Chris probably needs no introduction to some of our readers, but just in case you still haven’t heard about him you must know that his BDM of the Bitcoin Gambling Guide, he’s continuously helping the the cryptocurrency community but also the online gambling industry!
GAV: Hi Chris, thank you for answering our questions we really appreciate it knowing that you’re pretty busy. For start please share your profile with us so our readers can get a better idea of who you are!
Name: Chris Evans
Living in: Sydney
Favorite Food:Thai (Who doesn’t love a good green curry)
Must Read Book:TED Talks
Profession/Job title: Business Development Manager for www.bitcoingg.com
GAV: Tell us and our readers a bit about yourself! How did your career start in the industry? What determined you to engage in this activity and start working at Bitcoin Gambling Guide?
Chris: Well, I’m born and raised in Sydney, but it was on a business trip to London in early 2012 with my team in DHL, that my career in the bitcoin casino industry firmly had a seed planted. I was amazed to see how developed the online betting bitcoin industry was – although in reality it was at that point still in its infancy – and a friend gave me my first 3 bitcoins to use. I trialed the crypotcurrency, won and lost, all the while looking for an opportunity to get my teeth into. This is when I approached the idea of Bitcoin Gambling Guide to see if I could make it work and spread the word. Bitcoingg is still a project that I’m learning from everyday, and I’m in a perfect position to speak with platform providers, bitcoin casino brands, managers and CEO’s. The industry is constantly evolving and I know we have a great product and service to offer – i couldn’t be happier that I made the move to this industry.
GAV: Could you tell us a bit about the Bitcoin and after that about Bitcoingg.com? What are the strong points of the website and what makes it stand out from the other Bitcoin websites?
Chris: Bitcoin for me is not the future, but the present, its the new way to pay and get paid without the need for unnecessary exchange rate, and credit card fees, plus what really interests me is the technology. Bitcoin is a perfect match for gambling which is backed up by the variety of bitcoin casinos and bitcoin sportsbooks now available. The two industries seem to be growing together very well.
Bitcoingg.com is the main source of information today and here are some of the highlights:
- We have over 600 reviews of games,platforms, brands, people, technologies and more
- A complaint system for players to raise their concern which then goes directly through to the brand.
- A review and ranking system which culminates in the brands being awared the BGG Certificate of Trust – Examples can be seen in footers of mbitcasino.com and bitstarz.com
- An advertising agreement with an external agency that has all the connection sin all of the right places
- Many returning readers that also signup to our mailing list
- External writers from around the globe with more languages currently being added
- Social media presence across all platforms
- My team has lots of knowledge and experience, we are open minded and welcome cooperation’s
Bitcoingg.com is not another review site but a one stop shop for bitcoin gambling.
GAV: How did you start and what bumps did you have to overcome?
Chris: I started with a very small site plan, basic design and no traffic, actually from scratch. It was my intention to always focus on the player providing good information, updated reviews and a ranking/complaints system. This small seed has grown into a site that is trusted by players and brands alike, with now thousands of pages of information.
GAV: We have surfed your website and found some really good quality content. Are you writing it by yourself or you have a team writing for you? How many casinos do you have on your website?
Chris: We have over 400 bitcoin casinos, 100 bitcoin poker rooms, around 50 bitcoin sportsbetting sites plus many more besides – on average we add 8 – 10 a week. More than that we review slot games, software providers, and technologies which are related to the bitcoin industry, this happens by publishing news daily. I write myself, but of course I also have more writers on staff along with a whole host of external journalists wanting to share their experiences with bitcoin and bitcoin gambling.
GAV: How hard is it for you to keep the content fresh and relevant on your website, when a lot of fluff and nonsense appear on the Internet on a daily basis?
Chris: Myself and my writers are players and bitcoin fans. We read, we check, we investigate, we learn and after that we write. We are also lucky to receive lots of information from partners, customers, and industry professionals.
GAV: We are pretty sure that you receive many messages from Affiliate Managers on a daily basis showcasing their best products. What are your thoughts on how Affiliate Manager-Affiliate relationships should be built?
Chris: I do not deal with affiliate managers as my focus is purely on the content and what value can I add for the players, I left all of that side of the business to an external marketing company to take care of.
GAV: How do you see the future of the online casinos and the Bitcoins? For instance, will it become a truly global phenomenon?
Chris: This only requires a short answer – these two sectors are a perfect match which is proven daily by the amount of new bitcoin casino brands constantly coming into the industry.
GAV: Can you name one change that you want to see in the Bitcoin ecosystem?
Chris:Yes, I want it to be easier to use and more accessible. For people already using bitcoin, it’s easy for us to buy, sell, and trade, but unfortunately for 8 out of 10 people in the western world they still do not know how to use it. We need to offer better education on the subject.
GAV: What would be your advise to the new affiliates who are looking to venture into Bitcoin?
Chris: New affiliates need to find a niche as the market is already full for the main sports and games. For example there is missing information in golf and F1, so if an affiliate knows these subjects then they should concentrate there as it would be a great niche. It’s the same with specific markets like Latin America which is still developing and Australia which has great potential.
GAV: How do you see the Central and Eastern European affiliate market, do you think that this region is somehow overlooked by brands that are not applying for licenses, etc. ?
Chris: I do not see this as an area that is overlooked personally, like my answer above, it’s all about finding your niche.
GAV: Since SIGMA is almost here, we would like to ask your opinion on these event, are you guys attending these conferences or are you going to be in Malta? How about the London Affiliate Conference?
Chris: I like going to conferences but unfortunately time is never on my side. Luckily this is where my external journalists come to the fore, but i am hoping to make it to LAC in London next year.
GAV: have you got a favorite celebrity and if you’d have to a pick a destination in Eastern Europe, where would you travel?
Chris: Celebrity wise in the bitcoin space, then I would say Roger Ver due to the way he handles the bitcoin industry. Eastern Europe – probably Romania.
GAV: Where you wouldn’t want to travel?
Chris: I’m ready to visit anyplace with good wine 🙂
GAV: What is your opinion about the GamblingAffiliateVoice.com?
Chris: I love the site and I believe in the added value of talking to the marketers is great for the community.
GAV: Thank you very much Chris it was a pleasure talking to you, we wish Bitcoin Gambling Guide all the best!
Bojoko crowned Affiliate of the Year at EGR Nordic Awards
Popular online casino listing site fends off stiff competition to take home the trophy at prestigious awards ceremony
The Bojoko team is celebrating once again after being named Affiliate of the Year at the prestigious EGR Nordic Awards 2021.
This is the second EGR award that Bojoko has taken home after being crowned Casino Affiliate of the Year at the hotly contested EGR Operator Awards 2020.
Bojoko fought off stiff competition from some of the biggest names in the affiliate industry including AskGamblers, Better Collective, Blexr, Catena Media and the Gambling.com Group.
EGR judges said it had been “another excellent year” for Bojoko and that its SEO performance and overall conversion “really shines”.
The EGR judges added: “A more unique idea than most affiliates with great growth and sustainability. A very clever and new type of affiliate that is showing great success. Well done!”
Bojoko allows online casino operators and game developers in the Nordics to create their own dedicated listing page and tell their story through their own words, images and videos.
Bojoko members, of which there are now 30,000+, then rate and review each casino and game and share their honest opinion about the experience they receive.
During the judging period Bojoko built out its team dedicated to the Nordics which led to a 10x increase in unique site visitors and a 25x increase in registered Finnish players.
Joonas Karhu, Chief Business Officer at Bojoko.com, said: “We will need to find more space for our trophies after scooping our second EGR award in as many months but seriously, the entire team is thrilled how have been recognised for our work in the Nordics.
“The Nordics remain a key focus for us and we see plenty of opportunity to drive growth from the region by providing players with our award-winning online casino listing product and service.
“Our mission from day one has been to help players quickly and easily select online casinos through transparency and community feedback and it is a concept that has proved to be hugely popular.
“I would like to thank the EGR judges for recognising our efforts and successes in the Nordics by crowning Bojoko Affiliate of the Year 2021.”
GGPoker strengthens its commitment to compliance by partnering with Rightlander.com
Supplier to help tier-one operator improve affiliate compliance via its innovative compliance solution
GGPoker, one of the world’s leading online poker rooms has partnered with compliance specialist, Rightlander.com to help boost their responsible gambling measures.
Rightlander.com provides operators with a comprehensive solution to mitigate compliance risks. Using Rightlander.com allows GGPoker to ensure that affiliates sending traffic to their websites are acting responsibly. Furthermore, it allows them to protect their brand in a constantly changing environment.
Rightlander.com’s proprietary technology scans over 15 million web pages and more than 150 million links every month, analysing content and providing customised reports to protect operators from harmful brand violations or regulatory risks. It analyses links, text and images reporting potentially non-compliant content that could pose a risk to GGPoker’s brand.
The Compliance Monitor helps detect non-compliant content across territories and flags potential violations such as missing terms and conditions, outdated offers, incorrect marketing assets while the PPC Monitor identifies ads that could be harmful to the brand.
Commenting on the partnership, Nicole Mitton, Head of Customer Success at Rightlander.com, said: “Compliance is a vital yet time and resource-intensive aspect of the business. As GGPoker continues to grow its network of affiliate and marketing partners, maintaining efficient and effective compliance monitoring practices will become ever more critical. We are delighted to be working with GGPoker to assist in improving affiliate compliance in this regard.”
Raghav Ghei, Compliance Manager at GGPoker, said: “As a gambling operator, affiliate monitoring is very crucial. The Rightlander platform has made our lives much easier by providing efficient tools and systems enabling us to effectively conduct affiliate monitoring on an ongoing basis.”
PartnerMatrix releases Top Affiliate Networks Report 2021
Affiliate software provider PartnerMatrix publishes the Top Affiliates Networks Report 2021, an in-depth analysis of the most popular and trustworthy affiliate networks and media within the iGaming space. The report gives casino and sportsbook operators a full view on affiliate media, allowing them to find and initiate partnerships with relevant affiliates.
The Top Affiliates Network Report helps operators answer essential questions such as:
- Which are the most popular iGaming affiliate platforms?
- How to find the perfect match for your brand’s needs?
- How can operators assess the potential of affiliate networks?
- What types of traffic and activity can you expect?
The fast development of the iGaming industry has positively impacted affiliate media and networks over the years, helping both established and niche affiliates grow at a stable rate and build substantial gaming communities around their platforms.
With a high return of investment in iGaming, the data gathered from PartnerMatrix’s vast network of over 60,000 gambling affiliates shows that the average CPA varies around $50-$100 per acquisition. As a proven marketing channel in many industries, the search interest for affiliate marketing is up over 200% since 2015, which shows that the industry is expanding at a healthy pace.
Levon Nikoghosyan, PartnerMatrix CEO, says: “When operators are looking for business opportunities, they have to focus on networks and media to promote their platforms. The new tech we have at our disposal allows operators to find media and affiliates based on their regions of interest, business model, expectations, and this report aims to show a glimpse of the market and help them find relevant partners who are already vetted by our team.”
Download a free copy of the report: https://everymatrix.com/top-affiliate-networks/.
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