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Affiliate Interviews: David Hjelmström, founder of Betting.se and SweGaming Affiliates AB

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There is no doubt that the online gambling sector of the Scandinavian region drives large volumes of players and the quality in term of wager value is the most increased in the industry. However this also means that the competition is harsh among affiliates that are looking to attract the players and drive them towards partner brands. The story of David Hjelmström, founder at Betting.se, is quite interesting and it gives us an inside scope of what is happening in the online gambling affiliate industry of the Scandinavian region.

David is the 3rd affiliate which will fly for free to SiGMA(Summit of iGaming, Malta). You to can benefit of this promotion, just be sharing your story as David did. Read more details here: https://gamblingaffiliatevoice.com/share-story-us-get-free-flight-sigma-limited-offer-first-40-affiliates/

Without any further side details, I give you the interview with David Hjelmström.

GAV: First, we would like to thank you for the opportunity to interview such a highly appreciated professional of the industry. Could you fill out the short form below so our readers can imagine your profile?

  • Name: David Hjelmström
  • Age: 21
  • Hometown: Gothenburg
  • Living in: Gothenburg of course, where else.
  • Favorite Food: Meatballs with mashed potatoes and lingonberries
  • Must Read Book: Svenska miljardärer (Swedish billionaires)

GAV: Tell us a bit about yourself, we want to know who David really is, the main person behind Betting.se. Where were you born? What was the key idea of developing this great website?

David: I were born just outside Gothenburg city where I lived for a long time and then moved into central Gothenburg later on. In high school I meet my future colleague. We started to bet on football and ice hockey games before we had the age with our parent’s IDs. It continued and we were thinking, someone has to make money on this. So we started our first affiliate site, betexpert.se. Since then we have built a lot of casino and sports affiliate sites with varying quality. With betting.se, we wanted to invest properly on a website that really stands out.

GAV: Since there are thousands of sports betting review websites out there, and the Scandinavian market is quite ruff, where do you think Betting.se stands now?

David: I think we make a serious impact on the Swedish market out with our new site Betting.se. It just got launched and in the next couple of months and on EM we will already play a big role.

GAV: What are the strong points of the website and what makes it stand out from the niche websites? We can certainly say it jumps out of the routine websites…the design is really appealing.

David: I think Betting.se is standing out with our daily Betting tips and our own build odds checker. We are also in the work with filming video reviews that will stand out. The design is not a normal WordPress theme. Bettting.se design is built from the grown by my amazing Colleague.

GAV: What were the bumps on your road when you got started and how did you overcome them?

David: The first and biggest bump so far is the domain Betting.se. We had a tough work getting in touch with the owner that just had the domain but no website on it. After some dealing about the price, the domain where ours. If you don´t give up and continue to fight you will overcome everything with a bit of luck and timing.

GAV: We have browsed your website and found some high quality content. Are you writing it by yourself or you have a team of people writing your editorials?

David: We have an in-house team that writes most of our editorials. But of course I cannot get my fingers across from writing my own articles.

GAV: How do you keep the content fresh and devoid of clutter when a lot of fluff and nonsense appear on the Internet on a daily basis?

David: There is for sure a lot of fluff and nonsense on the internet but I don´t think it affect us on a bad way. We get our information on official websites. One of our content manager is also an old hockey player and knows people in the biggest league in Sweden and also NHL. There we get some unique content for sure.

GAV: We are sure that you receive daily messages from Affiliate Managers showcasing their products. You of course select them by the brands they work with; but what are your thoughts on how Affiliate Manager-Affiliate relationships should be built?

David: Yes, we get a lot of emails from affiliate managers that wants to work with us. There is always a balance between the brand and the person in self. We also search around and ask people if they are a trusted affiliate program. It is easier to work together if you have a personally relationship with people. Therefore, it is perfect to eat dinners on conferences or just drink a water together on the conference.

GAV: How do you see the future of the gambling industry? For instance, will it become a truly global phenomenon in the near future?

David: I think the gambling industry will continue grow for a long time. It is still a lot of people that are interesting of gambling but has not taken the step yet. It will undulate but continue grow for a long time. But the margin will be smaller in the future with game taxes and more competition.

GAV: Can you name one change that you want to see in the sports betting affiliate ecosystem?

David: I would like more transparency for affiliates. I think it is important that the affiliates know exactly how their players behaves and what they think is good and not. It will help the player value.

GAV: What advise you would like to offer to the new affiliates who are looking to venture into this great industry?

David: When we started in 2013 we felt a bit late. I think it is really hard to venture into the business at the moment. But with tough work, everything is possible but it will take a lot of time and efforts.

GAV: Who is your favorite celebrity?

David: Henrik Lundqvist         

GAV: If you would just open your YouTube search bar, what would you search for?

David: I would search for my favorite hockey team, Frölunda

GAV: Back to work. Do you attend any iGaming conferences? If so, which one is your favorite and what is your most fun experience?

David: I have attended to all iGaming conferences since I started in the business. The conference I get most out of is London. The most fun experience has to be in a conference in Barcelona for three years ago. Me and my colleague had a meeting with a new brand we had not yet met. We got along well and flied to Madrid the day after to watch El Clásico.

GAV: What is your opinion overall about affiliate conferences such as SiGMA?

SiGMA-logo

David: I like SIGMA a lot. The location of SiGMA is great. It is good for the gaming people outside Malta and also easy for the people how lives on the island. It is nice to come and visit the companies in their headquarters.

GAV: How do you rate the chances of Eastern Europe becoming potential gaming hotspot of the future? Where do you think the region must improve upon?

David: I think the chances are good. I don´t see why it should not be a gaming hotspot. I think the region has improved a lot the last five years.

GAV: Alright, here comes the fun part…., where would you like to travel in Eastern Europe, some part of the region maybe that you haven’t visited yet and favorite destination around the world.

David: I would like to visit Klaipéda in Lithuania. I have never been to Lithuania so I think that would be a nice experience. My favorite destination, I have to say Las Vegas.

GAV: Where you wouldn’t want to travel in Eastern Europe?

David: I would like to travel to all countries 🙂

GAV: What is your opinion about GAV (Gambling Affiliate Voice – gamblingaffiliatevoice.com)?

David: The Gambling affiliate voice is useful for us. We look for certified affiliate programs and also read the articles about the industry.

Affiliate Success

Paysafe’s Income Access wins ‘Best Tech for Affiliates’ 2022 iGB Affiliate Award

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Paysafe’s Income Access wins ‘Best Tech for Affiliates’ 2022 iGB Affiliate Award

 

Income Access platform recognized as the leading software solution for global iGaming affiliate marketers at industry awards in London 

 Paysafe, a leading specialized payments platform, today announced that Income Access, its marketing technology and services provider, won in the ‘Best Tech for Affiliates’ category at the 2022 iGB Affiliate Awards, held last night at the Troxy, in London, U.K.

Taking place during this week’s ICE London and iGB Affiliate London conferences, the iGB Affiliate Awards recognized the affiliate marketers, affiliate managers, operators and software providers like Income Access that have excelled in the global affiliate space over the last 12 months. Income Access’ ‘Best Tech for Affiliates’ iGB Affiliate award follows a series of major affiliate-focused upgrades to the company’s turnkey multi-channel tracking and reporting platform.

Among 30+ unique reports, the platform’s key reports were enhanced in 2021 through 2022 to optimize the user experience (UX) for affiliates while increasing transparency on data and performance metrics. Other tech enhancements included a move to the cloud to improve response times for affiliates and facilitate scalability for the future.

Affiliate payments were also streamlined through a platform integration with Paysafe’s Skrill digital wallet, with the addition of multiple new currencies.

Income Access continued to strengthen the Income Access Network, the iGaming industry’s longest-serving independent affiliate network. Over the last 12 months, multiple new brands serving a diverse range of iGaming verticals and markets integrated with the Network, and its affiliate membership expanded by 1,000+.

Geoff Smorong, Vice President of Operations at Paysafe’s Income Access, said: “Whether it’s our affiliate platform, the Income Access Network, or our affiliate management services, affiliates are at the heart of everything we do at Income Access. We’re therefore delighted to see our software development and technology honoured at the iGB Affiliate Awards.”

Zak Cutler, CEO of North America iGaming at Paysafe, commented: “Affiliates play an instrumental role in player acquisition for iGaming brands and have helped drive the growth of our wider industry. Given the affiliate channel’s importance, this award is a huge achievement for Income Access, reflecting the innovation, hard work and dedication of their entire team.”

 

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Affiliate Success

Crash course for becoming a master in Casino Affiliate Marketing

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Intro

Online casino culture is immensely popular. With the increasing popularity of online casinos, another profitable device is also getting popular, known as online casino affiliate websites. A casino affiliate works alongside an online casino in promoting their business in return for a commission. In some cases, they may have experience operating an online casino. They provide all the details regarding gambling activities and other relevant information about a gambling site. So, the players can be well aware before taking any action. In this article, we will be discussing the basics, tips, and tricks of becoming an affiliate (casino affiliate).

 

Affiliate programs

Casino affiliates act as a mediator between the casinos and players. The casino affiliates get a tracking link for tracking the players who play or register in the casino. The affiliate program ensures to pay a business partner for bringing the players to the casino. Joining an affiliate program is simple as it does not require any sign-up charges. You are only required to have a website, to promote the various brand of online casinos by setting up banners and other related advertisements. Once the visitors click on the ad, affiliates start earning money. There are some essential factors to consider before joining an affiliate program.

  • You must be sure that you are entering into a partnership with a reliable and reputed casino.
  • Ensure that the number of commissions is processed timely in a safe environment.

 

Features of a casino affiliate

Sometimes it becomes difficult to spot casino affiliates and casino websites. Here are a few features that are applicable for casino affiliates only:

  • Generally, casino affiliates have the same type of imagery and similar language to attract players.
  • Affiliate websites do not have game catalogs like casino websites rather they provide reviews of online casino games and certain free demo games.
  • Casino affiliates usually promote multiple casino brands with various logos, advertisements, and offers.
  • The main goal of casino affiliates is to get players and sign them up for one of their casino partners.

 

Payment arrangements for Casino Affiliates

In terms of payments, there are two models that are very popular for paying affiliates.

  • The first one is the revenue sharing model that ensures payment to a casino affiliate as a percentage of profit earned from the traffic generated by the affiliate in a month. In this case, the higher traffic is equal to the higher payment.
  • The other model is CPA or cost per acquisition model. Here, payment is based on the users’ The online casinos pay the affiliates based on — whether a player signs up for a casino account or signs up and makes the first deposit. But in both the models, the income is based on performance.

Some casino operators provide only one payment option, while others can offer more than two. Before joining an affiliate program, an affiliate should understand certain restrictions, terms, and conditions to keep away adverse effects.

 

How to Become a Casino Affiliate

Casino brands always want customers from all over the world, and that is why they use casino affiliates to improve their prospective reach. It can be advantageous for the casinos to start in a country where a particular casino brand is not well-known. Various live casino sites are attractive to brands that seek information on their operations. After signing up for the affiliate program and getting an affiliate link, you need to get down to work. The affiliate creates content in different forms, such as text links, banners, and more.

 

Conclusion

Casino affiliates employ a wide range of interactive online platforms. They provide offers for attracting and retaining customers. But it is very important to do a thorough background or profile check before joining an affiliate program to understand whether the casino is reliable or a fly-by-night operation. If everything checks out, it is a potentially lucrative business to be involved in.

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Affiliate Success

OMG Affiliates won the Rising Star at iGB Affiliate 2022

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OMG Affiliates won the Rising Star at iGB Affiliate 2022

 

OMG Affiliates, a program developed by Vita Media Group, has won the Rising Star Award at the iGB Affiliate 2022!

The award night took place last night (April 13th, 2022) at the Troxy theater in London.

This is the first award for OMG Affiliates where one of the industry’s finest award organizations, iGB Affiliate, has crowned the team for its performance and achievements. The OMG Affiliates was shortlisted in one more category, Best Affiliate Program.

This is also the first award for Vita Media Group as a company and is a solidifying proof of the quality of the different products and business verticals developed under Vita Media Group. As a total summary of the award night, iGB shortlisted Vita Media Group in the Best Casino Affiliate category as well.

After a year where Vita Media Group grew the OMG Affiliates vertical through strategic acquisitions of the rewarded Trada Casino and Greenplay, a casino formerly owned by Codere, the plan for the future holds optimistic plans.

Through this achievement, Vita Media Group continues to expand as a one-stop solution to growth in iGaming.

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