The journey continues, and we strive to bring you all, and I mean all of the inspirational stories out there. We have recently come across an interesting brand, which is based in the Scandinavian market. It’s called Rebel Penguin – interesting name, you can find out why they’ve chose it in the interview – and is founded by Jonas Warrer. So, without any further delays, here goes our interview with Jonas Warrer.
GAV: First, we would like to thank you for the opportunity to interview such a highly appreciated professional of the industry. Could you fill out the short form below so our readers can imagine your profile?
Jonas: Thanks – I am thrilled by the opportunity to share my experience and story with the iGaming community.
- Name: Jonas Warrer
- Age: 37
- Hometown: Copenhagen
- Living in: Copenhagen
- Favorite Food: Seafood
- Must Read Book: The Old Man and The Sea
GAV: Tell us a bit about yourself, we want to know who Jonas Warrer Petersen really is, the main person behind the Rebel Penguin brand and its websites. Where were you born? What was the key idea of developing this large brand which covers every aspect of the Scandinavian gambling market?
Jonas: It all started when I was studying in New York. The big sites covering American sports impressed me (e.g. espn.com and sportsline.com) and I wanted to do their counterpart in Europe. It seems a bit naïve looking back but I reckon you have to aim for the stars.
GAV: I must say that I’m impressed with your flagship product Live Goals, where do you think your websites stand at this point?
Jonas: We have spent quite some time on usability, content and making pages all responsive. Overall I am quite satisfied with our websites within these aspects. Our key theme right now is making things stable and (more) scalable. Within sports things are so event driven so everything happens in peaks which you really need to be able to cope with.
GAV: What are the strong points of the website and what makes it stand out from the niche websites, beside its already gained credibility?
Jonas: It has to be simplicity and responsiveness. A lot of our competitors – and especially the big ones – have not updated their website nor design in the last several years. We have tried to take a less-is-more approach when designing the website. As over 60% of our traffic now comes from mobile you really have to optimize for all devices; a key aspect here is trying to focus on what is need-to-have and what is-to-have. If you try to include everything and target everybody – at least in my experience – you end up with a product nobody really thinks is amazing.
GAV: What were the bumps on your road when you got started and how did you overcome them?
Jonas: Building a business model around banners is dead (or you really need high numbers of traffic). The biggest bump on the road definitely was to understand how to convert users into customers. I can highly recommend the book “Don’t make me think” by Steve Krug if you are starting out online. Focusing on the user sounds so simple but you often get entangled in doing things you personally think are awesome – whereas the users really don’t care. Kill your darlings!
GAV: Why Rebel Penguin? It’s seems to be a catchy and interesting name.
Jonas: Penguins are true survivors; they survive in the coldest and harshest climates on earth where they can often be the only animals there. I would be proud to manage a business with these qualities and that’s why the penguin name came up. Everybody has to be a bit of a rebel – haha – so the name sort of wrote itself when we started out.
GAV: We have browsed your websites and found some high quality content. Are you writing it by yourself or you have a team of people writing the reviews? How many reviews are there on your website?
Jonas: We have two full-time journalists working in the team. They wire a lot of reviews and previews – both focusing on events and sportsbooks/casinos. We also have a bigger team of freelancers focusing on their local language. Content needs to be unique – otherwise don’t bother to do it.
GAV: We are sure that you receive daily messages from Affiliate Managers showcasing their products. You of course select them by the brands they work with; but what are your thoughts on how Affiliate Manager-Affiliate relationships should be built?
Jonas: Trust and stability! If you want your business to grow you need to optimize and optimize. In my experience you only get the opportunity to do this if you work in a stable relationship with a handful of Affiliate Managers. Landing pages, calls-to-action, key claims etc. – there are so many opportunities to improve things as you move down the conversion funnel. My best advice is to focus on that – rather than hunting short-term enhanced deals or promos in the iGaming industry. Trust is the oil that makes this process run smoothly. Be honest and assume that your Affiliate Manager is equally intelligent as you. I have seen too many newbies trying to outsmart their Affiliate Manager – which I really believe is a killer for your business.
GAV: How do you see the future of the gambling industry? For instance, will it become a truly global phenomenon in the near future?
Jonas: I think we will see more and more countries regulate online gambling. Like with everything else online the entire world is becoming the local market place. Gambling might be restricted in e.g. the US – but people find a way around. The young can’t understand why you ever would go to a betting shop to gamble. As the older generations are replaced the pressure will intensify on the countries that are trying to restrict online gambling.
GAV: Can you name one change that you want to see in the sportsbetting affiliate ecosystem?
Jonas: More transparency and more trust between affiliates and operators. We would all benefit.
GAV: What advise you would like to offer to the new affiliates who are looking to venture into this great industry?
Jonas: Nothing beats hard work. Attend all the conferences and events in iGaming when starting out and share your ideas with people. Nearly all people like to share their experience – utilize that. There are so many opportunities in iGaming – and such high growth – so don’t be afraid of people copying your ideas. People are already stuck in their own fantastic idea that they want to realize.
GAV: Who is your favorite celebrity?
Jonas: That’s a tricky one. It’s boring I know but the first person to think of is really Bill Gates. I am impressed by how he is using his personal wealth – and connections to other wealthy people – to make a better world. It would be so easy for him to sit back and enjoy but instead he chose to get involved in making a better world. I love the process towards making things better. Hope is just a very strong feeling and motivator.
GAV: If you would just open your YouTube search bar, what would you search for?
Jonas: The Strokes – One Way Trigger. It’s manic and crazy. Great for working. 🙂
GAV: Back to work. Do you attend any iGaming conferences? If so, which one is your favorite and what is your most fun experience?
Jonas: London, Amsterdam and Berlin are all great conferences to go to. I attend all of them. I really like clubbing with Affiliate Managers after a long day of meetings. The opportunity to talk outside of the work setting creates a stronger relationship which makes things much more fun. Personally having a great relationship with the people I do business with motivates me. Going crazy in Felix Club in Berlin with bet365 is just one of those great moments that I think is so unique to this industry. You get the chance to work hard – and the chance to party hard. 🙂
GAV: How do you rate the chances of Eastern Europe becoming potential gaming hotspot of the future? Where do you think the region must improve upon?
Jonas: In my mind most things here depend on lawmakers adapting to the new world. Eastern Europe is very much online and very much likes to gamble. Lawmakers should adapt to that and give people the freedom to decide what they want to spend their money on rather than trying to confine them to an old regime of control and boundaries.
GAV: Alright, here comes the fun part…., where would you like to travel in Eastern Europe, some part of the region maybe that you haven’t visited yet and favorite destination around the world?
Jonas: A country like Ukraine is so vast and so full of history and culture. I would love to find myself stuck out there just meeting the locals without a bigger plan for what should happen. My country – Denmark – is just tiny compared to the vast landscapes in Eastern Europe. I would love to experience the “endless” landscapes out there. Favorite destination has to be Greece – how can you not love a country where everything is going so slow and relaxed. They are really miles apart from traditional Scandinavian efficiency – I love that part – they got life figured out.
GAV: Where you wouldn’t want to travel in Eastern Europe?
Jonas: It’s probably best advised to stay away from some Russian borders right now, but I don’t have any no-go areas.
GAV: What is your opinion about EEG/GAV (Eastern European Gaming – eegaming.org)/Gambling Affiliate Voice – gamblingaffiliatevoice.com?
Jonas: I think it’s awesome that eegaming.org focuses on the Eastern and Central European markets as they hold the potential for future growth in iGaming. I would very much side with perfecting the Affiliate – Affiliate Manager relationship so cheers for the good work guys. Keep it up.
Paysafe’s Income Access wins ‘Best Tech for Affiliates’ 2022 iGB Affiliate Award
Income Access platform recognized as the leading software solution for global iGaming affiliate marketers at industry awards in London
Paysafe, a leading specialized payments platform, today announced that Income Access, its marketing technology and services provider, won in the ‘Best Tech for Affiliates’ category at the 2022 iGB Affiliate Awards, held last night at the Troxy, in London, U.K.
Taking place during this week’s ICE London and iGB Affiliate London conferences, the iGB Affiliate Awards recognized the affiliate marketers, affiliate managers, operators and software providers like Income Access that have excelled in the global affiliate space over the last 12 months. Income Access’ ‘Best Tech for Affiliates’ iGB Affiliate award follows a series of major affiliate-focused upgrades to the company’s turnkey multi-channel tracking and reporting platform.
Among 30+ unique reports, the platform’s key reports were enhanced in 2021 through 2022 to optimize the user experience (UX) for affiliates while increasing transparency on data and performance metrics. Other tech enhancements included a move to the cloud to improve response times for affiliates and facilitate scalability for the future.
Affiliate payments were also streamlined through a platform integration with Paysafe’s Skrill digital wallet, with the addition of multiple new currencies.
Income Access continued to strengthen the Income Access Network, the iGaming industry’s longest-serving independent affiliate network. Over the last 12 months, multiple new brands serving a diverse range of iGaming verticals and markets integrated with the Network, and its affiliate membership expanded by 1,000+.
Geoff Smorong, Vice President of Operations at Paysafe’s Income Access, said: “Whether it’s our affiliate platform, the Income Access Network, or our affiliate management services, affiliates are at the heart of everything we do at Income Access. We’re therefore delighted to see our software development and technology honoured at the iGB Affiliate Awards.”
Zak Cutler, CEO of North America iGaming at Paysafe, commented: “Affiliates play an instrumental role in player acquisition for iGaming brands and have helped drive the growth of our wider industry. Given the affiliate channel’s importance, this award is a huge achievement for Income Access, reflecting the innovation, hard work and dedication of their entire team.”
Crash course for becoming a master in Casino Affiliate Marketing
Online casino culture is immensely popular. With the increasing popularity of online casinos, another profitable device is also getting popular, known as online casino affiliate websites. A casino affiliate works alongside an online casino in promoting their business in return for a commission. In some cases, they may have experience operating an online casino. They provide all the details regarding gambling activities and other relevant information about a gambling site. So, the players can be well aware before taking any action. In this article, we will be discussing the basics, tips, and tricks of becoming an affiliate (casino affiliate).
Casino affiliates act as a mediator between the casinos and players. The casino affiliates get a tracking link for tracking the players who play or register in the casino. The affiliate program ensures to pay a business partner for bringing the players to the casino. Joining an affiliate program is simple as it does not require any sign-up charges. You are only required to have a website, to promote the various brand of online casinos by setting up banners and other related advertisements. Once the visitors click on the ad, affiliates start earning money. There are some essential factors to consider before joining an affiliate program.
- You must be sure that you are entering into a partnership with a reliable and reputed casino.
- Ensure that the number of commissions is processed timely in a safe environment.
Features of a casino affiliate
Sometimes it becomes difficult to spot casino affiliates and casino websites. Here are a few features that are applicable for casino affiliates only:
- Generally, casino affiliates have the same type of imagery and similar language to attract players.
- Affiliate websites do not have game catalogs like casino websites rather they provide reviews of online casino games and certain free demo games.
- Casino affiliates usually promote multiple casino brands with various logos, advertisements, and offers.
- The main goal of casino affiliates is to get players and sign them up for one of their casino partners.
Payment arrangements for Casino Affiliates
In terms of payments, there are two models that are very popular for paying affiliates.
- The first one is the revenue sharing model that ensures payment to a casino affiliate as a percentage of profit earned from the traffic generated by the affiliate in a month. In this case, the higher traffic is equal to the higher payment.
- The other model is CPA or cost per acquisition model. Here, payment is based on the users’ The online casinos pay the affiliates based on — whether a player signs up for a casino account or signs up and makes the first deposit. But in both the models, the income is based on performance.
Some casino operators provide only one payment option, while others can offer more than two. Before joining an affiliate program, an affiliate should understand certain restrictions, terms, and conditions to keep away adverse effects.
How to Become a Casino Affiliate
Casino brands always want customers from all over the world, and that is why they use casino affiliates to improve their prospective reach. It can be advantageous for the casinos to start in a country where a particular casino brand is not well-known. Various live casino sites are attractive to brands that seek information on their operations. After signing up for the affiliate program and getting an affiliate link, you need to get down to work. The affiliate creates content in different forms, such as text links, banners, and more.
Casino affiliates employ a wide range of interactive online platforms. They provide offers for attracting and retaining customers. But it is very important to do a thorough background or profile check before joining an affiliate program to understand whether the casino is reliable or a fly-by-night operation. If everything checks out, it is a potentially lucrative business to be involved in.
OMG Affiliates won the Rising Star at iGB Affiliate 2022
OMG Affiliates, a program developed by Vita Media Group, has won the Rising Star Award at the iGB Affiliate 2022!
The award night took place last night (April 13th, 2022) at the Troxy theater in London.
This is the first award for OMG Affiliates where one of the industry’s finest award organizations, iGB Affiliate, has crowned the team for its performance and achievements. The OMG Affiliates was shortlisted in one more category, Best Affiliate Program.
This is also the first award for Vita Media Group as a company and is a solidifying proof of the quality of the different products and business verticals developed under Vita Media Group. As a total summary of the award night, iGB shortlisted Vita Media Group in the Best Casino Affiliate category as well.
After a year where Vita Media Group grew the OMG Affiliates vertical through strategic acquisitions of the rewarded Trada Casino and Greenplay, a casino formerly owned by Codere, the plan for the future holds optimistic plans.
Through this achievement, Vita Media Group continues to expand as a one-stop solution to growth in iGaming.
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