We are very honored to have had the chance to interview one of the most well know Link Building Experts and SEO gurus Christoph C. Cemper. Christoph is Founder & CEO of LinkResearchTools and Link Detox.
GAV: First of all thanks for taking the time for the interview Christoph, we know you must be busy! Please be so kind and introduce yourself in one sentence!
Christoph C. Cemper: I’m an online marketing enthusiast, CEO, and Founder of LinkResearchTools and Link Detox doing links and SEO since 2003.
GAV: Could you fill out the short form below so our readers can imagine your profile?
Name: Christoph C. Cemper
Living in: Vienna
Favorite Food: Vietnamese
Must Read Book: The 4-Hour Work Week by Tim Ferriss
GAV: Tell us a bit about yourself, we want to know who Christoph Cemper is, the main person behind LinkResearchTools (LRT) and Link Detox. Where were you born? What was your first experience with the SEO world?
Christoph C. Cemper: I was born in Vienna and started a marketing blog in 2004. I started getting requests from people who wanted to have a link from my blog. They were ready to pay for it. That was the point when I started doing SEO and link building. I built links for years, then built more links, and managed a ton of affiliate sites since 2004.
In 2009, I decided to switch from the link building agency business to a SaaS business. And that’s the point when LinkResearchTools (LRT) was born.
GAV: We would like to know how you got started with LRT, what was the main idea/inspiration and how was the developing process?
Christoph C. Cemper: The LinkResearchTools (LRT) and Link Detox (DTOX) projects started in February 2009 at the VIP conference in SEO de Janeiro, and I can honestly say that what happened in Rio changed my business life. While sitting around in the conference venue, I discussed all sorts of SEO tricks, link pyramids, and other things with the other attendees and I showed them my own “Link Research Tool” on my notebook. This was a tool built by two part-time developers as an internal tool to help me and my team of link builders.
The tool wasn’t even close to what we have today. But the guys were all excited and couldn’t stop looking at the link data with me. They all said: “Wow, you should build a product, I would like to buy it!”
And that’s what I did.
GAV: After the first Google Penguin Update back in 2012 you launched Link Detox, a backlink audit and link risk management software, tell us about it!
Christoph C. Cemper: That’s right. Soon after Google’s first Penguin update, I created the solution for the penalties that came with Google’s algorithmic change. Link Detox soon became the industry standard for link audit and link risk management. Thousands of webmasters used it to recover their rankings. SEOs all around the world still use it to protect their websites. The great thing about Link Detox is that it works for both algorithmic penalties and Manual Actions for unnatural links pointing to your website. We’ve seen websites recover in as little as 3 days.
GAV: Do you have any new projects coming up?
Christoph C. Cemper: We’ll soon bring our customers a whole new way of looking at their backlink profile, full access to the “Canonical’ed links,” full access to a highly-effective 25th link data source to *all* new LinkResearchTools Superheros and up, and amazing updates for our browser extensions.
GAV: We know you attend affiliate conferences such as LAC and BAC as a speaker, which one is your favorite and what is your most fun experience?
Christoph C. Cemper: I enjoyed both conferences. The organization was great, and I sure had a lot of fun. I especially enjoyed the BAC SEO Panel I participated in with Bastian Grimm, Fili Wiese, and Michael Caselli.
GAV: How do you see the present state of online gambling affiliation?
Christoph C. Cemper: There are certainly more online gambling affiliation programs than ever before. Now everyone can become an affiliate with the right training and the right mindset. A trend I noticed in the past year is that affiliates are using more social media platforms for promotion and I think that this is a growing trend in 2017.
GAV: Do you have clients from the online gambling industry, if so name at least two?
Christoph C. Cemper: Yes, we do have many clients from the online gambling industry. I can give you Mr. Green and Unibet as examples.
GAV: How do you see the future of the online gambling industry? For instance, will it become a truly global phenomenon shortly?
Christoph C. Cemper: The online gambling industry does have potential to become a global phenomenon.
GAV: What advice you would like to offer to the newbie SEO’s who are looking just starting?
Christoph C. Cemper: Every new SEO needs to have in mind that link risk management needs to be his top priority, alongside link building. Even Google said, “Ranking without links is really, really hard.” But these must be good links. Risky links can attract a penalty.
To make it short: a new SEO needs to focus on keeping the link detox risk low and build strong, niche-related, trustworthy links to boost the website’s rankings.
GAV: How about an advice for people who’re looking to venture into the online gambling industry as affiliates with a new website? What would you advise them?
Christoph C. Cemper: The same thing I’d advise anyone that has a new website:
- keep the link risk low by doing weekly link audits
- disavow risky links as often as necessary
- monitor incoming links
- compare the backlink profile to the ones of the competitors
- build Penguin-friendly links (here are 20 link building tips)
GAV: Where could we catch you in the near future as a speaker, do you have some upcoming events?
Christoph C. Cemper: I’ll be speaking at SMX Munich and Campixx in March, BrightonSEO in April and September, SEOkomm and OMX in November. You can always find an updated list of the events where you can meet me or hear me speak here: http://www.linkresearchtools.com/meet-us/.
GAV: Who is your favorite celebrity?
Christoph C. Cemper: Tim Ferris and Elon Musk.
GAV: Where would you like to travel in Eastern Europe, some part of the region maybe that you haven’t visited yet?
Christoph C. Cemper: I know and like Prague, Budapest and Bratislava. I’d gladly like to visit Warsaw and Moscow.
GAV: Where you wouldn’t want to travel in Eastern Europe?
Christoph C. Cemper: No idea.
GAV: What is your opinion about GAV (Gambling Affiliate Voice)?
Christoph C. Cemper: The Gambling Affiliate Voice is doing a great job at making the online gambling industry more transparent and easier to understand for everyone. A great place where fellow affiliates can share their views about online gambling and so much more.
If you would like to suggest subjects for future interviews, be sure to send your suggestions to: [email protected] .
Paysafe’s Income Access wins ‘Best Tech for Affiliates’ 2022 iGB Affiliate Award
Income Access platform recognized as the leading software solution for global iGaming affiliate marketers at industry awards in London
Paysafe, a leading specialized payments platform, today announced that Income Access, its marketing technology and services provider, won in the ‘Best Tech for Affiliates’ category at the 2022 iGB Affiliate Awards, held last night at the Troxy, in London, U.K.
Taking place during this week’s ICE London and iGB Affiliate London conferences, the iGB Affiliate Awards recognized the affiliate marketers, affiliate managers, operators and software providers like Income Access that have excelled in the global affiliate space over the last 12 months. Income Access’ ‘Best Tech for Affiliates’ iGB Affiliate award follows a series of major affiliate-focused upgrades to the company’s turnkey multi-channel tracking and reporting platform.
Among 30+ unique reports, the platform’s key reports were enhanced in 2021 through 2022 to optimize the user experience (UX) for affiliates while increasing transparency on data and performance metrics. Other tech enhancements included a move to the cloud to improve response times for affiliates and facilitate scalability for the future.
Affiliate payments were also streamlined through a platform integration with Paysafe’s Skrill digital wallet, with the addition of multiple new currencies.
Income Access continued to strengthen the Income Access Network, the iGaming industry’s longest-serving independent affiliate network. Over the last 12 months, multiple new brands serving a diverse range of iGaming verticals and markets integrated with the Network, and its affiliate membership expanded by 1,000+.
Geoff Smorong, Vice President of Operations at Paysafe’s Income Access, said: “Whether it’s our affiliate platform, the Income Access Network, or our affiliate management services, affiliates are at the heart of everything we do at Income Access. We’re therefore delighted to see our software development and technology honoured at the iGB Affiliate Awards.”
Zak Cutler, CEO of North America iGaming at Paysafe, commented: “Affiliates play an instrumental role in player acquisition for iGaming brands and have helped drive the growth of our wider industry. Given the affiliate channel’s importance, this award is a huge achievement for Income Access, reflecting the innovation, hard work and dedication of their entire team.”
Crash course for becoming a master in Casino Affiliate Marketing
Online casino culture is immensely popular. With the increasing popularity of online casinos, another profitable device is also getting popular, known as online casino affiliate websites. A casino affiliate works alongside an online casino in promoting their business in return for a commission. In some cases, they may have experience operating an online casino. They provide all the details regarding gambling activities and other relevant information about a gambling site. So, the players can be well aware before taking any action. In this article, we will be discussing the basics, tips, and tricks of becoming an affiliate (casino affiliate).
Casino affiliates act as a mediator between the casinos and players. The casino affiliates get a tracking link for tracking the players who play or register in the casino. The affiliate program ensures to pay a business partner for bringing the players to the casino. Joining an affiliate program is simple as it does not require any sign-up charges. You are only required to have a website, to promote the various brand of online casinos by setting up banners and other related advertisements. Once the visitors click on the ad, affiliates start earning money. There are some essential factors to consider before joining an affiliate program.
- You must be sure that you are entering into a partnership with a reliable and reputed casino.
- Ensure that the number of commissions is processed timely in a safe environment.
Features of a casino affiliate
Sometimes it becomes difficult to spot casino affiliates and casino websites. Here are a few features that are applicable for casino affiliates only:
- Generally, casino affiliates have the same type of imagery and similar language to attract players.
- Affiliate websites do not have game catalogs like casino websites rather they provide reviews of online casino games and certain free demo games.
- Casino affiliates usually promote multiple casino brands with various logos, advertisements, and offers.
- The main goal of casino affiliates is to get players and sign them up for one of their casino partners.
Payment arrangements for Casino Affiliates
In terms of payments, there are two models that are very popular for paying affiliates.
- The first one is the revenue sharing model that ensures payment to a casino affiliate as a percentage of profit earned from the traffic generated by the affiliate in a month. In this case, the higher traffic is equal to the higher payment.
- The other model is CPA or cost per acquisition model. Here, payment is based on the users’ The online casinos pay the affiliates based on — whether a player signs up for a casino account or signs up and makes the first deposit. But in both the models, the income is based on performance.
Some casino operators provide only one payment option, while others can offer more than two. Before joining an affiliate program, an affiliate should understand certain restrictions, terms, and conditions to keep away adverse effects.
How to Become a Casino Affiliate
Casino brands always want customers from all over the world, and that is why they use casino affiliates to improve their prospective reach. It can be advantageous for the casinos to start in a country where a particular casino brand is not well-known. Various live casino sites are attractive to brands that seek information on their operations. After signing up for the affiliate program and getting an affiliate link, you need to get down to work. The affiliate creates content in different forms, such as text links, banners, and more.
Casino affiliates employ a wide range of interactive online platforms. They provide offers for attracting and retaining customers. But it is very important to do a thorough background or profile check before joining an affiliate program to understand whether the casino is reliable or a fly-by-night operation. If everything checks out, it is a potentially lucrative business to be involved in.
OMG Affiliates won the Rising Star at iGB Affiliate 2022
OMG Affiliates, a program developed by Vita Media Group, has won the Rising Star Award at the iGB Affiliate 2022!
The award night took place last night (April 13th, 2022) at the Troxy theater in London.
This is the first award for OMG Affiliates where one of the industry’s finest award organizations, iGB Affiliate, has crowned the team for its performance and achievements. The OMG Affiliates was shortlisted in one more category, Best Affiliate Program.
This is also the first award for Vita Media Group as a company and is a solidifying proof of the quality of the different products and business verticals developed under Vita Media Group. As a total summary of the award night, iGB shortlisted Vita Media Group in the Best Casino Affiliate category as well.
After a year where Vita Media Group grew the OMG Affiliates vertical through strategic acquisitions of the rewarded Trada Casino and Greenplay, a casino formerly owned by Codere, the plan for the future holds optimistic plans.
Through this achievement, Vita Media Group continues to expand as a one-stop solution to growth in iGaming.
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