News

Qualities of a great affiliate from an operator’s perspective

Published

5 years ago

October 6, 2020

Qualities of a great affiliate from an operator’s perspective

As the igaming industry continues to grow, innovators everywhere are creating businesses designed to get in on the act.

One of the most lucrative ways to tap into the online casino business is through an affiliate site. These portals are used to drive traffic to online casinos through the affiliate marketing technique.

Although there is plenty of money to be made in this avenue of work, the reality is that not all affiliates make fistfuls of cash. Why? Well, the fact is that some are simply better than others! For operators, they will want to work only with the very best affiliates, namely those with the most desirable attributes.

With that in mind, it is tough to overstate the importance of affiliates to the business. Indeed, a spokesperson from the UK casino Fruity King said “affiliate sites are one of the most vital marketing avenues available to igaming operators.”

In this article, we will take a deeper look at these attributes. From the essentials such as knowledge of the business to more technical things such as SEO expertise, affiliates are expected to boast a wide variety of traits.

So, without further ado, let’s get down to it and take a peek at our list of qualities of a great affiliate from an operator’s perspective.

Know the business inside out

Perhaps the most important thing for any affiliate to remember is that an in-depth knowledge of the igaming business is essential. To effectively function as an affiliate, operators insist on an excellent level of knowledge on all things related to the business.

Think like a gamer

In order to really be a hit with operators, affiliate sites must have the ability to think like a gamer. For operators, sites that function as closely as possible to the way that real players do are the ideal affiliate. This is because the odds of driving traffic to a given operator increase dramatically when the affiliate is positioned close to real-life players!

Whether a pay by phone casino or a site that specializes in another niche, it is key for affiliates to think like gamers!

Be a marketing guru

Increasingly, online casino marketing is an essential component of all advertising. Whether through the use of SEO or link building or an alternative method, the importance of marketing knowledge for affiliates is tough to overstate. More than ever, operators require their affiliates to boast professional-level marketing expertise in order to boost traffic.

The importance of image

The best affiliates know how important it is to maintain a high-quality site. Whether through a stunning design that radiates trustability or through gaining a high profile all over the web, it is possible to get players on board through having a high-end image across the board.

Pedigree is a key factor

Similar to the previous point, operators always look to engage with affiliates that have a strong pedigree in the industry This is a tough one to develop for affiliates as pedigree is hard to acquire instantly. Rather pedigree and respect is something that comes through operating in a high-quality manner over time. With that said, this is just an important element as all others on our list.

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Vote now for N1 Partners in two EiGE Awards 2025 nominations!

Published

2 days ago

August 21, 2025

TheVoice

The N1 Partners affiliate program is making headlines again with new nominations! This time, the team has been shortlisted among the brightest stars of the European iGaming industry for the European iGaming Excellence Awards (EiGE Awards 2025).

The award ceremony will take place on October 30 in the heart of Warsaw, bringing together the most influential players in the iGaming market – operators, affiliate programs, payment providers, and trailblazing tech innovators.

Gambling affiliate program N1 Partners is nominated in two top categories:

Best iGaming Affiliate Program
iGaming Leader of the Year (individual)

How to vote for N1 Partners in both categories (it will take no more than a minute):

Go to: https://hipther.com/events/egc/eige-awards/
Select the “Best iGaming Affiliate Program category” → click “Continue to vote”.
Choose N1 Partners from the list → enter your personal details → click “Vote”.
Return to the awards page → select “iGaming Leader of the Year (individual)” → click “Continue to vote”.
Select Alexa Bond, Head of Affiliates at N1 Partners from the list → enter your details → click “Vote”.

Online voting is open until August 26.

Why N1 Partners?

12+ high-converting brands
10+ Tier-1 GEOs
Flexible payment method CPA | RevShare I Hybrid
Insights from in-house analysts
Benefit from top offers
24/7 support

Support N1 Partners and Head of Affiliate Alexa Bond with your vote – who knows, your vote might make all the difference!

News

N1 Puzzle Promo: Complete Challenges, Earn Puzzles, and Get a Chance to Win a VR Pilot Course!

Published

4 days ago

August 18, 2025

TheVoice

The N1 Puzzle Promo from N1 Partners affiliate program is picking up pace — and the competition for the main prize, a real helicopter Robinson R22 Beta II, is getting serious.

One of the best casino affiliate programs N1 has launched a special activity for participants, offering a chance to earn extra puzzle pieces and try their luck in a draw for awesome prizes! Simple as that.

Campaign period: August 15 – November 15, 2025.

All the details are below.

To earn additional puzzle pieces and improve your position on the leaderboard, you need to complete the following challenges:

Be a registered participant of the N1 Puzzle Promo and have minimum one puzzle piece already earned for traffic
Post positive reviews about your cooperation with N1 Partners on 4 websites: Business of Apps, Affpaying, CPA.Club, and Trustpilot (direct links to N1 Partners profiles below):

Subscribe to N1 Partners’ social media:

Instagram: https://www.instagram.com/n1_partners
LinkedIn: https://www.linkedin.com/company/n1partners/
Facebook: https://www.facebook.com/n1partners

Take part in the N1 Partners survey

Here come the rewards.

In addition to three extra puzzle pieces for the main leaderboard, all participants will enter a giveaway for a home VR flight training set — the “Pilot Course”.

What’s inside the set?

Meta Quest 3 (128 GB)
Licensed VR simulator
PC-compatible cable

Find more details about the special tasks on our website at the following link: https://n1.partners/news-page/n1-puzzle-promo-challenge

N1 Puzzle Promo: More traffic → More puzzles → Closer to the winning!

Awards

ReferOn Earns Dual Nominations for Innovation and Marketing Excellence at SiGMA Euro-Med Awards 2025

Published

1 week ago

August 13, 2025

George Miller

ReferOn Earns Dual Nominations for Innovation and Marketing Excellence at SiGMA Euro-Med Awards 2025

The company continues its growth in 2025 with key industry recognition

ReferOn, a next-gen affiliate management platform has been shortlisted for the “Affiliate Product Innovation” and “Best Marketing Solution Provider” categories at the upcoming SiGMA Euro-Med Awards 2025.

These nominations come after an important year for the company, defined by strong market traction, continuous product development, and an increased demand from operators and affiliate managers looking to transition from outdated legacy platforms to a more agile, transparent, and scalable solution.

Since its launch, the ReferOn team has demonstrated its commitment to solving real problems for affiliate teams. At the core of its value propositions is creating a simple and accessible platform that’s built for modern needs. Core developments like full-cycle automation, customisable dashboards, instant postbacks, and real-time data visibility help to reduce chaos and boost performance. Additionally, tools like the Sub-Affiliate System, No Bundling Model, and dynamic variables assist with increased operational control.

Vlad Bondarenko, ReferOn’s Head of Product, commented on the nominations, “We didn’t build ReferOn to compete with legacy platforms — we built it to replace them. Every development, addition, and decision is guided by the goal of empowering our users to move faster, make more insightful decisions, and scale efficiently. These nominations have shown us that we’re moving in the right direction and that our incredible team is working towards something truly impactful.”

ReferOn’s roadmap remains ambitious and future-focused, with numerous investments in product developments, customer-facing services, and initiatives that help affiliate teams act faster and move smarter.