There is no doubt that the online gambling sector of the Scandinavian region drives large volumes of players and the quality in term of wager value is the most increased in the industry. However this also means that the competition is harsh among affiliates that are looking to attract the players and drive them towards partner brands. The story of David Hjelmström, founder at Betting.se, is quite interesting and it gives us an inside scope of what is happening in the online gambling affiliate industry of the Scandinavian region.
David is the 3rd affiliate which will fly for free to SiGMA(Summit of iGaming, Malta). You to can benefit of this promotion, just be sharing your story as David did. Read more details here: https://gamblingaffiliatevoice.com/share-story-us-get-free-flight-sigma-limited-offer-first-40-affiliates/
Without any further side details, I give you the interview with David Hjelmström.
GAV: First, we would like to thank you for the opportunity to interview such a highly appreciated professional of the industry. Could you fill out the short form below so our readers can imagine your profile?
- Name: David Hjelmström
- Age: 21
- Hometown: Gothenburg
- Living in: Gothenburg of course, where else.
- Favorite Food: Meatballs with mashed potatoes and lingonberries
- Must Read Book: Svenska miljardärer (Swedish billionaires)
GAV: Tell us a bit about yourself, we want to know who David really is, the main person behind Betting.se. Where were you born? What was the key idea of developing this great website?
David: I were born just outside Gothenburg city where I lived for a long time and then moved into central Gothenburg later on. In high school I meet my future colleague. We started to bet on football and ice hockey games before we had the age with our parent’s IDs. It continued and we were thinking, someone has to make money on this. So we started our first affiliate site, betexpert.se. Since then we have built a lot of casino and sports affiliate sites with varying quality. With betting.se, we wanted to invest properly on a website that really stands out.
GAV: Since there are thousands of sports betting review websites out there, and the Scandinavian market is quite ruff, where do you think Betting.se stands now?
David: I think we make a serious impact on the Swedish market out with our new site Betting.se. It just got launched and in the next couple of months and on EM we will already play a big role.
GAV: What are the strong points of the website and what makes it stand out from the niche websites? We can certainly say it jumps out of the routine websites…the design is really appealing.
David: I think Betting.se is standing out with our daily Betting tips and our own build odds checker. We are also in the work with filming video reviews that will stand out. The design is not a normal WordPress theme. Bettting.se design is built from the grown by my amazing Colleague.
GAV: What were the bumps on your road when you got started and how did you overcome them?
David: The first and biggest bump so far is the domain Betting.se. We had a tough work getting in touch with the owner that just had the domain but no website on it. After some dealing about the price, the domain where ours. If you don´t give up and continue to fight you will overcome everything with a bit of luck and timing.
GAV: We have browsed your website and found some high quality content. Are you writing it by yourself or you have a team of people writing your editorials?
David: We have an in-house team that writes most of our editorials. But of course I cannot get my fingers across from writing my own articles.
GAV: How do you keep the content fresh and devoid of clutter when a lot of fluff and nonsense appear on the Internet on a daily basis?
David: There is for sure a lot of fluff and nonsense on the internet but I don´t think it affect us on a bad way. We get our information on official websites. One of our content manager is also an old hockey player and knows people in the biggest league in Sweden and also NHL. There we get some unique content for sure.
GAV: We are sure that you receive daily messages from Affiliate Managers showcasing their products. You of course select them by the brands they work with; but what are your thoughts on how Affiliate Manager-Affiliate relationships should be built?
David: Yes, we get a lot of emails from affiliate managers that wants to work with us. There is always a balance between the brand and the person in self. We also search around and ask people if they are a trusted affiliate program. It is easier to work together if you have a personally relationship with people. Therefore, it is perfect to eat dinners on conferences or just drink a water together on the conference.
GAV: How do you see the future of the gambling industry? For instance, will it become a truly global phenomenon in the near future?
David: I think the gambling industry will continue grow for a long time. It is still a lot of people that are interesting of gambling but has not taken the step yet. It will undulate but continue grow for a long time. But the margin will be smaller in the future with game taxes and more competition.
GAV: Can you name one change that you want to see in the sports betting affiliate ecosystem?
David: I would like more transparency for affiliates. I think it is important that the affiliates know exactly how their players behaves and what they think is good and not. It will help the player value.
GAV: What advise you would like to offer to the new affiliates who are looking to venture into this great industry?
David: When we started in 2013 we felt a bit late. I think it is really hard to venture into the business at the moment. But with tough work, everything is possible but it will take a lot of time and efforts.
GAV: Who is your favorite celebrity?
David: Henrik Lundqvist
GAV: If you would just open your YouTube search bar, what would you search for?
David: I would search for my favorite hockey team, Frölunda
GAV: Back to work. Do you attend any iGaming conferences? If so, which one is your favorite and what is your most fun experience?
David: I have attended to all iGaming conferences since I started in the business. The conference I get most out of is London. The most fun experience has to be in a conference in Barcelona for three years ago. Me and my colleague had a meeting with a new brand we had not yet met. We got along well and flied to Madrid the day after to watch El Clásico.
GAV: What is your opinion overall about affiliate conferences such as SiGMA?
David: I like SIGMA a lot. The location of SiGMA is great. It is good for the gaming people outside Malta and also easy for the people how lives on the island. It is nice to come and visit the companies in their headquarters.
GAV: How do you rate the chances of Eastern Europe becoming potential gaming hotspot of the future? Where do you think the region must improve upon?
David: I think the chances are good. I don´t see why it should not be a gaming hotspot. I think the region has improved a lot the last five years.
GAV: Alright, here comes the fun part…., where would you like to travel in Eastern Europe, some part of the region maybe that you haven’t visited yet and favorite destination around the world.
David: I would like to visit Klaipéda in Lithuania. I have never been to Lithuania so I think that would be a nice experience. My favorite destination, I have to say Las Vegas.
GAV: Where you wouldn’t want to travel in Eastern Europe?
David: I would like to travel to all countries 🙂
GAV: What is your opinion about GAV (Gambling Affiliate Voice – gamblingaffiliatevoice.com)?
David: The Gambling affiliate voice is useful for us. We look for certified affiliate programs and also read the articles about the industry.
Blexr has been crowned Best Casino Affiliate at this year’s IGB Affiliate Awards
The IGB judges said the company’s innovative work with SEO “helped Blexr stand out as a winner, and we liked the deposit guarantee that they offer to their customers”.
The judges added: “Their selective way of working means Blexr only collaborates with top quality partners, which judges felt had helped contribute to their impressive growth over the last 12 months.”
IGB also mentioned how “Blexr’s charitable work within the community helped them stand out as an affiliate to be highly commended”.
Blexr is a lead generation company which operates in the iGaming, sportsbook and forex affiliate markets. It also owns the Home Grounds website, which serves a community of home baristas.
Ian Hills, Blexr’s general manager in Malta, said: “We’re delighted and thrilled to be recognised by IGB this way.
“We pride ourselves on recruiting smart people with innovative ideas and winning a prestigious award like this one is a lovely way for the whole team to be rewarded for their hard work and dedication.”
GiG Media reaches top 3 in EGR Power Affiliates Ranking
Gaming Innovation Group’s media affiliate business, GiG Media has been given industry recognition as one of the top three power affiliates within the gaming industry in this year’s Power Affiliate Ranking 2021.
The annual Power Affiliates list commends 25 of the most successful affiliate businesses in the global gambling industry and is referred to by EGR as “a comprehensive rundown of the biggest online gambling affiliates operating in the sector today.”
GiG Media grew from strength to strength in 2020, In December 2020 GiG Media realised an all-time high in monthly revenue and generated the 2nd highest monthly player intake over the past two years. The positive developments continued in the new year. In Q1 2021 GiG’s media business reached an all-time quarterly high in player intake and in revenue. In Q1 2021 player intake grew 56% YoY and 31% QoQ hitting an all-time high in players generated quarterly for GiG Media.
Jonas Warrer, CMO at GiG said: “ I am extremely proud that we have officially been named one of the top three Power Affiliates in this year’s EGR Power Affiliates Ranking, up nine places from last year! This is a strong testament to all the hard work and dedication the organisation has put into improving our websites, our campaigns, our IT, our content, our design, – just to name a few areas. I am happy to see that our focus on organic growth resulted in continuous improvements throughout 2020, with the aim of new all-time-highs to come throughout the rest of 2021.”
Bojoko crowned Affiliate of the Year at EGR Nordic Awards
Popular online casino listing site fends off stiff competition to take home the trophy at prestigious awards ceremony
The Bojoko team is celebrating once again after being named Affiliate of the Year at the prestigious EGR Nordic Awards 2021.
This is the second EGR award that Bojoko has taken home after being crowned Casino Affiliate of the Year at the hotly contested EGR Operator Awards 2020.
Bojoko fought off stiff competition from some of the biggest names in the affiliate industry including AskGamblers, Better Collective, Blexr, Catena Media and the Gambling.com Group.
EGR judges said it had been “another excellent year” for Bojoko and that its SEO performance and overall conversion “really shines”.
The EGR judges added: “A more unique idea than most affiliates with great growth and sustainability. A very clever and new type of affiliate that is showing great success. Well done!”
Bojoko allows online casino operators and game developers in the Nordics to create their own dedicated listing page and tell their story through their own words, images and videos.
Bojoko members, of which there are now 30,000+, then rate and review each casino and game and share their honest opinion about the experience they receive.
During the judging period Bojoko built out its team dedicated to the Nordics which led to a 10x increase in unique site visitors and a 25x increase in registered Finnish players.
Joonas Karhu, Chief Business Officer at Bojoko.com, said: “We will need to find more space for our trophies after scooping our second EGR award in as many months but seriously, the entire team is thrilled how have been recognised for our work in the Nordics.
“The Nordics remain a key focus for us and we see plenty of opportunity to drive growth from the region by providing players with our award-winning online casino listing product and service.
“Our mission from day one has been to help players quickly and easily select online casinos through transparency and community feedback and it is a concept that has proved to be hugely popular.
“I would like to thank the EGR judges for recognising our efforts and successes in the Nordics by crowning Bojoko Affiliate of the Year 2021.”
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