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888 to shut down UK affiliate programme?

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888 to shut UK affiliate programme?

888 has denied it is shutting down its UK affiliate programme after a number of affiliates received emails yesterday stating they must no longer target UK traffic and 888 would no longer pay them commission for newly generated players.

 

In an email seen by iGaming Business, affiliates were told: “As you may be aware the regulatory landscape for affiliates is constantly changing and evolving, especially in the UK. In order to help ensure that we work with our affiliate partners in a compliant manner, we are seeking to exert greater control on the traffic which is generated from the UK.

As a result, from January 29th 2018, you must not target UK IP addresses and/or any persons located in the UK. Therefore, we shall no longer pay you any commission with regard to money players in the UK which you generate.

Some posters on the GPWA (Gambling Portal Webmasters Association) forum interpreted the email to mean the programme was shutting down. “Unless I’m reading things incorrectly with my dodgy eyes…bye bye then!” said one.

When contacted by iGB, the operator said: “888 takes the issue of responsible gaming very seriously and has taken a number steps to ensure its marketing complies with the Gambling Commission’s LCCP and ASA’s advertising codes.

In order to monitor the actions of affiliates more closely, 888 has already terminated its relationship with a large number of affiliates and will continue to close and terminate accounts in order to work with fewer affiliate partners and have better oversight of their activities.

Duncan Garvie, who runs affiliate and mediation site ThePogg, said he hadn’t received the email as he no longer works with 888, but that it didn’t surprise him.

I’ve been anticipating this particular move for a while now. With the punitive approach the UK authorities have been taking towards operators and affiliates we’ve already seen a number of programmes close up completely or implement very aggressive terms.

I was fully expecting one of them to work out eventually that they simply had to stop accepting UK traffic from affiliates rather than close or destroy their reputation with really questionable terms.

Another poster on the GPWA forum pointed out the email did also contain the following line: “If you do wish to continue working with us in the UK please contact us, through this link: http://affiliates.888.com/contact-us.htm.

His take on it was: “I think if you are prepared to work closely with them, accept the UK marketing guidelines and make any changes they request you to, that you can still carry on working with them.

Operators have come under fire for their marketing activities, including those carried out by affiliates, over the past year and 888 was one of several operators to receive a warning from the Advertising Standards Authority over an advert run by an affiliate partner.

As a consequence, operators have been placing more and more compliance demands on affiliates. Bet365 recently carried out an overhaul of its programme and Paddy Power unveiled a ‘one-strike’ policy for affiliates in September.

In September, Sky Bet controversially announced that it was shutting down its affiliate programme altogether, although some have been cynical about its motives.

In a recent interview with iGaming Business’ sister publication iGB Affiliate magazine, Gambling.com’s Charles Gillespie said: “Let’s be clear — Sky still works with strategic media partners. My take on the Sky situation is that it was a set of unique circumstances — they are preparing for a listing this year, private equity owns the business, the owners and the management of the business are being very aggressive on hitting targets and what can be easier than turning off a bunch of legacy rev share and using compliance as an excuse?

The 888 email suggested, however, that it will be taking a less heavy handed approach to historic traffic than Sky Bet, with the email also having stated: “The aforementioned shall not apply with respect to non-UK money players or to money players which you have generated in the UK prior to such date, subject to the Uffiliate terms and conditions found at http://affiliates.888.com/terms-and-conditions/ (the “Terms”).”

 

Source:iGB

Affiliate Announcements

King Billy Casino at iGB Affiliate London 2020. King’s Calling to Affiliates.

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King Billy Casino at iGB Affiliate London 2020. King’s Calling to Affiliates.

 

Many times an alphabet letter, followed by a number, means something. G20 means world power. A4 means paper. O2 means either oxygen or a fantastic venue in London. So what does H11 mean? Scratching your head, thinking it means nothing? Think again, says King Billy Casino!

Come the iGB Affiliate London Conference, February 5 – 8, H11 will be the stand where King Billy Casino will be exhibiting and expecting affiliates for coffee, tea and chat. Ruslan Legenzov, King Billy Head of Affiliates, tells us about what to expect in the organization’s first ever participation as exhibitors in the largest affiliate event of the industry.

“You know the saying “you never have a second chance to make a first impression”? Well, the whole King Billy Affiliate Department has been working non-stop and passionately to make the best first impression ever. Lots of offers and lots of surprises are waiting both existing and future affiliates of the King in London.

Legenzov smiles when he is prompted to elaborate: “I can tell you one thing. New affiliates who join the King Billy Casino Affiliate Program will enjoy 55% revenue share for 90 days. For three months, more than half of our Kingdom is yours folks! For the rest… the King is calling you to Stand H11!”

We will sure answer the call your Majesty.

iGB Affiliate London is the largest international iGaming Affiliate event where the latest SEO tips, updates on regulation in the industry and new products across all sectors can be found under a single roof. Moreover, the event is a dynamic platform where participants connect with a large pool of sector specific professionals that can help taking business to the next level.

King Billy Casino is a new generation online casino, available in 6 languages (English, German, Russian, Finnish, Norwegian and Japanese) with an impressive record in awards and an amazing variety of features and games. King Billy has prioritized the creation of a superb user experience focusing on the myth of King Billy and his Kingdom and treats all players with the specialness they deserve.

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King Billy Casino. King of Malta!

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King Billy Casino. King of Malta!

 

When it comes to competitive advantages in the world of online gaming, few things can compare to the big license from the small country. We are talking of course about the Malta Gaming Authority (MGA) license, which, believe it or not, has even its own slogan “Brings the odds to your favour”.

The Malta Gaming Authority has become the world’s preferred global remote gaming regulator by offering a stable legal framework for online players, operators and service providers. Companies wishing to obtain a gambling license from MGA must meet a number of strict criteria in terms of credibility, ownership structure, integrity and competence.

Criteria, which, more or less, are innate qualities of a King, aren’t they? So, it comes as no surprise that King Billy Casino, owner of so many impressive industry distinctions, awards and trophies in less than 3 years of existence is now also a proud holder of the MGA license.

King Billy Casino Chief Business Development Officer Julia Bereza says: “For all of us who have been with the King since his earliest days, this is stunning news! However, obtaining the license was only the first step. The team working on the project is committed 200% to explore an all the new opportunities the MGA license gives. Being part of King Billy always makes us remember that we are making history here!”

But is the new license going to make history for King Billy Casino’s players too? Bereza smiles and points out “You bet it is! The crystal clear Malta regulations and terms combined with the “always transparent” policy of King Billy will make the relationship with our players even more trustworthy, reliable and secure.

In addition, acquiring a wide range of EU accepted payment systems will make every King Billy Casino player especially comfortable with depositing and withdrawing. We can’t wait to see where this will take us!”

To another award perhaps for the new King of Malta?

The Malta Gaming Authority (MGA) is a Malta-based Gaming Control Board. Its mission, since its inception in 2001, has revolved around the principle of having a fair and transparent gaming sector in Malta to safeguard against crime and corruption, and to offer protection to minors and vulnerable players.

King Billy Casino is a new generation online casino, available in 6 languages (English, German, Russian, Finnish, Norwegian and Japanese) with an impressive record in awards and an amazing variety of games and features. King Billy has prioritized the creation of a superb user experience focusing on the myth of King Billy and his Kingdom and treats all players with the specialness they deserve.

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Affiliate Announcements

Special Offer: Combo Ticket to Two Affiliate Marketing Conferences

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Special Offer: Combo Ticket to Two Affiliate Marketing Conferences

 

A special offer for those interested in earnings on the gambling business and popular white niches.

Buy a single combo ticket and attend two events – Georgia iGaming Affiliate Conference in Tbilisi and Affiliate Marketing Conference Belarus in Minsk.

Activities in Minsk
Conference topics: arbitrage in such sectors as commodities, finance, pharmaceutics, dating, and mobile apps. Speakers will provide case studies as well as reveal how to create advertising offers and monetize traffic.

The event is aimed at webmasters, affiliates, arbitrage specialists, representatives of СРА networks and affiliate programs, and everyone engaged in online marketing.

Activities in Tbilisi
Experts will talk about taxes and regulation of the Georgian gambling industry, advantages of the local gambling market, relevant tools for customer acquisition in land-based and online casinos.

The conference will be useful to those earning on the gambling business or desiring to set up their own profitable business.

Terms
Both events separately without an afterparty will cost approximately €200. The price of the combo ticket is €150. The first 10 tickets are available at the lowest cost – only €100.

The combo ticket includes:

  • access to the Business category at both conferences;
  • access to the exhibition area;
  • presentations by speakers involved in both events;
  • a discount on hotel accommodation;
  • access to the party in Tbilisi.

The offer is valid until October 17.

Use the unique opportunity and hurry up to buy the ticket at the best price.

The program and details of Georgia iGaming Affiliate Conference >>>

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