Chris probably needs no introduction to some of our readers, but just in case you still haven’t heard about him you must know that his BDM of the Bitcoin Gambling Guide, he’s continuously helping the the cryptocurrency community but also the online gambling industry!
GAV: Hi Chris, thank you for answering our questions we really appreciate it knowing that you’re pretty busy. For start please share your profile with us so our readers can get a better idea of who you are!
Name: Chris Evans
Living in: Sydney
Favorite Food:Thai (Who doesn’t love a good green curry)
Must Read Book:TED Talks
Profession/Job title: Business Development Manager for www.bitcoingg.com
GAV: Tell us and our readers a bit about yourself! How did your career start in the industry? What determined you to engage in this activity and start working at Bitcoin Gambling Guide?
Chris: Well, I’m born and raised in Sydney, but it was on a business trip to London in early 2012 with my team in DHL, that my career in the bitcoin casino industry firmly had a seed planted. I was amazed to see how developed the online betting bitcoin industry was – although in reality it was at that point still in its infancy – and a friend gave me my first 3 bitcoins to use. I trialed the crypotcurrency, won and lost, all the while looking for an opportunity to get my teeth into. This is when I approached the idea of Bitcoin Gambling Guide to see if I could make it work and spread the word. Bitcoingg is still a project that I’m learning from everyday, and I’m in a perfect position to speak with platform providers, bitcoin casino brands, managers and CEO’s. The industry is constantly evolving and I know we have a great product and service to offer – i couldn’t be happier that I made the move to this industry.
GAV: Could you tell us a bit about the Bitcoin and after that about Bitcoingg.com? What are the strong points of the website and what makes it stand out from the other Bitcoin websites?
Chris: Bitcoin for me is not the future, but the present, its the new way to pay and get paid without the need for unnecessary exchange rate, and credit card fees, plus what really interests me is the technology. Bitcoin is a perfect match for gambling which is backed up by the variety of bitcoin casinos and bitcoin sportsbooks now available. The two industries seem to be growing together very well.
Bitcoingg.com is the main source of information today and here are some of the highlights:
- We have over 600 reviews of games,platforms, brands, people, technologies and more
- A complaint system for players to raise their concern which then goes directly through to the brand.
- A review and ranking system which culminates in the brands being awared the BGG Certificate of Trust – Examples can be seen in footers of mbitcasino.com and bitstarz.com
- An advertising agreement with an external agency that has all the connection sin all of the right places
- Many returning readers that also signup to our mailing list
- External writers from around the globe with more languages currently being added
- Social media presence across all platforms
- My team has lots of knowledge and experience, we are open minded and welcome cooperation’s
Bitcoingg.com is not another review site but a one stop shop for bitcoin gambling.
GAV: How did you start and what bumps did you have to overcome?
Chris: I started with a very small site plan, basic design and no traffic, actually from scratch. It was my intention to always focus on the player providing good information, updated reviews and a ranking/complaints system. This small seed has grown into a site that is trusted by players and brands alike, with now thousands of pages of information.
GAV: We have surfed your website and found some really good quality content. Are you writing it by yourself or you have a team writing for you? How many casinos do you have on your website?
Chris: We have over 400 bitcoin casinos, 100 bitcoin poker rooms, around 50 bitcoin sportsbetting sites plus many more besides – on average we add 8 – 10 a week. More than that we review slot games, software providers, and technologies which are related to the bitcoin industry, this happens by publishing news daily. I write myself, but of course I also have more writers on staff along with a whole host of external journalists wanting to share their experiences with bitcoin and bitcoin gambling.
GAV: How hard is it for you to keep the content fresh and relevant on your website, when a lot of fluff and nonsense appear on the Internet on a daily basis?
Chris: Myself and my writers are players and bitcoin fans. We read, we check, we investigate, we learn and after that we write. We are also lucky to receive lots of information from partners, customers, and industry professionals.
GAV: We are pretty sure that you receive many messages from Affiliate Managers on a daily basis showcasing their best products. What are your thoughts on how Affiliate Manager-Affiliate relationships should be built?
Chris: I do not deal with affiliate managers as my focus is purely on the content and what value can I add for the players, I left all of that side of the business to an external marketing company to take care of.
GAV: How do you see the future of the online casinos and the Bitcoins? For instance, will it become a truly global phenomenon?
Chris: This only requires a short answer – these two sectors are a perfect match which is proven daily by the amount of new bitcoin casino brands constantly coming into the industry.
GAV: Can you name one change that you want to see in the Bitcoin ecosystem?
Chris:Yes, I want it to be easier to use and more accessible. For people already using bitcoin, it’s easy for us to buy, sell, and trade, but unfortunately for 8 out of 10 people in the western world they still do not know how to use it. We need to offer better education on the subject.
GAV: What would be your advise to the new affiliates who are looking to venture into Bitcoin?
Chris: New affiliates need to find a niche as the market is already full for the main sports and games. For example there is missing information in golf and F1, so if an affiliate knows these subjects then they should concentrate there as it would be a great niche. It’s the same with specific markets like Latin America which is still developing and Australia which has great potential.
GAV: How do you see the Central and Eastern European affiliate market, do you think that this region is somehow overlooked by brands that are not applying for licenses, etc. ?
Chris: I do not see this as an area that is overlooked personally, like my answer above, it’s all about finding your niche.
GAV: Since SIGMA is almost here, we would like to ask your opinion on these event, are you guys attending these conferences or are you going to be in Malta? How about the London Affiliate Conference?
Chris: I like going to conferences but unfortunately time is never on my side. Luckily this is where my external journalists come to the fore, but i am hoping to make it to LAC in London next year.
GAV: have you got a favorite celebrity and if you’d have to a pick a destination in Eastern Europe, where would you travel?
Chris: Celebrity wise in the bitcoin space, then I would say Roger Ver due to the way he handles the bitcoin industry. Eastern Europe – probably Romania.
GAV: Where you wouldn’t want to travel?
Chris: I’m ready to visit anyplace with good wine 🙂
GAV: What is your opinion about the GamblingAffiliateVoice.com?
Chris: I love the site and I believe in the added value of talking to the marketers is great for the community.
GAV: Thank you very much Chris it was a pleasure talking to you, we wish Bitcoin Gambling Guide all the best!
Digital Marketing Mixer to be hosted for second iteration of FREE business networking on 30th June
Last month saw the launch of the first Digital Marketing Mixer, a FREE business networking event created by Lee-Ann Johnstone which hosted over 150+ iGaming and Affiliate Marketing professionals in attendance.
The event which received outstanding delegate reviews, will be hosted again on Monday 30th June between 4-6pm (BST) via Zoom. The aim of the speed networking event is to bring together affiliates and digital marketers, technology providers , agencies, experts and marketing service providers together to promote their services virtually.
With limits on travel and attendance at physical events still in play opportunities to network for new business have been limited. That combined with increased remote working has had a natural impact on business development slowing in the short term.
The Digital Marketing Mixer has been created as an open platform for professional social networking to take place in a structured but relaxed virtual atmosphere. The event has been created to support new business and continued lead generation for all businesses operating in the Affiliate industry.
Lee-Ann Johnstone, the event host commented: “The Digital Marketing Mixer is a key event for digital and affiliate marketing businesses to get better connected during this uncertain time. The objective is simple, bring people together to talk, to collaborate and ensure new business and service opportunities continue to thrive. I’ve created this FREE networking event for EVERYONE to benefit from in the affiliate industry to help get new business deals done.”
The mixer remains 100% FREE for delegates to attend and is open to any vertical. Once again the event is held in collaboration with founding collaborators GPWA.org, iBet Directory, and AffiliateINSIDER collaborating to deliver this event.
“The toughest part of the conference experience to replicate online was always going to be those oh-so-important conversations in the bar. I was delighted to find myself in just such conversations at the Digital Marketing Mixer – top marks! “ said Sue Dawson from bestnewbingosites.co.uk who attended last month’s inaugural event.
The Digital Marketing Mixer will offer a host of fun networking games, speed selling challenges and enable delegates to enjoy discussing the latest industry trends whilst providing a platform to market their goods and services. The focus of this event remains on getting digital and affiliate marketing professionals quickly connected, getting new deals – done!
Lloyd Richman, founder of iBet Directory commented: “The Digital Marketing Mixer Party is a great concept and offers all delegates the option to contribute unlike other webinars and conferences. It had a good mixture of natural event speakers, experienced iGaming professionals and new people to the industry. A great event which was highly successful.“
If you are an agency, affiliate, consultant, operator, digital marketer, payment provider or saas product owner, everyone working with or in the affiliate industry is welcome to attend.
RSVP FOR FREE and join the Digital Marketing Mixer – HERE
Mr Gamble is the fast growing iGaming affiliate taking the world by storm
Player-friendly approach to casino comparisons sees audience grow to new highs
In January 2019, two iGaming enthusiasts from southern Finland, Paavo Salonen and Jonas Kyllönen, created an affiliate site which follows a different path to competitors in the sector – Mr-Gamble.com was conceived to provide a user-friendly service that details the key benefits for different online casinos.
In a little over a year, the team at Mr-Gamble (owned by CashMagnet Ltd) has grown from two to sixteen people, and their site is attracting millions of views and an audience of thousands, eager to find a more discerning comparison site for online casinos. With such impressive growth, the company is now moving to bigger offices in their adopted home town of Tallinn, Estonia.
Putting the players first has been key to this success, with the team’s focus to build a casino comparison site which highlights the various benefits from leading online casino operators. Easy-to-use filters allow players to match specific search criteria to their needs, such as high quality casino bonuses, with a brand promise to help users “find a 200% bonus in under one minute”.
Moreover, with responsible gaming high on regulators agendas for 2020, not least due to COVID-19, Mr-Gamble’s onboarding policies for new casinos include strict criteria to ensure player protection. Time-out periods, self-exclusion options, financial limits, and more are all in place to reassure players that beyond the entertainment factor, their well-being is key.
Jonas Kyllönen explains, “While our competitors focus simply on the bonus offer and a select few aspects of gaming, Mr-Gamble.com highlights things like hidden T’s & C’s and other small details that make up the overall quality of a casino’s service and the bonuses they offer. We even include a section purely for casinos that offer free spins, allowing players to find free spin offers without deposits. This sets us apart from old school affiliates and builds trust with our audience, resulting in a high proportion of returning visitors.”
Kyllönen, who leads on all aspects of marketing for Mr-Gamble, also realises that staying plugged in to media platforms such as Twitch and Instagram enable the company to attract some of their users from the elusive millennial market.
“In just six months”, says Kyllönen, “we became the most watched slots channel on Twitch in Finland, and alongside our Instagram following, this allows us to stay in touch with our audience across multiple touch points – it’s been key to our growth. We still see SEO and PPC as the main pillars of the casino affiliates sector, but complimentary channels like Twitch are both entertaining and good for business.”
This well-rounded approach to the casino comparison sector is both innovative and forward-thinking, standing the company in good stead for the coming decade, during which adapting to change and staying on top of market trends will separate the men from the boys.
Mr Gamble’s affiliate offering is already well-established in Finland, and in April 2020 Mr-Gamble expanded operations to more English-speaking markets including the UK and Canada. The company also plans to target the US market, with licensing currently underway, and is looking at opportunities in Asia.
Alongside Finnish casino enquiries, the company invites English language operators from international markets, particularly in the UK and Canada, to contact firstname.lastname@example.org for more information on deals and listings.
Exclusive Q&A with Marinos Shiapanis, CEO at Campeón Gaming Partners
We shall begin with the iGB award. How do you feel after winning this award? Had you expected this award?
We really didn’t. This was our very first time being nominated at the iGB Affiliate Awards and, given the fact that the competition was really high, we were not expecting to hear our name. Needless to say, we were – and we still are – overwhelmed and very excited. It was a team effort, and this is why we celebrated as a team after receiving the award in London.
This is the first time Campeon has been nominated for iGB Awards. And you hit the bull’s eye in the first instance itself. How do you see this honour: as a reward of your hard work or as a stepping stone for future innovation?
I think it is a little bit of both: it is definitely a reward and a recognition of the whole Campeón Gaming Partners team’s hard work and effort, but, at the same time, this is a stepping stone for us to do more, invest more in innovation, expand and further develop across all sectors. The whole team, and especially the Affiliate & Partnerships team, really devoted themselves to the company and they are the reason we have managed to win this award. Such an award is extremely important for us, as it shows how far we have gone in such a short period of time; we have managed to slowly establish ourselves in the iGaming industry, become a familiar face for affiliates in the market, expand our network and grow as a team and a brand. However, winning this award doesn’t mean we stop here; this is not just a motivation for us, but an obligation as well to work harder, focus more and deliver even better results. I think you will hear more of us the coming months.
The award recognises how Campeon stood out in terms of “transparency, inclusiveness and continuous support”. What are the things unique to the affiliate program of Campeon Gaming Partners?
Since the beginning, our vision was to create an affiliate program that would not only attract affiliates, but it would also keep them engaged. We started off with a small network and as we were building it up, we were also improving our program. Today, our network is comprised of over 1,000 affiliates and our affiliate team has managed to establish personal relationship with each and every one of them. To us, it’s crucial to put a face to the name; it’s not just about numbers, it’s about having a person who you know will listen to you and deal with your issues no matter how big or small. This is our way of thinking: we treat each affiliate’s request as equal, and I believe that our affiliates appreciate this.
In early 2019, our team dedicated themselves into redesigning the program’s strategy, aiming at building stronger, more interpersonal relationships with our partners, and providing them with better models in order to maximize their profits. At the same time, we optimized the affiliate experience, from the registration of the player, all the way to the affiliate statics’ analysis we have successfully merged, integrated, and incorporated all of the Campeón Gaming Partners’ brands into new platforms, ensuring that no affiliate activity was ever disrupted.
The award also mentions how Campeon offered tailor-made program to the affiliates. Could you shed more light into the deeply customizable affiliate programs of Campeon Gaming Partners?
Each affiliate has his or her own needs that looks into serving through a program. At Campeón Gaming Partners, we understand that, and every time we onboard an affiliate, we go into deep discussions with him or her to understand what they are looking for in our program. I think the most important fact for our affiliates is that we assign them their very personal point of contact, who is there for them whenever they are in need. So, when we onboard a new affiliate, we first assign him or her their point of contact, who makes sure to talk to him or her, understand his or her needs and goals and together they create a program tailor-made to the affiliate’s needs.
What are the qualities that you look forward to in an affiliate? Not all affiliates are likely to become successful, right? Based on your experience, what separates the successful affiliates from the rest?
We want our affiliates to treat us the same way we treat them: with respect and transparency. We always do our best to accommodate our affiliates’ needs, so we are looking into building partnerships based on trust. I think this is the most important part for us.
Regarding the second part of your question, I believe that definitely industry knowledge and audience play a significant part in separating successful affiliates from the rest. But besides these, I think that players are looking for affiliates who will be honest with them, affiliates they can trust; I believe it is the only way to build up a players’ audience.
New new social media platforms are increasingly micro-targetting the end customers and automated CRM tools are getting more and more advanced. In this scenario, how do see the future of affiliate marketing evolving?
I believe that affiliate marketing is already changing and with these new tools it will change even more in the future. We are now entering a new era: the digital and customized era. Customers are increasingly becoming more and more demanding; they now know they don’t have to compromise anymore with mass solutions, so they are asking for customized ones. They demonstrate their needs and preferences and demand for an experience tailor-made to them. I believe this is where affiliate marketing will focus in the future, and all the new or upcoming tools available, will give us the advantage of analysing the customers’ behaviours and providing the best solutions to them. Affiliate marketing of the future will evolve around customized player’s experience, in my opinion.
Finally, tell us about any big announcement in the near future. Expanding to more countries? Launching or integrating new products? Or a new marketing campaign? Our readers will be eager to read something first here.
A couple of weeks ago, we launched our first Pay N Play platform for the Scandinavian market, SvenPlay. In a few days, we will be launching our brand new, themed platform, Sons of Slots. This is a challenge for us, as it will be the first time we are introducing such a themed platform to our players. The Sons of Slots story goes back to the motor gangs of the US and it all evolves around that; rough street battles, leather jackets and ripped jeans, long hair, and endless road trips on their Harleys. This is what inspired us and we wanted to bring something very exciting to our players. Entering the Sons of Slots platform, our players will be transferred to a new world, the world of American motor gangs; they will play their favorite games in a new, adventurous environment, with exciting features, which will take their gaming experience to a whole new level. To bring this project to life, we have invested heavily in technology and this is why we partnered with a major agency, MaxCreate, specialized in bespoke front-end design, in order to be able to offer more flexible and versatile platforms to our players and to our affiliates.
I think 2020 is our year, and people will hear more of us: exhibitions, PR, awards… We will make it happen.
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