take place on the 17th – 20th October

 

1st March, 2018 (London) iGB Affiliate, the most respected information provider for the igaming affiliate market, has announced that its autumn affiliate conference will be moving to Lisbon in 2018.

The Lisbon Affiliate Conference (LiAC) will take place on the 17th – 20th October 2018 and is expected to bring together the key stakeholders in the igaming affiliate industry.

Our last three years in Berlin have been extremely successful, but we never like to rest on our laurels,” said Shona ODonnell, Event Director, Clarion Gaming.

Feedback from our exhibitors and visitors has been that they are keen to explore a new location.  Lisbon is an extremely vibrant and exciting city, with great access. Moving the event will allow us to bring in local affiliates from this region and we hope to bring back some that may have missed last year’s BAC.

And of course we are all looking forward to a little autumn sunshine,” added ODonnell.

Ryan Henderson, Head of Affiliates, Kindred Group said:The Kindred Affiliates team are delighted to be joining Clarion Gaming in Portugal later this year. While Berlin was a hugely successful conference for us, we feel this change of venue will add a new angle to the event and help attract new visitors we’ve not yet had the pleasure of engaging with face to face.

With their exceedingly strong event management, we have no doubt that the Lisbon Affiliate Conference will be a fantastic event,” continued Henderson.

The Lisbon Affiliate Conference will be taking place at the Feira Internacional de Lisboa (FIL). Just as the city’s heritage is founded in discovery – the conference will be too.

In an industry that is rife with change, the Lisbon Affiliate Conference will focus on the discovery of our new landscape and how our delegates can leverage this change to ultimately improve their businesses,” said ODonnell.

For more information or to register your interest in attending or sponsoring the event, please visit: LisbonAffiliateConference

Affiliate Announcements

Casinomeister and First Look Games join forces to benefit Affiliate Webmasters

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Casinomeister and First Look Games join forces to benefit Affiliate Webmasters

 

Casinomeister, the advocate of fair play, has joined forces with First Look Games to enable affiliate webmasters that participate in the Casinomeister Forum to take advantage of First Look Games award winning provision of game content.

This week has seen the introduction of the First Look Games widget within the Webmasters Corner of the forum and fully accessible to members of the forum groups ‘Webby’ and ‘Webmeister’.

First Look Games provide publishers with access to the latest game content, information and creatives provided by the numerous casino game developers it works with. The facility of the First Look Games widget on the Casinomeister forum allows members to grab the latest game content and information without having to leave the site.

Speaking about the collaboration with First Look Games which sees Casinomeister.com become the first site to employ their widget, Bryan Bailey, Director of Casinomeister stated: “I believe that First Look Games will be instrumental in providing affiliate webmasters up-to-date crucial information about popular games and new releases. This data, to include RTPs and other game specific information, will not only make the webmaster’s site more informative, but it will enhance the user experience of the player.”

Co-Founder of First Look Games, Industry veteran Tom Galanis, commenting on the link up with Casinomeister, said:We’re really excited to bring affiliates the ability to download game information and marketing assets from the latest and greatest casino game titles offered by our wide range of game developer partners whilst browsing the Casinomeister forum.”

“Those new to First Look Games can also register directly through the widget, which we feel fits in really well with the great new Webmaster’s Corner on the forum.”

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Affiliate Announcements

Mr Gamble is the fast growing iGaming affiliate taking the world by storm

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Player-friendly approach to casino comparisons sees audience grow to new highs 

In January 2019, two iGaming enthusiasts from southern Finland, Paavo Salonen and Jonas Kyllönen, created an affiliate site which follows a different path to competitors in the sector – Mr-Gamble.com was conceived to provide a user-friendly service that details the key benefits for different online casinos.

In a little over a year, the team at Mr-Gamble (owned by CashMagnet Ltd) has grown from two to sixteen people, and their site is attracting millions of views and an audience of thousands, eager to find a more discerning comparison site for online casinos.  With such impressive growth, the company is now moving to bigger offices in their adopted home town of Tallinn, Estonia.

Putting the players first has been key to this success, with the team’s focus to build a casino comparison site which highlights the various benefits from leading online casino operators.  Easy-to-use filters allow players to match specific search criteria to their needs, such as high quality casino bonuses, with a brand promise to help users “find a 200% bonus in under one minute”.

 

Moreover, with responsible gaming high on regulators agendas for 2020, not least due to COVID-19, Mr-Gamble’s onboarding policies for new casinos include strict criteria to ensure player protection.  Time-out periods, self-exclusion options, financial limits, and more are all in place to reassure players that beyond the entertainment factor, their well-being is key. 

Jonas Kyllönen explains, “While our competitors focus simply on the bonus offer and a select few aspects of gaming, Mr-Gamble.com highlights things like hidden T’s & C’s and other small details that make up the overall quality of a casino’s service and the bonuses they offer. We even include a section purely for casinos that offer free spins, allowing players to find free spin offers without deposits.  This sets us apart from old school affiliates and builds trust with our audience, resulting in a high proportion of returning visitors.”

Kyllönen, who leads on all aspects of marketing for Mr-Gamble, also realises that staying plugged in to media platforms such as Twitch and Instagram enable the company to attract some of their users from the elusive millennial market.  

“In just six months”, says Kyllönen, “we became the most watched slots channel on Twitch in Finland, and alongside our Instagram following, this allows us to stay in touch with our audience across multiple touch points – it’s been key to our growth. We still see SEO and PPC as the main pillars of the casino affiliates sector, but complimentary channels like Twitch are both entertaining and good for business.”

This well-rounded approach to the casino comparison sector is both innovative and forward-thinking, standing the company in good stead for the coming decade, during which adapting to change and staying on top of market trends will separate the men from the boys.

Mr Gamble’s affiliate offering is already well-established in Finland, and in April 2020 Mr-Gamble expanded operations to more English-speaking markets including the UK and Canada. The company also plans to target the US market, with licensing currently underway, and is looking at opportunities in Asia. 

Alongside Finnish casino enquiries, the company invites English language operators from international markets, particularly in the UK and Canada, to contact silver@cashmagnet.money for more information on deals and listings. 

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Affiliate Announcements

Announcing the launch of the Digital Marketing Mixer

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Announcing the launch of the Digital Marketing Mixer

 

The Digital Marketing Mixer is a new networking and business event hosted by Lee-Ann Johnstone for digital and affiliate marketing professionals to connect and get new business done. This unique concept is the first of its kind and will facilitate new business and sales for delegates in attendance.

The event is FREE to attend for any digital and affiliate marketing professional and is held in collaboration with a number of leading iGaming and Affiliate Marketing brands such as Paysafe (Income Access), GPWA.org, iBet Directory and Affiliate Guard Dog who are collaborating on this inaugural new business focussed event.

Taking place on the 22 May between 5-7pm (GMT) via virtual conference streaming, this unique event is designed to help delegates get connected, secure new business and offer a fun interactive social gathering to support industry growth and business collaboration.

Lee-Ann Johnstone who is hosting the event said: “The Digital Marketing Mixer is designed to help people keep connected during lockdown, to support collaboration and to ensure businesses thrive. I understand how hard it is to keep focussed on sales with an uncertain future, and that’s why I’ve curated an open networking event for EVERYONE in our industry to gather together, get new business done and have fa bit of fun at the same time.”

Event collaborators Michael Corfman of GPWA.org said “Hats off to Lee-Ann for bringing us together for a great time in the age of social distancing.” whilst Zoltán Tűndik, Co-Founder and Head of Business at Hipther Agency, comments “A marketing mixer that doesn’t involve traveling. Wow! What a great, great opportunity to network. I just can’t believe such events haven’t taken off before and needed a pandemic to be understood.”

The Digital Marketing Mixer will kick off with a live demonstration from London’s leading mixologist, Philip David from (The Covent Garden Cocktail Club and Balthazar) who will demonstrate exactly how to create a cocktail or mock-tail from ingredients found in your store cupboard at home.

There will be fun icebreaker challenges and networking games to enjoy along with coordinated speed networking and sales pitch sessions. The focus of this event is to bring people together and get new business conversations – started!

Lloyd Richman, founder of iBet Directory comments: “I think given the current circumstances the Digital Marketing Mixer is a great way to meet new contacts, expand our network and gain some new business. Thankfully we have people like Lee-Ann as a driving force helping to continue to push our industry forward.”

The event has already enlisted digital representatives from companies such as PokerStars, PlayUp, Betsson, Better Collective, FTD Digital, YorMedia while several other leading iGaming affiliates from both casino, sports, bingo and poker segments, SaaS product owners and agency suppliers are registered to attend.

RSVP FOR FREE and join the Digital Marketing Mixer – HERE

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