Affiliate Announcements
Vita Media Group partners with SmartSoft Gaming to start a new era on Ekstrapoint
Vita Media Group, a Top 20 Power Affiliate according to EGR Global, is excited to announce a new partnership with one of the pioneer gaming providers, SmartSoft Gaming.
This new partnership represents the latest efforts from Vita Media Group to modernize and optimize its loyalty and rewarding platform Ekstrapoint.com. The collaboration between the two sides will result in implementing modern and interactive games developed by SmartSoft on the Ekstrapoint.com platform.
Rasmus Hansen, Chief Sales Officer at Vita Media Group, believes that this collaboration expands the company’s offer in multiple layers and will ultimately benefit iGaming advertisers and Ekstrapoint users in many ways.
“The EkstraPoint platform was brought to the world in 2018 with the idea to create an iGaming hub that connects players and advertisers most uniquely – by rewarding loyalty. We wanted to challenge the conventional way of thinking of affiliation within the gambling sector by implementing principles to retain users on the page for the benefit of an increased lifetime value. A strategical partnership with SmartSoft Gaming represents a historic turn for EkstraPoint as it will allow us to provide our users with a wide portfolio of new and modern games. Additionally, this implementation proves the scalability and depth that this product has to offer, which makes it an important milestone in our pursue of seeing EkstraPoint be the platform that gamblers and advertisers can’t see themselves without” said Mr. Hansen.
SmartSoft Gaming is a company managed by a team with 20 years of experience in the Igaming industry, hence that is a factor that will benefit the Ekstrapoint platform. The Chief Marketing Officer of SmartSoft Gaming, Luka Namoradze, shared his thoughts on the new collaboration with Vita Media Group.
“We are glad that our games are now available on a very special and interesting platform. We are looking forward to a very successful collaboration, which on one hand will increase the awareness of our games and on the other hand bring Ekstrapoint players a whole new level of excitement. We hope that the journey in the dreamworld of SmartSoft Gaming will be entertaining for everyone.” stated Mr. Namoradze.
The first game that the Ekstrapoint players will taste is Samurai. This video slot will offer the players:
• The feel of an Asian adventure
• An overall advanced graphic experience with cutting-edge imagery
• increased Level of quality entertainment on Ekstrapoint.
The Samurai slot is now fully integrated with all the key components of the Ekstrapoint platform such as the Leaderboard where players can check their score and compete for top prizes, as well as the Personal Dashboard where players can go through all of their Ekstrapoint achievements and activity.
Ekstrapoint.com is the first and only loyalty and rewarding platform in the Igaming industry designed and developed by Vita Media Group. The platform offers free casino games and free ekstra points every time a player plays one of the games or participates in the competition. The unique iGaming model of Ekstrapoint tends to reward players with ekstra points that they can later use to play at real casinos or to buy products from the Ekstrapoint shop. Ekstrapoint is enjoyed by the Igaming community with an excellent score of 4.8 on TrustPilot.
Affiliate Announcements
CasinoBeats Summit Set to Offer a Laser Focus on Marketing and Affiliate Strategies
Amidst the whirlwind of Google’s relentless updates and the intricate web of affiliate marketing, the upcoming CasinoBeats Summit, with a laser focus on SEO, AI content, and innovative traffic monetisation strategies, will offer marketers and affiliates a platform to tackle pressing inquiries head-on.
The ‘Marketing & Affiliation’ track will occur across both core days of the CasinoBeats Summit, 22nd – 23rd May, at the InterContinental Malta. The track will provide 4500 attendees with an in-depth exploration of key talking points shaping the worlds of marketing and affiliation.
Discussions will encompass leveraging innovative technology such as artificial intelligence (AI) and immersive video content to engage new audiences, the power of alternative marketing channels, and gaining a competitive edge through SEO strategies.
The panel titled ‘Finding CRM harmony: Automation vs Experience’ will delve into the growing influence of customer relationship management (CRM) and the most effective strategies for its utilisation. Industry experts Matthias S. Kaiser (Head of CRM at Tipico), Alexandru Ababei (CRM Global Promotions Manager, Betsson) and Zurab Magalashvili (CMO, Adjarabet), will explore how CRM implementation can align with existing processes for player experiences and how CRM data can aid in proactive responsible gambling initiatives.
The conference session ‘Future-Proofing Marketing: Unveiling Trends Beyond the Hype’ will discuss the latest marketing trends and assess their long-term potential. Marketing experts Calvin Samut (Head of Brand, Socios), Cecilia López Boronat (Marketing Content Manager, Clobet Limited) and panel moderator Dennis Algreen (Marketing Director, SBC Events), will explore the longevity of these emerging trends, the danger of chasing trends and whether businesses should prioritise long-term brand stability over fleeting marketing fads.
The conference on the second day will commence with the panel ‘Monetizing Traffic Beyond Traditional Models’ focusing on the significance of alternative marketing channels such as Whatsapp and Telegram. Experts Silvia Almeida (Chief Media Officer, Clever Advertising), Leanne Muleba (Chief Operations Officer, Matching Visions), Eleonora Norbiato (Head of Acquisition, SKS365) and panel moderator Maria Tsnompilantze (Content Marketing Manager, SBC), will deliberate over how useful these alternative channels are, what metrics are particularly relevant for monetization purposes and whether the quality or quantity debate is over in the age of SEO.
The panel titled ‘The Uncharted Territory of Grey Hat SEO – Traffic, Cloaking, PBNs, Parasite SEO and More’ will delve into the nuances of SEO and PPC tactics, exploring the benefits of both Google-approved and grey hat strategies. Led by experts Vadim Aidlin (Chief Executive Officer, PushnotiAds) and Julia Logan (CEO & Founder, Zangoose Digital), discussions will encompass the use of PBNs, the impact of bot traffic, successful partnership SEO strategies and best practices regarding cloaking.
The first core day of the event will also feature a dedicated ‘SEO Trilogy’, hosted by Ivana Flynn alongside a host of industry experts as they tackle the continuously evolving SEO landscape.
The conference will also provide delegates with dedicated tracks covering key industry verticals such as casino, leadership, industry, and regulation and dedicated sessions for women in gaming. Moreover, attendees will be able to participate in innovative session formats such as hackathons, roundtables, and workshops.
Affiliate Announcements
Catena Media readies for online sports betting launch in North Carolina
Catena Media is well positioned to record a solid launch of online sports betting affiliation in North Carolina when the state opens for licensed sports wagering.
The group’s national brands, led by LegalSportsreport.com, are attracting North Carolina bettors with dedicated content, as is Catena Media’s state-focused NCSharp.com website. Alongside Catena Media’s own brands, the group has also published content in collaboration with media partners including Advance Local, owner of NJ.com and other news websites.
In the countdown to launch day, Catena Media held several top rankings for key organic search terms used by potential bettors to find relevant sports-betting-related content and offers.
Prior to the official go-live, the group has deals in place with five major operators offering sports betting platform access to North Carolinians. The customer agreements in North Carolina consist of a mix of revenue share and cost-per-acquisition (CPA) agreements.
North Carolina, with an adult population of 8.5 million, allows anyone aged 21 and over to place sports bets online.
Ryan Harper, Catena Media Vice President North America, said: “We have had a solid run-up to the launch date and are pleased with our efforts so far. We also expect the March Madness NCAA college basketball tournament later this month to be a big driver of new depositing customers in North Carolina.”
North Carolina expands Catena Media’s operational footprint in North America to 29 state and regional markets.
Affiliate Announcements
QMRA to enter Belgium, Poland and Estonia: Game Lounge joins immediately with Belgian website, Place2bet as well
QMRA was launched recently. QMRA is a Quality Mark for international iGaming affiliates, servicing the following markets initially: The UK, Denmark, Germany, Norway, Sweden, Spain and USA Michigan.
Various websites joined already. Among which Leadstar Media with 4 German websites, BetterWorldCasinos.Com (UK, launching member), Unilead with a Swedish website and the Gaming Innovation Group with websites for three markets (UK, Germany, Sweden).
As of now, QMRA will be active within the following three markets as well: Poland, Estonia and Belgium.
For Belgium, the situation is interesting. All advertising, including affiliation, was initially banned under a Royal Decree. Recently though, the government decided to allow search engine affiliation (https://gamingcommission.be/nl/operatoren/kb-reclame) under the terms of article 10 of the named Royal Decree.
Compliance will be of high importance within the Belgium market. QMRA received applications for this market immediately.
Two new QMRA applicants:
Game Lounge, a well-known and large iGaming affiliate company (over 200 employees), applies with GuideCasino.Be. Place2Bet applies to QMRA as well, with Place2Bet.Be.
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