Connect with us

Affiliate Success

Affiliate Interviews: Phil Goulding of Madaboutcasinos.com

Published

on

Philip of MAC

We continue the Affiliate Interviews series, with another online gambling affiliate sharing his own story about his journey into the industry. Today we catch up with Philip, of Madaboutcasinos.com a really great online casino comparison site.

Name: Phil Goulding
Age: 34
Hometown: Widnes, Cheshire
Living in: Widnes
Favorite Food: A spicy curry
Must Read Book: Bravo Two Zero
Profession/Job title: Account Manager

GAV: Hi Philip, first of all tell us and our readers, a little bit about yourself, we want to know who Philip really is! How did your career start in the industry? Since when are you active at Madaboutcasinos.com (Madabout Media Limited)?

Philip: As my bio says, I’m Phil, I’m 34 from Widnes, Cheshire UK and I started in the iGaming industry back in 2011. MadAbout Media is owned by my friend of many years, Andrew Edwards. Having qualifications and background in I.T Hardware, software & networking, when we discussed me joining the company I was excited to see the other side of things, including website development/optimisation, social media marketing and SEO.

GAV: Since there are thousands of websites and portals in this niche out there, where do you think Madaboutcasinos.com stands now and what is that plus that the other portals don’t have?

Philip: At the moment madaboutcasinos.com is just plodding a long in the rankings but still sending quality traffic to the brands we advertise. Other the next few weeks/months the site will have a major overhaul, a new design, easier usability and better optimised for mobile traffic.

GAV: How do you see the online casino market/industry at this moment? How about sports betting or online bingo?!?

Philip: I think the casino market is still very strong, as previously mentioned madaboutcasinos.com is still sending traffic, as does our other casino portal; Mobileslotsites.com. We don’t really advertise sports betting apart from a small sports section on madaboutcasinos.com so couldn’t really answer that. Bingo, we are mostly and well know for madaboutbingo.com, and just like madaboutcasinos that site will also have major overhaul in the coming months.

GAV: In your opinion what are the strong points of Madaboutcasinos.com and what makes it stand out from the other niche websites/directories?

Philip: Madaboutcasinos.com has 100% unique content and we are in daily contact with affiliate managers to try and keep our reviews fresh and as updated as possible. We also try and get unique offers to advertise to our fans/follows via our social channels.

GAV: Could you tell us a bit about the beginnings of Madaboutcasinos.com and Madabout Media Limited?! We know that you (Madaboutcasinos.com) are a very established portal. How was the portal started and most of all what difficulties you have to overcome at the beginning?

Philip: Madabout Media Ltd came about from Andy and his first portal Madaboutbingo.com. When I came onboard with Madabout Media Ltd one of my first tasks was helping with the design and build of Madaboutcasinos.com. There wasn’t really any major problems with getting madaboutcasinos.com up and running, we had a template for the design and SEO strategy that already worked for madaboutbingo.com and we implemented them into the new site.

GAV: We have surfed your website and found some great quality content. Are you writing it by yourself or do you have a team of people writing for you? How many reviews do you have on the site?!

Philip: We use 2 teams of dedicated writers who visit the sites we advertise. They sign up and visit the different rooms and play on the different games available so they can write an in-depth and unbiased review. We have over 250 reviews on Madaboutcasinos.com, over 300 on Madaboutbingo.com and almost 300 on Mobileslotsites.com. As most affiliate programs have Bingo, Casino and Vegas style Slots, we spread the brands over our sites to target specific players.

GAV: How about the online marketing and SEO of the Madabout Casinos website, do you have someone in house for that our you outsourced it?

Philip: The SEO for all of our advertising and brand sites is done in-house by Andy who is a LRT Certified Professional and another Madabout Media staff member of Keeley who is a LRT associate. SEO is non-stop and things change on a daily basis. So rather them than me haha.

GAV: How do you manage to keep all the Madabout Media Limited websites fresh and relevant, when a lot of fluffy and nonsense appear on the Internet non-stop?

Philip: As mentioned earlier we are in contact with affiliate managers on a daily basis so we can run with the latest site promotions and special offers as soon as they go Live. Our reviews are updated as soon as possible and mailers are sent out to our database. We run competitions ourselves via our social channels, but this is mostly for our brand sites as they sponsor several sports teams, including a wheelchair rugby team, a transplant football team and a professional rugby league team.

GAV: We are pretty convinced that you receive messages from Affiliate Managers on a daily basis showcasing their best products. You, of course select them by the brands they work with. What are your thoughts on how a real Affiliate Manager-Affiliate relationship should be built, and how not?!

Philip: Andy has been in this industry since 2006 and myself since 2011 and the best affiliate mangers we work with are the ones who send a professional message from day one & are always available to lend a helping hand. Over time you become friends so the relationship works on a personal level as well as professional one. On the other side you have affiliate mangers who send the same copy and paste message to our of emails in one go and almost demand to be on our site and placed in the best positions.

GAV: How do you see the future of the online casino/gambling industry? For instance, will it become a truly global phenomenon?

Philip: Online gaming will go from strength to strength, certainly since the emergence of mobile & tablet gaming. Years ago it was expensive to own a PC but mobile phones and tablet are so widely available you can literally play anywhere, anytime. I’d say its already a global phenomenon, and with new markets opening it will only get bigger.

GAV: Tell us one change that you want to see in the online casino industry?!

Philip: More transparency and regular payment dates would be great. It’s not really a problem but there are still some brands/affiliate programs that make it hard to access stats and see exactly what traffic you have sent and how the payment has been broken down to make the final commission total.

GAV: Do you have any advise you would like to offer to newbies who are looking to venture into this majestic industry!?

Philip: If you have started, then see it through! The benefits are fantastic, get to travel to some fantastic cities and meet people from all over the world. Of course you have to put the work in, you can’t just build a site and be No.1 in Google. You need to know the market, the do’s and don’ts and have a goal to aim for.

GAV: How about iGaming/online casino conferences, do you attend any of them? If so, which one is your favorite and what is your most fun experience?

Philip: I love the conferences, its great to catch up with affiliate managers & other affiliates i have become friends with over the years, plus there is always scope to meet new contacts & make new deals. In the 5yrs I’ve been in the industry, I’ve visited conferences in London, Dublin, Barcelona, Amsterdam and Berlin. Amsterdam is lovely city but for me, London (LAC) is the biggest and best.

GAV: What do you think the chances are for Eastern Europe to become a potential gaming hotspot in the near future? Where do you think the region must improve upon?

Philip: Anywhere in the world has the potential to become a gaming hotspot. As long as the individual countries are regulated to the high standard set by other gaming countries, I don’t see a problem.

GAV: Where would you like to travel in Eastern Europe, any favorite country or region?

Philip: I would travel anywhere, mostly because i love city breaks haha. Before I started in the industry I believe there was a Budapest Affiliate Conference that got high reviews. I’ve heard good things about Prague, Bucharest and Krakow among others….but mostly from people who have been on stag do’s to them cities haha.

GAV: Where you wouldn’t want to travel in Eastern Europe 🙂 ?

Philip: I’ve never given it much though, as long as it was safe to travel then i’d be on the plane if there was a conference 🙂

GAV: How about a favorite celebrity or a mentor, do you have one?

Philip: Favorite celebrity would have to be a sports personality. At the moment Coner McGregor or someone from the past, probably Joe Calzaghe. Two big personalities who have rose to the top of their disciplines through hard work and dedication.

GAV: Tell us your opinion about the Gambling Affiliate Voice?

Philip: I visit Gambling Affiliate Voice from time to time to check the ‘Certified Websites’ page, as an affiliate it’s great to know who the trusted brands are and that’s one thing ‘GAV’ can help me and other affiliates with.

 

If you would like to suggest subjects for future affiliate interviews, be sure to send your suggestions to: george@gamblingaffiliatevoice.com .

Affiliate Success

Last Chance to Join Zurich iGaming Affiliate Conference: Event About Online Gambling Operations

Published

on

Last Chance to Join Zurich iGaming Affiliate Conference: Event About Online Gambling Operations

 

On June 21, an international event company – Smile-Expo – will hold Zurich iGaming Affiliate Conference. It is Switzerland’s only event dedicated to online gambling operations and online project promotion using affiliate marketing.

The event will be a platform for sharing experience and establishing cooperation between online casinos and land-based gambling venues.

Conference speakers and participants
The specialized event will bring together representatives of the offline and online gambling industry. It will be attended by casino managers, betting providers, SEO specialists, lawyers, affiliates, and digital agencies from the USA, France, Germany, Greece, Liechtenstein, Luxemburg, and other European countries. They will introduce their companies holding leading iGaming market positions. They include: ORYX Gaming, PartnerMatrix, Endorphina, Red Tiger, Lucky Labz, Rombet, Federbet, Global Bet, Buffalo Partners, Astrea, Expozive, PLANZER LAW, etc.

Top industry experts will make relevant presentations on legal aspects of business operations, company performance optimization, and brand promotion.

Francesco Baranca: general secretary at Federbet. This Belgian non-commercial association combats fixed matches and supports betting companies and their customers.

Dan Iliovici: a specialist in business planning, management, and PR. He is former President of ONJN, the Romanian gambling authority, and Vice President at Rombet.

Robert Toth: has more than 10 years of experience in the iGaming sector. Currently, he is Key Account Manager at Global Bet, the largest independent provider of virtual sports.

Reuben Portanier: a professional with executive management experience in gambling, consultancy, technology, and finances. Director of Business Development at GTG Advocates and Founding Partner at Afilexion Alliance. These companies provide legal and consulting services. The speaker is also Co-Founder and Director at Caledo.

Joe Ewens: journalist and author of many materials dedicated to gambling. Now, he is a managing editor at GamblingCompliance, a provider of an independent legal, regulatory and business analytics in the global iGaming sector.

The conference will be followed by the Talks&Drinks party. Participants will be able to discuss critical issues as well as find new business partners and investors to implement future projects.

Location and organizer
The conference will take place at Sheraton Zurich Hotel. The registration of participants will start at 9:30 a.m.
The event is organized by Smile-Expo, a company that has been conducting international specialized В2В and В2С events for 13 years.

Hurry up to buy a ticket at the 20% discount! You should just use a promo code: PR20. Register to the conference right away.
Event details are available on the official website of Zurich iGaming Affiliate Conference.

Continue Reading

Affiliate Success

Media profile joins Better Collective

Published

on

Media profile joins Better Collective

 

World leading sports betting affiliate, Better Collective, hires former General Manager and Editor-in-Chief of Racing.com, Shane Anderson. Anderson joins the headquarters in Copenhagen where he will take on the position as Senior Director of Group Content & Brand.

 

On July 1st, 2019, former General Manager and Editor-in-Chief of Racing.com, Shane Anderson, joins Better Collective. In his new position as the Senior Director of Group Content & Brand, Anderson will be in charge of leading an ambitious content strategy that will strengthen the on-site content of Better Collective’s brands and products.

Jesper Søgaard, CEO of Better Collective, said: “We are extremely glad to get Shane Anderson on board with us. He comes with many years of managerial experience from within the industry and will help set an ambitious content vision that will empower the Better Collective brands, such as Bettingexpert.com, even further. This will ultimately lead to a better experience for our users.”

Shane Anderson said: “I have followed the development that Better Collective has undergone with great admiration over the past few years. I look forward to becoming part of the team in Copenhagen and bringing my experience within journalism to the content production of BC’s products to make them even stronger and more appealing to the global community of sports betting fans.”

Shane Anderson has been part of Racing.com since its launch in 2014, where he has both had the role as a television presenter, as well as a member of the executive management team.

 

Continue Reading

Affiliate Success

Smile-Expo to Hold First Georgia iGaming Affiliate Conference Dedicated to CPA Networks and Gambling

Published

on

Smile-Expo to Hold First Georgia iGaming Affiliate Conference Dedicated to CPA Networks and Gambling

 

On October 17, Tbilisi will host Georgia iGaming Affiliate Conference, the country’s first event dedicated to affiliate marketing in the gambling industry. The event will bring together gambling experts, software developers, and affiliates.

Georgia iGaming Affiliate Conference by Smile-Expo will involve top gambling experts who will share information about new technologies and legal aspects as well as examine affiliate marketing prospects in Georgia and worldwide.

Online Gambling Market in Georgia
The Georgian gambling market is one of the core markets in Eastern Europe. Its traffic is freely accepted by such major affiliate networks as 3sNet, Adventor, and FINAFF.

Besides, Georgian gambling companies use foreign networks to offer their solutions and unique affiliate programs appropriate to their products. The country is included in the map of affiliate programs operating at global and regional levels.

Georgia iGaming Affiliate Conference
It is Georgia’s first event dedicated to gambling affiliate marketing, online gambling, and market potential. Invited industry experts will make presentations on online gambling trends, compare legislative issues in different countries, and share secrets of iGaming affiliate program operations.

Exhibition Area
The exhibition area will allow iGaming companies, software developers, and affiliates to present their solutions and services. Attendees will be able to appreciate exhibitors’ products and talk to company representatives personally.

Whom the Conference Is Aimed at
Georgia iGaming Affiliate Conference will be useful to affiliates, arbitrage specialists, online casino operators, affiliate network representatives, lawyers, developers of specialized software (web platforms, apps, programs), webmasters, SEO experts, and marketers.

The conference will allow to discover more about the gambling industry regulation, marketing strategies, and gambling affiliate programs. Conference guests will be able to take part in efficient networking, establish beneficial business contacts, and find new partners.

Organizer and Date
The event will be held by Smile-Expo, an international company that has been organizing business events for 13 years. Georgia iGaming Affiliate Conference will take place in the capital of Georgia on October 17.

Continue Reading

Groups

Latest News

Last Chance to Join Zurich iGaming Affiliate Conference: Event About Online Gambling Operations Last Chance to Join Zurich iGaming Affiliate Conference: Event About Online Gambling Operations
Affiliate Success15 hours ago

Last Chance to Join Zurich iGaming Affiliate Conference: Event About Online Gambling Operations

  On June 21, an international event company – Smile-Expo – will hold Zurich iGaming Affiliate Conference. It is Switzerland’s...

Media profile joins Better Collective Media profile joins Better Collective
Affiliate Success7 days ago

Media profile joins Better Collective

  World leading sports betting affiliate, Better Collective, hires former General Manager and Editor-in-Chief of Racing.com, Shane Anderson. Anderson joins...

Smile-Expo to Hold First Georgia iGaming Affiliate Conference Dedicated to CPA Networks and Gambling Smile-Expo to Hold First Georgia iGaming Affiliate Conference Dedicated to CPA Networks and Gambling
Affiliate Success1 week ago

Smile-Expo to Hold First Georgia iGaming Affiliate Conference Dedicated to CPA Networks and Gambling

  On October 17, Tbilisi will host Georgia iGaming Affiliate Conference, the country’s first event dedicated to affiliate marketing in...

Participants of Zurich iGaming Affiliate Conference: Countries, Areas, and Companies Participants of Zurich iGaming Affiliate Conference: Countries, Areas, and Companies
Affiliate Success1 week ago

Participants of Zurich iGaming Affiliate Conference: Countries, Areas, and Companies

  On June 21, Switzerland will host Zurich iGaming Affiliate Conference. It is the country’s first event uniting gambling business...

Affiliates and the resurgence of online bingo Affiliates and the resurgence of online bingo
Affiliate Success1 week ago

Affiliates and the resurgence of online bingo

  Thomas Jones, founder of NewBingoSites.net, says millennials present a huge opportunity for affiliates but they must overhaul their propositions...

Matching Visions Opens Shop in Lithuania Matching Visions Opens Shop in Lithuania
Affiliate Announcements2 weeks ago

Matching Visions Opens Shop in Lithuania

  It’s official, Matching Visions have opened their doors in Lithuania! With offices situated in Malta and Denmark, Matching Visions...

Hitting for six-cricket Hitting for six-cricket
Affiliate Success2 weeks ago

Hitting for six

  Tom Wardman, Business Development Executive at Independent Content Services, offers affiliates advice about how to use content to drive...

Afterparty at Zurich iGaming Affiliate Conference – a Time for Productive Networking Afterparty at Zurich iGaming Affiliate Conference – a Time for Productive Networking
News3 weeks ago

Afterparty at Zurich iGaming Affiliate Conference – a Time for Productive Networking

  On June 21, Switzerland will host Zurich iGaming Affiliate Conference where gambling market representatives will be able not only...

Raketech Interim report Q1 2019 Raketech Interim report Q1 2019
News4 weeks ago

Raketech Interim report Q1 2019

  FIRST QUARTER 2019 Total revenues amounted to EUR 8.7 million (EUR 4.9 million) representing an increase of 78.2%. Total...

Highest Paying Affiliate Program Niches for Aussie Bloggers Highest Paying Affiliate Program Niches for Aussie Bloggers
Affiliate Success4 weeks ago

Highest Paying Affiliate Program Niches for Aussie Bloggers

  Let’s face it, online blogging is slowly losing momentum. Modern users prefer running vlogs on YouTube, writing Instagram posts...

Advertisement

Trending

Skip to toolbar