News
5 Important Facts About New Zealand’s Gambling Market
Whenever there is a focus on the gambling market within the Asia-Pacific region, Australia, which is one of the largest gambling markets in the world, tends to hog all of the attention.
As in many other aspects, Australia’s quieter cousin New Zealand is often wrongfully overlooked by industry pundits, online casino operators, and affiliates. However, they can no longer afford to do so.
New Zealand’s gambling market might not be as large as Australia’s, but it is rapidly becoming a major consumer market that is on track to become a significant global industry player. To help illustrate this point further, here are five essential facts that you need to know about New Zealand’s gambling market.
Source: Unsplash
1. A Huge Portion of New Zealanders Gamble
One fact that is often crucially overlooked is the sheer number of New Zealanders that regularly play real-money casino games. According to some of the most recent studies, a whopping 80% of New Zealanders, equal to about 3.8 million people, gamble on a regular basis. The bulk of these gamblers stick to lotteries, but this is changing fast.
2. Overall Gambling Spend Per Head is Rising
Not only is the number of gambling fans in New Zealand high, but the amount they actually spend is high, and rising. Last year, New Zealanders spent around $2.4 billion, or about $648 per head. This figure is a full $49 million higher than the year before, which, in turn, was significantly higher than the year before that. It is clear that the gambling market is going through an unprecedented growth phase.
3. Online Competition is Heating Up
While there are only a small handful of land-based casinos in New Zealand, the level of online competition is growing rapidly. Among the estimated 1300 online casinos that offer services in New Zealand, the biggest market player is the online platform SkyCity, which offers online pokies, blackjack, poker, roulette, and even live casino games to players across the country. Expect online operators to increase their marketing efforts in NZ in the years ahead.
Source: Unsplash
4. Gambling Revenues Often Go to Charitable Causes
Few people realize that, as part of New Zealand’s unique gambling laws, many of the revenues from casino gaming go straight to charitable causes. Under the law, all public gaming in New Zealand is expected to return profits to the community. Such profits are used to house homeless people in cities such as Auckland, fund new infrastructure such as transport and convention centres, and pay for various other non-commercial causes. Another country that has a similar system in place is Finland, a nation that New Zealand is often compared to.
5. Slots Are By Far the Most Popular Casino Games
Finally, it is important for industry watchers to know that the most popular type of casino game in New Zealand by far is the pokies. Similar to the situation in Australia, pokies are found in bars, pubs, and hotel lobbies across the country, which has contributed to their popularity. Pokies also have a role in the culture of New Zealand, in much the same way that they do in Oz. The pre-eminence of pokies is unlikely to be challenged in the near future.
These are the facts that any industry pundit should know about gambling in New Zealand.
News
L&G esports team founded by Alona Shevtsova won the national Dragon EC Cup tournament
Ukrainian esports team L&G won the Dragon EC Cup tournament, held on the 20th of April by Dragon Esports Club. Four teams competed in the tournament’s final: Lazer Cats, L&G, which received a direct invitation to the final stage, EsportsBattle, and ThunderFlash, which had open qualifiers. During the Grand Final, the L&G team competed with Lazer Cats on Mirage, Anubis, and Vertigo maps.
“This victory is a testament to the exceptional talent and commitment of our players, as well as the collective effort of our coaching staff and support personnel,” said Alona Shevtsova, founder of L&G Esports. “We are immensely proud of their accomplishments and grateful for the unwavering support of our fans.”
L&G is among the top 5 Ukrainian teams in Counter-Strike: Global Offensive. It was founded in 2021. The previous name was Leogaming, and it was created on the initiative of the famous Alona Shevtsova from the fintech sector.
The team began competing in top tournaments and almost immediately made it to the Advanced division of the ESEA League Europe competition. The team also participated in and took prizes in European tournaments such as the SCL League, WhiteBit Crypto Open, Phoenix League, and local competitions. The team players are marat2k, r0ublE, kr1vda, kL1o, OneUn1que, rji (coach).
The winners received a 50,000 UAH prize. Dragon Esports Club also prepared a 15-skin giveaway for the broadcast’s viewers.
It is worth mentioning that the L&G team created its merch items, which are available for order worldwide. To get more information about the team, visit the L&G Instagram page, Twitch, or Telegram Channel.
Affiliate Announcements
WA.Technology Launches WA.Affiliates
WA.Technology, an award-winning B2B iGaming solutions provider, announces the launch of WA.Affiliates, a next-gen iGaming affiliate management platform. WA.Affiliates empowers operators to manage and optimise their affiliate programs for enhanced profitability, broader market reach, and streamlined, successful operations.
WA.Affiliates combines an intuitive user interface with a clean, functional design, facilitating simple affiliate performance management. The platform solution is built on real-time optimisation and informed analytics so operators can expand their reach, increase traffic, and boost revenue with maximum efficiency.
Key features include personalised and customisable agreements for each affiliate, integrated user tracking for intelligent insights, and an optimised iGaming-oriented back-office. WA.Affiliates’ support includes zero setup fees alongside free panel transitions and integrated wallets for transaction security and straightforward migration.
Operators can reap the benefits of effortless management thanks to WA.Affiliates’ user-friendly dashboard configuration. Around-the-clock support offers real-time assistance and uncomplicated navigation, giving operators the upper hand in the global marketplace. Hourly insights, detailed reports, and in-depth analysis perfect data-driven decisions for improved acquisition and retention strategies. WA.Affiliates also motivates affiliates via its engaging gamification system, and intelligent user-tracking provides accurate information on campaign performance.
Tim Scoffham, CEO of WA.Technology, shared his enthusiasm for the launch, saying, “With WA.Affiliates, we’re forging a new path in the iGaming industry, creating a platform that not only meets but anticipates the needs of our partners. Our focus on innovation and customised solutions makes WA.Affiliates a key player in driving growth and profitability. We’re simplifying affiliate management to deliver tangible results, demonstrating our commitment to leading the way in digital excellence. At WA.Technology, we’re not just following the path to excellence – we’re creating it.”
News
Affiliate Roulette Introduces Affiliate Brain AI – A Comprehensive AI Tool Suite for Affiliate Marketers
New Platform Streamlines Content Creation, Social Media Management, and Performance Optimization
Affiliate Roulette, a leading provider of iGaming affiliate networking, announced the launch of Affiliate Brain AI, an advanced AI tool suite designed to assist affiliates and affiliate managers in enhancing their marketing efforts. This platform offers 60 AI-powered tools to simplify various aspects of affiliate marketing, including content creation, social media strategies, and performance analysis.
Affiliate Brain AI aims to address the challenges faced by affiliates in the dynamic digital marketing landscape. Having been trained specifically for affiliation, this platform enables affiliates to generate high-quality content, visuals, and social media posts efficiently. From AI-driven article assistants and adaptive content capabilities to intelligent writing tools and code generators, Affiliate Brain AI equips affiliates with the resources they need to create compelling, brand-consistent content tailored to their target audiences.
“We are excited to introduce Affiliate Brain AI, a practical solution that addresses the evolving needs of affiliate marketers,” said Edward of Affiliate Roulette. “Our platform utilizes AI technology to provide affiliates with a comprehensive toolkit that streamlines their operations, enhances productivity, and drives better results across all aspects of their affiliate marketing efforts.”
Key features of Affiliate Brain AI include:
Content Creation Tools:
· AI Article Wizard: Simplify content creation with a guided template for generating keywords, titles, outlines, and more.
· Brand Voice Integration: Maintain consistent brand identity across all content by integrating your brand’s voice and style.
· Intelligent Writing Assistant: Generate high-quality text content with an intuitive interface and robust editing capabilities.
· Custom AI Models: Create tailor-made AI models for generating content that aligns with your unique affiliate marketing needs.
Visual and Multimedia Tools:
· AI Video Enhancements: Transform static images into engaging, motion-based affiliate promotion videos.
· AI Image Generator: Create stunning visuals and graphics in seconds with advanced AI image generation capabilities.
· AI Voiceover: Convert text into natural-sounding audio with customizable voices and languages.
Coding and Development Tools:
· AI Code Generator: Accelerate coding processes and bring projects to life more efficiently with AI-generated code.
· AI Web Chat: Analyze web page content and generate relevant information or responses based on the provided URL.
Social Media and Marketing Tools:
· Social Media Post Generators: Access post, caption, and hashtag generators for platforms like Facebook, Instagram, YouTube, and Twitter.
· Email and Newsletter Generators: Automate the creation of emails, newsletters, and other affiliate marketing communications.
· SEO Optimization Tools: Improve search engine visibility with AI-generated meta descriptions, titles, and keyword-optimized content.
Productivity and Efficiency Tools:
· AI Speech-to-Text: Transcribe audio recordings into text format with high accuracy.
· File Analyzer: Extract key insights or generate summaries from documents like PDFs, Word files, and CSVs.
· Advanced Dashboard: Track data, manage documents, and monitor time saved with a centralized control panel.
Affiliate Brain AI also offers tools specifically tailored for social media management, such as post generators, caption creators, and hashtag optimizers for platforms like Facebook, Instagram, YouTube, and Twitter.
With its flexible pricing model, including a free plan with unlimited word tokens for active Affiliate Roulette users, Affiliate Brain AI is accessible to affiliates of all levels, enabling them to optimize their marketing strategies and drive better results in the competitive digital landscape.
Affiliate Roulette is a networking platform that offers a free iGaming affiliate directory to make it easy for operators to find affiliates. Affiliates and operators can create a company profile, find new customers, and grow their reputation in the iGaming industry. And now with Affiliate Brain AI, Affiliate Roulette is the only platform that provides a full arsenal of tools and networking site to ensure their success.
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