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Exclusive Interview with Christoph C. Cemper Founder & CEO of LinkResearchTools and Link Detox

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Christoph Cemper LTR

We are very honored to have had the chance to interview one of the most well know Link Building Experts and SEO gurus Christoph C. Cemper. Christoph is Founder & CEO of LinkResearchTools and Link Detox.

 

GAV: First of all thanks for taking the time for the interview Christoph, we know you must be busy! Please be so kind and introduce yourself in one sentence!

Christoph C. Cemper: I’m an online marketing enthusiast, CEO, and Founder of LinkResearchTools and Link Detox doing links and SEO since 2003.

GAV: Could you fill out the short form below so our readers can imagine your profile?

Name: Christoph C. Cemper
Age: 43
Hometown: Vienna
Living in: Vienna
Favorite Food: Vietnamese
Must Read Book: The 4-Hour Work Week by Tim Ferriss

GAV: Tell us a bit about yourself, we want to know who Christoph Cemper is, the main person behind LinkResearchTools (LRT) and Link Detox. Where were you born? What was your first experience with the SEO world?

Christoph C. Cemper: I was born in Vienna and started a marketing blog in 2004. I started getting requests from people who wanted to have a link from my blog. They were ready to pay for it. That was the point when I started doing SEO and link building. I built links for years, then built more links, and managed a ton of affiliate sites since 2004.

In 2009, I decided to switch from the link building agency business to a SaaS business. And that’s the point when LinkResearchTools (LRT) was born.

LRT logo

GAV: We would like to know how you got started with LRT, what was the main idea/inspiration and how was the developing process?

Christoph C. Cemper: The LinkResearchTools (LRT) and Link Detox (DTOX) projects started in February 2009 at the VIP conference in SEO de Janeiro, and I can honestly say that what happened in Rio changed my business life. While sitting around in the conference venue, I discussed all sorts of SEO tricks, link pyramids, and other things with the other attendees and I showed them my own “Link Research Tool” on my notebook. This was a tool built by two part-time developers as an internal tool to help me and my team of link builders.

The tool wasn’t even close to what we have today. But the guys were all excited and couldn’t stop looking at the link data with me. They all said: “Wow, you should build a product, I would like to buy it!”

And that’s what I did.

GAV: After the first Google Penguin Update back in 2012 you launched Link Detox, a backlink audit and link risk management software, tell us about it!

Christoph C. Cemper: That’s right. Soon after Google’s first Penguin update, I created the solution for the penalties that came with Google’s algorithmic change. Link Detox soon became the industry standard for link audit and link risk management. Thousands of webmasters used it to recover their rankings. SEOs all around the world still use it to protect their websites. The great thing about Link Detox is that it works for both algorithmic penalties and Manual Actions for unnatural links pointing to your website. We’ve seen websites recover in as little as 3 days.

DTOX logo

GAV: Do you have any new projects coming up?

Christoph C. Cemper: We’ll soon bring our customers a whole new way of looking at their backlink profile, full access to the “Canonical’ed links,” full access to a highly-effective 25th link data source to *all* new LinkResearchTools Superheros and up, and amazing updates for our browser extensions.

GAV: We know you attend affiliate conferences such as LAC and BAC as a speaker, which one is your favorite and what is your most fun experience?

Christoph C. Cemper: I enjoyed both conferences. The organization was great, and I sure had a lot of fun. I especially enjoyed the BAC SEO Panel I participated in with Bastian Grimm, Fili Wiese, and Michael Caselli.

GAV: How do you see the present state of online gambling affiliation?

Christoph C. Cemper: There are certainly more online gambling affiliation programs than ever before. Now everyone can become an affiliate with the right training and the right mindset. A trend I noticed in the past year is that affiliates are using more social media platforms for promotion and I think that this is a growing trend in 2017.

GAV: Do you have clients from the online gambling industry, if so name at least two?

Christoph C. Cemper: Yes, we do have many clients from the online gambling industry. I can give you Mr. Green and Unibet as examples.

GAV: How do you see the future of the online gambling industry? For instance, will it become a truly global phenomenon shortly?

Christoph C. Cemper: The online gambling industry does have potential to become a global phenomenon.

GAV: What advice you would like to offer to the newbie SEO’s who are looking just starting?

Christoph C. Cemper: Every new SEO needs to have in mind that link risk management needs to be his top priority, alongside link building. Even Google said, “Ranking without links is really, really hard.” But these must be good links. Risky links can attract a penalty.

To make it short: a new SEO needs to focus on keeping the link detox risk low and build strong, niche-related, trustworthy links to boost the website’s rankings.

GAV: How about an advice for people who’re looking to venture into the online gambling industry as affiliates with a new website? What would you advise them?

Christoph C. Cemper: The same thing I’d advise anyone that has a new website:

  • keep the link risk low by doing weekly link audits
  • disavow risky links as often as necessary
  • monitor incoming links
  • compare the backlink profile to the ones of the competitors
  • build Penguin-friendly links (here are 20 link building tips)

GAV: Where could we catch you in the near future as a speaker, do you have some upcoming events?

Christoph C. Cemper: I’ll be speaking at SMX Munich and Campixx in March, BrightonSEO in April and September, SEOkomm and OMX in November. You can always find an updated list of the events where you can meet me or hear me speak here: http://www.linkresearchtools.com/meet-us/.

GAV: Who is your favorite celebrity?

Christoph C. Cemper: Tim Ferris and Elon Musk.

GAV: Where would you like to travel in Eastern Europe, some part of the region maybe that you haven’t visited yet?

Christoph C. Cemper: I know and like Prague, Budapest and Bratislava. I’d gladly like to visit Warsaw and Moscow.

GAV: Where you wouldn’t want to travel in Eastern Europe?

Christoph C. Cemper: No idea.

GAV: What is your opinion about GAV (Gambling Affiliate Voice)?

Christoph C. Cemper: The Gambling Affiliate Voice is doing a great job at making the online gambling industry more transparent and easier to understand for everyone. A great place where fellow affiliates can share their views about online gambling and so much more.

 

 

If you would like to suggest subjects for future interviews, be sure to send your suggestions to: [email protected] .

Affiliate Announcements

GreenSpin.bet partners with Affiverse for Affiliate Marketing Services

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GreenSpin.bet partners with Affiverse for Affiliate Marketing Services

 

Globalconvert Limited, the new ownership company representing GreenSpin.bet, today announces its partnership with Affiverse, a multi award-winning affiliate management agency to support the relaunch of their GreenSpin Partners Affiliate program. This collaboration will support the brand to lead future affiliate partnerships and global brand growth. Affiverse experienced agency team will be responsible for the day to day administration and management of the GreenSpin Partners Affiliate program, offering affiliates personalized service and a unique opportunity to convert customers and earn increased revenue.

With the online gambling market thriving and expanding rapidly, this partnership recognizes the importance of robust and strategic affiliate marketing campaigns and partner management to drive customer acquisition across core markets including Australia, Canada, New Zealand, Germany and Austria. Ahead of attending the popular IGBLive Affiliate conference in Amsterdam next week, the program is also announcing an attractive Incentive to get started with a 50% Revenue Share promotion, for affiliates who are joining the program during the Summer Promotion term. 

Affiverse, known for its expertise in delivering cutting-edge , data driven affiliate marketing services emerged as the preferred choice for GreenSpin.bet due to their exceptional track record in the gaming industry.

Frixos Constantinides, CEO of Globalconvert Ltd , expressed his excitement about the agency collaboration, stating, “We are thrilled to join forces with Affiverse as our outsourced affiliate marketing agency. Their extensive experience and deep understanding of the online gambling landscape make them an ideal partner for GreenSpin.bet. We are confident that their innovative approach and proven management tactics will significantly contribute to the success of our revitalized affiliate program.”

Affiverse founder Lee-Ann Johnstone, shared her enthusiasm, stating,We understand the unique challenges and opportunities in the online gaming industry, and we are dedicated to providing tailor-made solutions for our clients that drive measurable results. We look forward to collaborating closely to help our client achieve their marketing objectives and establish them as a leader in the industry.”

As part of this collaboration, Affiverse will employ its own comprehensive suite of affiliate marketing services to support and leverage existing and new affiliate partners to gain momentum in new markets and support the launch of the brand’s new sportsbook program.

The partnership between these two companies demonstrates the brand’s commitment to building long-term affiliate relationships. With Affiverse’s expertise and GreenSpin.bets’ intuitive and exciting gaming platform, this collaboration is set to elevate the online gambling experience for players worldwide.

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Affiliate Program News

Cellxpert Launches Advanced Tagging Feature Empowering Affiliate Managers to Streamline Affiliate partner management

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Cellxpert Launches Advanced Tagging Feature Empowering Affiliate Managers to Streamline Affiliate partner management

 

Cellxpert, a leading provider of affiliate tracking and program management solutions, is pleased to announce the release of its innovative tagging feature for system operators. This technical enhancement, known as the “Tag Manager”, was released into the Admin dashboard for affiliate managers today. The new custom tag management function will assist system administrators to efficiently tag and segment their affiliate partners for streamlined organization and improved productivity.

In response to the growing complexity of managing large affiliate programs, Cellxpert has developed this cutting-edge feature to simplify the process of handling and organizing tags associated with affiliates. With the new “Manage Tags” section, affiliate managers can now access a comprehensive overview of tags within the affiliate management interface, offering a seamless experience when searching for affiliate partners or grouping them together in segments based on specific customized tags.

By leveraging this advanced functionality, affiliate managers gain greater control and efficiency in partner management and reporting processes.

Key features and benefits of the “Manage Tags” section now include:

  1. Simplified Tag Management: The intuitive interface allows affiliate managers to easily create, modify, and hide tags as needed. This streamlines the process of organizing partners based on specific criteria or attributes.
  2. Customized Tag Creation: Cellxpert enables the creation of custom tags tailored to the unique needs of each affiliate program. Administrators can assign tags to partners based on their performance, industry, geographic location, traffic or campaign type or any other relevant reporting parameters.
  3. Efficient Partner Search: With tags prominently displayed in the affiliate management section, affiliate managers can quickly locate and filter partners based on specific tags. This feature eliminates the hassle of manually searching through an extensive partner list and enables faster decision-making.
  4. Enhanced Partner Segmentation: The ability to assign multiple tags to partners allows for more granular segmentation. Affiliate managers can create segments based on specific combinations of tags, facilitating targeted campaigns, personalized communications, and optimized reporting.

Cellxpert is dedicated to providing industry-leading solutions that empower affiliate managers to optimize their partner management processes,” said Assaf Dor, CEO of Cellxpert. “With the introduction of the ‘Manage Tags’ section, we are excited to deliver a feature that simplifies affiliate program management and offers enhanced control and organization for our valued clients.

The upgraded tagging feature is now available to all Cellxpert users as part of the platform’s latest update which rolled out today. Existing customers can access the “Manage Tags” section by logging into their Cellxpert account.

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Affiliate Success

Fiat & Crypto: King Billy players get the best of both worlds

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Fiat & Crypto: King Billy players get the best of both worlds

 

See how the casino players can deposit in crypto and play in fiat. 

Since the dawn of e-gaming robust payment systems have been crucial for the success of any online casino, as they are a key factor in creating a positive and satisfying gaming experience. Moreover, the availability of different payment options allows players to choose the method that works best for them, whether it be classical fiat money or cryptocurrency.

But is it possible for an operator to give its players the best of both worlds, fiat and crypto at once? Yes, it is, with the King Billy feature “deposit in crypto, play in fiat”. The concept is simple. A casino player deposits in crypto (choosing among 4 cryptocurrencies King Billy supports). Then, the system automatically shows them their balance in the currency of their choice (among the 14 currencies King Billy supports, used by more than 3 billion people worldwide). When the players withdraw, their transaction takes place back in crypto. 

What are the advantages of this system? Ruslan Legenzov, King Billy Casino Head of Affiliates (or “Lord of Affiliates” as the internal etiquette demands) has the answers: “Good things come in threes, and there are certainly 3 very good things about our “deposit in crypto, play in fiat” feature.

First of all, depositing in crypto means less hassle and paperwork for the player and elimination of the dreaded “transaction not coming through” issue. This has been a problem and actually a torment for many of our players in remote areas of the world. As a global casino, we are happy to act in ways that give peace of mind to our players.

Secondly, this system offers a greater player experience to the King Billy Citizens and Nobles, as they can now take advantage of our numerous promotions and offers in fiat. For example, players who deposit in crypto can now participate in our extremely popular fiat-only “Slot of the Month” offer, that’s been a staple of our casino since our launch. 

Finally, with “deposit in crypto, play in fiat” our players, especially the not so cryptocurrency-savvy have a much clearer understanding of their wins or losses. I am sure that a player, let’s say from Vietnam, prefers to see, in real time, how much his slot win is worth in the Vietnamese Dong than running in parallel a crypto converter tool to do the math!”

Well said and well done your Majesty. 

For those interested in the “deposit in crypto, play in fiat” feature, King Billy Casino accepts the following currencies: Euro (€), US Dollar ($), Canadian Dollar (C$), Australian Dollar (A$), New Zealand Dollar (NZ$), Norwegian Krone (kr), Indian Rupee (₹), South African Rand (R), Vietnamese dong (₫), Indonesian rupiah (Rp), Malaysian ringgit (RM), Thai baht (฿) and the Philippine peso (₱). King Billy also accepts the following cryptocurrencies: Bitcoin (BTC), Ethereum (ETH), Litecoin (LTC) and Tether (USDT).

King Billy Casino is a new-generation online casino, launched on St. Patrick’s Day in 2017. It is available in 4 languages (English, German, French and Finnish) and it has an impressive record in awards with 25 wins, shortlists and other distinctions, and an amazing variety of features and games. King Billy has prioritized the creation of a superb user experience, focusing on the myth of King Billy and his Kingdom and treats all players with the specialness they deserve. 

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