The Affiliate Interviews section is on fire, with yet another gambling affiliate rock star sharing his story about his journey into this great industry. Today we catch up with Dave S, founder of BestBettingCasinos.com
GAV: Hi Dave, first of all, we would like to thank you for the opportunity. Could you please share your profile below as an introduction to our readers?
- Name: Dave S
- Age: 35
- Hometown: Alkmaar
- Living in: The Netherlands
- Favorite Food: Indian Cuisine
- Must Read Book: Zlatan (By Zlatan Ibrahimovic)
GAV: Tell us a bit about yourself, we want to know who Dave S really is, the main person behind BestBettingCasinos.com. Where were you born? What was the key idea of developing this great website?
Dave: Of course I can tell a long story about my past and the things I did. But I think it is better to take you in to my life right now. At the moment I own an internet company in which we exploit online and mobile concepts. BestBettingcasinos.com is one of them. The others are dating websites and a mobile Football app for local football clubs in the Netherlands.
I love to explore the world and many businesses. After working for an online casino for a short period we decided to sell the casino. I love the casino business but I did not want to work for a casino again. So we started our own affiliate website. And at the moment of writing this interview we are online for 1 year and 5 days.
GAV: Since there are thousands of casino review websites out there, where do you think BestBettingCasinos.com stands now?
Dave: Yes there are! And I think it is pretty hard nowadays to startup a new affiliate website in this business at the moment. But we love the business, I wanted to stay part of the amazing iGaming industry.
We are just at the start of something beautiful. After a year online, 700 pages further and from 0 visitors to around 100 unique today, we are really happy. And we are still growing every day in traffic and revenue so we are getting more and more motivated to get the website up to a higher level.
GAV: What are the strong points of the website and what makes it stand out from the niche websites? We can certainly say it jumps out of the routine websites…
Dave: If you visit the website there is one thing that really stands out in my opinion. That is the webdesign and the layout we have used. A nice colored design and easy navigation. With large images on the landingpages but not like some bannerfarms I see in the business.
Dave: And I guess the way we are writing stands out from some other websites. We write in a really personal structure. So when a visitors starts reading it feels like we are talking to him, and take him all the way through a casino or a new promotion.
GAV: What were the bumps on your road when you got started and how did you overcome them?
Dave: I guess this must be time. At the moment this website is not our core business. Me and my mate Koen both have some other projects next to this website. So in the beginning we had to do some time management. But when after only 3 months the first revenues come in you will get motivated and all of a sudden it is easier to reserve some time work on the website.
So I guess motivation and dedication are key to overcome bumps, and of course results.
GAV: We have browsed your website and found some high quality content. Are you writing it by yourself or you have a team of people writing the reviews? How many reviews are there on your website?
Dave: I guess at the moment 90% of the content is written by Koen and myself. Since a few months we also started a partnership with some external writers. I think they write around 7 posts a week. All the other content is our own. This is a well thought choice because we are the only ones who know what our visitors like and what our writing style is.
At the moment there are around 40-50 unique casino reviews on the website. But our strength are the unique bonus and news reviews.
GAV: How do you keep the content fresh and devoid of clutter when a lot of fluff and nonsense appear on the Internet on a daily basis?
Dave: Haha, you are right! We only write about a news item or a bonus if we think it is interesting for our visitors. And above that we do not add small posts. If we add content to the website it are long posts with full information about the subject.
But I think it is not possible to avoid clutter, Because not every visitor is interested in the same stuff. It all depands on how you write about a subject in my opinion.
GAV: We are sure that you receive daily messages from Affiliate Managers showcasing their products. You of course select them by the brands they work with; but what are your thoughts on how Affiliate Manager-Affiliate relationships should be built?
Dave: Yes since a few months we are receiving daily mails from new brands. I think a good relationship between webmaster and affiliate manager is based on trust. You build up a relationship by communicating with each other and listen. And it is important to follow up the promises you make.
In my experience it doesn’t work when an affiliate manager pushes you every single moment. We are all in to get the best results. And in the end some brands work on your website and some don’t. And most of the times the not converting brands have the most pushy affiliate managers.
We never give any promises according to spots, conversions and traffic because you will never know what a consumer does or if a brand converts. When you give no expectations I think the relationship will stay good.
GAV: How do you see the future of the gambling industry? For instance, will it become a truly global phenomenon in the near future?
Dave: I hope it gets global of course. But I don’t think it will very soon. For example. We are living in the Netherlands. The regulation talks are being postponed all the time. First it would be regulated in 2014, than 2016 and now maybe 2017.
GAV: Can you name one change that you want to see in the casino affiliate ecosystem?
Dave: I think I am pretty happy with the way it goes.
What advise you would like to offer to the new affiliates who are looking to venture into this great industry?
Dave: I have one important one. Before you start be aware that you can only succeed in this business when you are dedicated and willing to work hard. The time of earning huge amounts of money in a short period is gone.
GAV: Who is your favorite celebrity?
Dave: Without a doubt my mate Zlatan Ibrahimovic! Legend and good example for young people who want to play sports. And above that a great person!
GAV: If you would just open your YouTube search bar, what would you search for?
Dave: Great skiing downhills.
GAV: Back to work. Do you attend any iGaming conferences? If so, which one is your favorite and what is your most fun experience?
Dave: I try to visit them all. My best was Berlin last year in October. Uhhhhhhh my most fun experience I really have no idea. I probably think the Lamborghini riding at the BAC.
GAV: How do you rate the chances of Eastern Europe becoming potential gaming hotpot of the future? Where do you think the region must improve upon?
Dave: As I look at my own traffic and conversions I think there are still a lot of “bonus hunters” in Eastern Europe. But with a lot of the eastern Europe countries connecting to the EU I think the business will get better and better over there.
GAV: Alright, here comes the fun part…., where would you like to travel in Eastern Europe, some part of the region maybe that you haven’t visited yet and favorite destination around the world.
Dave: The first city that comes on this question is Riga and the second one is Bratislava. Haven’t been at them before. Heard some good stories about it.
My favorite destination around the wotld is by far Rio de Janeiro. Have been there in summer 2016 during the Football World Cup. That city has everything you need. In Europe I would choose Barcelona, I which I am gonna life for a few months at the end of this year.
Where you wouldn’t want to travel in Eastern Europe?
Dave: Poland and Ukraine do not attract me at the moment. I don’t know why but where the first countries that came up.
GAV: What is your opinion about EEG/GAV (Eastern European Gaming – eegaming.org)/Gambling Affiliate Voice – gamblingaffiliatevoice.com?
Dave: It is always good to have an organization like this around. A little regulation and watchdog most of the times is very positive to keep the business booming.
And I like it that you give the floor to Affiliates to talk about their businesses. Keep up the good work. I really enjoyed the interview and hope people get inspired to join our beautiful business.
Gambling.com Group is the 2021 EGR Affiliate of the Year
Gambling.com Group Limited, a leading provider of player acquisition services for the regulated global online gambling industry, announced it has won the most prestigious award for affiliates in the online gambling industry: the Affiliate of the Year award presented by eGaming Review (“EGR”). The Group accepted the honor at the 2021 EGR Global Operator Awards in London on November 25th. It is the second time the Group has won the award, following its win in 2018.
Gambling.com Group beat out 15 other affiliates shortlisted in the Affiliate of the Year category by delivering outstanding financial performance during the July 2020 to June 2021 judging period. Not only was the Group a leader in revenue growth, based on public disclosures, but 100 percent of its growth was achieved organically, without any contribution from acquisitions. The Group considers organic revenue to be the hardest thing to achieve in the affiliate industry and the most important financial metric affiliate companies report. This revenue outperformance helped fuel a successful initial public offering (IPO) on the Nasdaq Global Market in New York, making the Group the first online gambling affiliate publicly traded in the United States.
Charles Gillespie, Chief Executive Officer of Gambling.com Group, said of the honor, “Being named the 2021 Affiliate of the Year is the crown jewel on top of a monumental and historic year for the Group. I am grateful to work with our first-class, professional and dedicated team which drove significant growth in the business as well as delivered on our key, strategic projects.”
For the Group’s Affiliate of the Year nomination, the judges commented, “They have had a stand-out year and quite a lot going for them. Stellar growth and they have done so much over the past year. Differentiation, quality and scale – they cover it all off with a data-driven approach.”
The EGR Awards are judged by a team of independent, external judges with a diverse range of in-depth online gambling expertise. The awards were given by EGR Global, a B2B publisher and networking group for the online gambling industry.
Blexr has won its fifth award in three years after being crowned Best Casino Affiliate at the EGR Operator Awards
The event, held at the Grosvenor Hotel in London on 25 November, saw Blexr pick up this award for the second time, having previously won the same prize in 2019.
Blexr is a lead generation company which operates in the iGaming and sportsbook affiliate markets. It is a remote-first company with an office in Malta.
The EGR Operator Awards describes itself as the Oscars of the iGaming world, and its judges said Blexr offers “quality products and truly covers the globe”.
They added: “Blexr has innovated with some unique features that go over and above the standard affiliate offering, which is always great to see.
“One for the ages – a truly long-standing operation that has successfully evolved with the times, and most importantly with compliance.”
Koen Bongers, Blexr’s head of marketing, said: “We’re absolutely delighted to be recognised once again by the EGR Operator Awards.
“Our whole team works very hard to offer quality products and create innovation, so it’s fantastic to win another award, one which all our Blexrians can be very proud of.”
Rightlander partners with BetBull
Supplier to help tier one operator improve affiliate compliance
Rightlander.com, the ground-breaking compliance platform has signed a deal with BetBull to help them improve affiliate compliance and boost responsible gambling measures.
Nicole Mitton, Head of Customer Success at Rightlander.com, said: “It’s great to see operators like BetBull partnering with Rightlander to ensure adherence to advertising regulations. These efforts are not only noteworthy from a regulatory point of view, but are also a solid indicator that BetBull are invested in protecting the interests of their stakeholders, affiliates and players in regulated markets.”
Rightlander will offer its technology which encompasses a comprehensive range of affiliate compliance tools which include the Automated Compliance Monitor, a PPC Monitor and a Proactive Affiliate Finder allowing BetBull to remain proactive and in control of their affiliate marketing.
Gabrielle Mallia, BetBull said: “We decided to opt for Rightlander because of its ability to give further visibility into our affiliate’s practices. The PPC Monitor is particularly key in allowing us to ensure adherence to policies specifically related to keywords and geos of promotion. Rightlander increases the efficiency in our compliance monitoring with its wide scope and allows us to quickly identify any breaches should they occur.”
The Automated Compliance Monitor helps detect non-compliant content across territories including the United Kingdom, Sweden, Denmark, Australia and the United States. The monitor flags potential violations such as missing terms and conditions, outdated offers, incorrect marketing assets allowing BetBull to remain compliant according to their jurisdiction’s regulations.
The Proactive Affiliate Finder scans millions of web pages every month to identify new and prominent sites and the innovative PPC Monitor identifies harmful ads to stop them from appearing on an operator’s branded keywords.
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