We continue the Affiliate Interviews series, with another gambling affiliate rock star sharing his own story about his journey into this great industry. Today we catch up with Phil, founder of ExclusiveBonus.co.uk and FootballmatchPreviews.com.
GAV: Hi Phil, first of all thanks for your time and interest! Tell us a little bit about yourself. How did your career start in the industry? What was the main idea of developing this two great sites?
PHIL: Hi GAV. I’ve been in the affiliate gambling industry almost 10 years running a variety of sites. I started in the business doing some admin work for another gambling affiliate and decided to setup my own business with the aim of promoting online casinos and sportsbooks. I decided to develop Exclusive Bonus as a way of listing the best bonus, free bets and other promotions available. With Football Match Previews the aim is to provide good analysis of European football and free betting tips.
GAV: Since there are thousands and thousands of websites out there, and the market is quite ruff at this moment, where do you think exclusivebonus.co.uk and footballmatchpreviews.com stands now?
PHIL: It is difficult as you see sites topping the search engines that aren’t really anything more than glorified adverts. I’m really trying to do something a bit more independent and catered for gamblers. For instance with Exclusive Bonus I’m interested in exploring hidden offers and more obscure promotions. I like to list promos that are good for players, rather than just shamelessly promoting a brand who pays the most.
With Football Match Previews the commercial side is quite small and the user gets a lot of free quality football analysis without being over pressured with advertising.
GAV: How do you see the online casino industry at this moment? What about the football betting industry?
PHIL: In the UK sports betting has exploded which is what I’m more interested in. I started out in online casinos and at the time sports players were fairly worthless compared with casino players. For me at the moment my income is heavily geared towards sports. I find sports more interesting to write about. I think some online casino offers can be interesting, but I find welcome bonuses with impossible turn requirements a bit outdated and unfair on players.
GAV: How did you start and most of all what bumps did you have to overcome in the beginning?
PHIL: I was quite lucky when I was younger. I just handed my notice in at my job in a bank. Met a friend in a bar, got some admin work on a gambling site, started my own gambling site and in a year was making about four times what I made in a year.
The first year seems quite easy looking back. I think things have progressively got more difficult and competitive. So while I’m far more experienced, its not easy these days and much tougher to acquire players. The bumps you have to overcome are kind of inevitable. Main issues are really with the hard time gambling sites are given by search engines, PPC and social media. Also affiliate programs changing your deals is difficult. Generally I’m a big believer in perseverance. I have had multiple things go wrong, but enough goes right to balance that out.
GAV: We have closely analyzed Exclusivebonus.co.uk and Footballmatchpreviews.com!
On ExclusiveBonus.co.uk we found some great online casino reviews. Are you writing it by yourself or do you have a team of people writing for you? How many reviews are there on your website? How about the blog section, tell us a bit more about it?
PHIL: Sometimes I write myself, but generally I’ll outsource to a team of writers I have. I prefer the way I write as I know the industry well, but practically I don’t have the time to write as much as I would like. The blog is really where I list any offers that stand out. I find its difficult to know what each gambling firm is giving as promotions, so its nice to delve in and find the more unusual offers.
GAV: How about Football Match Previews, do you handle the site alone, let us know a bit more?!
PHIL: I have a writer who helps with the previews. I also have someone who helps with the tips. With this site I’m interested in something that is manageable to the user. We generally give two previews a week. Some of the main sites will preview every game and give hundreds of tips. Due to this in my opinion most free tips on these sites are pretty worthless. Its really a vehicle to promote bookmakers, which I’m sure works well, but I’m interested in having a small base of customers who appreciate the content you give for free and the advertising being secondary.
GAV: Do you find it hard to keep the content fresh and relevant on your websites, when a lot of fluffy and nonsense appear on the Internet non-stop?
PHIL: It can be hard as once you’ve written about a casino bonus it can get repetitive or listing yet another free bet. Fortunately a lot of gambling sites have got much more interesting in recent years with their promotions so this helps keep things fresh as every bookmaker is coming up with new and interesting things that you can write about.
GAV: We’re convinced that you receive messages from Affiliate Managers on a daily basis showcasing their best products. What are your thoughts on how a real Affiliate Manager-Affiliate relationship should be built?!?
PHIL: There is issues on both sides. Some affiliate managers can be hard to deal with or a little too pushy, but they are also under a lot of pressure to meet their targets and drive traffic. Generally I favour affiliate managers who have a long term outlook, rather than just what happens this month. A lot of problems with affiliate programs are with the terms, which are decisions usually made by management. I think changes terms and conditions does a lot of damage to a programs reputation.
GAV: How do you see the future of the online casino industry? For instance, will it become a truly global phenomenon? How about the football betting…?
PHIL: I imagine the US market will open up, which will make things more interesting with online casinos. Football is already huge, but you do have issues as a lot of bookmakers have restrictions on a lot of countries. If regulation was worked out better it improves things for affiliates as its presently difficult operating websites with a global reach, but restrictions on which countries that can actually fund your websites.
GAV: Tell us one change that you want to see in the online casino affiliate ecosystem and also in the tipster?!
PHIL: Affiliate programs need to think of the long term, some affiliates could be working for 50 years in this industry. Some protection for affiliates in the form of contracts would be better.
GAV: Do you have any advise you would like to offer for the newbies who are looking to venture into this great industry!?
PHIL: I think its tough, but I’ve seen new guys do things that explode that I thought would never work. There is always a way of doing things better. I’m not the smartest on social media, but some newer affiliates absolutely kill it. I think the best advise is just to keep going. Don’t expect to make money straight away, but with a good idea and a lot of work there is no reason why you can’t compete and make a living.
GAV: Do you attend any iGaming, sportsbetting/online casino conferences? If so, which one is your favorite and what is your most fun experience?
PHIL: Sometimes I do, just because its nice to meet affiliate managers face to face. I really enjoyed the Berlin Affiliate Conference, also London Affiliate Conference is always good.
GAV: What do you think the chances are for Eastern Europe to become a potential gaming hotspot in the near future? Where do you think the region must still improve upon?
PHIL: Its not something I have a great deal of knowledge about. I don’t see why not, mostly it will be down to the countries involved regulation. If the regulation is fair to the country and the gambling firms everyone should do well.
GAV: Where would you like to travel in Eastern Europe? Where you wouldn’t want to travel in Eastern Europe?
PHIL: Prague, as my grandfather was born there. My wife speaks Russian also, so Moscow or St. Petersburg would be cool. I probably wouldn’t want to go anywhere too remote, I like my wifi too much.
GAV: Do you have a favourite football player…?
PHIL: Eric Cantona.
GAV: Tell us your opinion about the Gambling Affiliate Voice?
PHIL: I think it’s a great site and I really like the ethos of giving affiliates a voice in a industry in which often the little guys aren’t really heard or giving a platform.
GAV: Thanks for your time and appreciation Phil. We wish you all the best and let us know if you have some news to share!
If you would like to suggest subjects for future interviews, make sure to send your suggestions to: firstname.lastname@example.org .
AffiliateINSIDER hosts first-of-its-kind Business Coaching Workshop at AIBootcamp with George Swift , Bigger Brighter Bolder
Celebrated UK entrepreneur business coach George Swift will host an exclusive ‘Elevate and Thrive’ Affiliate Business Coaching Workshop at March’s AffiliateINSIDER Bootcamp, the first time such an initiative has ever been offered at an igaming affiliate event.
Held at Under the Bridge, a unique and stylish venue positioned underneath Chelsea’s Stamford Bridge Stadium, the two-day event on 21-22 March has been designed to help igaming affiliates growth hack and gain expert digital knowledge for driving traffic to their sites.
Swift, who runs business coaching group Bigger, Brighter, Bolder (BBB), will ensure affiliate entrepreneurs focus on their individual journey in obtaining business success and have the right business mindset to drive revenue growth.
The workshop is built around the ‘hero’s journey’ – a powerful metaphor for the journey to business success. While learning tools and tactics is essential, equally important for success is having the right business mindset.
Business coaches can be an invaluable resource when it comes to bolstering your business model, with the International Coach Federation suggesting they can increase
profit margins by an average of 46%. Further research has demonstrated a 570% return on initial investment in coaching.
This coaching session is not only unique to the AffiliateINSIDER Bootcamp conference, it is the first time an affiliate event will host a dedicated business coaching workshop.
Curated by AI founder and CEO Lee-Ann Johnstone, the event boasts a full two-day agenda of digital expert speakers, an experts mentor panel and several opportunities to make new introductions, giving attendees the chance to grow their business network.
“We are delighted to be hosting the first curated affiliate business coaching workshop for iGaming affiliates at Bootcamp this year. Affiliates who are looking to growth hack their business will certainly get the digital insights they need to get ahead of the curve and we’ll help them build a stronger entrepreneurial mindset to support their business success,” Johnstone explained.
Swift added: “I believe entrepreneurism is the greatest vocation on earth and offers an unprecedented opportunity to those that step up to its calling. However, that opportunity comes at a price: it’s hard work, challenging and can be very lonely.
“Whilst every journey is unique, there are commonalities we all share and those are what I will be sharing on the day. I’m really excited to be part of the AffiliateINSIDER Bootcamp and I’m looking forward to sharing the Entrepreneurial Journey of Success with all present.”
LeoVegas really is making dreams come true this Christmas
LeoVegas is giving away 5 nights under the Northern Lights!
It’s that festive time of year when our customers begin to dream of log fires, Christmas trees and dashing through the snow on a reindeer-drawn sleigh with mince pie crumbs in their laps. Well, good tidings are here as LeoVegas would like to spread the festive cheer by making two of these lucky customers’ dreams come true this New Year!
We will send two players and their plus ones to the Kakslauttanen Arctic Resort in Lapland on a once in a lifetime trip where they’ll sleep under the stars in glass roofed igloos – and may even see the Northern Lights flickering above while tucked up cosy and warm in a comfy bed as the snow falls around them.
This incredible trip also includes six activities which winners can choose themselves. These include a 4-hour husky safari, Aurora hunting on a horse drawn sleigh, visiting reindeer on a snowmobile or learning how to master Nordic skiing.
To be in with a chance of winning, new customers just need to deposit and wager 50 in the Live Casino or Casino (from 10/12/18 to 01/01/19) on any game to get one ticket into the raffle. The winners will then be drawn randomly on 2nd January.
A geo-targeted landing page promoting the campaign will be available by end of this week. Please contact your account manager or AffiliateTeam@leovegas.com for the media ID or if you have any queries. This campaign will be live in all markets except Italy from 10th December.
Leo really is making dreams come true this Christmas at LeoVegas!
The LeoVegas Affiliate Team
Affiliate Interviews: Steven Hubbard, of SweGaming and BettingLounge
This is our second interview with Swegaming. We are checking how they are doing right now.
GAV: Hi Steven, first off we’ve been talking with you before, around 2 years ago to be exact, and first wanted an update on what Swegaming and BettingLounge have been up to since then.
The last two years have been hectic for Swegaming as a company, and since I joined this year we’ve been ramping up our efforts towards the UK market with our site BettingLounge.
We’ve launched a completely new look and feel to the site while adding new sections including our popular betting tips. We have also added new functionality and content to help our visitors make the right decision when choosing which betting sites to use.
GAV: Could you tell us some quick facts about you?
Name: Steven Hubbard
Living in: Gothenburg
Favourite Food: Pizza
Must read book: Running: The Autobiography
Best dart player: Phil Taylor
GAV: Tell us more about yourself, we want to know exactly who Steven is, the product owner of Bettinglounge. How was it to move to a new country? How is it to work at a big affiliate company as Swegaming?
Well, I grew up in a small town in Norfolk, England. I spent most of my working life as a Lifeguard and Swimming teacher but decided to go travelling for a change.
There I met my Swedish girlfriend and moved to Gothenburg, where I met Andreas and David (founders of SweGaming AB). Moving to Sweden was a lot harder than the travelling I had done, but I had great support from my girlfriend and her family.
Working at SweGaming has been a wonderful opportunity to learn and develop new skills. They have a lot of valuable experience in the Swedish market and exciting ideas for the UK.
GAV: What would you say is the biggest competitive advantages for Bettinglounge? What makes Bettinglounge stand out from the crowd?
We are looking to change the affiliate industry by offering an honest, transparent and personal product. All while promoting safe and responsible gambling.
We have some really exciting long-term projects that I think will add a lot of value to BettingLounge, while continuing with our personal touch instead of hiding behind a brand name.
GAV: What is the biggest challenge for you as a product owner?
The need for constant innovation is the biggest challenge facing us. There are a massive number of affiliates in the UK, and we have to offer something special to stand out.
GAV: We have done some reading at your site and found out some really interesting betting tips, how can you know so much!?
Well, I am in no way a betting tipster or expert. But, I have been following sports, mainly football and darts for most of my life. Of course, you learn a lot from that over the years.
But, the most valuable information is gained by a bit of research. All of our tips are well researched with key stats and facts for the match. It is not a foolproof way of betting, but it will help in your decision making.
See our betting tips as a guide, or if you agree, of course, you are welcome to back them. But, remember to do so in a fun and responsible way.
GAV: Steven, who is your favourite model? Is it Zlatan or David Beckham?
Ah, that’s a tough one. Of course, David Beckham is my favourite model. I mean his boxers are not great, but what a man he is!
GAV: What betting tip has been your best in ROI?
The best betting tip so far has been a 12/1 win treble with Betway. Three away wins, Lincoln City, Leicester and Doncaster.
Although, Doncaster finished 3-2 and we had a nervy 7+ minutes of extra time that was not appreciated.
GAV: What is the best with TheGamblingAffiliateVoice?
The best thing is definitely to find new gaming conferences and read comprehensive articles . You are doing a great job writing about the conference Sigma on Malta. More affiliates and operators should definitely go to Sigma which is the best conference in my opinion.
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