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Affiliate Interview: Jonas Warrer founder of Rebel Penguin

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The journey continues, and we strive to bring you all, and I mean all of the inspirational stories out there. We have recently come across an interesting brand, which is based in the Scandinavian market. It’s called Rebel Penguin – interesting name, you can find out why they’ve chose it in the interview – and is founded by Jonas Warrer. So, without any further delays, here goes our interview with Jonas Warrer.

GAV: First, we would like to thank you for the opportunity to interview such a highly appreciated professional of the industry. Could you fill out the short form below so our readers can imagine your profile?

Jonas: Thanks – I am thrilled by the opportunity to share my experience and story with the iGaming community.

  • Name: Jonas Warrer
  • Age: 37
  • Hometown: Copenhagen
  • Living in: Copenhagen
  • Favorite Food: Seafood
  • Must Read Book: The Old Man and The Sea

GAV: Tell us a bit about yourself, we want to know who Jonas Warrer Petersen really is, the main person behind the Rebel Penguin brand and its websites. Where were you born? What was the key idea of developing this large brand which covers every aspect of the Scandinavian gambling market?

Jonas: It all started when I was studying in New York. The big sites covering American sports impressed me (e.g. espn.com and sportsline.com) and I wanted to do their counterpart in Europe. It seems a bit naïve looking back but I reckon you have to aim for the stars.

GAV: I must say that I’m impressed with your flagship product Live Goals, where do you think your websites stand at this point?

Jonas: We have spent quite some time on usability, content and making pages all responsive. Overall I am quite satisfied with our websites within these aspects. Our key theme right now is making things stable and (more) scalable. Within sports things are so event driven so everything happens in peaks which you really need to be able to cope with.

GAV: What are the strong points of the website and what makes it stand out from the niche websites, beside its already gained credibility?

Jonas: It has to be simplicity and responsiveness. A lot of our competitors – and especially the big ones – have not updated their website nor design in the last several years. We have tried to take a less-is-more approach when designing the website. As over 60% of our traffic now comes from mobile you really have to optimize for all devices; a key aspect here is trying to focus on what is need-to-have and what is-to-have. If you try to include everything and target everybody – at least in my experience – you end up with a product nobody really thinks is amazing.

GAV: What were the bumps on your road when you got started and how did you overcome them?

Jonas: Building a business model around banners is dead (or you really need high numbers of traffic). The biggest bump on the road definitely was to understand how to convert users into customers. I can highly recommend the book “Don’t make me think” by Steve Krug if you are starting out online. Focusing on the user sounds so simple but you often get entangled in doing things you personally think are awesome – whereas the users really don’t care. Kill your darlings!

rebel

GAV: Why Rebel Penguin? It’s seems to be a catchy and interesting name.

Jonas: Penguins are true survivors; they survive in the coldest and harshest climates on earth where they can often be the only animals there. I would be proud to manage a business with these qualities and that’s why the penguin name came up. Everybody has to be a bit of a rebel – haha – so the name sort of wrote itself when we started out.

GAV: We have browsed your websites and found some high quality content. Are you writing it by yourself or you have a team of people writing the reviews? How many reviews are there on your website?

Jonas: We have two full-time journalists working in the team. They wire a lot of reviews and previews – both focusing on events and sportsbooks/casinos. We also have a bigger team of freelancers focusing on their local language. Content needs to be unique – otherwise don’t bother to do it.

GAV: We are sure that you receive daily messages from Affiliate Managers showcasing their products. You of course select them by the brands they work with; but what are your thoughts on how Affiliate Manager-Affiliate relationships should be built?

Jonas: Trust and stability! If you want your business to grow you need to optimize and optimize. In my experience you only get the opportunity to do this if you work in a stable relationship with a handful of Affiliate Managers. Landing pages, calls-to-action, key claims etc. – there are so many opportunities to improve things as you move down the conversion funnel. My best advice is to focus on that – rather than hunting short-term enhanced deals or promos in the iGaming industry. Trust is the oil that makes this process run smoothly. Be honest and assume that your Affiliate Manager is equally intelligent as you. I have seen too many newbies trying to outsmart their Affiliate Manager – which I really believe is a killer for your business.

GAV: How do you see the future of the gambling industry? For instance, will it become a truly global phenomenon in the near future?

Jonas: I think we will see more and more countries regulate online gambling. Like with everything else online the entire world is becoming the local market place. Gambling might be restricted in e.g. the US – but people find a way around. The young can’t understand why you ever would go to a betting shop to gamble. As the older generations are replaced the pressure will intensify on the countries that are trying to restrict online gambling.

GAV: Can you name one change that you want to see in the sportsbetting affiliate ecosystem?

Jonas: More transparency and more trust between affiliates and operators. We would all benefit.

 

GAV: What advise you would like to offer to the new affiliates who are looking to venture into this great industry?

Jonas: Nothing beats hard work. Attend all the conferences and events in iGaming when starting out and share your ideas with people. Nearly all people like to share their experience – utilize that. There are so many opportunities in iGaming – and such high growth – so don’t be afraid of people copying your ideas. People are already stuck in their own fantastic idea that they want to realize.

GAV: Who is your favorite celebrity?

Jonas: That’s a tricky one. It’s boring I know but the first person to think of is really Bill Gates. I am impressed by how he is using his personal wealth – and connections to other wealthy people – to make a better world. It would be so easy for him to sit back and enjoy but instead he chose to get involved in making a better world. I love the process towards making things better. Hope is just a very strong feeling and motivator.

GAV: If you would just open your YouTube search bar, what would you search for?

Jonas: The Strokes – One Way Trigger. It’s manic and crazy. Great for working. 🙂

GAV: Back to work. Do you attend any iGaming conferences? If so, which one is your favorite and what is your most fun experience?

Jonas: London, Amsterdam and Berlin are all great conferences to go to. I attend all of them. I really like clubbing with Affiliate Managers after a long day of meetings. The opportunity to talk outside of the work setting creates a stronger relationship which makes things much more fun. Personally having a great relationship with the people I do business with motivates me. Going crazy in Felix Club in Berlin with bet365 is just one of those great moments that I think is so unique to this industry. You get the chance to work hard – and the chance to party hard. 🙂

GAV: How do you rate the chances of Eastern Europe becoming potential gaming hotspot of the future? Where do you think the region must improve upon?

Jonas: In my mind most things here depend on lawmakers adapting to the new world. Eastern Europe is very much online and very much likes to gamble. Lawmakers should adapt to that and give people the freedom to decide what they want to spend their money on rather than trying to confine them to an old regime of control and boundaries.

GAV: Alright, here comes the fun part…., where would you like to travel in Eastern Europe, some part of the region maybe that you haven’t visited yet and favorite destination around the world?

Jonas: A country like Ukraine is so vast and so full of history and culture. I would love to find myself stuck out there just meeting the locals without a bigger plan for what should happen. My country – Denmark – is just tiny compared to the vast landscapes in Eastern Europe. I would love to experience the “endless” landscapes out there. Favorite destination has to be Greece – how can you not love a country where everything is going so slow and relaxed. They are really miles apart from traditional Scandinavian efficiency – I love that part – they got life figured out.

GAV: Where you wouldn’t want to travel in Eastern Europe?

Jonas: It’s probably best advised to stay away from some Russian borders right now, but I don’t have any no-go areas.

GAV: What is your opinion about EEG/GAV (Eastern European Gaming – eegaming.org)/Gambling Affiliate Voice – gamblingaffiliatevoice.com?

Jonas: I think it’s awesome that eegaming.org focuses on the Eastern and Central European markets as they hold the potential for future growth in iGaming. I would very much side with perfecting the Affiliate – Affiliate Manager relationship so cheers for the good work guys. Keep it up.

 

 

Affiliate Success

Media profile joins Better Collective

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Media profile joins Better Collective

 

World leading sports betting affiliate, Better Collective, hires former General Manager and Editor-in-Chief of Racing.com, Shane Anderson. Anderson joins the headquarters in Copenhagen where he will take on the position as Senior Director of Group Content & Brand.

 

On July 1st, 2019, former General Manager and Editor-in-Chief of Racing.com, Shane Anderson, joins Better Collective. In his new position as the Senior Director of Group Content & Brand, Anderson will be in charge of leading an ambitious content strategy that will strengthen the on-site content of Better Collective’s brands and products.

Jesper Søgaard, CEO of Better Collective, said: “We are extremely glad to get Shane Anderson on board with us. He comes with many years of managerial experience from within the industry and will help set an ambitious content vision that will empower the Better Collective brands, such as Bettingexpert.com, even further. This will ultimately lead to a better experience for our users.”

Shane Anderson said: “I have followed the development that Better Collective has undergone with great admiration over the past few years. I look forward to becoming part of the team in Copenhagen and bringing my experience within journalism to the content production of BC’s products to make them even stronger and more appealing to the global community of sports betting fans.”

Shane Anderson has been part of Racing.com since its launch in 2014, where he has both had the role as a television presenter, as well as a member of the executive management team.

 

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Affiliate Success

Smile-Expo to Hold First Georgia iGaming Affiliate Conference Dedicated to CPA Networks and Gambling

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Smile-Expo to Hold First Georgia iGaming Affiliate Conference Dedicated to CPA Networks and Gambling

 

On October 17, Tbilisi will host Georgia iGaming Affiliate Conference, the country’s first event dedicated to affiliate marketing in the gambling industry. The event will bring together gambling experts, software developers, and affiliates.

Georgia iGaming Affiliate Conference by Smile-Expo will involve top gambling experts who will share information about new technologies and legal aspects as well as examine affiliate marketing prospects in Georgia and worldwide.

Online Gambling Market in Georgia
The Georgian gambling market is one of the core markets in Eastern Europe. Its traffic is freely accepted by such major affiliate networks as 3sNet, Adventor, and FINAFF.

Besides, Georgian gambling companies use foreign networks to offer their solutions and unique affiliate programs appropriate to their products. The country is included in the map of affiliate programs operating at global and regional levels.

Georgia iGaming Affiliate Conference
It is Georgia’s first event dedicated to gambling affiliate marketing, online gambling, and market potential. Invited industry experts will make presentations on online gambling trends, compare legislative issues in different countries, and share secrets of iGaming affiliate program operations.

Exhibition Area
The exhibition area will allow iGaming companies, software developers, and affiliates to present their solutions and services. Attendees will be able to appreciate exhibitors’ products and talk to company representatives personally.

Whom the Conference Is Aimed at
Georgia iGaming Affiliate Conference will be useful to affiliates, arbitrage specialists, online casino operators, affiliate network representatives, lawyers, developers of specialized software (web platforms, apps, programs), webmasters, SEO experts, and marketers.

The conference will allow to discover more about the gambling industry regulation, marketing strategies, and gambling affiliate programs. Conference guests will be able to take part in efficient networking, establish beneficial business contacts, and find new partners.

Organizer and Date
The event will be held by Smile-Expo, an international company that has been organizing business events for 13 years. Georgia iGaming Affiliate Conference will take place in the capital of Georgia on October 17.

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Affiliate Success

Participants of Zurich iGaming Affiliate Conference: Countries, Areas, and Companies

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Participants of Zurich iGaming Affiliate Conference: Countries, Areas, and Companies

 

On June 21, Switzerland will host Zurich iGaming Affiliate Conference. It is the country’s first event uniting gambling business representatives and specialists from affiliate marketing companies.

Why is it important to attend the event?
Zurich iGaming Affiliate Conference is Switzerland’s only event bringing together the specialized audience and providing relevant practical knowledge about online gambling business operations. Representatives of virtual casinos and land-based gambling venues will meet and share their experience.

As part of the conference, speakers will talk about market trends, industry regulation, project promotion, and affiliate marketing opportunities. They will present case studies and give answers to guests’ questions.

Each participant is a potential business partner. Therefore, due to efficient networking, local gambling operators and foreign gambling companies will obtain new companions, while affiliate network representatives will be able to agree on collaboration with casinos and webmasters. Besides, guests will get a chance to meet investors who are ready to assist in implementing various projects.

Who will participate in the event?
The event dedicated to gambling and СРА networks will become a meeting point for gambling market players engaged in online and offline segments. They include casino managers, SEO specialists, arbitrage experts, webmasters, lawyers, and digital agencies. They will represent such companies and organizations as DAO.Casino, PartnerMatrix, Endorphina, Red Tiger, Lucky Labz, Rombet, Planzer Law, Federbet, Global Bet, Buffalo Partners, Astrea, Expozive, PLANZER LAW, and so on.

The wide geography of conference participants consists of experts from Italy, Germany, Sweden, the UK, Malta, and other European countries, as well as the USA and South Caucasus.

The specially prepared infographics will allow you to examine focus areas of participants and the full list of countries represented by them.
Noteworthy is that the international event will be attended by representatives of leading offline and online casinos.

The event will be concluded with an incredible afterparty in the Talks&Drinks format. The party will be the best place for finding new partners, making successful deals, and introducing your own projects.

To communicate with top gambling representatives, register to the event.
Buy tickets at a 20% discount! You should just use the PR20 promotion code.  Buy a ticket >>>

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