Affiliate Announcements
Brand Streamers Group Ltd acquires ThePOGG – a leading online casino affiliate and complaints service!
Brand Streamers Group Ltd continues the expansion of its product line with the addition of ThePOGG to its portfolio. Following on from the launch of Casino Hacks and the acquisition of ThePOGG, we are also excited to announce that we already have attained licensed status in the US states of Michigan and New York.
The acquisition of ThePOGG supports Brand Streamers Group’s overarching growth strategy of rapidly expanding its North American footprint and is expected to be immediately profitable. ThePOGG publishes online casino reviews which help consumers find and compare online casinos and bonuses, the same fundamental business model as Brand Streamers Group’s other sites. The UK is currently ThePOGG’s largest market, but the site has always had strong US traffic.
Brand Streamers’ operational company in Delaware, US, will strategically position the whole Group for the expected expansion of the regulated online gambling market, beginning with the states: Michigan, New Jersey, Pennsylvania and West Virginia.
“Over the past ten years, Duncan Garvie and his team have developed a professional, industry-leading, performance marketing business with a customer-centric and brand-driven approach,” said Clas Dahlén, Chief Executive Officer of Brand Streamers Group.
“ThePOGG’s amazing work with ADR and Complaints is very impressive and works in a sustainable direction that is at the core of our hearts at Brand Streamers. The acquisition of ThePOGG gives Brand Streamers Group additional substance and scale in the North American and UK online gambling markets,” Clas continues.
Duncan Garvie, who founded ThePOGG in 2011and BetBlocker.org, added, “Our organizations complement each other well as partners within the North American market. Brand Streamers Group has demonstrated its leadership position within the iGaming streaming industry, and its proprietary technologies and experience will provide ThePOGG with the tools to maximize growth in this exciting new era of North American regulation.”
Brand Streamers’ Founder Clas Dahlén was named ‘Sweden’s Best Marketer’ in 2014 when heading up Mr. Green in Sweden and is also the former Founder and Brand Strategist behind Metal Casino.
ThePOGG is partnered with almost 100 online casino operators in various countries, not just the UK, and already has good traction in the United States, where the Group, with the addition of further US state licenses, expects to accelerate its growth in the coming years.
“A new site design is underway that will better help players with complaints, alongside maximizing conversion and sales. ThePOGG will be positioned to challenge the market leaders in the near future.” Clas Dahlén said.
“Brand Streamers – winning Entertainment!”
“I personally think the industry should view this as a positive chance to work hand-in-hand with the NHS, charities and government as all stakeholders pull together to minimise gambling harm. Gambling is meant to be fun and entertaining and the industry must ensure that it is responsible, so that those in need can gain access to properly funded support as and when they need it.”
Affiliate Announcements
Raise your Game with BoostBox by MyAffiliates: a new AI-Driven must-have iGaming Affiliate ace, for instant wins and real results
Jackpots just got closer for iGaming affiliate marketers with the launch of BoostBox by MyAffiliates — a new AI-driven tool designed to unlock new levels of affiliate potential. With a simple touch of a button iGaming affiliate partners can now access:
- Instant Updates: up-to-date product and promotional information
- Increased Productivity: easy access to brand resources, whilst reducing support queries by up to 40%
- Streamlined Research: brand and product information in an instant
- Quality Content: resources to produce consistent, on-brand promotional content
Boostbox by MyAffiliates is not just a game-changing upgrade — it’s a leap forward in affiliate marketing, setting a new standard in the industry for speed, relevance, impact and results.
iGaming affiliate marketing has long faced recurring obstacles that impact performance potential – delays in accessing information, time-consuming research, content inconsistencies, and resource limitations. BoostBox by MyAffiliates is an innovative AI-driven solution to these challenges, enabling affiliates to stay competitive and focused, taking results to a new level.
Clemence Dujardin, Group CEO at MyAffiliates, “BoostBox is redefining iGaming affiliate support and is the ultimate affiliate marketing solution. By maximising the capabilities of AI to bring real-time information to affiliate partners, programmes and content are guaranteed to be as impactful and as engaging as possible. MyAffiliates is at the forefront of affiliate marketing, and using the latest technology to launch BoostBox today, our users can enjoy the very best available affiliate marketing experience and strengthen their potential overnight.”
Roo Wright, Founder of BoostBox added, “Having built a number of affiliate businesses over my 18 years in the industry, I know firsthand the challenges affiliates face. BoostBox was born from that experience, and our partnership with MyAffiliates will help take affiliate marketing to the next level.”
MyAffiliates has long been a powerhouse in affiliate marketing software, empowering iGaming operators to bring all their brands and products together under one seamless affiliate system. Since its launch in 2007, MyAffiliates has set the standard in the industry, becoming the go-to platform for iGaming operators. In fact, StatsDrone recognised MyAffiliates in April 2024 as the most-used affiliate marketing software in the gaming industry—solidifying its role as a trusted leader and innovator in the space.
Affiliate Announcements
Game Lounge Acquires Two Kings Consultants B.V., Owner of Leading Dutch iGaming Affiliate Meneer Casino
Game Lounge, a leading iGaming affiliate company, announced the acquisition of Two Kings Consultants B.V., the owner and operator of Meneer Casino, a prominent Dutch iGaming affiliate website.
This strategic acquisition expands Game Lounge’s presence in the rapidly growing Dutch iGaming market and strengthens its position as a leading player in the global affiliate landscape.
Meneer Casino has established itself as a trusted source of information for Dutch players seeking reputable and entertaining online casino experiences. The website provides honest and in-depth reviews, guides, and comparisons of licensed online casinos, ensuring players can make informed decisions in a safe and regulated environment.
“We are thrilled to welcome Martin and his team to Game Lounge,” said Richard Dennys, CEO of Game Lounge. “This acquisition aligns perfectly with our growth strategy and commitment to providing high-quality iGaming experiences to players worldwide. Meneer Casino’s strong reputation and deep understanding of the Dutch market make them an invaluable addition to our network.”
Martin van Geest, Founder and Chief Editor of Meneer Casino, expressed his enthusiasm for the partnership, stating, “Joining forces with Game Lounge marks an exciting new chapter for Meneer Casino. At Meneer Casino, our mission is to provide players with honest, reliable information so they can make better choices and play smarter. We’re confident that Game Lounge’s expertise and resources will help us reach an even wider audience of Dutch players.”
Ben Robinson, Managing Partner of Corfai Capital, who brokered the deal, commented, “This transaction brings together two highly complementary businesses with a shared vision for innovation and excellence in the iGaming affiliate sector. We believe this strategic partnership will create significant value for both companies and further solidify their positions as leaders in their respective markets.”
This acquisition reinforces Game Lounge’s commitment to its “Level Up Leap Forward” tagline, signifying the company’s dedication to continuous improvement and expansion in the iGaming industry.
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