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888 to shut down UK affiliate programme?

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888 to shut UK affiliate programme?

888 has denied it is shutting down its UK affiliate programme after a number of affiliates received emails yesterday stating they must no longer target UK traffic and 888 would no longer pay them commission for newly generated players.

 

In an email seen by iGaming Business, affiliates were told: “As you may be aware the regulatory landscape for affiliates is constantly changing and evolving, especially in the UK. In order to help ensure that we work with our affiliate partners in a compliant manner, we are seeking to exert greater control on the traffic which is generated from the UK.

As a result, from January 29th 2018, you must not target UK IP addresses and/or any persons located in the UK. Therefore, we shall no longer pay you any commission with regard to money players in the UK which you generate.

Some posters on the GPWA (Gambling Portal Webmasters Association) forum interpreted the email to mean the programme was shutting down. “Unless I’m reading things incorrectly with my dodgy eyes…bye bye then!” said one.

When contacted by iGB, the operator said: “888 takes the issue of responsible gaming very seriously and has taken a number steps to ensure its marketing complies with the Gambling Commission’s LCCP and ASA’s advertising codes.

In order to monitor the actions of affiliates more closely, 888 has already terminated its relationship with a large number of affiliates and will continue to close and terminate accounts in order to work with fewer affiliate partners and have better oversight of their activities.

Duncan Garvie, who runs affiliate and mediation site ThePogg, said he hadn’t received the email as he no longer works with 888, but that it didn’t surprise him.

I’ve been anticipating this particular move for a while now. With the punitive approach the UK authorities have been taking towards operators and affiliates we’ve already seen a number of programmes close up completely or implement very aggressive terms.

I was fully expecting one of them to work out eventually that they simply had to stop accepting UK traffic from affiliates rather than close or destroy their reputation with really questionable terms.

Another poster on the GPWA forum pointed out the email did also contain the following line: “If you do wish to continue working with us in the UK please contact us, through this link: http://affiliates.888.com/contact-us.htm.

His take on it was: “I think if you are prepared to work closely with them, accept the UK marketing guidelines and make any changes they request you to, that you can still carry on working with them.

Operators have come under fire for their marketing activities, including those carried out by affiliates, over the past year and 888 was one of several operators to receive a warning from the Advertising Standards Authority over an advert run by an affiliate partner.

As a consequence, operators have been placing more and more compliance demands on affiliates. Bet365 recently carried out an overhaul of its programme and Paddy Power unveiled a ‘one-strike’ policy for affiliates in September.

In September, Sky Bet controversially announced that it was shutting down its affiliate programme altogether, although some have been cynical about its motives.

In a recent interview with iGaming Business’ sister publication iGB Affiliate magazine, Gambling.com’s Charles Gillespie said: “Let’s be clear — Sky still works with strategic media partners. My take on the Sky situation is that it was a set of unique circumstances — they are preparing for a listing this year, private equity owns the business, the owners and the management of the business are being very aggressive on hitting targets and what can be easier than turning off a bunch of legacy rev share and using compliance as an excuse?

The 888 email suggested, however, that it will be taking a less heavy handed approach to historic traffic than Sky Bet, with the email also having stated: “The aforementioned shall not apply with respect to non-UK money players or to money players which you have generated in the UK prior to such date, subject to the Uffiliate terms and conditions found at http://affiliates.888.com/terms-and-conditions/ (the “Terms”).”

 

Source:iGB

Affiliate Announcements

Betsson Group Affiliates and AffPapa extend partnership

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Betsson Group Affiliates and AffPapa extend partnership

 

AffPapa – the ultimate iGaming directory, is excited to announce that it has renewed its partnership with Betsson Group Affiliates.

After learning about AffPapa’s services in 2020, Betsson Group Affiliates decided it was in their greatest advantage to join forces with the ultimate iGaming directory. The two companies’ year-long collaboration has now been extended.

Commenting on the announcement, Shakyra Jonsson, BGA’s Senior Affiliate Operations Manager, said: “We have decided to renew our partnership with AffPapa, as the service provided has been exceptional. It’s a tool we have utilized daily and we look forward to our extended collaboration!”

Betsson Group Affiliates is the exclusive online affiliate program that incorporates the core of the traditional business with the best practices of the dynamic and profitable online gaming industry.

You will enjoy these advantages by working with Betsson Group Affiliates:

High commission rates of up to 40%
Excellent marketing tools for effectively optimizing campaigns for maximum revenue
The BGA Wallet – the ultimate financial tool for affiliates in the market
30+ languages offered – making it simple for affiliates to reach international markets and make players more comfortable
Unique approach and exclusive service

Apart from that, Betsson Group Affiliates provides more than 20 brands and pays a great deal to responsible gambling.

Yeva Avagyan, Head of Commercials at AffPapa, went on to say: “I’m thrilled to announce that, as a result of a smooth and successful collaboration, Betsson Group and AffPapa have come to extend our mutual partnership. It’s been a productive year with Betsson’s incredible team, and we are looking forward to 2022’s great unfoldings!”

AffPapa is thrilled to be continuing working with the leading Malta-based iGaming company. Betsson Group Affiliates’ decision to prolong the collaboration is an honest reflection of AffPapa’s ongoing efforts and high-quality service – an excellent compliment for the team’s efforts.

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Affiliate Announcements

Global brand 24kCasino removes admin fees for affiliates

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Global brand 24kCasino removes admin fees for affiliates

 

24KCasino is proud to be an independently run casino

24K Casino has recently stepped away from the white label offering of SG International and are proud to be an independently run casino.

Not only this, but 24kCasino has made many more upgrades to their product offering.

Firstly, they changed their payment processing provider, by integrating with a new provider they have been able to secure over 200 different deposit options for your players for all geos.

Secondly, they onboarded many new game providers, totalling around 6000 games from almost all top tier providers.

24kCasino CEO Mark Taylor said: “This gives us many more freedoms and the ability to be super reactive to both our Player and Affiliates needs. We believe these changes massively set us aside from any of our competitors and look to transform our partnership to be win win for both parties.”

Most importantly, being independent, 24kCasino Affiliates are able to significantly reduce the costs they had previously, passing on the savings directly to their loyal Affiliates by removing our admin fee completely. As of today, they have abolished all admin fee’s from the affiliate platform, 0% admin fee, you make your RS% from 100% of losses.

24kCasino has been in the industry since 2019, offering their Curacao licenced brand to a global market.  Covering 7 languages with 12 currencies, the casino offers the traditional payment methods as well as the expected Crypto options as well.

With so many casinos in the market, 24kCasino strives to continue to build on the customer journey and experience. Their welcome offer incorporates a deposit offer as well as free spins and has a high withdrawal limit per month.

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Affiliate Announcements

Frapapa Launch New Affiliate Program with Income Access

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Frapapa Launch New Affiliate Program with Income Access

 

Income Access is thrilled to announce their partnership with Frapapa, in addition to the launch of their new affiliate programme! Frapapa is an exciting new sportsbook and casino platform focused on the expanding Nigerian market.

We will be providing our industry-leading affiliate marketing tracking platform solution to Frapapa, as well as launching and managing its new affiliate channel. The launch will supply affiliates with a wide range of marketing and analytics tools, flexible commissions, detailed performance tracking and support from a knowledgeable team with 19 years of experience in the industry.

About Frapapa

Frapapa is a new sports betting and casino platform that is targeting the growing Nigerian market. They offer access to betting on all your favourite sports, including football, basketball, and rugby. In addition, they have a variety of casino games for their players, along with live and virtual games to play and bet on.

Their platform is easy to navigate and has several exciting features for sports lovers, to make their experience even more enjoyable! These features include Frapapa’s compact view of all daily events, filters for the market options, and an intelligent arrangement of the various sports to bet on. Despite the brand just barely being a year old, it is already well known to many sports betting fans, due to their exceptional service and amazing offers available.

About Player Opportunities

Frapapa has an array of exciting bonuses for their clients to benefit from, as new players get to take advantage of their 300% welcome bonus up to N300,000. They can even enjoy this offer up to three times! If players miss out on this welcome bonus, they can still claim 75% on the next two deposits made. Frapapa’s players can enjoy the convenience of their mobile app and live support seven days a week. They also offer instant pay-outs and in-play cash out to their users.

Frapapa’s Commission Promotion

With the launch of their affiliate programme, Frapapa is offering a premium-tiered commission deal, where new affiliates who sign up to the programme get a premium revenue share of up to 35%.

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