888 has denied it is shutting down its UK affiliate programme after a number of affiliates received emails yesterday stating they must no longer target UK traffic and 888 would no longer pay them commission for newly generated players.
In an email seen by iGaming Business, affiliates were told: “As you may be aware the regulatory landscape for affiliates is constantly changing and evolving, especially in the UK. In order to help ensure that we work with our affiliate partners in a compliant manner, we are seeking to exert greater control on the traffic which is generated from the UK.
“As a result, from January 29th 2018, you must not target UK IP addresses and/or any persons located in the UK. Therefore, we shall no longer pay you any commission with regard to money players in the UK which you generate.”
Some posters on the GPWA (Gambling Portal Webmasters Association) forum interpreted the email to mean the programme was shutting down. “Unless I’m reading things incorrectly with my dodgy eyes…bye bye then!” said one.
When contacted by iGB, the operator said: “888 takes the issue of responsible gaming very seriously and has taken a number steps to ensure its marketing complies with the Gambling Commission’s LCCP and ASA’s advertising codes.
“In order to monitor the actions of affiliates more closely, 888 has already terminated its relationship with a large number of affiliates and will continue to close and terminate accounts in order to work with fewer affiliate partners and have better oversight of their activities.”
Duncan Garvie, who runs affiliate and mediation site ThePogg, said he hadn’t received the email as he no longer works with 888, but that it didn’t surprise him.
“I’ve been anticipating this particular move for a while now. With the punitive approach the UK authorities have been taking towards operators and affiliates we’ve already seen a number of programmes close up completely or implement very aggressive terms.
“I was fully expecting one of them to work out eventually that they simply had to stop accepting UK traffic from affiliates rather than close or destroy their reputation with really questionable terms.”
Another poster on the GPWA forum pointed out the email did also contain the following line: “If you do wish to continue working with us in the UK please contact us, through this link: http://affiliates.888.com/contact-us.htm.”
His take on it was: “I think if you are prepared to work closely with them, accept the UK marketing guidelines and make any changes they request you to, that you can still carry on working with them.”
Operators have come under fire for their marketing activities, including those carried out by affiliates, over the past year and 888 was one of several operators to receive a warning from the Advertising Standards Authority over an advert run by an affiliate partner.
As a consequence, operators have been placing more and more compliance demands on affiliates. Bet365 recently carried out an overhaul of its programme and Paddy Power unveiled a ‘one-strike’ policy for affiliates in September.
In September, Sky Bet controversially announced that it was shutting down its affiliate programme altogether, although some have been cynical about its motives.
In a recent interview with iGaming Business’ sister publication iGB Affiliate magazine, Gambling.com’s Charles Gillespie said: “Let’s be clear — Sky still works with strategic media partners. My take on the Sky situation is that it was a set of unique circumstances — they are preparing for a listing this year, private equity owns the business, the owners and the management of the business are being very aggressive on hitting targets and what can be easier than turning off a bunch of legacy rev share and using compliance as an excuse?”
The 888 email suggested, however, that it will be taking a less heavy handed approach to historic traffic than Sky Bet, with the email also having stated: “The aforementioned shall not apply with respect to non-UK money players or to money players which you have generated in the UK prior to such date, subject to the Uffiliate terms and conditions found at http://affiliates.888.com/terms-and-conditions/ (the “Terms”).”
Surebet247 Relaunches Affiliate Programme with Income Access
Affiliate programme for African sportsbook and casino brand will use Income Access platform
Surebet247, the Nigeria-based sportsbook and casino brand, has relaunched its affiliate programme with Income Access, Paysafe Group’s marketing technology and services provider. Powered by Income Access’ affiliate software platform, the Surebet247 programme will look to extend its brand reach within sub-Saharan Africa by optimising growth and acquisitions.
Founded in 2011, Surebet247 has dedicated years to solidifying both its land-based and online market positions within the Nigerian market. The relaunch of the affiliate programme coincides with its plans to expand its online presence into other African markets, including Kenya, Ghana, Benin and Cameroon.
In addition to its traditional sportsbook and casino products, Surebet247 also offers live betting, virtual games, eSports wagering and an array of features exclusive to the mobile offering. Each of these products benefits from Surebet247’s commitment to creating optimal user experiences through regular design enhancements, quality support and competitive odds. Surebet247 also offers its players a range of region-specific payment methods.
Affiliates of the Surebet247 programme will have access to expert affiliate management support to help leverage brand marketing materials and maximise conversions. Through this support, affiliates will also receive guidance on optimising their use of the Income Access platform by monitoring programme performance and obtaining strategic insights that can inform future marketing initiatives.
A well-regarded brand within the region, Surebet247 has established a strong reputation based on its sustained market presence and comprehensive knowledge of the local market. These factors contribute to Surebet247’s ability to collaborate with affiliates on a mutually beneficial, performance-driven approach to player acquisition and retention.
Surebet247 affiliates will be compensated through a competitive commission plan based on the number of depositing acquisitions. Further details of the structure can be viewed on the affiliate website.
Through recent updates to its website design and last year’s partnership announcement with Betradar, Surebet247 has continued to bolster its product offering. Complementing these improvements is a collection of assorted player promotions across casino and sportsbook.
Sheriff Olaniyan, CEO at Surebet247, said: “As one of the oldest and most trusted sportsbooks in the country, and now with new funding injected into the company, we are ready to make a bigger push to expand than ever before. The affiliate programme relaunch has been a long-standing project that will provide a strong holistic approach to our efforts, and one that will be enhanced for our affiliate partners by using a top-notch industry leader, Income Access.”
Tara Wilson, General Manager at Income Access, Paysafe Group, said: “We’re very proud that when Surebet247 decided to relaunch their affiliate programme they chose to partner with Income Access. The African market is obviously a subject of great excitement within the industry and we look forward to our platform contributing to Surebet247’s future efforts.”
To learn more about the Surebet247 affiliate programme, contact Surebet247.
Surebet247, which trades under the name ChessPlus International Limited, is an online and retail sports betting company (also offering casino, virtuals & live betting) with retail operations in Nigeria, Benin and Ghana; soon to expand to Kenya & Cameroon (among others). Currently only Nigeria for online.
Founded in August 2011, Surebet is renowned for their fast payouts, user-friendly interface, easy registration process, excellent customer support and variety of market betting options offered on different sports. We offer competitive sports betting odds and exciting promotions to our diverse customers and we also support and give back to communities where we operate.
Surebet247 is registered and licensed in all states of operations in Nigeria and is licensed and regulated through the National Lottery Regulatory Commission (NLRC); and are a supporter of Responsible Gambling (18+ only).
About Income Access:
Founded in 2002, Income Access is a digital marketing and technology company with an independent affiliate network. It specialises in providing affiliate marketing and digital marketing solutions to regulated iGaming, lottery, land-based casino and financial trading companies. Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Danske Spil (Danish national lottery), ETX Capital, GAIN Capital, IGT’s Lottomatica, Ladbrokes Coral, Jackpotjoy, Michigan Lottery, Pennsylvania Lottery, Pinnacle, Sportingbet, Tote Ireland, and TwinSpires.
‘Pitch & Fix’ to make Affiliate Bootcamp debut in 2019
AffiliateINSIDER will launch Pitch & Fix speed networking sessions and a Business Coaching Workshop at next year’s Affiliate Bootcamp, held at Roman Abramovich’s extravagant personal nightclub, Under the Bridge, from 21-22 March.
The second instalment of the popular affiliate conference, held over two days for the first time, has been designed to help affiliates in the sports betting industry growth hack and gain expert digital knowledge around driving traffic growth to their sites.
The event, which has previously attracted sponsorship from key industry brands such as Paysafe’s Income Access, Buffalo Partners, Intertops, MyBet and BetonAces, has this year seen its headline sponsorship slot taken up by leading sports betting brand Vbet Affiliates.
Arsen Aharonyan, VP Operations at Vbet, said: “We’re delighted to be partnering with AffiliateINSIDER to promote affiliate business growth. Affiliate marketing is vitally important for our business and this conference puts us in touch with over 100 active affiliates in a number of regions that we can do business with and that’s a perfect opportunity to expand our brand reach.”
“This year we are going bigger and bolder, with more than 150 delegates expected for a spectacular two-day bootcamp, specifically designed to support affiliate marketing and skills development,” explained AffiliateINSIDER founder and CEO Lee-Ann Johnstone.
“As digital is constantly disrupting, we are striving to keep affiliates updated with new trends, and allow operators to get better connected to new and mid tier affiliates who are serious about doing good business but maybe aren’t directly account managed in a programme yet.
“Content is a key focus for our bootcamps, as is facilitating commercial negotiations for better business, which is why we’ve collated some of the brightest digital minds to share expert insights and cutting edge digital trends for delegates to implement in their businesses.”
Within the conference agenda, AffiliateINSIDER has introduced ‘Pitch & Fix’ speed networking sessions to help delegates make new connections, secure commercial deals and find skills they need to grow their business through approved and vetted agency suppliers.
Meanwhile, the second day will feature an ‘Elevate + Thrive entrepreneurial affiliate business coaching session’ – hosted by a leading UK entrepreneur and business coach, which will encourage delegates to focus on the competition and get in the right business mindset to drive revenue growth.
“The objective of this session is to help delegates adjust their mind set for entrepreneurial success,” added Johnstone. “Running an affiliate business is hard work; adjusting your mindset when challenges are faced is key to driving commercial growth in your business.
“This is unique opportunity for delegates in the iGaming affiliate community to take advantage of customised coaching which is generally readily available in our industry.”
This year’s speaker lineup includes a range of digital experts such as Square in the Air Director Robin Hutchison, Alex Burgess and Frankie Hobbs of GOAT agency, Ayima Chief Strategy Officer Rob Kerry and Duncan Thomas, Head of Innovation for Pomegranate – a leading UK agency specialising in the psychology of emotion within UX and Design.
- For more information, or to book your seat at this exclusive two-day digital accelerator Affiliate Bootcamp, please visit: https://affiliateinsider.com/affiliateinsider-bootcamp/
- For information on how to participate as a vetted agency or operator sponsor, contact the sales team at AffiliateINSIDER via firstname.lastname@example.org
LeoVegas Affiliates News November
New Norwegian Casino Welcome Offer
LeoVegas Affiliates will be introducing a new Norwegian Casino Bonus as of today, 19th November at 12pm CET.
The welcome bonus amount will be changing from 40.000 kr to 35.000 kr but the number of free spins will remain the same (220 inclusive of 20 registration spins)
The new marketing message is; ‘ Opptil 35.000 kr i velkomstbonus + 220 gratis spinn’
Please find the changes to the bonuses tiers below;
New 2 Tier- 1st Deposit
Deposit up to 999 NOK – 100% Bonus + 20 FS
Deposit 1000+ NOK – 150% up to 5000 NOK + 50 FS
New 2 Tier- 2nd Deposit
Deposit up to 999 NOK – 100% Bonus + 20 FS
Deposit 1000+ NOK – 200% up to 10000 NOK + 50 FS
New 2 Tier- 3rd Deposit
Deposit up to 999 NOK – 50% Bonus + 20 FS
Deposit 1000+ NOK – 100% up to 10000 NOK + 50 FS
New 2 Tier- 4th Deposit
Deposit up to 1000 NOK – 50% Bonus + 20 FS
Deposit 1000+ NOK – 100% up to 10000 NOK + 50 FS
Their Norwegian casino superlink will be updated to reflect these changes on Monday 19th and new banners will also be available, please contact your account manager or email AffiliateTeam@leovegas.com for the updated banners on Monday.
LeoVegas Player sets Joker Millions Jackpot Record!
One lucky LeoVegas player from Sweden has spun their way to a record-breaking jackpot win on Joker Millions, a slot from Yggdrasil.
We are extremely pleased to confirm that on the evening of Friday, 9th November 2018, one very happy individual found their fortune on one of our main progressive jackpot games. The lucky player from Sweden mastered the jokers for a monumental win of €7,832,262.02 playing Joker Millions and there’s more to this astonishing win than that!
This incredible sum of money is made all the more impressive as it is the highest ever recorded jackpot on this Yggdrasil slot game. The previous record of over €5 million was won back in July 2017. Even more amazing is the fact that this sum was won from a bet of 5 Swedish Krone – roughly 0.50c!
To celebrate the good news, LeoVegas is going to be giving away Free Spins to both new and existing customers, on certain Yggdrasil games from 16th – 23rd November .The player/s with the highest win with those spins, will win 500 in cash!
This campaign will run in all countries except IT ,UK,IE & DK.
For players looking for a jackpot…
Yggdrasil, who recently developed the exclusive Pirates: Smugglers Paradisefor LeoVegas, has a number of great casino slots available such as Royal Family and Vikings Go Berzerk. And while the jackpot in Joker Millions begins to rise once more, there are plenty of other jackpot games to choose from.
At this exact moment in time, the Mega Moolah jackpot is above €7.5 million, so if you’re looking to try and win a massive jackpot for yourself, this is the game to enjoy a few spins on. Hall of Gods and Mega Fortune both have sizable jackpots up for grabs too, so make sure to check them out!
Watch this space for more exciting news from LeoVegas!
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