Brand Streamers Group Ltd acquires ThePOGG – a leading online casino affiliate and complaints service!
Brand Streamers Group Ltd continues the expansion of its product line with the addition of ThePOGG to its portfolio. Following on from the launch of Casino Hacks and the acquisition of ThePOGG, we are also excited to announce that we already have attained licensed status in the US states of Michigan and New York.
The acquisition of ThePOGG supports Brand Streamers Group’s overarching growth strategy of rapidly expanding its North American footprint and is expected to be immediately profitable. ThePOGG publishes online casino reviews which help consumers find and compare online casinos and bonuses, the same fundamental business model as Brand Streamers Group’s other sites. The UK is currently ThePOGG’s largest market, but the site has always had strong US traffic.
Brand Streamers’ operational company in Delaware, US, will strategically position the whole Group for the expected expansion of the regulated online gambling market, beginning with the states: Michigan, New Jersey, Pennsylvania and West Virginia.
“Over the past ten years, Duncan Garvie and his team have developed a professional, industry-leading, performance marketing business with a customer-centric and brand-driven approach,” said Clas Dahlén, Chief Executive Officer of Brand Streamers Group.
“ThePOGG’s amazing work with ADR and Complaints is very impressive and works in a sustainable direction that is at the core of our hearts at Brand Streamers. The acquisition of ThePOGG gives Brand Streamers Group additional substance and scale in the North American and UK online gambling markets,” Clas continues.
Duncan Garvie, who founded ThePOGG in 2011and BetBlocker.org, added, “Our organizations complement each other well as partners within the North American market. Brand Streamers Group has demonstrated its leadership position within the iGaming streaming industry, and its proprietary technologies and experience will provide ThePOGG with the tools to maximize growth in this exciting new era of North American regulation.”
Brand Streamers’ Founder Clas Dahlén was named ‘Sweden’s Best Marketer’ in 2014 when heading up Mr. Green in Sweden and is also the former Founder and Brand Strategist behind Metal Casino.
ThePOGG is partnered with almost 100 online casino operators in various countries, not just the UK, and already has good traction in the United States, where the Group, with the addition of further US state licenses, expects to accelerate its growth in the coming years.
“A new site design is underway that will better help players with complaints, alongside maximizing conversion and sales. ThePOGG will be positioned to challenge the market leaders in the near future.” Clas Dahlén said.
“Brand Streamers – winning Entertainment!”
Vahe Khalatyan appointed new PartnerMatrix CEO
PartnerMatrix, an award-winning affiliate software provider in the iGaming industry, is proud to announce the appointment of Vahe Khalatyan, previously PartnerMatrix Chief Technical Officer, as its new CEO.
Since day one, Vahe has played a crucial role in the development and success of PartnerMatrix in the last eight years, proving to be a key asset and leader within the team.
His appointment follows the recent departure of previous CEO and co-founder Levon Nikoghosyan who left the business to pursue his own personal projects.
Vahe Khalatyan, CEO of PartnerMatrix, said: “I am excited to take on this role and lead PartnerMatrix into the future. I have been with the company since day one and have developed a deep understanding of its operations and the market.
“In 2023 we will continue to lead the way in iGaming affiliate marketing and focus on new tools and updates for affiliate security, providing a bespoke approach to every client.”
Ebbe Groes, CEO of EveryMatrix, added: “Vahe takes over the position with a wealth of knowledge about the company and the industry and has some exciting, innovative ideas he will implement in the months to come.
“This is a significant step, both for Vahe and PartnerMatrix, and I’m delighted he has stepped up. This is fully deserved and I’m confident his efforts, ideas, and skills will continue to bring great success to the company and the group.”
PartnerMatrix was awarded Best Affiliate Software at the EGR B2B Awards 2022, demonstrating its commitment to providing the best solutions in the industry. Under Vahe’s leadership, the company will continue to innovate and provide exceptional services to its clients in the iGaming sector.
iGB Affiliate London opens in style
The 2023 edition of iGB Affiliate London opened today (9th February) with visitors participating in the biggest edition of the show on record.
The annual event is this year occupying a record 11,800 square metres (net) with the demand for space from both new and existing exhibitors underlining iGB Affiliate London’s status as the flagship event for stakeholders and the ‘not to be missed’ business appointment of the year.
Jay Todd of exhibitors APCW described the show as being “..easily the most significant affiliate event of the year offering tremendous value from education to networking.”
Anthony Telesca, of GPWA said the show was “…an absolute must” and constituted the “..most valuable conference for new business and for strengthening existing relationships.”
A total of 31 brands are making their debut appearance on the show floor, with the newcomers drawn from a total of 18-nations comprising Malta (4 first time exhibitors), UK (4), Ukraine (3), Israel (3), Hungary (2), Australia (2), Cyprus (2) and one each from Bulgaria, Denmark, Poland, Japan, Serbia, Switzerland, Singapore, Hong Kong, Greece, Estonia and Portugal.
Naomi Barton, Portfolio Director responsible for iGB Affiliate London, believes the balance between established long-time supporters and businesses which are new to the show represents a compelling proposition for visitors and delegates. She stated: “Alongside the provision of new business strategies, new tactics, new technologies, new thinking and new trends it’s really significant that we can also provide visitors with access to a host of new exhibitors who want to be a part of the iGB Affiliate London show experience.”
She added: “Attracting a community of new exhibitors who represent nearly one in four (23.8%) of the show floor total, has enabled us to grow iGB Affiliate London to the extent that this year’s show occupies three of the halls at ExCeL London for the first time.
“Joining the community at iGB Affiliate London provides an opportunity to engage with over 5,000 affiliates, advertisers, networks and tech suppliers, as well as network with non-gaming affiliates and find out how what works in other sectors can be deployed in gaming.”
Soft2Bet launches a new affiliate management system ReferOn
A new, feature-filled affiliate management system powered by the platform provider
Soft2Bet, a top-notch online platform provider has recently announced that it has gone live with top of the art affiliate management system, ReferOn.
This boasts a broad array of affiliate marketing services that are key to the partners they assist. ReferOn’s system has the ability to manage large networks of companies in one comprehensive system. Flexible and adaptable in accordance with the individual needs of each affiliate.
ReferOn offers the most advanced features including an effective rewarding engine which offers rewards at the individual, more customised level, making its management much easier for admin users. It also keeps track of the payments and invoices for all accounts, in a quick and efficient manner. This is also true for the data and statistics that are accumulated.
The affiliate management system offers organised reporting on numerous levels allowing for full control over your data, in addition, you can customize what data you choose to share with your partners. Grouping variations can also be calculated according to brand, company, campaign and even geo levels through ReferOn. Reporting is also made extremely easy and allows for toggled groups and effective date breakdowns. ReferOn also makes use of multiple widgets, filters and statistics at every level which make the data accessible for the admin to explore and make informed decisions.
When using ReferOn, brands can be integrated into the system seamlessly and your support and account management are all under one roof. The system can connect the data points to your data provider. ReferOn dashboards are now clearer and easier to view and access, allowing for much more flexibility for users.
Accounts with multiple affiliate logins within other competitive software enable statistics to be grouped at a ‘master’ level. This makes payments and data management much simpler.
Vladyslav Bondarenaiko, Product Manager at Referon said: “ReferOn‘s highly-advanced features change the way we view affiliates and admin needs through. Seeing as this system is not only for internal usage, this creates an additional revenue stream for the business and allows a more streamlined process of integration and access.”
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