News
Paddy Power departs the Italian market
Paddy Power Betfair has announced its intention to withdraw its Paddy Power brand from the Italian market.
Moving forward the Paddy Power Betfair group’s sole presence in the Italian market will be through the Italia branch of Betfair.
Plentwin365 recently overtook Bet365 to become the Italian online sports betting market leader, after it benefited from a commercial boost after its newly formed partnership with Serie A team, Napoli.
The news of Paddy Power’s departure comes amidst much speculation that the Italian government plans on increasing tax on both land based and online betting operators in the country.
According to reports in Italy, taxes paid by land-based betting operators will be raised one point, from 18% to 19%, whereas the current online tax rate of of 22% which regularly sees operators report profits could be increased from its current rate of 22% to 23%.
The decision, which was reportedly made after the 2016 merger between Paddy Power and Betfair means that the group will close its PaddyPower.it site in December and Italian bettors will cease to have access to PaddyPower.com.
Recent financial results indicate that the integration between Paddy Power Betfair is going smoothly, with its H1 2017 delivering a 9% increase on pro-forma revenues of £827 million and leaving Paddy Power Betfair ‘well positioned for sustainable and profitable growth’.
News
Affiliate Roulette and iGamingAffiliates.IO Forge Powerful Partnership to Empower Affiliates and Simplify Operator Acquisition
Affiliate Roulette, the industry’s leading platform for affiliate discovery and collaboration, and iGamingAffiliates.IO, a premier iGaming affiliate management agency, announce a partnership designed to empower affiliates and simplify operator acquisition within the iGaming industry.
Building Trust and Transparency Through Collaboration
Affiliate Roulette, known for its innovative approach to affiliate marketing, fosters a transparent environment where affiliates can showcase their skills and build trust with operators. This aligns perfectly with iGamingAffiliates.IO’s core values, which place a strong emphasis on building long-term, trust-based relationships between affiliates and brands.
A Winning Combination for Affiliates and Operators
This partnership provides a powerful combination of benefits:
- Enhanced Visibility: Affiliate Roulette showcases iGamingAffiliates.IO to a vast network of operators, increasing their chances of securing lucrative partnerships.
- Expert Guidance: iGamingAffiliates.IO’s team of experienced professionals offers operators the support and expertise needed to optimize their campaigns and achieve maximum results.
- Streamlined Operations: iGamingAffiliates.IO handles the complexities of campaign management, allowing operators to focus on their core competencies.
A Future of Collaboration and Growth
This partnership marks a significant step forward for the iGaming affiliate market. By combining Affiliate Roulette’s innovative platform with iGamingAffiliates.IO’s proven expertise, both companies are committed to fostering a thriving industry that benefits all stakeholders.
Affiliate Program News
Genome and Chilli Partners join forces to revolutionize iGaming affiliate payouts
Leading the charge in the convergence of financial technology and iGaming, Genome, a cutting-edge electronic money institution, is thrilled to announce its strategic partnership with Chilli Partners, a prominent iGaming affiliate program specializing in casino games.
The collaboration marks a pivotal moment in the iGaming industry, bringing together Genome’s expertise in online financial services and Chilli Partners’ prowess in affiliate marketing. The partnership is set to redefine the landscape of affiliate payouts, offering an array of benefits to both affiliates and the iGaming community at large.
“We are excited to embark on this journey with Chilli Partners. By combining our financial expertise with their influential position in the iGaming affiliate space, we aim to set new standards for efficiency and innovation in affiliate payouts,” – noted Genome’s CEO Daumantas Barauskas.
For one, the partnership offers efficient payouts. Affiliates can now enjoy expedited and secure payouts through Genome’s state-of-the-art financial infrastructure, enhancing their overall experience and satisfaction.
It also provides global reach for Chilli Partners, as it can extend its reach to affiliates worldwide with Genome’s international payment capabilities. This allows Chilli Partners to foster a more diverse and expansive network.
The partnership streamlines financial workflows, ensuring seamless transactions and reducing administrative overhead for Chilli Partners, allowing them to focus on delivering top-notch affiliate services.
Genome is all about innovation in payments and online financial services. This approach brings new possibilities for payment options, providing flexibility and convenience for affiliates participating in the Chilli Partners program.
Lastly, the collaboration prioritizes compliance and risk management, assuring affiliates of secure and compliant transactions in accordance with industry regulations.
“This partnership aligns perfectly with our commitment to providing the best possible experience for our affiliates. Genome’s advanced financial services will play a crucial role in elevating our affiliate program to new heights”, – added Clayton Zammit Cesare, Head of Affiliates at Chilli Partners.
As the iGaming industry continues to evolve, Genome and Chilli Partners stand united in their dedication to driving positive change, innovation, and reliability. The partnership is poised to create a ripple effect, positively impacting the entire iGaming ecosystem.
About Genome
Genome is a leading EMI that provides innovative financial services, including batch payouts, SWIFT, and SEPA transfers. With a focus on efficiency and compliance, Genome empowers businesses across various industries, including iGaming, to streamline financial operations and enhance user experiences.
For more information, please visit https://genome.eu/
About Chilli Partners
Chilli Partners is a prominent iGaming affiliate program specializing in casino games. With a commitment to excellence, Chilli Partners connects affiliates with top-tier iGaming brands, offering a lucrative partnership that includes competitive commission structures and tailored support.
For more information, please visit https://chillipartners.com/
News
ReferOn Insights Seminar: A Comprehensive Guide for Operators
ReferOn, a state-of-the-art affiliate management system developed exclusively for casino and sports betting operators in the iGaming industry, announces the opening of a limited registration (closing 10th of May) for a free seminar. The seminar will cover valuable affiliate management tips directed at operators.
ReferOn brings several useful innovations to managing affiliate marketing in the form of a comprehensive set of tools and services – dynamic reporting, company grouping, a strong media module, easy flows for rewards, sub-affiliation, an IDC calculator, and many more. In its first year of operation, ReferOn has been recognized with industry nominations and awards including 5Star iGaming Media Awards, iGB Affiliate, SBC Casino Beats, and AffPapa Awards. Most recently, it has been shortlisted as an “Affiliate Software Provider” and “Rising Star Software” at the EGR B2B Awards.
The Referon Insights Seminar will be led by David Harris, B2B Affiliate Team Manager of ReferOn with 7+ years of experience in the iGaming market together with Alexia Gauci, B2B Sales Manager at ReferOn as a moderator. This event will help operators, both existing partners and those who are interested in the product, learn valuable information on what ReferOn can deliver to the user with the following agenda;
- Data Discovery: Dashboard, Statistics, Reporting and APIs
- Tracking Methodology: Creating a campaign, Creating a media item, Setting deals individually or in bulk, and Bulk actions
- Management Tips: Company adjustments, Master affiliate adjustments, Manager reassignments, Password setting and 2FA, Payment method checks, and Support reminders.
The duration of the first seminar will be approximately 45 minutes, followed by a Q&A session. Following the seminar, a set of useful instructions will be published and sent to the participants of the event.
David Harris shared details about the upcoming seminar, “Our goal is to give operators useful hints and tools they need to optimize their processes and scale their affiliate marketing efforts into new markets and regions. We look forward to sharing our knowledge and experience with the community.”
ReferOn’s team invites all interested operators to join us for this seminar. The number of seminar participants is limited and there is no fee to participate in the session.
Mark in your calendar: 15 May 2024, 2 PM (GMT+2).
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