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How to Keep Online Casinos Users Interested: Advice from Christina Thakor-Rankin

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How to Keep Online Casinos Users Interested: Advice from Christina Thakor-Rankin

 

According to the Conversion portal, the gambling market increased by €4.3 billion in 2018, and its volume would grow by €3.9 billion in 2019. It means that the industry competition will become even higher. Therefore, it is quite important for online casino owners not only to attract new gambler, but also to retain the current ones. Well, what methods are the most efficient in this regard?

 

Tools for Retaining Online Casino Clients
The high-return gambling industry allures new companies interested in the expansion of their audience to the market. To attract and retain customers, online casino owners develop comprehensive marketing strategies allowing to fulfill players’ demands. One widens a range of casino offers, provides maximum transparency of transactions and access security, as well as adds new ways of withdrawals and major loyalty programs.

There are several efficient and, most significantly, legal tools that help to engage clients and encourage them to return to the resource again and again.

Christina Thakor-Rankin, a Leading Gaming Advisor at 1710 Gaming Ltd. and expert in betting, gaming, and gambling industries with 25 years of experience, has shared her opinion of how gambling online resources can retain steady clients.

Christina Thakor-Rankin will become a speaker at the Prague iGaming Affiliate Conference – event about affiliate marketing in online gambling by the company Smile-Expo, which will take place in the Czech Republic on April 18. The conference will gather top marketers, gambling sphere experts, affiite programs representatives and online casinos operators.

Special Offers, bonuses and loyalty programs

Appealing special offers include non-deposit games, registration bonuses, and cashback in case of losing. Such prizes and bonuses should be optimized for both new clients and regular visitors. Also, it is important to remember about loyalty programs with well-defined rules.

Christina Thakor-Rankin believes that exclusive customer specific deals and offers, and loyalty programs that offer a proper reward are the most efficient tools to retain online casino customers.
“We now live in a world where customers are always looking for the next thing. Being aware of this means we can stay a step ahead by making sure that we keep developing what we do.”

The reason for exclusive customer specific deals and offers is simply to mirror what customers get from other digital service and product providers, believes Christina. According to the expert, it refers to recommendations based upon historic activity, and it works for casinos and gambling sites.

Loyalty programs which really do reward regular customers with something meaningful are also important. Christina explains that it could be points which can be converted to cash or rewards in the form of gifts.

“For example, one of the casinos I use sends a small box of chocolates or a voucher on St Valentines’ Day or my birthday. Another one rewards regular logins with random free cash, spins or gift drops.”

However, expert shares that she probably wouldn’t advocate traditional deposit bonuses, as regulators are starting to take action on this and it’s a little bit boring.

Constant Product Expansion

The more diverse and high-quality games the platform provides, the more players the resource will get.

The specialist is sure that the first thing to attract players is always product, as if a product is no good, clients won’t stay.

“As an industry we’ve struggled with the next generation of players (the Millennials), and logic says that if we miss them, we will probably miss the next generation as well unless we start doing something about it now.”

Christina says that the problem seems to be that the new generation which has grown up in a fully interactive world does not seem to be so interested in a two-dimensional casino game. So, there has been some experimentation with VR and skill-based gambling to look at how we bridge the gap, but it should still be better developed.

“Until we get there, I think that more successful casinos will provide as much as possible to offer something for everyone and tailor products accordingly.”

Here the expert explains that some types of slots work better in different parts of the world, for example, fairy tale games work well in Europe but mean nothing to customers in emerging markets. At the same time, virtual sports are taking off in West Africa, but connectivity and cost of data mean it hasn’t gone online yet.

Push Notifications, Spam and Black SEO

Push notifications, special emails for registered clients, can inspire players for action and offer to place a bet.

Here, Christina believes that spam and black SEO are not as efficient as they used to be. She explains that customers are now far more aware of the tactics used by digital companies to push themselves up the rankings or get their products and services in front of them.

“It is not important if it is white hat or black hat, and improved spam filters help to ensure that even legitimate emails end up being blocked.”

The specialist says, it is only a matter of time before regulators step in, further reducing the effectiveness of traditional affiliate tactics.

“We also need to be aware that traditional SEO is now slowly but surely being superseded by voice – what used to be Google is fast becoming Alexa or Siri and this poses some interesting challenges but also some very interesting opportunities for new forms of affiliate activity.”

Artificial Intelligence and Big Data Analytics in Online Casinos

Talking about AI and big data, Christina mentions that knowledge is power.

“The more we know about our customers, the better we understand their behavior, their motivation, their preferences, so, the better we can serve them.”

AI and data science have already started to take on the role of an “affiliate” on some websites, explains the expert, talking about recommendations for purchases, products or content based upon customers’ activity.

Christina believes data science and machine learning are just taking the principles of customer segmentation and CRM and automating them on a bigger scale. “What will be key is how applications interface and interact with customers,” says Christina.

Role of Affiliate Marketing

“Affiliates as we think of them in the world of gambling are really a child of the internet,” explains Christina.

According to the expert, currently, we’ve gone from internet to mobile, voice and virtual and projected reality. There was also a huge shift in regulation: an open internet market has become more restricted. Christina says that keeping in mind the need to limit exposure to gaming content until age has been verified and a new generation whose interest in casino is lower than previous generations, we see that life for online casino affiliates gets much harder.

“That does not mean they don’t have a role to play – the question will be whether the role is that of an affiliate or of an advocate and influencer.”

At the Prague iGaming Affiliate Conference, Christina Thakor-Rankin will deliver a presentation on the topic: From Affiliate to Influencer – engaging the iGeneration.

Learn more about affiliate marketing from the experts.
Use the promo code SAVE30 and get 30% discount. The amount of tickets is limited.
Details about the event and registration are on the website.

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Endorphina’s CEO will be a speaker at Prague iGaming Affiliate Conference

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Endorphina’s CEO will be a speaker at Prague iGaming Affiliate Conference

This week, the central European city of Prague will be hosting the iGaming Affiliate conference for the first time ever. Many interesting speakers from the gaming industry were invited to take part in this promising event and we’re excited to hear how it unfolds.

The Prague iGaming Affiliate Conference has the potential to be a mad success in the igaming industry due to its sheer perfect location – right in the center of Europe. Many interesting topics will be discussed as participants and organizers take a deeper insight into the world of affiliates. In addition, there will be one particular speaker that should grab your attention.

The recently established CEO of Endorphina, Jan Urbanec, will be speaking about the hidden symbiosis between Affiliates and Providers, along with the possibilities of the cooperation.

Besides just the slot games, Endorphina is also known for their extraordinary and creative promotions that are tremendously appealing for visitors within igaming exhibitions. We believe that their CEO will have a lot to say about the general cooperation with affiliates and we would like to invite you all to participate in this lively first-ever event taking place in the city of Prague.

Learn more about the event: https://cz.affiliate.events/en
Learn more about Endorphina: https://endorphina.com

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Karamba returning to AffiliateCon Sofia this year

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Karamba returning to AffiliateCon Sofia this year

Karamba is the latest brand to join the AffiliateCon Sofia line-up on Wednesday 15 and Thursday 16 May, returning to exhibit after last year’s successful show.

Founded in 2005, Karamba provides first-class slot, instant win games, live casino and sportsbook to customers, with an emphasis on entertainment combined with a commitment to safety and responsible gaming.

Karamba joins the likes of Parimatch, Kindred Group, Lapalingo, NetoPartners, ActiveWins and many more on the AffiliateCon Sofia floor plan.

Arnaud Serour, Karamba Managing Director, said: “AffiliateCon Sofia 2018 was a great event for us and we are delighted to be returning in 2019.”

AffiliateCon Founder Julian Perry said: “It’s fantastic to secure Karamba as an exhibitor once again. Adding its renowned brand further enhances our brilliant AffiliateCon Sofia line-up this summer.”

Along with first-class brands, AffiliateCon Sofia also boasts an impressive list of speakers; Google Industry Manager Yiannis Kranitis, Mustard Digital Founder Allan Turner and James Scicluna, Co-managing Partner at WH Partners are among those confirmed to speak.

Two full days of educational speeches will be intertwined with lively entertainment, as Mixology returns for the event’s main party on Wednesday 15 May.

Click here to book your tickets and network with the best affiliates Europe has to offer this summer.

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50% Discount for Prague iGaming Affiliate Conference Tickets – Last Chance!

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50% Discount for Prague iGaming Affiliate Conference Tickets – Last Chance!

The first Prague iGaming Affiliate Conference, the event about marketing in gambling sphere from Smile-Expo, is approaching. Don’t miss the unique offer from the organizer: tickets to the conference at half price!

Ticket’s price on April 15 – 17: 3500 CZK.
Ticket’s price on the day of the event: 7000 CZK.

The conference will take place on April 18, and will gather leading affiliates, marketers, operators and representatives of the gambling industry.

Program of the Event
The event’s program includes conference, demo zone and three panel discussions, where groups of experts will talk about the main industry’s aspects.

During the discussions, speakers will elaborate on:

  • innovative gambling business with affiliate marketing;
  • potential uses and opportunities of blockchain and cryptocurrencies for iGaming;
  • current state of gambling regulation in Europe.

Speakers of the event include:

  • Christina Thakor-Rankin, a Leading Gaming Advisor at 1710 Gaming Ltd;
  • Jan Řehola, the lawyer at Petroš Sedláčková Legal;
  • Jan Urbanec, CEO at Endorphina;
  • Nicc Lewis, CEO & Founder at Expozive;
  • Raffaela Zillner, Secretary General of the Austrian Association for Betting and Gambling.

The full program of the event and list of speakers are on the website.

Sponsors and Organizer
Leading companies in the gambling industry will become sponsors at the conference:

  • lanyard sponsor – BetConstruct, technology and services provider for online and land-based gaming industry;
  • badge sponsor – VBET, online gambling operator with live casino games and sporting events;
  • bag sponsor – Slotegrator, software solutions provider for online casinos.

The organizer of the conference – the international company Smile-Expo, which has been holding business events about revolutionary technologies and trends of innovations for 13 years.

Join the first Prague iGaming Affiliate Conference and learn about the trends of affiliate marketing in online casinos industry.
Details of the event and tickets with a discount are on the website.

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