Chris probably needs no introduction to some of our readers, but just in case you still haven’t heard about him you must know that his BDM of the Bitcoin Gambling Guide, he’s continuously helping the the cryptocurrency community but also the online gambling industry!
GAV: Hi Chris, thank you for answering our questions we really appreciate it knowing that you’re pretty busy. For start please share your profile with us so our readers can get a better idea of who you are!
Name: Chris Evans
Living in: Sydney
Favorite Food:Thai (Who doesn’t love a good green curry)
Must Read Book:TED Talks
Profession/Job title: Business Development Manager for www.bitcoingg.com
GAV: Tell us and our readers a bit about yourself! How did your career start in the industry? What determined you to engage in this activity and start working at Bitcoin Gambling Guide?
Chris: Well, I’m born and raised in Sydney, but it was on a business trip to London in early 2012 with my team in DHL, that my career in the bitcoin casino industry firmly had a seed planted. I was amazed to see how developed the online betting bitcoin industry was – although in reality it was at that point still in its infancy – and a friend gave me my first 3 bitcoins to use. I trialed the crypotcurrency, won and lost, all the while looking for an opportunity to get my teeth into. This is when I approached the idea of Bitcoin Gambling Guide to see if I could make it work and spread the word. Bitcoingg is still a project that I’m learning from everyday, and I’m in a perfect position to speak with platform providers, bitcoin casino brands, managers and CEO’s. The industry is constantly evolving and I know we have a great product and service to offer – i couldn’t be happier that I made the move to this industry.
GAV: Could you tell us a bit about the Bitcoin and after that about Bitcoingg.com? What are the strong points of the website and what makes it stand out from the other Bitcoin websites?
Chris: Bitcoin for me is not the future, but the present, its the new way to pay and get paid without the need for unnecessary exchange rate, and credit card fees, plus what really interests me is the technology. Bitcoin is a perfect match for gambling which is backed up by the variety of bitcoin casinos and bitcoin sportsbooks now available. The two industries seem to be growing together very well.
Bitcoingg.com is the main source of information today and here are some of the highlights:
- We have over 600 reviews of games,platforms, brands, people, technologies and more
- A complaint system for players to raise their concern which then goes directly through to the brand.
- A review and ranking system which culminates in the brands being awared the BGG Certificate of Trust – Examples can be seen in footers of mbitcasino.com and bitstarz.com
- An advertising agreement with an external agency that has all the connection sin all of the right places
- Many returning readers that also signup to our mailing list
- External writers from around the globe with more languages currently being added
- Social media presence across all platforms
- My team has lots of knowledge and experience, we are open minded and welcome cooperation’s
Bitcoingg.com is not another review site but a one stop shop for bitcoin gambling.
GAV: How did you start and what bumps did you have to overcome?
Chris: I started with a very small site plan, basic design and no traffic, actually from scratch. It was my intention to always focus on the player providing good information, updated reviews and a ranking/complaints system. This small seed has grown into a site that is trusted by players and brands alike, with now thousands of pages of information.
GAV: We have surfed your website and found some really good quality content. Are you writing it by yourself or you have a team writing for you? How many casinos do you have on your website?
Chris: We have over 400 bitcoin casinos, 100 bitcoin poker rooms, around 50 bitcoin sportsbetting sites plus many more besides – on average we add 8 – 10 a week. More than that we review slot games, software providers, and technologies which are related to the bitcoin industry, this happens by publishing news daily. I write myself, but of course I also have more writers on staff along with a whole host of external journalists wanting to share their experiences with bitcoin and bitcoin gambling.
GAV: How hard is it for you to keep the content fresh and relevant on your website, when a lot of fluff and nonsense appear on the Internet on a daily basis?
Chris: Myself and my writers are players and bitcoin fans. We read, we check, we investigate, we learn and after that we write. We are also lucky to receive lots of information from partners, customers, and industry professionals.
GAV: We are pretty sure that you receive many messages from Affiliate Managers on a daily basis showcasing their best products. What are your thoughts on how Affiliate Manager-Affiliate relationships should be built?
Chris: I do not deal with affiliate managers as my focus is purely on the content and what value can I add for the players, I left all of that side of the business to an external marketing company to take care of.
GAV: How do you see the future of the online casinos and the Bitcoins? For instance, will it become a truly global phenomenon?
Chris: This only requires a short answer – these two sectors are a perfect match which is proven daily by the amount of new bitcoin casino brands constantly coming into the industry.
GAV: Can you name one change that you want to see in the Bitcoin ecosystem?
Chris:Yes, I want it to be easier to use and more accessible. For people already using bitcoin, it’s easy for us to buy, sell, and trade, but unfortunately for 8 out of 10 people in the western world they still do not know how to use it. We need to offer better education on the subject.
GAV: What would be your advise to the new affiliates who are looking to venture into Bitcoin?
Chris: New affiliates need to find a niche as the market is already full for the main sports and games. For example there is missing information in golf and F1, so if an affiliate knows these subjects then they should concentrate there as it would be a great niche. It’s the same with specific markets like Latin America which is still developing and Australia which has great potential.
GAV: How do you see the Central and Eastern European affiliate market, do you think that this region is somehow overlooked by brands that are not applying for licenses, etc. ?
Chris: I do not see this as an area that is overlooked personally, like my answer above, it’s all about finding your niche.
GAV: Since SIGMA is almost here, we would like to ask your opinion on these event, are you guys attending these conferences or are you going to be in Malta? How about the London Affiliate Conference?
Chris: I like going to conferences but unfortunately time is never on my side. Luckily this is where my external journalists come to the fore, but i am hoping to make it to LAC in London next year.
GAV: have you got a favorite celebrity and if you’d have to a pick a destination in Eastern Europe, where would you travel?
Chris: Celebrity wise in the bitcoin space, then I would say Roger Ver due to the way he handles the bitcoin industry. Eastern Europe – probably Romania.
GAV: Where you wouldn’t want to travel?
Chris: I’m ready to visit anyplace with good wine 🙂
GAV: What is your opinion about the GamblingAffiliateVoice.com?
Chris: I love the site and I believe in the added value of talking to the marketers is great for the community.
GAV: Thank you very much Chris it was a pleasure talking to you, we wish Bitcoin Gambling Guide all the best!
Paysafe’s Income Access wins ‘Best Tech for Affiliates’ 2022 iGB Affiliate Award
Income Access platform recognized as the leading software solution for global iGaming affiliate marketers at industry awards in London
Paysafe, a leading specialized payments platform, today announced that Income Access, its marketing technology and services provider, won in the ‘Best Tech for Affiliates’ category at the 2022 iGB Affiliate Awards, held last night at the Troxy, in London, U.K.
Taking place during this week’s ICE London and iGB Affiliate London conferences, the iGB Affiliate Awards recognized the affiliate marketers, affiliate managers, operators and software providers like Income Access that have excelled in the global affiliate space over the last 12 months. Income Access’ ‘Best Tech for Affiliates’ iGB Affiliate award follows a series of major affiliate-focused upgrades to the company’s turnkey multi-channel tracking and reporting platform.
Among 30+ unique reports, the platform’s key reports were enhanced in 2021 through 2022 to optimize the user experience (UX) for affiliates while increasing transparency on data and performance metrics. Other tech enhancements included a move to the cloud to improve response times for affiliates and facilitate scalability for the future.
Affiliate payments were also streamlined through a platform integration with Paysafe’s Skrill digital wallet, with the addition of multiple new currencies.
Income Access continued to strengthen the Income Access Network, the iGaming industry’s longest-serving independent affiliate network. Over the last 12 months, multiple new brands serving a diverse range of iGaming verticals and markets integrated with the Network, and its affiliate membership expanded by 1,000+.
Geoff Smorong, Vice President of Operations at Paysafe’s Income Access, said: “Whether it’s our affiliate platform, the Income Access Network, or our affiliate management services, affiliates are at the heart of everything we do at Income Access. We’re therefore delighted to see our software development and technology honoured at the iGB Affiliate Awards.”
Zak Cutler, CEO of North America iGaming at Paysafe, commented: “Affiliates play an instrumental role in player acquisition for iGaming brands and have helped drive the growth of our wider industry. Given the affiliate channel’s importance, this award is a huge achievement for Income Access, reflecting the innovation, hard work and dedication of their entire team.”
Crash course for becoming a master in Casino Affiliate Marketing
Online casino culture is immensely popular. With the increasing popularity of online casinos, another profitable device is also getting popular, known as online casino affiliate websites. A casino affiliate works alongside an online casino in promoting their business in return for a commission. In some cases, they may have experience operating an online casino. They provide all the details regarding gambling activities and other relevant information about a gambling site. So, the players can be well aware before taking any action. In this article, we will be discussing the basics, tips, and tricks of becoming an affiliate (casino affiliate).
Casino affiliates act as a mediator between the casinos and players. The casino affiliates get a tracking link for tracking the players who play or register in the casino. The affiliate program ensures to pay a business partner for bringing the players to the casino. Joining an affiliate program is simple as it does not require any sign-up charges. You are only required to have a website, to promote the various brand of online casinos by setting up banners and other related advertisements. Once the visitors click on the ad, affiliates start earning money. There are some essential factors to consider before joining an affiliate program.
- You must be sure that you are entering into a partnership with a reliable and reputed casino.
- Ensure that the number of commissions is processed timely in a safe environment.
Features of a casino affiliate
Sometimes it becomes difficult to spot casino affiliates and casino websites. Here are a few features that are applicable for casino affiliates only:
- Generally, casino affiliates have the same type of imagery and similar language to attract players.
- Affiliate websites do not have game catalogs like casino websites rather they provide reviews of online casino games and certain free demo games.
- Casino affiliates usually promote multiple casino brands with various logos, advertisements, and offers.
- The main goal of casino affiliates is to get players and sign them up for one of their casino partners.
Payment arrangements for Casino Affiliates
In terms of payments, there are two models that are very popular for paying affiliates.
- The first one is the revenue sharing model that ensures payment to a casino affiliate as a percentage of profit earned from the traffic generated by the affiliate in a month. In this case, the higher traffic is equal to the higher payment.
- The other model is CPA or cost per acquisition model. Here, payment is based on the users’ The online casinos pay the affiliates based on — whether a player signs up for a casino account or signs up and makes the first deposit. But in both the models, the income is based on performance.
Some casino operators provide only one payment option, while others can offer more than two. Before joining an affiliate program, an affiliate should understand certain restrictions, terms, and conditions to keep away adverse effects.
How to Become a Casino Affiliate
Casino brands always want customers from all over the world, and that is why they use casino affiliates to improve their prospective reach. It can be advantageous for the casinos to start in a country where a particular casino brand is not well-known. Various live casino sites are attractive to brands that seek information on their operations. After signing up for the affiliate program and getting an affiliate link, you need to get down to work. The affiliate creates content in different forms, such as text links, banners, and more.
Casino affiliates employ a wide range of interactive online platforms. They provide offers for attracting and retaining customers. But it is very important to do a thorough background or profile check before joining an affiliate program to understand whether the casino is reliable or a fly-by-night operation. If everything checks out, it is a potentially lucrative business to be involved in.
OMG Affiliates won the Rising Star at iGB Affiliate 2022
OMG Affiliates, a program developed by Vita Media Group, has won the Rising Star Award at the iGB Affiliate 2022!
The award night took place last night (April 13th, 2022) at the Troxy theater in London.
This is the first award for OMG Affiliates where one of the industry’s finest award organizations, iGB Affiliate, has crowned the team for its performance and achievements. The OMG Affiliates was shortlisted in one more category, Best Affiliate Program.
This is also the first award for Vita Media Group as a company and is a solidifying proof of the quality of the different products and business verticals developed under Vita Media Group. As a total summary of the award night, iGB shortlisted Vita Media Group in the Best Casino Affiliate category as well.
After a year where Vita Media Group grew the OMG Affiliates vertical through strategic acquisitions of the rewarded Trada Casino and Greenplay, a casino formerly owned by Codere, the plan for the future holds optimistic plans.
Through this achievement, Vita Media Group continues to expand as a one-stop solution to growth in iGaming.
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