Connect with us

Affiliate Success

Affiliate Interviews: Phil of ExclusiveBonus.co.uk and FootballMatchPreviews.com

Published

on

Phil

We continue the Affiliate Interviews series, with another gambling affiliate rock star sharing his own story about his journey into this great industry. Today we catch up with Phil, founder of ExclusiveBonus.co.uk and FootballmatchPreviews.com.

 

GAV: Hi Phil, first of all thanks for your time and interest! Tell us a little bit about yourself. How did your career start in the industry? What was the main idea of developing this two great sites?

PHIL: Hi GAV. I’ve been in the affiliate gambling industry almost 10 years running a variety of sites. I started in the business doing some admin work for another gambling affiliate and decided to setup my own business with the aim of promoting online casinos and sportsbooks. I decided to develop Exclusive Bonus as a way of listing the best bonus, free bets and other promotions available. With Football Match Previews the aim is to provide good analysis of European football and free betting tips.

exclusivebonus.co.uk

GAV: Since there are thousands and thousands of websites out there, and the market is quite ruff at this moment, where do you think exclusivebonus.co.uk and footballmatchpreviews.com stands now?

PHIL: It is difficult as you see sites topping the search engines that aren’t really anything more than glorified adverts. I’m really trying to do something a bit more independent and catered for gamblers. For instance with Exclusive Bonus I’m interested in exploring hidden offers and more obscure promotions. I like to list promos that are good for players, rather than just shamelessly promoting a brand who pays the most.

With Football Match Previews the commercial side is quite small and the user gets a lot of free quality football analysis without being over pressured with advertising.

GAV: How do you see the online casino industry at this moment? What about the football betting industry?

PHIL: In the UK sports betting has exploded which is what I’m more interested in. I started out in online casinos and at the time sports players were fairly worthless compared with casino players. For me at the moment my income is heavily geared towards sports. I find sports more interesting to write about. I think some online casino offers can be interesting, but I find welcome bonuses with impossible turn requirements a bit outdated and unfair on players.

GAV: How did you start and most of all what bumps did you have to overcome in the beginning?

PHIL: I was quite lucky when I was younger. I just handed my notice in at my job in a bank. Met a friend in a bar, got some admin work on a gambling site, started my own gambling site and in a year was making about four times what I made in a year.

The first year seems quite easy looking back. I think things have progressively got more difficult and competitive. So while I’m far more experienced, its not easy these days and much tougher to acquire players. The bumps you have to overcome are kind of inevitable. Main issues are really with the hard time gambling sites are given by search engines, PPC and social media. Also affiliate programs changing your deals is difficult. Generally I’m a big believer in perseverance. I have had multiple things go wrong, but enough goes right to balance that out.

GAV: We have closely analyzed Exclusivebonus.co.uk and Footballmatchpreviews.com!
On ExclusiveBonus.co.uk we found some great online casino reviews. Are you writing it by yourself or do you have a team of people writing for you? How many reviews are there on your website? How about the blog section, tell us a bit more about it?

PHIL: Sometimes I write myself, but generally I’ll outsource to a team of writers I have. I prefer the way I write as I know the industry well, but practically I don’t have the time to write as much as I would like. The blog is really where I list any offers that stand out. I find its difficult to know what each gambling firm is giving as promotions, so its nice to delve in and find the more unusual offers.

GAV: How about Football Match Previews, do you handle the site alone, let us know a bit more?!

PHIL: I have a writer who helps with the previews. I also have someone who helps with the tips. With this site I’m interested in something that is manageable to the user. We generally give two previews a week. Some of the main sites will preview every game and give hundreds of tips. Due to this in my opinion most free tips on these sites are pretty worthless. Its really a vehicle to promote bookmakers, which I’m sure works well, but I’m interested in having a small base of customers who appreciate the content you give for free and the advertising being secondary.

footballmatchpreviews.com

GAV: Do you find it hard to keep the content fresh and relevant on your websites, when a lot of fluffy and nonsense appear on the Internet non-stop?

PHIL: It can be hard as once you’ve written about a casino bonus it can get repetitive or listing yet another free bet. Fortunately a lot of gambling sites have got much more interesting in recent years with their promotions so this helps keep things fresh as every bookmaker is coming up with new and interesting things that you can write about.

GAV: We’re convinced that you receive messages from Affiliate Managers on a daily basis showcasing their best products. What are your thoughts on how a real Affiliate Manager-Affiliate relationship should be built?!?

PHIL: There is issues on both sides. Some affiliate managers can be hard to deal with or a little too pushy, but they are also under a lot of pressure to meet their targets and drive traffic. Generally I favour affiliate managers who have a long term outlook, rather than just what happens this month. A lot of problems with affiliate programs are with the terms, which are decisions usually made by management. I think changes terms and conditions does a lot of damage to a programs reputation.

GAV: How do you see the future of the online casino industry? For instance, will it become a truly global phenomenon? How about the football betting…?

PHIL: I imagine the US market will open up, which will make things more interesting with online casinos. Football is already huge, but you do have issues as a lot of bookmakers have restrictions on a lot of countries. If regulation was worked out better it improves things for affiliates as its presently difficult operating websites with a global reach, but restrictions on which countries that can actually fund your websites.

GAV: Tell us one change that you want to see in the online casino affiliate ecosystem and also in the tipster?!

PHIL: Affiliate programs need to think of the long term, some affiliates could be working for 50 years in this industry. Some protection for affiliates in the form of contracts would be better.

GAV: Do you have any advise you would like to offer for the newbies who are looking to venture into this great industry!?

PHIL: I think its tough, but I’ve seen new guys do things that explode that I thought would never work. There is always a way of doing things better. I’m not the smartest on social media, but some newer affiliates absolutely kill it. I think the best advise is just to keep going. Don’t expect to make money straight away, but with a good idea and a lot of work there is no reason why you can’t compete and make a living.

GAV: Do you attend any iGaming, sportsbetting/online casino conferences? If so, which one is your favorite and what is your most fun experience?

PHIL: Sometimes I do, just because its nice to meet affiliate managers face to face. I really enjoyed the Berlin Affiliate Conference, also London Affiliate Conference is always good.

GAV: What do you think the chances are for Eastern Europe to become a potential gaming hotspot in the near future? Where do you think the region must still improve upon?

PHIL: Its not something I have a great deal of knowledge about. I don’t see why not, mostly it will be down to the countries involved regulation. If the regulation is fair to the country and the gambling firms everyone should do well.

GAV: Where would you like to travel in Eastern Europe? Where you wouldn’t want to travel in Eastern Europe?

PHIL: Prague, as my grandfather was born there. My wife speaks Russian also, so Moscow or St. Petersburg would be cool. I probably wouldn’t want to go anywhere too remote, I like my wifi too much.

GAV: Do you have a favourite football player…?

PHIL: Eric Cantona.

GAV: Tell us your opinion about the Gambling Affiliate Voice?

PHIL: I think it’s a great site and I really like the ethos of giving affiliates a voice in a industry in which often the little guys aren’t really heard or giving a platform.

GAV: Thanks for your time and appreciation Phil. We wish you all the best and let us know if you have some news to share!

 

If you would like to suggest subjects for future interviews, make sure to send your suggestions to: [email protected] .

Affiliate Success

Paysafe’s Income Access wins ‘Best Tech for Affiliates’ 2022 iGB Affiliate Award

Published

on

Paysafe’s Income Access wins ‘Best Tech for Affiliates’ 2022 iGB Affiliate Award

 

Income Access platform recognized as the leading software solution for global iGaming affiliate marketers at industry awards in London 

 Paysafe, a leading specialized payments platform, today announced that Income Access, its marketing technology and services provider, won in the ‘Best Tech for Affiliates’ category at the 2022 iGB Affiliate Awards, held last night at the Troxy, in London, U.K.

Taking place during this week’s ICE London and iGB Affiliate London conferences, the iGB Affiliate Awards recognized the affiliate marketers, affiliate managers, operators and software providers like Income Access that have excelled in the global affiliate space over the last 12 months. Income Access’ ‘Best Tech for Affiliates’ iGB Affiliate award follows a series of major affiliate-focused upgrades to the company’s turnkey multi-channel tracking and reporting platform.

Among 30+ unique reports, the platform’s key reports were enhanced in 2021 through 2022 to optimize the user experience (UX) for affiliates while increasing transparency on data and performance metrics. Other tech enhancements included a move to the cloud to improve response times for affiliates and facilitate scalability for the future.

Affiliate payments were also streamlined through a platform integration with Paysafe’s Skrill digital wallet, with the addition of multiple new currencies.

Income Access continued to strengthen the Income Access Network, the iGaming industry’s longest-serving independent affiliate network. Over the last 12 months, multiple new brands serving a diverse range of iGaming verticals and markets integrated with the Network, and its affiliate membership expanded by 1,000+.

Geoff Smorong, Vice President of Operations at Paysafe’s Income Access, said: “Whether it’s our affiliate platform, the Income Access Network, or our affiliate management services, affiliates are at the heart of everything we do at Income Access. We’re therefore delighted to see our software development and technology honoured at the iGB Affiliate Awards.”

Zak Cutler, CEO of North America iGaming at Paysafe, commented: “Affiliates play an instrumental role in player acquisition for iGaming brands and have helped drive the growth of our wider industry. Given the affiliate channel’s importance, this award is a huge achievement for Income Access, reflecting the innovation, hard work and dedication of their entire team.”

 

Continue Reading

Affiliate Success

Crash course for becoming a master in Casino Affiliate Marketing

Published

on

 

Intro

Online casino culture is immensely popular. With the increasing popularity of online casinos, another profitable device is also getting popular, known as online casino affiliate websites. A casino affiliate works alongside an online casino in promoting their business in return for a commission. In some cases, they may have experience operating an online casino. They provide all the details regarding gambling activities and other relevant information about a gambling site. So, the players can be well aware before taking any action. In this article, we will be discussing the basics, tips, and tricks of becoming an affiliate (casino affiliate).

 

Affiliate programs

Casino affiliates act as a mediator between the casinos and players. The casino affiliates get a tracking link for tracking the players who play or register in the casino. The affiliate program ensures to pay a business partner for bringing the players to the casino. Joining an affiliate program is simple as it does not require any sign-up charges. You are only required to have a website, to promote the various brand of online casinos by setting up banners and other related advertisements. Once the visitors click on the ad, affiliates start earning money. There are some essential factors to consider before joining an affiliate program.

  • You must be sure that you are entering into a partnership with a reliable and reputed casino.
  • Ensure that the number of commissions is processed timely in a safe environment.

 

Features of a casino affiliate

Sometimes it becomes difficult to spot casino affiliates and casino websites. Here are a few features that are applicable for casino affiliates only:

  • Generally, casino affiliates have the same type of imagery and similar language to attract players.
  • Affiliate websites do not have game catalogs like casino websites rather they provide reviews of online casino games and certain free demo games.
  • Casino affiliates usually promote multiple casino brands with various logos, advertisements, and offers.
  • The main goal of casino affiliates is to get players and sign them up for one of their casino partners.

 

Payment arrangements for Casino Affiliates

In terms of payments, there are two models that are very popular for paying affiliates.

  • The first one is the revenue sharing model that ensures payment to a casino affiliate as a percentage of profit earned from the traffic generated by the affiliate in a month. In this case, the higher traffic is equal to the higher payment.
  • The other model is CPA or cost per acquisition model. Here, payment is based on the users’ The online casinos pay the affiliates based on — whether a player signs up for a casino account or signs up and makes the first deposit. But in both the models, the income is based on performance.

Some casino operators provide only one payment option, while others can offer more than two. Before joining an affiliate program, an affiliate should understand certain restrictions, terms, and conditions to keep away adverse effects.

 

How to Become a Casino Affiliate

Casino brands always want customers from all over the world, and that is why they use casino affiliates to improve their prospective reach. It can be advantageous for the casinos to start in a country where a particular casino brand is not well-known. Various live casino sites are attractive to brands that seek information on their operations. After signing up for the affiliate program and getting an affiliate link, you need to get down to work. The affiliate creates content in different forms, such as text links, banners, and more.

 

Conclusion

Casino affiliates employ a wide range of interactive online platforms. They provide offers for attracting and retaining customers. But it is very important to do a thorough background or profile check before joining an affiliate program to understand whether the casino is reliable or a fly-by-night operation. If everything checks out, it is a potentially lucrative business to be involved in.

Continue Reading

Affiliate Success

OMG Affiliates won the Rising Star at iGB Affiliate 2022

Published

on

OMG Affiliates won the Rising Star at iGB Affiliate 2022

 

OMG Affiliates, a program developed by Vita Media Group, has won the Rising Star Award at the iGB Affiliate 2022!

The award night took place last night (April 13th, 2022) at the Troxy theater in London.

This is the first award for OMG Affiliates where one of the industry’s finest award organizations, iGB Affiliate, has crowned the team for its performance and achievements. The OMG Affiliates was shortlisted in one more category, Best Affiliate Program.

This is also the first award for Vita Media Group as a company and is a solidifying proof of the quality of the different products and business verticals developed under Vita Media Group. As a total summary of the award night, iGB shortlisted Vita Media Group in the Best Casino Affiliate category as well.

After a year where Vita Media Group grew the OMG Affiliates vertical through strategic acquisitions of the rewarded Trada Casino and Greenplay, a casino formerly owned by Codere, the plan for the future holds optimistic plans.

Through this achievement, Vita Media Group continues to expand as a one-stop solution to growth in iGaming.

Continue Reading
Advertisement

Latest News

Betsson Group Affiliates to sponsor AffPapa iGaming Awards Betsson Group Affiliates to sponsor AffPapa iGaming Awards
Awards4 days ago

Betsson Group Affiliates to sponsor AffPapa iGaming Awards

  Betsson Group Affiliates has made it to the list of the AffPapa iGaming Awards as a Silver Sponsor. The...

News5 days ago

How important are partnerships in iGaming?

  Many industries have been driven by rivalries as every company is striving for the best – but it’s not...

News2 weeks ago

Current Situation on US Gambling Law

  According to the American Gaming Association, the United States gambling industry is worth some $240 billion. That’s more than...

Royal Partners as Platinum Sponsor of AffPapa iGaming Awards Royal Partners as Platinum Sponsor of AffPapa iGaming Awards
Awards2 weeks ago

Royal Partners as Platinum Sponsor of AffPapa iGaming Awards

  Royal Partners will join AffPapa iGaming Awards 2022 as the Platinum Sponsor of the event, honoring affiliates and operators....

Largest Dutch poker affiliate complies with regulatory changes post introduction of new Dutch gambling law Largest Dutch poker affiliate complies with regulatory changes post introduction of new Dutch gambling law
Affiliate Compliance3 weeks ago

Largest Dutch poker affiliate complies with regulatory changes post introduction of new Dutch gambling law

  PokerKamers.nl, one of the Netherlands’ first and largest poker affiliate sites, introduced a new policy that fully complies with the regulatory...

Blexr Acquires Prime NZ Casino Review Site for Seven Figures Blexr Acquires Prime NZ Casino Review Site for Seven Figures
Affiliate Announcements3 weeks ago

Blexr Acquires Prime NZ Casino Review Site for Seven Figures

  Lead generation company Blexr has bought the New Zealand-based website CasinoReviews.net.nz as part of its ongoing drive to expand its portfolio. The...

AffPapa and Bspin.io join forces in a new partnership AffPapa and Bspin.io join forces in a new partnership
Affiliate Announcements3 weeks ago

AffPapa and Bspin.io join forces in a new partnership

  AffPapa is excited to reveal its new partnership with Bspin.io, officially welcoming the iGaming operator to its ultimate directory....

Affiliate Success1 month ago

Crash course for becoming a master in Casino Affiliate Marketing

  Intro Online casino culture is immensely popular. With the increasing popularity of online casinos, another profitable device is also...

OMG Affiliates won the Rising Star at iGB Affiliate 2022 OMG Affiliates won the Rising Star at iGB Affiliate 2022
Affiliate Success1 month ago

OMG Affiliates won the Rising Star at iGB Affiliate 2022

  OMG Affiliates, a program developed by Vita Media Group, has won the Rising Star Award at the iGB Affiliate...

GiG media crowned 'Best casino affiliate' at IGB affiliate awards 2022 GiG media crowned 'Best casino affiliate' at IGB affiliate awards 2022
Affiliate Success1 month ago

GiG media crowned ‘Best casino affiliate’ at IGB affiliate awards 2022

  Gaming Innovation Group was named ‘Best casino affiliate’ at this year’s IGB affiliate awards ceremony which took place last...

Trending

European Gaming Media and Events is a leading media and boutique event organizer in the European Union with a monthly reach of +110,000 readers. The official company (PROSHIRT SRL), has been listed for 4 years in a row among the top 3 Advertising and market research agencies in the local Top Business Romania Microcompanies based on the Financial Reports.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2022 European Gaming Media and Events. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania