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MintBet Partners with Income Access

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MintBet Partners with Income Access

Irish online sports-betting brand to integrate with the Income Access Network for launch of its new affiliate programme

 

MintBet, the online sports-betting and casino brand operated by the Ireland-headquartered iGaming and retail betting operator McBride Racing Ltd., has announced a partnership with Income Access, Paysafe’s marketing technology and services provider. Under the deal, the new MintBet affiliate programme, which is set to launch in the next month, will be powered by the Income Access Network, an affiliate network tailored to the needs of iGaming operators.

Launched earlier this year, MintBet is licensed in the Republic of Ireland under the Gambling Act of 2015 and is also regulated by the UK Gambling Commission. The brand allows Irish and UK players to wager online on a wide range of sports markets, including football, tennis, horse and greyhound racing, and darts. Powered by an FSB Tech platform and offering generous value odds and player promotions, the brand also features in-play sports-betting, an online casino with multiple slots and table games as well as a live-dealer casino.

As part of MintBet’s strategy to expand its presence in the UK market in 2018, the brand will invest in growing its affiliate marketing channel. The MintBet affiliate programme will therefore integrate with the Income Access Network, the iGaming industry’s longest-serving independent affiliate network. Once launched, the Network, which is powered by Income Access’ affiliate software, will connect the programme to more than 25,000 gaming affiliates, allowing MintBet to rapidly recruit affiliate partners and grow the programme post-launch.

Thomas McBride, Head of Marketing at MintBet, said: “Income Access’ reputation in the iGaming affiliate marketing technology space is unparalleled, so they were the obvious choice of network provider for driving the launch of our new affiliate programme. The software’s sophisticated reporting functionality and large network of affiliates will provide strong support for enhanced player acquisition.

Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, added: “We look forward to seeing our affiliate network play an instrumental role in growing the MintBet brand via the affiliate marketing channel. Our technology solutions have a strong track record in expanding innovative sports-betting brands like MintBet into new markets, especially the UK.

 

About MintBet.com
Founded in 1979, McBride Racing Ltd. established its retail arm in 2003 and now offers a high-performance sports-betting and online casino service. MintBet is the exciting and dynamic online rebrand of McBride Racing Ltd, benefitting from over 40 years of industry experience as the family-run bookmaker of choice for customers in the Republic of Ireland and Northern Ireland.

About Income Access
Founded in 2002, Income Access is a technology company, affiliate network and digital marketing agency servicing the global gaming market, including regulated iGaming, social gaming, land-based casinos and online financial trading (forex, binary options). Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 gaming brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Coral, Gala Interactive, IGT’s Lottomatica, Jackpotjoy, Lottoland, Pinnacle, PMU, Sportingbet, Stan James, and TwinSpires.

Affiliate Announcements

Acroud launches The Festival Series in Bratislava

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Acroud launches The Festival Series in Bratislava

 

Acroud returns to the live events scene with the launch of the first edition of The Festival Series. By doing so, Acroud is strengthening its position as the bridge between land-based gaming and affiliation to create opportunities to connect operators with the player communities while also producing high-quality content to grow its digital flagship products, such as Pokerlistings.com and CasinoTop10.net.

The inaugural week-long event is a first of its kind mixed games format, incorporating Roulette, Blackjack and competitive Sportsbetting tournaments into a complete Poker tournament schedule. During the event, Acroud will host The Gambling Cabin’s Sportsbook and Matching Vision’s Slots tournaments. Whereas the (€550 buy-in) Main Event comes with a guaranteed prize pool of 300.000 Euros.

“We want the first event to be explosive! The Festival Series is something that the gaming world has never seen before on such a scale, featuring not only nonstop poker action but also boasting innovative casino and sports wagering events,” says Martin von Zweigbergk, Director of Live Events at Acroud.

To elevate players’ experience, Acroud has launched The Festival Series App, which enables networking, provides content, and keeps attendees updated before, during, and after the event. In addition, Acroud has introduced its Play Money pool betting solution on play.thefestival.com.

“Besides bringing innovation to gaming festivals and facilitating more inclusion among those who are more apt to play games outside of poker, The Festival Series intends to create a complete experience both on and off the felt,” says Robert Andersson, CEO and President, Acroud.

The venue, Banco Casino, is positioned right in the centre of Slovakia’s capital, nearby all the city’s major attractions, restaurants and nightlife.

The Festival Series will take place from Monday, September 20 until Sunday, September 26 2021, at Banco Casino in Bratislava, Slovakia.

Further information about The Festival Series and the event schedule is also available on the website www.thefestival.com. The Festival Series App is available to download on AppStore and Google Play.

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Affiliate Announcements

CONDOR GAMING SPONSORS THE EGR POWER AFFILIATES 2021 SUMMIT

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CONDOR GAMING SPONSORS THE EGR POWER AFFILIATES 2021 SUMMIT

 

EGR are delighted to be joined by Condor Gaming at our Power Affiliates Summit this year, the most exclusive event in the iGaming calendar. We look forward to being back in person after a virtual event last year, and thank Condor Gaming for their support in making this happen.”

Katie Renton, Event Content Manager at EGR.

iGaming’s most prestigious event, The EGR Power Affiliates 2021 Summit is back! Condor Gaming is honored to have been selected to be one of this year’s sponsors at the Summit being held at Puente Romano Resort in Marbella, Spain, on September 15-16, 2021. Industry leaders will be gathering to network, collaborate and discuss iGaming dynamics 1-on-1.

Founded in 2012, Condor Gaming is headquartered in Malta and has offices in Bulgaria, Croatia, and Serbia. Creative gamification technologies, transparent partnerships and a customer-centric vision underwrite its success. Condor Gaming has created and operates six casinos to date.

  1. RembrandtCasino
  2. CasinoSieger
  3. 24Bettle
  4. Big5Casino
  5. b-Bets
  6. LuckyBull

Condor Gaming is undergoing the largest expansion in its corporate history. Implementing a multi-tiered growth strategy, while staying true to its core markets, the company is engaging emerging markets that include Canada, Finland, Japan, India, Ireland, New Zealand and LATAM.

Condor Gaming is proud to be trusted by 1,700+ Affiliates. New and existing Condor Affiliates are supported with:

  • ROI maximized with high conversion brands.
  • Daily loyalty campaigns that drive player LTV.
  • Real-time data reporting.
  • Accepting traffic from multiple GEO’s.

And much more…

The pillars of a Condor Affiliate Partnership will never change. Unity and success for all will always be at the heart of Condor Gaming’s philosophy, even as the company continues to evolve in pursuit of its vision.

Condor Gaming’s Chief Marketing Officer, Prash Patel, added:

It’s an honour to be sponsoring EGR Power Affiliates 2021 Summit. This is a prestigious event where only the best in the business are invited to participate. Condor’s drive to expand into new markets can only be achieved with high quality relations and I can’t think of a better place to meet high-performance affiliates who are shaping the future of our industry.”

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Bojoko appoints Joonas Karhu as CEO

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Bojoko appoints Joonas Karhu as CEO

 

Chief Business Officer promoted to top job while current CEO Toni Halonen starts new role as Chief Product Officer

Bojoko, the award-winning online casino affiliate site, has appointed Joonas Karhu as Chief Executive Officer amid a management reshuffle.

Joonas moves into the top job from the role of Chief Business Officer, with current CEO and Bojoko Co-founder, Toni Halonen, moving to the newly created role of Chief Product Officer.

The reshuffle will see Joonas take over the day to day running of the business and take on the task of ensuring Bojoko becomes the first globally recognised online gambling affiliate brand.

He will also be responsible for strategy development and execution, driving growth, overseeing resources and development and inspiring and motivating the wider team.

In his role as Chief Business Officer, Joonas has developed strong relationships with a wide range of industry stakeholders which he will continue to work with as CEO.

As Chief Product Officer, Toni will focus on taking the Bojoko product and user experience to levels the industry has never seen before and further establishing the company as a leader in the sector.

This comes after several major product upgrades, including the launch of two in-house developed game training apps that can be downloaded from the Apple App Store and Google Play store.

Joonas Karhu, Bojoko Chief Executive Officer, said: “I am honoured to have been named CEO of Bojoko, a business that I have been proud to be a part of since the very beginning.

“Over the past four years, I have watched it grow into an award-winning, market-leading online gambling affiliate organisation with a presence in markets around the world.

“I have always worked closely with Toni in my role as Chief Business Officer and believe I am in a strong position to take over the reins and continue to drive the business forward and on to greater success.

“I’d like to thank Toni and the other co-founders for putting their trust in me and promise to do all I can to achieve the goal of Bojoko becoming the first globally recognised affiliate brand.”

Toni Halonen, Chief Product Officer at Bojoko, said: “In Joonas we have the perfect candidate for the CEO role; he knows the business and also has unrivalled knowledge of, and experience in, the market.

“This reshuffle allows me to refocus on my passions – technology and SEO – and to ensure that Bojoko continues to push the boundaries in the areas of technology and user experience.

“This really is an exciting chapter for the business, and I look forward to seeing the incredible things we can achieve under Joonas’ leadership.”

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