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Affiliate Interviews: Monika Niebelska of Kasynoorzel.pl

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It has been quite a while since we have added interviews with gambling affiliates and we sure did miss hearing all these inspirational stories. We have been in “the lab” and made the necessary improvements for you to have the best experience while browsing and adding your thoughts on our portal.

Thus we have managed to catch up with Monika from Kasynoorzel.pl, an interesting and informative website in the Polish region which aims to bring fresh news from available online casinos. The interview is very educative and one interesting thing we have learned from this interview is that no matter where you live, all it takes is passion and you can have a remote business as an affiliate. Oh yes, almost forgot….orzel means eagle in Polish 🙂

EEG: First, we would like to thank you for the opportunity to interview such a highly appreciated professional of the industry. Could you  share with us your profile so our readers can have a better idea of who you are?

  • Name: Monika Niebelska
  • Age: 30
  • Hometown: Wroclaw, Poland
  • Living in: Tallinn, Estonia
  • Favorite Food: homemade lasagna accompanied by red wine
  • Must Read Book: anything from Dostoyevsky

EEG: Tell us a bit about yourself, we want to know who Monika really is, the main person behind the Polish and Czech Republic’s management at Kasynoorzel.pl. Where were you born? What was the key idea of developing this great review website for top online casino games and reviews?

Monika: I had spent most of my life in Wroclaw, my hometown then I moved to Czech Republic for studies and now I live in Estonia. First I tried gambling when I was maybe 7 years old. It was on a ferry from Sweden and I spent my last few coins on slot machines.

The idea behind our websites is really simple: We want to be number one choice for iGaming players and I don’t mean being on the first page of search engine results. Rather than being no. 1 in Google we want Kasynoorzel.pl or any other website we work on to be in every igamer’s browser bookmarks. We are doing our best to make our websites useful and attractive to experienced gamers as well as those who are just starting their gambling adventure and we are all happy to see how many returning visitors we have and how engage they get on our websites.

EEG: Since there are thousands of casino game review websites out there, where do you think Kasynoorzel.pl stands now?

Monika: I would say we are a strong player in our league but there is still space for improvement.

EEG: What are the strong points of Kasynoorzel.pl and what makes it stand out from the niche websites?

Monika: There are plenty of websites in our niche many of which are of very low quality. Designed in a really chaotic manner often written in poor language either not up to date or flooding reader with nonsense content these websites are just tiring for users to even browse through. What makes Kasynoorzel.pl stand out is that we do everything but what I have just described. We keep the website simple with best quality content. Sometimes it’s better to write one blog entry less than to post something you would not want to read yourself. 

EEG: What were the bumps on your road when you got started and how did you overcome them?

Monika: I was an absolute SEO and iGaming rookie when I started working in the field and it was only thanks to Thomas, our manager that I got where I am right now. He put all his trust and faith in me and I am really grateful for that. I also got great support from my fellow colleagues.

kasyno-eagle1

We have browsed your website and found some high quality content. Are you writing it by yourself or you have a team of people writing the reviews? How many reviews are there on your website?

Monika: I am the person responsible for all our Polish and Czech websites and their final look. Usually I write the content myself but I have few trusted freelancers who contribute their texts from time to time. I cannot really say how many reviews we have right now as the number keeps on changing.

EEG: How do you keep the content fresh and devoid of clutter when a lot of fluff and nonsense appear on the Internet on a daily basis?

Monika: Online casinos and slots we promote on all our websites are brands that are trusted and friendly to Polish and Czech players. This on its own filters out a lot of poor content. With that we just listen to our readers, what they like and what they are interested in and just try to couple that with our writing.

EEG: We are sure that you receive daily messages from Affiliate Managers showcasing their products. You of course select them by the brands they work with; but what are your thoughts on how Affiliate Manager-Affiliate relationships should be built?

Monika: We read every message we receive and even if it is clear that the sender did not put any effort in even looking at our website we still reply and politely decline the offer. I think the relationship should be based on mutual respect and understanding. You get something from me and give something in return, you have some targets to meet and I got mine. At the end of the day what matters is the brand we both work for gets promoted and receives new customers and it is a win-win situation for all of us.

EEG: How do you see the future of the gaming industry? For instance, will it become a truly global phenomenon in the near future?

Monika: Gambling in all its forms has been existing all over the world for ages and there is no indication that it is going to be otherwise even if many governments are trying to partially or completely ban it. On the contrary, thanks to rapid development of web and mobile technology casino games will become a worldwide product.

EEG: Can you name one change that you want to see in the casino affiliate ecosystem?

Monika: I would like casinos as well as game providers to be more diverse. I know that it is not easy as the basics are the same everywhere. In each casino we will find the same rules for card games, same rules for sportsbook and in each one there will be slots with spinning reels. The same thing however can be presented in so many different ways starting from website layout through game technology up to bonus system for players.   

EEG: What advise you would like to offer to the new affiliates who are looking to venture into this great industry?

Monika: To take more time when choosing whom to promote and to be more humble when dealing with business partners. Also to be patient.

EEG: Who is your favorite celebrity?

Monika: That is a very difficult question as I don’t really know what is happening in the celebrity world. Nowadays there are many people who are “famous for being famous” and you really cannot figure out who is who there. I’d rather read about someone famous for his professional achievements who sets example to follow than see another article about someone’s plastic surgery.

EEG: If you would just open your YouTube search bar, what would you search for?

Monika: That strictly depends on three factors: When? What for? What’s my mood? Work related search would most probably be some new slot machine. For writing an article or answering e-mails I usually choose either a jazzy tune or a computer game soundtrack. Friday night means “Back to the 80s” whereas romantic dinner tastes better when listening to chanson francaise.

EEG: Back to work. Do you attend any iGaming conferences? If so, which one is your favorite and what is your most fun experience?

Monika: I do not attend iGaming conferences myself, we have a dedicated team for that. I prefer to stay in the office and write another review.

EEG: How do you rate the chances of Eastern Europe becoming potential gaming hotpot of the future? Where do you think the region must improve upon?

Monika: Eastern Europe has really great potential to become one of the most attractive areas for iGaming. I think it is more a question of casino companies to become more Eastern Europe oriented. Let’s take Poland as example, one of the largest countries in the region where gambling market is not that strictly regulated as in Estonia but where players still feel neglected if not ignored by many big casino brands. I have seen many websites where the so-called ‘Polish language version’ equals translation of the main page only, often with horrific spelling mistakes or where you cannot make deposits in the local currency and where you can only dream of customer support assisting you in Polish. I am not saying all casino websites are like that but there is definitely still to be improved in that matter.

EEG: Alright, here comes the fun part…., where would you like to travel in Eastern Europe, some part of the region maybe that you haven’t visited yet and favorite destination around the world.

Monika: I definitely want to see Russia, hopefully I will visit St. Petersburg soon. I would like to go to Hungary or Romania and for sure explore more of my own country. Favorite destination around the world? I think that would be North Pole.

EEG: Where you wouldn’t want to travel in Eastern Europe?

Monika: Honestly speaking I haven’t seen that many places in Eastern Europe so I cannot really say which one I would not like to visit.

EEG: What is your opinion about EEG (Eastern European Gaming – eegaming.org)?

Monika: Eastern European market clearly needs its representative online and I am really glad that there is such place as eegaming.org that does the job!

Affiliate Success

ReferOn Wins Prestigious “Rising Star Provider of the Year” Category at the AffPapa Awards 2025

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ReferOn Wins Prestigious “Rising Star Provider of the Year” Category at the AffPapa Awards 2025

 

‍ReferOn, a state-of-the-art affiliate management system, has won the “Rising Star Provider of the Year” title at the 2025 AffPapa Awards — a milestone that recognises the platform’s bold innovation and rapid growth in the affiliate tech space.

This award reflects ReferOn’s ability to deliver fast, transparent and scalable affiliate solutions that answer key industry demands. The category highlights the best rising companies in the iGaming and affiliate marketing industries, celebrating innovation and problem-solving solutions.

The AffPapa Awards is an annual event that recognises greatness in iGaming. The ceremony  celebrates developments and innovations among affiliates, operators and B2B providers who have raised the bar and set new standards.

Vladyslav Bondarenko, ReferOn’s Head of Product, commented on the achievement, “ReferOn wasn’t built to impress, it was built to solve. From day one, we challenged how affiliate platforms should work, look and feel — because the existing ones simply didn’t. More than a win, this award highlights the value of asking the right questions and building with purpose.”

2025 has been a crucial year for ReferOn, with the company receiving widespread industry recognition and implementing core product developments. Heading into Q3 and Q4, ReferOn is preparing a range of new features and enhancements focused on elevating the user experience and streamlining affiliate operations. The team will travel to iGB Live in London this July ready to share what’s next, meet with partners and discuss how ReferOn is refining affiliate management.

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Affiliate Success

Casino Guru shortlisted in 2 categories for iGB Affiliate Awards 2025

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Casino Guru shortlisted in 2 categories for iGB Affiliate Awards 2025

 

Casino Guru has been shortlisted for the iGB Affiliate Awards 2025, joining a competitive field of contestants in the “Best Casino Affiliate” category and the “Safer Gambling Initiative of the Year.”

The iGB Affiliate Awards recognize companies in the iGaming affiliate space that have demonstrated their value through a range of initiative. This is reflected by the event’s coverage of more than 20 award categories.
Casino Guru is honored to have been shortlisted in two categories for one of the most prestigious industry events that celebrates advances in the affiliate industry and iGaming sector as a whole, and particularly in two areas where Casino Guru particularly excels.

Casino Guru has developed the world’s most comprehensive and meticulously detailed database, which actively evaluates the standing of individual casinos by scrutinizing dozens of different criteria for each listing.
These criteria are dynamic, meaning that Casino Guru is constantly reviewing offers to accurately assign ratings.
The resulting assessment is based on technological, legal, and industry knowledge, helping players make informed choices about their gambling.

Daniela Sliva, Public Relations and Creative Projects Director, said: “The shortlisting reflects Casino Guru’s ongoing commitment to upholding the highest industry standards. The Safety Index and Casino Guru Complaint Resolution Center have consistently delivered real-world impact for players, enhancing transparency and responsibility across the sector by showing operators that when it comes to their offers, it’s the players who decide. At Casino Guru, we ensure that players have all the information they need to make informed decisions. Being shortlisted for the prestigious iGB Affiliate Awards confirms that we’re on the right track.”

Casino Guru is also distinguished for its ongoing commitment to the Gamtegrity platform, which reunites the company’s efforts to make gambling safer and more transparent by advancing research, education, and best practices.

The official ceremony will be held at the Troxy, East London, on July 3, 2025. The iGB Affiliate Awards will be held on the final day of the iGB Live 2025 conference.

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Affiliate Success

EEGS Webinar: Affiliates Face New Demands in Balancing Compliance and Conversion

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Eastern European Gaming Summit

 

On May 13th, the Eastern European Gaming Summit (EEGS) hosted a dedicated affiliate webinar exploring one of the most pressing challenges in iGaming today: how affiliates can stay commercially effective while adopting an increasingly responsible role in player protection. The session, titled “Balancing Compliance and Conversion: The Affiliate’s Role in Responsible Gaming” featured Gjorgje Ristikj, Founder of Gamblers Connect and Co-Founder & CEO of RankRadar, as keynote speaker.

The conversation unfolded against a backdrop of intensifying regulatory oversight and market saturation, highlighting the transformation of the affiliate segment into an essential part of the iGaming ecosystem. As emphasized during the discussion, affiliates are no longer peripheral actors but full-fledged digital media businesses, operating with considerable investment in content, compliance, analytics, and brand credibility.

Ristikj pointed out that modern affiliates are increasingly absorbing roles traditionally associated with internal marketing teams, from advanced SEO operations and audience segmentation to responsible gaming communications and transparency standards. These shifts are not merely cosmetic. As the speaker noted, operators now rely on affiliates not only to acquire traffic but to reinforce brand integrity, especially in competitive or newly regulated markets.

One of the core themes discussed was the growing expectation for affiliates to support safe gaming environments, both through the content they produce and the brands they choose to promote. In a concrete example, Ristikj introduced a Responsible Gambling Scoring Index, developed by Gamblers Connect. The tool evaluates operators on the presence of key responsible gaming features and publicly displays a score to inform and empower players. This kind of initiative reflects a broader industry movement to embed responsible gaming principles at every stage of the user journey.

Another major focus was the mounting operational pressure faced by affiliates. While operators remain accustomed to revenue-share partnerships, Ristikj argued that fixed listing fees are becoming necessary to sustain professional affiliate operations. Investment in content, platform development, video production, and tracking infrastructure has significantly raised the cost of doing business, especially as privacy regulations and attribution challenges reduce the reliability of traditional performance models.

The webinar also touched on the emergence of video-driven affiliate strategies and personal branding as a differentiator in a crowded landscape. As new players, many backed by agencies or former operator teams, enter the market with aggressive strategies, trust and transparency are becoming the critical assets for sustainable success.

The session concluded with a clear message: affiliates who want to remain relevant must adapt to a new standard of accountability. That means embedding responsible gaming principles not only as a compliance checkbox but as a core part of the brand experience, something players, regulators, and operators will increasingly expect.

The EEGS Affiliate Webinar is part of a broader initiative by EEGS to provide actionable insights and elevate the strategic role of affiliates in the global iGaming industry.

For those who missed the live session, the on-demand video is now available. You can watch the full session here: https://youtu.be/MJeYZfPI6Rs?si=BVp0yA0Vcpu9FDJx

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