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Affiliate Interviews: Phil of ExclusiveBonus.co.uk and FootballMatchPreviews.com

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Phil

We continue the Affiliate Interviews series, with another gambling affiliate rock star sharing his own story about his journey into this great industry. Today we catch up with Phil, founder of ExclusiveBonus.co.uk and FootballmatchPreviews.com.

 

GAV: Hi Phil, first of all thanks for your time and interest! Tell us a little bit about yourself. How did your career start in the industry? What was the main idea of developing this two great sites?

PHIL: Hi GAV. I’ve been in the affiliate gambling industry almost 10 years running a variety of sites. I started in the business doing some admin work for another gambling affiliate and decided to setup my own business with the aim of promoting online casinos and sportsbooks. I decided to develop Exclusive Bonus as a way of listing the best bonus, free bets and other promotions available. With Football Match Previews the aim is to provide good analysis of European football and free betting tips.

exclusivebonus.co.uk

GAV: Since there are thousands and thousands of websites out there, and the market is quite ruff at this moment, where do you think exclusivebonus.co.uk and footballmatchpreviews.com stands now?

PHIL: It is difficult as you see sites topping the search engines that aren’t really anything more than glorified adverts. I’m really trying to do something a bit more independent and catered for gamblers. For instance with Exclusive Bonus I’m interested in exploring hidden offers and more obscure promotions. I like to list promos that are good for players, rather than just shamelessly promoting a brand who pays the most.

With Football Match Previews the commercial side is quite small and the user gets a lot of free quality football analysis without being over pressured with advertising.

GAV: How do you see the online casino industry at this moment? What about the football betting industry?

PHIL: In the UK sports betting has exploded which is what I’m more interested in. I started out in online casinos and at the time sports players were fairly worthless compared with casino players. For me at the moment my income is heavily geared towards sports. I find sports more interesting to write about. I think some online casino offers can be interesting, but I find welcome bonuses with impossible turn requirements a bit outdated and unfair on players.

GAV: How did you start and most of all what bumps did you have to overcome in the beginning?

PHIL: I was quite lucky when I was younger. I just handed my notice in at my job in a bank. Met a friend in a bar, got some admin work on a gambling site, started my own gambling site and in a year was making about four times what I made in a year.

The first year seems quite easy looking back. I think things have progressively got more difficult and competitive. So while I’m far more experienced, its not easy these days and much tougher to acquire players. The bumps you have to overcome are kind of inevitable. Main issues are really with the hard time gambling sites are given by search engines, PPC and social media. Also affiliate programs changing your deals is difficult. Generally I’m a big believer in perseverance. I have had multiple things go wrong, but enough goes right to balance that out.

GAV: We have closely analyzed Exclusivebonus.co.uk and Footballmatchpreviews.com!
On ExclusiveBonus.co.uk we found some great online casino reviews. Are you writing it by yourself or do you have a team of people writing for you? How many reviews are there on your website? How about the blog section, tell us a bit more about it?

PHIL: Sometimes I write myself, but generally I’ll outsource to a team of writers I have. I prefer the way I write as I know the industry well, but practically I don’t have the time to write as much as I would like. The blog is really where I list any offers that stand out. I find its difficult to know what each gambling firm is giving as promotions, so its nice to delve in and find the more unusual offers.

GAV: How about Football Match Previews, do you handle the site alone, let us know a bit more?!

PHIL: I have a writer who helps with the previews. I also have someone who helps with the tips. With this site I’m interested in something that is manageable to the user. We generally give two previews a week. Some of the main sites will preview every game and give hundreds of tips. Due to this in my opinion most free tips on these sites are pretty worthless. Its really a vehicle to promote bookmakers, which I’m sure works well, but I’m interested in having a small base of customers who appreciate the content you give for free and the advertising being secondary.

footballmatchpreviews.com

GAV: Do you find it hard to keep the content fresh and relevant on your websites, when a lot of fluffy and nonsense appear on the Internet non-stop?

PHIL: It can be hard as once you’ve written about a casino bonus it can get repetitive or listing yet another free bet. Fortunately a lot of gambling sites have got much more interesting in recent years with their promotions so this helps keep things fresh as every bookmaker is coming up with new and interesting things that you can write about.

GAV: We’re convinced that you receive messages from Affiliate Managers on a daily basis showcasing their best products. What are your thoughts on how a real Affiliate Manager-Affiliate relationship should be built?!?

PHIL: There is issues on both sides. Some affiliate managers can be hard to deal with or a little too pushy, but they are also under a lot of pressure to meet their targets and drive traffic. Generally I favour affiliate managers who have a long term outlook, rather than just what happens this month. A lot of problems with affiliate programs are with the terms, which are decisions usually made by management. I think changes terms and conditions does a lot of damage to a programs reputation.

GAV: How do you see the future of the online casino industry? For instance, will it become a truly global phenomenon? How about the football betting…?

PHIL: I imagine the US market will open up, which will make things more interesting with online casinos. Football is already huge, but you do have issues as a lot of bookmakers have restrictions on a lot of countries. If regulation was worked out better it improves things for affiliates as its presently difficult operating websites with a global reach, but restrictions on which countries that can actually fund your websites.

GAV: Tell us one change that you want to see in the online casino affiliate ecosystem and also in the tipster?!

PHIL: Affiliate programs need to think of the long term, some affiliates could be working for 50 years in this industry. Some protection for affiliates in the form of contracts would be better.

GAV: Do you have any advise you would like to offer for the newbies who are looking to venture into this great industry!?

PHIL: I think its tough, but I’ve seen new guys do things that explode that I thought would never work. There is always a way of doing things better. I’m not the smartest on social media, but some newer affiliates absolutely kill it. I think the best advise is just to keep going. Don’t expect to make money straight away, but with a good idea and a lot of work there is no reason why you can’t compete and make a living.

GAV: Do you attend any iGaming, sportsbetting/online casino conferences? If so, which one is your favorite and what is your most fun experience?

PHIL: Sometimes I do, just because its nice to meet affiliate managers face to face. I really enjoyed the Berlin Affiliate Conference, also London Affiliate Conference is always good.

GAV: What do you think the chances are for Eastern Europe to become a potential gaming hotspot in the near future? Where do you think the region must still improve upon?

PHIL: Its not something I have a great deal of knowledge about. I don’t see why not, mostly it will be down to the countries involved regulation. If the regulation is fair to the country and the gambling firms everyone should do well.

GAV: Where would you like to travel in Eastern Europe? Where you wouldn’t want to travel in Eastern Europe?

PHIL: Prague, as my grandfather was born there. My wife speaks Russian also, so Moscow or St. Petersburg would be cool. I probably wouldn’t want to go anywhere too remote, I like my wifi too much.

GAV: Do you have a favourite football player…?

PHIL: Eric Cantona.

GAV: Tell us your opinion about the Gambling Affiliate Voice?

PHIL: I think it’s a great site and I really like the ethos of giving affiliates a voice in a industry in which often the little guys aren’t really heard or giving a platform.

GAV: Thanks for your time and appreciation Phil. We wish you all the best and let us know if you have some news to share!

 

If you would like to suggest subjects for future interviews, make sure to send your suggestions to: george@gamblingaffiliatevoice.com .

Affiliate Announcements

Rightlander partners with BetBull

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Rightlander partners with BetBull

 

Supplier to help tier one operator improve affiliate compliance

Rightlander.com, the ground-breaking compliance platform has signed a deal with BetBull to help them improve affiliate compliance and boost responsible gambling measures.

Nicole MittonHead of Customer Success at Rightlander.com, said: “It’s great to see operators like BetBull partnering with Rightlander to ensure adherence to advertising regulations. These efforts are not only noteworthy from a regulatory point of view, but are also a solid indicator that BetBull are invested in protecting the interests of their stakeholders, affiliates and players in regulated markets.”

Rightlander will offer its technology which encompasses a comprehensive range of affiliate compliance tools which include the Automated Compliance Monitor, a PPC Monitor and a Proactive Affiliate Finder allowing BetBull to remain proactive and in control of their affiliate marketing.

Gabrielle Mallia, BetBull said: “We decided to opt for Rightlander because of its ability to give further visibility into our affiliate’s practices. The PPC Monitor is particularly key in allowing us to ensure adherence to policies specifically related to keywords and geos of promotion. Rightlander increases the efficiency in our compliance monitoring with its wide scope and allows us to quickly identify any breaches should they occur.”

The Automated Compliance Monitor helps detect non-compliant content across territories including the United Kingdom, Sweden, Denmark, Australia and the United States. The monitor flags potential violations such as missing terms and conditions, outdated offers, incorrect marketing assets allowing BetBull to remain compliant according to their jurisdiction’s regulations.

The Proactive Affiliate Finder scans millions of web pages every month to identify new and prominent sites and the innovative PPC Monitor identifies harmful ads to stop them from appearing on an operator’s branded keywords.

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Affiliate Program News

1xBet Partners: An affiliate program that stands out from the crowd

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1xBet Partners: An affiliate program that stands out from the crowd

 

Nominated for the Affiliate Program of the year at the Global Gaming Awards, the 1xBet Team reveals how the bookmaker has built a 30,000-strong network of healthy partnerships across the globe, with each 1xBet Partner receiving feedback and exclusive promotional materials to ensure they accurately represent the 1xBet brand of quality and success.

 

iGT: How important are affiliates to the betting industry and, in particular, 1xBet?

1xBet Team: The mechanics of affiliate programs make affiliates a vital part of any industry. Betting is no exception because also, thanks to partners, brands manage to increase growth rates. This is quantifiable, with key indicators being new users, deposits, player activity.

We have great respect for the 1xBet affiliate program participants who introduce their audience to our brand. We have more than 30 thousand partners from all over the world on our side, and this list includes both the owners of huge sites and novice bloggers, for example.

The contribution of each affects the results that we achieve. Therefore, a partnership is a two-way road. After all, we, in turn, offer affiliates favourable terms of cooperation.

 

iGT: What is the key to a successful affiliate program?

1xBet Team: Today, the number of affiliate programs is growing, including among bookmakers, and you need to be able to stand out. How to do it? There may be different approaches here: someone offers high commission rates, someone has an original approach to communication, and someone invents new models of cooperation.

We constantly evaluate our work in the area of ​​partnership programs. Our positive results are reflected in victories and nominations at prestigious awards. For example, this year, we were nominated for the Affiliate Program of the year at the Global Gaming Awards. This is a good sign that we are continuing to move in the right direction.

 

iGT: How has 1xBet assisted its affiliates to overcome challenges and reach their target markets?

1xBet Team: An affiliate program is a good opportunity to make your project profitable. For many of our affiliates, working with us is their primary source of income.

We are fully aware that partners have their own goals and challenges, and therefore we make collaborating with us reliable and orderly. Each partner can count on feedback and receiving exclusive materials for publication. We stand for quality, and we need partners to convey information about our brand correctly.

1xBet Partners is a story about healthy partnerships, where both parties try to give their maximum to achieve the optimal results.

 

iGT: What feedback have you received from affiliates over the last year?

1xBet Team: We have received many positive messages from affiliates. 2021 is turning out to be a great year because it’s been an exciting sports season: the Euro, the Olympics and dozens of other events. Therefore, we prepared various large promotions for all these activities.

This allowed partners to monetise their traffic, and for us – to introduce new users, who could bet on their favourite sports, to this feast of sporting action.

Let’s not forget that 1xBet is also a prominent player in the esports arena. We have major agreements with ESL and WePlay, an excellent range of betting options, plus attractive promotions dedicated to top tournaments. This only expanded the potential for cooperation with us, especially for those sites that do not gravitate towards sports.

In short, the partners are excited about how things are going in 2021. We are too.

 

iGT: How do you plan to continue to support and help grow your affiliates in the future?

1xBet Team: We have a number of ideas on how to make our affiliate program even better. Of course, we are constantly working on improving what we have, but we also have new ideas in our plans.

We would not want to reveal all our cards yet, but the partners will definitely be happy with any new methods adopted by 1xBet Partners. Stay tuned!

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Affiliate Success

Blexr has been crowned Best Casino Affiliate at this year’s IGB Affiliate Awards

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Blexr has been crowned Best Casino Affiliate at this year’s IGB Affiliate Awards

The IGB judges said the company’s innovative work with SEO “helped Blexr stand out as a winner, and we liked the deposit guarantee that they offer to their customers”.

The judges added: “Their selective way of working means Blexr only collaborates with top quality partners, which judges felt had helped contribute to their impressive growth over the last 12 months.”

IGB also mentioned how “Blexr’s charitable work within the community helped them stand out as an affiliate to be highly commended”.

Blexr is a lead generation company which operates in the iGaming, sportsbook and forex affiliate markets. It also owns the Home Grounds website, which serves a community of home baristas.

Ian Hills, Blexr’s general manager in Malta, said: “We’re delighted and thrilled to be recognised by IGB this way.

“We pride ourselves on recruiting smart people with innovative ideas and winning a prestigious award like this one is a lovely way for the whole team to be rewarded for their hard work and dedication.”

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