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Affiliate Interviews: David Hjelmström, founder of Betting.se and SweGaming Affiliates AB

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There is no doubt that the online gambling sector of the Scandinavian region drives large volumes of players and the quality in term of wager value is the most increased in the industry. However this also means that the competition is harsh among affiliates that are looking to attract the players and drive them towards partner brands. The story of David Hjelmström, founder at Betting.se, is quite interesting and it gives us an inside scope of what is happening in the online gambling affiliate industry of the Scandinavian region.

David is the 3rd affiliate which will fly for free to SiGMA(Summit of iGaming, Malta). You to can benefit of this promotion, just be sharing your story as David did. Read more details here: https://gamblingaffiliatevoice.com/share-story-us-get-free-flight-sigma-limited-offer-first-40-affiliates/

Without any further side details, I give you the interview with David Hjelmström.

GAV: First, we would like to thank you for the opportunity to interview such a highly appreciated professional of the industry. Could you fill out the short form below so our readers can imagine your profile?

  • Name: David Hjelmström
  • Age: 21
  • Hometown: Gothenburg
  • Living in: Gothenburg of course, where else.
  • Favorite Food: Meatballs with mashed potatoes and lingonberries
  • Must Read Book: Svenska miljardärer (Swedish billionaires)

GAV: Tell us a bit about yourself, we want to know who David really is, the main person behind Betting.se. Where were you born? What was the key idea of developing this great website?

David: I were born just outside Gothenburg city where I lived for a long time and then moved into central Gothenburg later on. In high school I meet my future colleague. We started to bet on football and ice hockey games before we had the age with our parent’s IDs. It continued and we were thinking, someone has to make money on this. So we started our first affiliate site, betexpert.se. Since then we have built a lot of casino and sports affiliate sites with varying quality. With betting.se, we wanted to invest properly on a website that really stands out.

GAV: Since there are thousands of sports betting review websites out there, and the Scandinavian market is quite ruff, where do you think Betting.se stands now?

David: I think we make a serious impact on the Swedish market out with our new site Betting.se. It just got launched and in the next couple of months and on EM we will already play a big role.

GAV: What are the strong points of the website and what makes it stand out from the niche websites? We can certainly say it jumps out of the routine websites…the design is really appealing.

David: I think Betting.se is standing out with our daily Betting tips and our own build odds checker. We are also in the work with filming video reviews that will stand out. The design is not a normal WordPress theme. Bettting.se design is built from the grown by my amazing Colleague.

GAV: What were the bumps on your road when you got started and how did you overcome them?

David: The first and biggest bump so far is the domain Betting.se. We had a tough work getting in touch with the owner that just had the domain but no website on it. After some dealing about the price, the domain where ours. If you don´t give up and continue to fight you will overcome everything with a bit of luck and timing.

GAV: We have browsed your website and found some high quality content. Are you writing it by yourself or you have a team of people writing your editorials?

David: We have an in-house team that writes most of our editorials. But of course I cannot get my fingers across from writing my own articles.

GAV: How do you keep the content fresh and devoid of clutter when a lot of fluff and nonsense appear on the Internet on a daily basis?

David: There is for sure a lot of fluff and nonsense on the internet but I don´t think it affect us on a bad way. We get our information on official websites. One of our content manager is also an old hockey player and knows people in the biggest league in Sweden and also NHL. There we get some unique content for sure.

GAV: We are sure that you receive daily messages from Affiliate Managers showcasing their products. You of course select them by the brands they work with; but what are your thoughts on how Affiliate Manager-Affiliate relationships should be built?

David: Yes, we get a lot of emails from affiliate managers that wants to work with us. There is always a balance between the brand and the person in self. We also search around and ask people if they are a trusted affiliate program. It is easier to work together if you have a personally relationship with people. Therefore, it is perfect to eat dinners on conferences or just drink a water together on the conference.

GAV: How do you see the future of the gambling industry? For instance, will it become a truly global phenomenon in the near future?

David: I think the gambling industry will continue grow for a long time. It is still a lot of people that are interesting of gambling but has not taken the step yet. It will undulate but continue grow for a long time. But the margin will be smaller in the future with game taxes and more competition.

GAV: Can you name one change that you want to see in the sports betting affiliate ecosystem?

David: I would like more transparency for affiliates. I think it is important that the affiliates know exactly how their players behaves and what they think is good and not. It will help the player value.

GAV: What advise you would like to offer to the new affiliates who are looking to venture into this great industry?

David: When we started in 2013 we felt a bit late. I think it is really hard to venture into the business at the moment. But with tough work, everything is possible but it will take a lot of time and efforts.

GAV: Who is your favorite celebrity?

David: Henrik Lundqvist         

GAV: If you would just open your YouTube search bar, what would you search for?

David: I would search for my favorite hockey team, Frölunda

GAV: Back to work. Do you attend any iGaming conferences? If so, which one is your favorite and what is your most fun experience?

David: I have attended to all iGaming conferences since I started in the business. The conference I get most out of is London. The most fun experience has to be in a conference in Barcelona for three years ago. Me and my colleague had a meeting with a new brand we had not yet met. We got along well and flied to Madrid the day after to watch El Clásico.

GAV: What is your opinion overall about affiliate conferences such as SiGMA?

SiGMA-logo

David: I like SIGMA a lot. The location of SiGMA is great. It is good for the gaming people outside Malta and also easy for the people how lives on the island. It is nice to come and visit the companies in their headquarters.

GAV: How do you rate the chances of Eastern Europe becoming potential gaming hotspot of the future? Where do you think the region must improve upon?

David: I think the chances are good. I don´t see why it should not be a gaming hotspot. I think the region has improved a lot the last five years.

GAV: Alright, here comes the fun part…., where would you like to travel in Eastern Europe, some part of the region maybe that you haven’t visited yet and favorite destination around the world.

David: I would like to visit Klaipéda in Lithuania. I have never been to Lithuania so I think that would be a nice experience. My favorite destination, I have to say Las Vegas.

GAV: Where you wouldn’t want to travel in Eastern Europe?

David: I would like to travel to all countries 🙂

GAV: What is your opinion about GAV (Gambling Affiliate Voice – gamblingaffiliatevoice.com)?

David: The Gambling affiliate voice is useful for us. We look for certified affiliate programs and also read the articles about the industry.

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Affiliate Success

Welcome to Kyiv-Tbilisi Affiliate Journey: a Double Ticket Will Unveil Two Markets

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Welcome to Kyiv-Tbilisi Affiliate Journey: a Double Ticket Will Unveil Two Markets

 

On October 18, Smile-Expo will organize Georgia iGaming Affiliate Conference – a practical event dedicated to affiliate marketing in the offline and online gambling business. Speakers will discuss the efficient strategies for attracting clients and traffic, as well as the legal aspects of land based and virtual casinos operations.

Conference website already features seven expert presentations and two participants of the panel discussion: “Offline and online casinos. Review of tools aimed at user attention”. Presenting the event program, organizers also announced a new special offer: Kyiv-Tbilisi Affiliate Journey, allowing to buy two tickets to events in Tbilisi and Kyiv.

What to expect from Kyiv iGaming Affiliate Conference?
Kyiv will host the second annual conference dedicated to iGaming affiliate marketing on September 26. Attendees of Kyiv iGaming Affiliate Conference 2019 will enjoy latest insights, interactive program, lots of networking, communication with experts from five countries, and a demo zone with reputed companies.

Speakers of the conference include webmasters, affiliates, arbitrage specialists, marketers and top lawyers. They will address key issues:

  • How to get maximum quality traffic from the CPA networks?
  • How blockchain influenced the gambling market?
  • Why advertisers and affiliates need to work together to reach the best result?
  • How to find traffic for betting mobile app?
  • How to build funnels while working in the gambling niche?
  • What is important for banks and regulators in the activities of operators and affiliates?
  • Gambling market in Africa: what this is and is there money?

Besides, a panel discussion will take place as part of the event, highlighting gambling, betting, esports, as well as finding the balance between these sectors.

A double ticket to Kyiv – Tbilisi Affiliate Journey
Specialists working in the iGaming segment will learn useful knowledge at Georgia iGaming Affiliate Conference and Kyiv iGaming Affiliate Conference, having a chance to talk to local experts, find out more about the operations in the region, and learn about the prospects for launching and expanding the business.

That’s why, Smile-Expo is offering you a Kyiv-Tbilisi Affiliate Journey, allowing to get one ticket for two conferences at the best price. The price for one ticket till September 3 comprises €150 only.

Each week, the price will grow €50, and with each price increase, we’ll add new exciting options from the organizers into tickets. Kyiv-Tbilisi Affiliate Journey will last one month, ending on September 22.

You can buy a double ticket on websites of both conferences, the special category is open on the pages of registration.

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Affiliate Success

MyAffiliates announces its rebranding

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MyAffiliates announces its rebranding

MyAffiliates, the affiliate marketing software provider, announced today a major rebranding of its product image to reflect the company’s evolution in the online betting, gaming, forex and binary industries.

Clemence Dujardin, General Manager at MyAffiliates said: “MyAffiliates has been around since 2007. Our technology and our products have evolved considerably since then. It was high time for a rethink of our brand to plot our journey in the years ahead. We have been very successful over the years working with an ever growing number of online operators worldwide. Our new brand is an invitation to them to join us as we continue to improve our offering.

“The new brand recalls MyAffiliates’ sterling reputation as the most flexible affiliate marketing software on the market. This flexibility is built on the features we developed along the years. But our success also rests on transparency in our pricing structure and the support we provide our customers anytime they need it, whichever time zone they are in. Our vision remains to build software that answers the needs of the industry, backed by reliable and scalable technologies.”

Steven Harris, MyAffiliates’ founding Director said: “Over the years, our professional and well-grounded team, managed to evolve our product into the affiliate marketing software affiliates love. For us it is crucial that our clients find all they need and more to run a successful affiliate program and grow their business. It is equally important for us that the end users — the affiliates — continue to enthusiastically approve of our solution. We will not rest on our past successes.

“This rebranding tells the story of our evolution and better represents MyAffiliates as the young and dynamic company that we are, continuously striving to develop the best product of its kind on the market as we help our clients grow.”

Visit www.myaffiliates.com.

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iGaming Focus Areas and СРА Selection to Be Discussed at Kyiv iGaming Affiliate Conference

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iGaming Focus Areas and СРА Selection to Be Discussed at Kyiv iGaming Affiliate Conference

 

The second Kyiv iGaming Affiliate Conference organized by Smile-Expo will come back to the capital of Ukraine on September 26. Relevant case studies, networking, and afterparty: the conference program will be as efficient and useful as possible.

 

What issues will be raised by speakers

Kyiv iGaming Affiliate Conference will involve expert speakers: webmasters, affiliates, arbitrage specialists, marketers, and specialized lawyers. Presentations by most of them sparked the great interest of the audience at the previous event. This time, professionals will introduce new presentations and recent case studies of their practice.

  • Tatiana Nasonova, CEO at Gambling Pro and an arbitrage expert, will analyze why advertisers and affiliates need to work closely to reach the maximum result. She will talk about core factors in the brand confidence as well as explain how advertisers can offer the best possible conditions to webmasters so that it won’t cost a bundle. At the past event in Kyiv, the speaker revealed how to enhance the conversion of your own offer tenfold. Tatiana is a frequent guest at international events as well as the founder of ‘Tough Arbitrage of St. Petersburg’ and Black Inc public pages.
  • Roman Bout, Founder of Quints – a developer of affiliate program software, will illustrate how operators can seamlessly shift from Revenue Share to CPA and stress the importance of the registration to deposit conversion when selecting the СРА model. Besides, the speaker will mention special features of player behaviors and traffic analysis. At the first Kyiv iGaming Affiliate Conference, Roman shared examples of the high-quality support increasing online casino revenues and gave use cases of reducing the customer attrition by 50%.
  • Viacheslav Ustimenko, CEO at LAWBOOT and an expert in legal consulting of IT, fintech, and gambling companies, will tell attendees about the legal difference in gambling, games of skill, and loot box projects as well as examine pros and cons of work with them. Moreover, conference guests will discover all about the banking compliance in 2019 from the expert: what has changed since 2018, what should be taken into account, what is already inefficient in comparison with the last year. At the previous conference, Viacheslav clarified where to register a company for the affiliate program and why the GDPR was a significant aspect for iGaming company operations.

“LP and LLP partnerships are no longer legal solutions. If you need a reliable banking account, change LP for Hong Kong,” the expert stated.

For the first time, Kyiv iGaming Affiliate Conference will engage Vitaliy Stetsenko, a speaker at top conferences and events dedicated to arbitrage, CPA, and online marketing, and the founder of Initium Group (the holding company includes RichAdvert traffic arbitrage school). As an entrepreneur and infopreneur, he frequently provides the audience with interesting arbitrage best practices. At Kyiv’s second event, Vitaliy will present workable strategies for mobile traffic arbitrage and examples of efficient creatives and advertising campaigns.

Panel discussion

The conference will feature a panel discussion allowing influencers to talk about prospects of such areas as casinos, betting, and esports. They will highlight what to emphasize this year and how to find the necessary balance between the above-mentioned sectors. The discussion will be moderated by Levon Nikoghosyan from PartnerMatrix.

Target audience

If you are an operator, a developer, a webmaster, an arbitrage specialist, an affiliate, or a SEO expert, the major affiliate marketing event is a crucial point in your schedule.

Networking and afterparty

Kyiv iGaming Affiliate Conference means not only beneficial presentations and case studies. Event guests will also be able to take part in fruitful networking and obtain new partners for cooperation as well as for business promotion and growth.

The afterparty will be available to owners of VIP tickets, sponsors, participants, and speakers. It is the best chance to negotiate on professional issues in a relaxed atmosphere.

Organizer and partners

The conference is organized by Smile-Expo, an international company that has been holding business events on innovations for 13 years. Media Gambling Sponsor of Kyiv iGaming Affiliate Conference will be a business online publication called Login Casino, while Media Sponsor will be YOGONET International Edition.

The event program can be found on the official website of Kyiv iGaming Affiliate Conference.

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