Affiliate Announcements
Vita Media Group acquired AffiliSearch
The latest business development opens an even faster path to growth for Vita Media Group
Vita Media Group, a Top 20 Affiliate for 2021 according to EGR Global, is excited to announce the acquisition of Affili Search, a European affiliate network.
AffiliSearch in the future will operate as an integrated part of Vita Media Group’s business vertical OMG Affiliates. AffiliSearch has been founded in 2009 and operates in different European markets with the UK being the leading one.
With the latest acquisition, Vita Media Group has kept a trend of growth and expansion as a step towards broadening the business verticals and improving the commercial offer for all stakeholders in the iGaming industry.
The Chief Executive Officer of Vita Media Group, Jimmi Meilstrup believes this investment will increase the quality of the commercial offer of the company in several layers.
“Our company is expanding once again. I am most certainly happy that our collective effort of growing activities is translating into higher Danish expertise in iGaming by acquiring the Danish affiliate network AffiliSearch, as well as better overall quality of what Vita Media Group has to offer.
With the strong company culture and values we have nurtured over the years, we feel ready to take over and set a leading example for the complete affiliate experience.” stated Jimmi Meilstrup, Chief Executive Officer at Vita Media Group.
The clear growth vision for OMG Affiliates is what makes the company certain with the acquisition of Affili Search, believes Elena Shokarovska, Head of Affiliates at Vita Media Group and Head of OMG Affiliates.
“The OMG Affiliates platform has shown its growth potential on multiple occasions in little less than 2 years since the program has been launched, and with the latest development, OMG Affiliates confirms its market position as a fast-growing affiliate program. In the next period, we will maximize our efforts in integrating the affiliate base of Affili Search and welcome the affiliates with what OMG Affiliates does best – a personalized approach that results in maximizing traffic and overall business growth for affiliates.” stated Elena Shokarovska, Head of Affiliates at Vita Media Group and Head of OMG Affiliates.
Combining knowledge of affiliate networks and affiliate programs is the right direction to growth, believes Mads Nichloas, CMO of AffiliSearch.
“I only see a positive development in Affili Search becoming part of the large Vita Media Group family. Of course, I am more than happy that another Danish company is taking over the wheel of our network, prepared to bring it to new heights with exclusive brands,” stated Mads Nicholas, CMO of AffiliSearch.
In the year of 2021, Vita Media Group multiplied its growth efforts. The company managed to make the Affiliate of the year shortlist at the EGR Nordics 2021, EGR Operator Awards 2021, and a Top 3 spot in Casino Product at the iGaming Idol Awards, and on top of that, the company was listed as the Top 20th Affiliate in the world according to EGR Global. The OMG Affiliates business vertical in its second year of existence managed to make the Rising Star shortlist both at the iGB Affiliate Awards 2021 and the EGR Operator Awards 2021.
Previously in 2021, Vita Media Group solidified its growth case by the acquisition of the winning Trada Casino.
Affiliate Announcements
WA.Technology Launches WA.Affiliates
WA.Technology, an award-winning B2B iGaming solutions provider, announces the launch of WA.Affiliates, a next-gen iGaming affiliate management platform. WA.Affiliates empowers operators to manage and optimise their affiliate programs for enhanced profitability, broader market reach, and streamlined, successful operations.
WA.Affiliates combines an intuitive user interface with a clean, functional design, facilitating simple affiliate performance management. The platform solution is built on real-time optimisation and informed analytics so operators can expand their reach, increase traffic, and boost revenue with maximum efficiency.
Key features include personalised and customisable agreements for each affiliate, integrated user tracking for intelligent insights, and an optimised iGaming-oriented back-office. WA.Affiliates’ support includes zero setup fees alongside free panel transitions and integrated wallets for transaction security and straightforward migration.
Operators can reap the benefits of effortless management thanks to WA.Affiliates’ user-friendly dashboard configuration. Around-the-clock support offers real-time assistance and uncomplicated navigation, giving operators the upper hand in the global marketplace. Hourly insights, detailed reports, and in-depth analysis perfect data-driven decisions for improved acquisition and retention strategies. WA.Affiliates also motivates affiliates via its engaging gamification system, and intelligent user-tracking provides accurate information on campaign performance.
Tim Scoffham, CEO of WA.Technology, shared his enthusiasm for the launch, saying, “With WA.Affiliates, we’re forging a new path in the iGaming industry, creating a platform that not only meets but anticipates the needs of our partners. Our focus on innovation and customised solutions makes WA.Affiliates a key player in driving growth and profitability. We’re simplifying affiliate management to deliver tangible results, demonstrating our commitment to leading the way in digital excellence. At WA.Technology, we’re not just following the path to excellence – we’re creating it.”
Affiliate Announcements
CasinoBeats Summit Set to Offer a Laser Focus on Marketing and Affiliate Strategies
Amidst the whirlwind of Google’s relentless updates and the intricate web of affiliate marketing, the upcoming CasinoBeats Summit, with a laser focus on SEO, AI content, and innovative traffic monetisation strategies, will offer marketers and affiliates a platform to tackle pressing inquiries head-on.
The ‘Marketing & Affiliation’ track will occur across both core days of the CasinoBeats Summit, 22nd – 23rd May, at the InterContinental Malta. The track will provide 4500 attendees with an in-depth exploration of key talking points shaping the worlds of marketing and affiliation.
Discussions will encompass leveraging innovative technology such as artificial intelligence (AI) and immersive video content to engage new audiences, the power of alternative marketing channels, and gaining a competitive edge through SEO strategies.
The panel titled ‘Finding CRM harmony: Automation vs Experience’ will delve into the growing influence of customer relationship management (CRM) and the most effective strategies for its utilisation. Industry experts Matthias S. Kaiser (Head of CRM at Tipico), Alexandru Ababei (CRM Global Promotions Manager, Betsson) and Zurab Magalashvili (CMO, Adjarabet), will explore how CRM implementation can align with existing processes for player experiences and how CRM data can aid in proactive responsible gambling initiatives.
The conference session ‘Future-Proofing Marketing: Unveiling Trends Beyond the Hype’ will discuss the latest marketing trends and assess their long-term potential. Marketing experts Calvin Samut (Head of Brand, Socios), Cecilia López Boronat (Marketing Content Manager, Clobet Limited) and panel moderator Dennis Algreen (Marketing Director, SBC Events), will explore the longevity of these emerging trends, the danger of chasing trends and whether businesses should prioritise long-term brand stability over fleeting marketing fads.
The conference on the second day will commence with the panel ‘Monetizing Traffic Beyond Traditional Models’ focusing on the significance of alternative marketing channels such as Whatsapp and Telegram. Experts Silvia Almeida (Chief Media Officer, Clever Advertising), Leanne Muleba (Chief Operations Officer, Matching Visions), Eleonora Norbiato (Head of Acquisition, SKS365) and panel moderator Maria Tsnompilantze (Content Marketing Manager, SBC), will deliberate over how useful these alternative channels are, what metrics are particularly relevant for monetization purposes and whether the quality or quantity debate is over in the age of SEO.
The panel titled ‘The Uncharted Territory of Grey Hat SEO – Traffic, Cloaking, PBNs, Parasite SEO and More’ will delve into the nuances of SEO and PPC tactics, exploring the benefits of both Google-approved and grey hat strategies. Led by experts Vadim Aidlin (Chief Executive Officer, PushnotiAds) and Julia Logan (CEO & Founder, Zangoose Digital), discussions will encompass the use of PBNs, the impact of bot traffic, successful partnership SEO strategies and best practices regarding cloaking.
The first core day of the event will also feature a dedicated ‘SEO Trilogy’, hosted by Ivana Flynn alongside a host of industry experts as they tackle the continuously evolving SEO landscape.
The conference will also provide delegates with dedicated tracks covering key industry verticals such as casino, leadership, industry, and regulation and dedicated sessions for women in gaming. Moreover, attendees will be able to participate in innovative session formats such as hackathons, roundtables, and workshops.
Affiliate Announcements
Catena Media readies for online sports betting launch in North Carolina
Catena Media is well positioned to record a solid launch of online sports betting affiliation in North Carolina when the state opens for licensed sports wagering.
The group’s national brands, led by LegalSportsreport.com, are attracting North Carolina bettors with dedicated content, as is Catena Media’s state-focused NCSharp.com website. Alongside Catena Media’s own brands, the group has also published content in collaboration with media partners including Advance Local, owner of NJ.com and other news websites.
In the countdown to launch day, Catena Media held several top rankings for key organic search terms used by potential bettors to find relevant sports-betting-related content and offers.
Prior to the official go-live, the group has deals in place with five major operators offering sports betting platform access to North Carolinians. The customer agreements in North Carolina consist of a mix of revenue share and cost-per-acquisition (CPA) agreements.
North Carolina, with an adult population of 8.5 million, allows anyone aged 21 and over to place sports bets online.
Ryan Harper, Catena Media Vice President North America, said: “We have had a solid run-up to the launch date and are pleased with our efforts so far. We also expect the March Madness NCAA college basketball tournament later this month to be a big driver of new depositing customers in North Carolina.”
North Carolina expands Catena Media’s operational footprint in North America to 29 state and regional markets.
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