News
The Ethics of Ranking: Can Affiliates Be Both Commercial and Credible?

Ethics is one of the most important issues in the world of online gambling affiliates. Many gamblers wonder if websites can be both credible and commercial. Who better to answer this question than an industry veteran, who has worked with well known operators and affiliate companies? He is also the founder of Mithrillium Media Ltd., which makes him uniquely qualified to answer our questions.
Mister Sebastian Jarosch is a unique voice in the industry. He has worked to push gambling affiliates towards a UX-focused model, steering away from the SEO-oriented approach that seems to have been the standard for years. For his effort, Mr. Jarosch has won several awards, including:
- EGR Awards for Best Affiliate Programme 2020
- Casinomester 2020 Awards Best Casino Group
- Askgamblers Awards Best Partner 2021
How do you define ethical ranking in the iGaming affiliate space, and where do most platforms fall short?
Ethical ranking means structuring your rankings based on relevant, objective, and player-focused criteria, such as licensing, payout speed, support quality, and bonus terms, rather than on commercial deals alone. Many platforms fall short by putting profit before player trust, often placing the highest-paying brands at the top regardless of their actual value.
Can affiliate sites truly be both profit-driven and objective in how they present casino rankings?
Building a sustainable business requires a long-term mindset. Profit and objectivity often go hand in hand. Affiliates can build trust and loyalty by focusing on reliable operators that provide real value to players. Credibility leads to returning visitors, which in turn generates sustainable revenue.
What internal processes or principles do you follow to ensure your rankings remain transparent and fair?
We use a scoring system that evaluates factors like licensing, RTP fairness, withdrawal limits, player complaints, localization, and support quality. Every casino goes through a structured review checklist, and we register accounts ourselves to verify the experience. Commercial relationships never override our core review criteria.
How do you handle partnerships with operators that want higher visibility but may not fully meet your review standards?
Visibility is tied to our review scores and player satisfaction. If an operator underperforms or doesn’t meet our standards, they won’t receive top positions, regardless of the deal. We frequently receive requests from operators wanting to purchase top positions with flat fees, but all our commissions are performance-based.
Do you disclose how rankings are determined, and do you think transparency in methodology should be an industry norm?
Yes, we outline our ranking factors and provide explanations for each top listing. We absolutely believe transparency should be standard in this industry, players deserve to know why a brand is recommended and how it compares to other operators.
How do user reviews or feedback factor into your ranking algorithm, if at all?
Player feedback is a core part of our review process. We monitor complaints, payout delays, and general satisfaction. If a brand gets repeated negative feedback, their score is reviewed and the position can be downgraded.
What role do editorial independence and content-firewall structures play in maintaining integrity?
Editorial independence is critical to building credibility. All of our reviews follow the same procedures and are never influenced by commercial agreements. Operators may provide input on factual details like ownership or bonus amounts, but not on our opinions. Protecting the trust our writers build with readers requires a firm boundary between monetization and content.
Are there ethical gray areas that affiliates regularly encounter when balancing commercial pressure and content accuracy?
There’s always pressure to soften criticism or inflate ratings, especially from less reputable brands. It takes strong internal policies to navigate these challenges while staying true to user-first values. Sites like Casino-Groups operate without paid placements and rank casinos solely based on performance and trustworthiness.
Do players care whether rankings are monetized, or is trust more about perceived value and consistency?
Players know that affiliate sites generate income. What matters is consistency and value. If they consistently receive helpful, accurate insights and feel that the platform protects their interests, they’ll return, even if the rankings are monetized.
Looking ahead, what needs to happen for ethical ranking practices to become the baseline standard across the affiliate industry?
More affiliates need to understand that long-term value lies in trust, not manipulation. As players become more informed and regulators more involved, ethical ranking won’t just be a best practice, it will become a necessity. Building a strong reputation in the player community through honest reviews leads to satisfied visitors who keep coming back.
News
Vote now for N1 Partners in two EiGE Awards 2025 nominations!

The N1 Partners affiliate program is making headlines again with new nominations! This time, the team has been shortlisted among the brightest stars of the European iGaming industry for the European iGaming Excellence Awards (EiGE Awards 2025).
The award ceremony will take place on October 30 in the heart of Warsaw, bringing together the most influential players in the iGaming market – operators, affiliate programs, payment providers, and trailblazing tech innovators.
Gambling affiliate program N1 Partners is nominated in two top categories:
- Best iGaming Affiliate Program
- iGaming Leader of the Year (individual)
How to vote for N1 Partners in both categories (it will take no more than a minute):
- Go to: https://hipther.com/events/egc/eige-awards/
- Select the “Best iGaming Affiliate Program category” → click “Continue to vote”.
- Choose N1 Partners from the list → enter your personal details → click “Vote”.
- Return to the awards page → select “iGaming Leader of the Year (individual)” → click “Continue to vote”.
- Select Alexa Bond, Head of Affiliates at N1 Partners from the list → enter your details → click “Vote”.
Online voting is open until August 26.
Why N1 Partners?
- 12+ high-converting brands
- 10+ Tier-1 GEOs
- Flexible payment method CPA | RevShare I Hybrid
- Insights from in-house analysts
- Benefit from top offers
- 24/7 support
Support N1 Partners and Head of Affiliate Alexa Bond with your vote – who knows, your vote might make all the difference!
News
N1 Puzzle Promo: Complete Challenges, Earn Puzzles, and Get a Chance to Win a VR Pilot Course!

The N1 Puzzle Promo from N1 Partners affiliate program is picking up pace — and the competition for the main prize, a real helicopter Robinson R22 Beta II, is getting serious.
One of the best casino affiliate programs N1 has launched a special activity for participants, offering a chance to earn extra puzzle pieces and try their luck in a draw for awesome prizes! Simple as that.
Campaign period: August 15 – November 15, 2025.
All the details are below.
To earn additional puzzle pieces and improve your position on the leaderboard, you need to complete the following challenges:
- Be a registered participant of the N1 Puzzle Promo and have minimum one puzzle piece already earned for traffic
- Post positive reviews about your cooperation with N1 Partners on 4 websites: Business of Apps, Affpaying, CPA.Club, and Trustpilot (direct links to N1 Partners profiles below):
- https://www.businessofapps.com/affiliate/n1-partners/
- https://www.affpaying.com/n1partners
- https://cpa.club/en/companies/n1-partners
- https://www.trustpilot.com/review/n1.partners
- Subscribe to N1 Partners’ social media:
- Instagram: https://www.instagram.com/n1_partners
- LinkedIn: https://www.linkedin.com/company/n1partners/
- Facebook: https://www.facebook.com/n1partners
- Take part in the N1 Partners survey
Here come the rewards.
In addition to three extra puzzle pieces for the main leaderboard, all participants will enter a giveaway for a home VR flight training set — the “Pilot Course”.
What’s inside the set?
- Meta Quest 3 (128 GB)
- Licensed VR simulator
- PC-compatible cable
Find more details about the special tasks on our website at the following link: https://n1.partners/news-page/n1-puzzle-promo-challenge
N1 Puzzle Promo: More traffic → More puzzles → Closer to the winning!
Awards
ReferOn Earns Dual Nominations for Innovation and Marketing Excellence at SiGMA Euro-Med Awards 2025

The company continues its growth in 2025 with key industry recognition
ReferOn, a next-gen affiliate management platform has been shortlisted for the “Affiliate Product Innovation” and “Best Marketing Solution Provider” categories at the upcoming SiGMA Euro-Med Awards 2025.
These nominations come after an important year for the company, defined by strong market traction, continuous product development, and an increased demand from operators and affiliate managers looking to transition from outdated legacy platforms to a more agile, transparent, and scalable solution.
Since its launch, the ReferOn team has demonstrated its commitment to solving real problems for affiliate teams. At the core of its value propositions is creating a simple and accessible platform that’s built for modern needs. Core developments like full-cycle automation, customisable dashboards, instant postbacks, and real-time data visibility help to reduce chaos and boost performance. Additionally, tools like the Sub-Affiliate System, No Bundling Model, and dynamic variables assist with increased operational control.
Vlad Bondarenko, ReferOn’s Head of Product, commented on the nominations, “We didn’t build ReferOn to compete with legacy platforms — we built it to replace them. Every development, addition, and decision is guided by the goal of empowering our users to move faster, make more insightful decisions, and scale efficiently. These nominations have shown us that we’re moving in the right direction and that our incredible team is working towards something truly impactful.”
ReferOn’s roadmap remains ambitious and future-focused, with numerous investments in product developments, customer-facing services, and initiatives that help affiliate teams act faster and move smarter.
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