Klas Winberg is the Chief Commercial Officer at Catena Media and proud father of two. We have managed to catch Klas to pick his brain about what makes Catena Media be Catena Media.
EEGReport Magazine: Hi Klas, tell us a bit about yourself, how did you venture into the gaming industry and what are your key activities within the niche?
Klas: I’m a proud father of two with very stereotypical interests such as travelling, sports and good company. I ventured into this industry in 2004 when a good friend of mine recruited me into Expekt.com. This was back in the days when Expekt.com was enjoying market shares of probably around 60% of the Nordic market and poker was the new black. My role, however, was Head of PR and I started to feel I wanted to move into a clear marketing role. Betfair was able to provide me with that and I had seven great years with Betfair. Before coming to Catena Media I was Head of Marketing at a new brand called Luck.com.
EEGReport Magazine: In the past you’ve also worked for Expekt.com as Head of PR, and for Betfair as well! What were the main elements/take homes that you’ve gained at these companies?
Klas: Having been on the operator side for 12 years before coming over to the affiliate side is a great benefit for me as I understand how the operators reason and plan around their affiliate strategies. I think too many times people with affiliate-only experience see the relationship as a zero sum game with only one winner whereas I always try to bring a win-win perspective to the table.
EEGReport Magazine: How did you make the transition to Catena Media?!
Klas: It all started with a meeting with our CEO, Robert Andersson. I was not at all convinced that this challenge would be something that would interest me until I met with Robert. It was quickly clear to me that this was a company with the ambition to change how the affiliate industry works. Once up and running with Catena it did not take long to see what a great experience I had signed up for even though it is not always easy to keep up with the giant strides we keep taking, but that is what always keeps you on your toes.
EEGReport Magazine: In the past year you’ve been really strengthening your market positions, with a few very good acquisitions, like: Casino UK (casinouk.com), SBAT, AskGamblers, but also Playnj.com and Uspoker.com ! Do you have any new acquisitions planned?
Klas: It is no secret that we will keep looking at acquisitions aggressively. It is a central part of our strategy and as long as there remains to be interesting objects out there to buy we will consider them. The coming years will see a substantial consolidation on the iGaming affiliate market, faster than it has happened among the operators.
EEGReport Magazine: It’s clear that you’ve really strengthen your position on the UK an US market, do you have any new markets insight, if yes what would be the main reason to enter those markets?
Klas: I believe that the acquisitions we do in the coming year will primarily be on markets we are currently active on rather than to get into additional markets. We need to consolidate our positions and not be a small operator on very many markets. When we think diversification it is more out of a product perspective.
EEGReport Magazine: It seems like you also would like to venture more deeper into the esports, daily fantasy sports and sports betting sectors/verticals!?!
Klas: With the acquisition of Spelbloggare.se and SBAT we have clearly shown our ambition to grow into the sports betting sector. We are very excited about expanding our product portfolio and will look to do so even further. We want to get to a place where a portfolio operator does not have to turn to five different affiliates in order to cover sports and casino in Sweden, UK and Norway but that we can provide substantial traffic in all of those boxes. In terms of e-sport and daily fantasy sports, suffice to say we are following the development closely. I think fantasy sports have yet to prove that it can be properly monetized before it becomes really interesting.
EEGReport Magazine: Does this mean that you’re really betting on the explosion of esports and daily fantasy sports in the near future?
Klas: For strategic reasons I would not like to comment on this right now.
EEGReport Magazine: With the acquisition of SBAT(UK-based social media sports news, betting and tips website) you’ve strengthen and diversified your position within Paid media by adding social media advertising too. How do you see the future is it gonna be “viral/organic” or “paid”?
Klas: I think the long game is organic. That is where our strength and background are and it is where we have an upper hand on the competition through expertise required over several years. SBAT does do paid but they also have a very good position to grow organically. Having said that I think paid may resurface in different shapes as in building brands out of our sites.
EEGReport Magazine: With a new president in the US, how do you see that market evolving…?
Klas: I think it is anyone’s guess really. I am not even sure that Trump himself has given it a proper thought yet. One fact is that he is the first US president ever to own a casino. That could indicate a protection of his positions on that market. In general, however, I think he will be open to look into the changes proposed by the American Gaming Association who are arguing for fewer regulations and the legalization of sports betting.
EEGReport Magazine: Are there any new trends that we should look out for? In which direction do you think that the European and UK markets are heading?
Klas: Unfortunately, the European markets are out of a gambling perspective becoming more isolationists in my opinion. The good news is that local licenses are to be gained in more and more countries, moving the operator’s presence from grey to white. There will be a period of adjustment between the expectations and demands from the local legislators and the commercial realities of the operators, but I think in the long run these interest will converge in a agreeable position that can work for all.
EEGReport Magazine: Next to the acquisitions, you’ve also been doing some heavy recruitment. Do you plan to open new offices or you’re just really strengthening your position?
Klas: We are not looking to add more offices for the sake of adding more offices. In reality if it was feasible to have everyone sitting in one location that is what we would have opted for. We just happen to have acquired very talented people in different locations and the success of these sites rests on the fact that they are present on those locations. But indeed, we do have a lot of open positions so we are nowhere near fully staffed meaning that we are very grateful for the interest of talented people looking for a new challenge in a very expansive and exciting company.
EEGReport Magazine: Thanks for your time, and we’d like to wish Catena Media good luck for the iGB Affiliate Awards!!!
Klas: Many thanks! We are very much looking forward to it.
This interview appeared first on EEGReport Magazine.
Paysafe’s Income Access wins ‘Best Tech for Affiliates’ 2022 iGB Affiliate Award
Income Access platform recognized as the leading software solution for global iGaming affiliate marketers at industry awards in London
Paysafe, a leading specialized payments platform, today announced that Income Access, its marketing technology and services provider, won in the ‘Best Tech for Affiliates’ category at the 2022 iGB Affiliate Awards, held last night at the Troxy, in London, U.K.
Taking place during this week’s ICE London and iGB Affiliate London conferences, the iGB Affiliate Awards recognized the affiliate marketers, affiliate managers, operators and software providers like Income Access that have excelled in the global affiliate space over the last 12 months. Income Access’ ‘Best Tech for Affiliates’ iGB Affiliate award follows a series of major affiliate-focused upgrades to the company’s turnkey multi-channel tracking and reporting platform.
Among 30+ unique reports, the platform’s key reports were enhanced in 2021 through 2022 to optimize the user experience (UX) for affiliates while increasing transparency on data and performance metrics. Other tech enhancements included a move to the cloud to improve response times for affiliates and facilitate scalability for the future.
Affiliate payments were also streamlined through a platform integration with Paysafe’s Skrill digital wallet, with the addition of multiple new currencies.
Income Access continued to strengthen the Income Access Network, the iGaming industry’s longest-serving independent affiliate network. Over the last 12 months, multiple new brands serving a diverse range of iGaming verticals and markets integrated with the Network, and its affiliate membership expanded by 1,000+.
Geoff Smorong, Vice President of Operations at Paysafe’s Income Access, said: “Whether it’s our affiliate platform, the Income Access Network, or our affiliate management services, affiliates are at the heart of everything we do at Income Access. We’re therefore delighted to see our software development and technology honoured at the iGB Affiliate Awards.”
Zak Cutler, CEO of North America iGaming at Paysafe, commented: “Affiliates play an instrumental role in player acquisition for iGaming brands and have helped drive the growth of our wider industry. Given the affiliate channel’s importance, this award is a huge achievement for Income Access, reflecting the innovation, hard work and dedication of their entire team.”
Crash course for becoming a master in Casino Affiliate Marketing
Online casino culture is immensely popular. With the increasing popularity of online casinos, another profitable device is also getting popular, known as online casino affiliate websites. A casino affiliate works alongside an online casino in promoting their business in return for a commission. In some cases, they may have experience operating an online casino. They provide all the details regarding gambling activities and other relevant information about a gambling site. So, the players can be well aware before taking any action. In this article, we will be discussing the basics, tips, and tricks of becoming an affiliate (casino affiliate).
Casino affiliates act as a mediator between the casinos and players. The casino affiliates get a tracking link for tracking the players who play or register in the casino. The affiliate program ensures to pay a business partner for bringing the players to the casino. Joining an affiliate program is simple as it does not require any sign-up charges. You are only required to have a website, to promote the various brand of online casinos by setting up banners and other related advertisements. Once the visitors click on the ad, affiliates start earning money. There are some essential factors to consider before joining an affiliate program.
- You must be sure that you are entering into a partnership with a reliable and reputed casino.
- Ensure that the number of commissions is processed timely in a safe environment.
Features of a casino affiliate
Sometimes it becomes difficult to spot casino affiliates and casino websites. Here are a few features that are applicable for casino affiliates only:
- Generally, casino affiliates have the same type of imagery and similar language to attract players.
- Affiliate websites do not have game catalogs like casino websites rather they provide reviews of online casino games and certain free demo games.
- Casino affiliates usually promote multiple casino brands with various logos, advertisements, and offers.
- The main goal of casino affiliates is to get players and sign them up for one of their casino partners.
Payment arrangements for Casino Affiliates
In terms of payments, there are two models that are very popular for paying affiliates.
- The first one is the revenue sharing model that ensures payment to a casino affiliate as a percentage of profit earned from the traffic generated by the affiliate in a month. In this case, the higher traffic is equal to the higher payment.
- The other model is CPA or cost per acquisition model. Here, payment is based on the users’ The online casinos pay the affiliates based on — whether a player signs up for a casino account or signs up and makes the first deposit. But in both the models, the income is based on performance.
Some casino operators provide only one payment option, while others can offer more than two. Before joining an affiliate program, an affiliate should understand certain restrictions, terms, and conditions to keep away adverse effects.
How to Become a Casino Affiliate
Casino brands always want customers from all over the world, and that is why they use casino affiliates to improve their prospective reach. It can be advantageous for the casinos to start in a country where a particular casino brand is not well-known. Various live casino sites are attractive to brands that seek information on their operations. After signing up for the affiliate program and getting an affiliate link, you need to get down to work. The affiliate creates content in different forms, such as text links, banners, and more.
Casino affiliates employ a wide range of interactive online platforms. They provide offers for attracting and retaining customers. But it is very important to do a thorough background or profile check before joining an affiliate program to understand whether the casino is reliable or a fly-by-night operation. If everything checks out, it is a potentially lucrative business to be involved in.
OMG Affiliates won the Rising Star at iGB Affiliate 2022
OMG Affiliates, a program developed by Vita Media Group, has won the Rising Star Award at the iGB Affiliate 2022!
The award night took place last night (April 13th, 2022) at the Troxy theater in London.
This is the first award for OMG Affiliates where one of the industry’s finest award organizations, iGB Affiliate, has crowned the team for its performance and achievements. The OMG Affiliates was shortlisted in one more category, Best Affiliate Program.
This is also the first award for Vita Media Group as a company and is a solidifying proof of the quality of the different products and business verticals developed under Vita Media Group. As a total summary of the award night, iGB shortlisted Vita Media Group in the Best Casino Affiliate category as well.
After a year where Vita Media Group grew the OMG Affiliates vertical through strategic acquisitions of the rewarded Trada Casino and Greenplay, a casino formerly owned by Codere, the plan for the future holds optimistic plans.
Through this achievement, Vita Media Group continues to expand as a one-stop solution to growth in iGaming.
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