THE INDUSTRY LANDSCAPE: AFFILIATES IN IGAMING
This year iGB Affiliate undertook a large-scale research project looking at the state-of-play for both operators and affiliates in the igaming industry.
The session is gonna taking place on Thursday 13th July at 10:30am will share the data and reveal key insights that the project uncovered and will be presented by Jake Pollard, Head of Content at iGaming Business, who conducted the project.
The survey assesses the state of play for both affiliates and operators in the igaming sector and looks at what the future might hold for executives working in the space.
What is clear is that confidence is high: 83% of respondents said they were ‘confident’ about the industry as a whole, while 71% were ‘confident’ about the affiliate side of things.
The session will delve into the verticals affiliates and operators are active in, key locations, average revenues generated by affiliates each month, commissions, what percentage of operator revenue is generated by affiliate marketing each month, communications between operators and affiliates and industry outlooks.
To give you an idea of the kind of data that will be analysed during this session, please see below some of the data that came out of the report:
Casino and sports betting are core verticals affiliates are operating within
Affiliates are signed up with an average of 37 operators
Affiliates are promoting 24 operators at any one time
Over one-third of affiliates would consider becoming a gaming operator, 12% are currently going through the process
Register for the Amsterdam Affiliate Conference, which is taking place on the 11th – 14th July 2017 at the RAI!