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LeoVegas limits affiliate numbers in UK

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LeoVegas to limit affiliate numbers in UK

LeoVegas has said it will now only work with a “small number of affiliates” in the UK that satisfy its own compliance standards.

 

In a statement on the LeoVegas Affiliates website, LeoVegas Gaming said the move had come in response to a number of recent announcements from the UK Gambling Commission (UKGC) regarding regulatory rules in the market.

Last month, the UKGC urged operators to review their terms and conditions to ensure customers are treated fairly, as well as enhance consumer protection efforts to better protect punters. In October, Sky Bet closed its affiliate programme, citing concerns over the compliance of the marketing activities of a number of its affiliates amid mounting regulatory pressure.

LeoVegas has now revealed that it has been working in consultation with the UKGC for several months to ensure the business and its various affiliates were compliant with UK regulations, but found that while many had been comfortable doing so, others have not proved as successful and, as a result, it will only work with a small group of committed affiliates from now on.

As we appreciate the challenges around implementing these changes, we have provided clear guidance of what we expect from our affiliates and have tried to keep an open line of communication with our affiliates to support them throughout this process,” LeoVegas said.

We are encouraged to see that several affiliates are taking these changes seriously and have taken on compliance managers or external legal counsel to ensure their ongoing compliance; this is something that we welcome.

However, based on the response we have received to these initial actions, it is clear that these compliance requirements are not easily met for some affiliates.

LeoVegas added: “Additionally, the recent announcements from UKGC and guidance from the CMA delivered at the Raising Standards conference clearly indicate further ongoing changes to compliance requirements going forward and, naturally, we must ensure our affiliates are prepared to address these needs.

We are not and will not be able to continuously provide review and guidance services to all affiliates and would like to emphasise that the responsibility to achieve compliance ultimately sits with the affiliate.

For these reasons going forward, although we value all the hard work all our affiliates have been putting in to the partnership, we are only able to continue to work with a small number of affiliates who satisfy our compliance standards, share our commitment to compliance, and further have the operational scale to guarantee ongoing compliance and deliver a worthwhile contribution to our business.

Affiliate Announcements

Bojoko appoints Joonas Karhu as CEO

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Bojoko appoints Joonas Karhu as CEO

 

Chief Business Officer promoted to top job while current CEO Toni Halonen starts new role as Chief Product Officer

Bojoko, the award-winning online casino affiliate site, has appointed Joonas Karhu as Chief Executive Officer amid a management reshuffle.

Joonas moves into the top job from the role of Chief Business Officer, with current CEO and Bojoko Co-founder, Toni Halonen, moving to the newly created role of Chief Product Officer.

The reshuffle will see Joonas take over the day to day running of the business and take on the task of ensuring Bojoko becomes the first globally recognised online gambling affiliate brand.

He will also be responsible for strategy development and execution, driving growth, overseeing resources and development and inspiring and motivating the wider team.

In his role as Chief Business Officer, Joonas has developed strong relationships with a wide range of industry stakeholders which he will continue to work with as CEO.

As Chief Product Officer, Toni will focus on taking the Bojoko product and user experience to levels the industry has never seen before and further establishing the company as a leader in the sector.

This comes after several major product upgrades, including the launch of two in-house developed game training apps that can be downloaded from the Apple App Store and Google Play store.

Joonas Karhu, Bojoko Chief Executive Officer, said: “I am honoured to have been named CEO of Bojoko, a business that I have been proud to be a part of since the very beginning.

“Over the past four years, I have watched it grow into an award-winning, market-leading online gambling affiliate organisation with a presence in markets around the world.

“I have always worked closely with Toni in my role as Chief Business Officer and believe I am in a strong position to take over the reins and continue to drive the business forward and on to greater success.

“I’d like to thank Toni and the other co-founders for putting their trust in me and promise to do all I can to achieve the goal of Bojoko becoming the first globally recognised affiliate brand.”

Toni Halonen, Chief Product Officer at Bojoko, said: “In Joonas we have the perfect candidate for the CEO role; he knows the business and also has unrivalled knowledge of, and experience in, the market.

“This reshuffle allows me to refocus on my passions – technology and SEO – and to ensure that Bojoko continues to push the boundaries in the areas of technology and user experience.

“This really is an exciting chapter for the business, and I look forward to seeing the incredible things we can achieve under Joonas’ leadership.”

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Affiliate Announcements

247Partners strengthens leadership with strategic appointment

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247Partners strengthens leadership with strategic appointment

 

The leading multi-brand affiliate programme 247Partners has appointed Alex Boiko to the position of Head of Affiliate.

Alex brings with him more than three years’ experience, having most recently worked as Affiliate Marketing Manager for 7StarsPartners.

He will work across the company’s three unique casino brands, Amun Ra, 5Gringos and 7Signs and well as its partners, located in a broad range of markets.

The appointment comes as the company’s global affiliate network continues to grow and offer a product that is tailored to a varied selection of regulated territories.

Denys Butko, the founder and CEO of ButOn Group, said: “We are excited to welcome Alex to our evolving affiliate team. His recruitment is yet another step in our aim to further strengthen our senior management team.

“A goal of ours is to have the industry’s best and his track record shows that he is a proactive affiliate professional with all-embracing expertise and an exceptional performance record in the igaming and tech-related industries.”

Alex said: “247Partners has achieved a lot in a very short space of time so it is exciting to be joining when the company is hitting its stride. I am looking forward to growing the business alongside such hardworking industry experts and help the company to achieve its bold vision.”

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Affiliate Announcements

Introducing The Affiliate Agency

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Introducing The Affiliate Agency

 

Full service iGaming affiliate staffing and management for emerging markets

With an eye on emerging iGaming markets, The Affiliate Agency (TAA) has launched to help merchants with affiliate program management and day-to-day management of their affiliate programs. The two veteran owners of TAA each have over 20 years experience with affiliate program management and relationship building. The Affiliate Agency is ready to leverage this experience and connections to help launch new and grow existing affiliate programs in all industries, with a focus on iGaming.

The Affiliate Agency is a full service affiliate marketing agency that is committed to flexibility when working with clients. Along with affiliate management staffing, TAA helps with affiliate recruitment, program setup, affiliate engagement, and manager training. The Agency also has a team ready to provide design of creatives, copywriting services and more. Each offering by TAA is available a la carte. The Agency is also affiliate software agnostic and will work with any tracking platform required, and can recommend the best system for each client from a list of trusted providers.

“The most difficult part of running a successful affiliate program is hiring seasoned affiliate managers who have connections to high value affiliates,” said General Manager Connie Burstin. “With The Affiliate Agency we plan to streamline and provide this process out of the box for brands, allowing them to hit the ground running and earning revenue with their affiliate programs from day one.”

The Affiliate Agency is based in the United States and Canada and has staff in Costa Rica, positioning itself to service iGaming operators targeting the Americas but also worldwide.

 

For more information about the Affiliate Agency, contact info@TheAffiliateAgency.co or visit TheAffiliateAgency.co

 

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