News
How live streaming impacts sports betting

The rise of live streaming has significantly impacted the world of Sports betting, offering bettors new ways to engage with their favorite sports in real-time. As technology continues to evolve, live streaming is becoming a key component of the online betting experience, allowing users to follow games and events directly on betting platforms. This development has transformed how people place bets, especially when it comes to in-play betting, where decisions are made as the game unfolds. In this article, we will explore the various ways live streaming is influencing sports betting and how it benefits both bettors and betting platforms.
Real-Time Engagement
One of the most obvious benefits of live streaming for Sports betting is the ability to watch events in real-time without the need for an external service, like cable TV or separate streaming platforms. Bettors can follow the action as it happens, which adds a whole new level of excitement and engagement. This direct access to live events allows bettors to make informed decisions based on the current gameplay, team performance, and any unexpected developments, such as injuries or weather conditions.
This instant connection to live games is especially valuable for in-play betting, where odds and outcomes can change within seconds. For example, during a football match, a team scoring an unexpected goal might shift the odds dramatically, providing an opportunity for bettors to adjust their strategies accordingly. This dynamic environment, made possible by live streaming, enhances the thrill of sports betting, making it more interactive and immersive.
Enhanced In-Play Betting
Live streaming has revolutionized in-play or live betting, which has become one of the fastest-growing segments in the sports betting industry. The ability to watch the game live while placing bets as events unfold allows bettors to react in real-time. This creates a more strategic betting experience, where users can capitalize on momentary shifts in the game’s momentum.
For example, in tennis, a player who is visibly fatigued or struggling with an injury might see their chances of winning decrease. Bettors who are watching live can seize this opportunity to place bets that reflect the changing conditions of the match. Without live streaming, bettors would have to rely on delayed updates, which could result in missed opportunities or less accurate bets.
Increased Transparency and Trust
Live streaming also helps to build trust between the Sports betting platform and its users. In a world where transparency is critical, allowing bettors to watch the action as it happens ensures they are not relying on delayed or inaccurate data. This transparency makes the betting process feel more legitimate and fair, as bettors can verify that what they are betting on aligns with what is happening on the field.
For betting platforms, offering live streaming can serve as a competitive advantage. Platforms that provide this feature are more likely to attract and retain users who value the ability to follow the game live and make well-informed decisions. This, in turn, fosters a stronger relationship between the bettor and the platform.
Combining Data and Streaming for Smarter Bets
Another way live streaming is impacting sports betting is through the combination of live data feeds and video streams. Many platforms now integrate real-time statistics, analysis, and streaming into a single interface, allowing bettors to see everything they need in one place. This combination provides a comprehensive view of the game, enabling bettors to make smarter and more informed decisions.
For instance, during a basketball game, bettors can watch the live stream while tracking player statistics, team performance, and betting odds. This dual-layer of information allows for a more strategic approach to betting, where users can base their decisions on both visual cues and statistical data.
Live streaming has become a game-changer in the world of Sports betting, enhancing user engagement, boosting transparency, and creating a more dynamic betting environment. By offering real-time access to games and events, betting platforms provide a more immersive and strategic experience for their users. As live streaming technology continues to evolve, its role in sports betting will only grow, making it a key feature for bettors who want to stay informed and engaged throughout the sporting events they wager on.
News
MightyTips launches snappy Football Tips format for casual and pro bettors alike

MightyTips unveils a major product update — Football Tips, a dynamic new feature that delivers fast, curated football betting advice tailored for today’s users.
MightyTips is a leading platform dedicated to helping sports bettors make smarter decisions through in-depth sportsbook reviews, up-to-date bonus offers, expert betting blogs, and insightful match previews. While offering a wide range of content for bettors at all levels, the platform’s core focus has always been on delivering accurate predictions empowering users to place educated bets.
But as digital habits shift and the need for actionable insights grows, the platform is stepping into a new chapter. Football Tips are built to meet users where they are — with lighter, faster, and more personalised content that enhances the betting experience.
Ivo Osis, Product Owner at MightyTips, said: “This launch represents a major evolution in how MightyTips serves its audience. With Football Tips, we’re opening up our platform to casual and pro bettors alike, providing smarter insights in a more scalable format, driven to improve user experience and frictionless journey through the world of football betting.”
Key features of Football Tips:
- Match of the Day highlight – instantly find the most important game to bet on, hand-selected by expert analysts
- Quick match briefs – save time with short, insightful tips written by trusted football authors
- Tipsters’ stats on every tip – check each tipster’s accuracy to build transparency and trust
- My Saved Choice feature – save favourite tips and revisit them anytime
- More matches, more options – explore tips beyond just predictions and expect other sports coming soon, such as tennis and cricket
- Easy navigation by tip type – find exactly what you’re looking for, whether it’s 1X2, BTTS, or Over/Under tips, all one click away
This new format enhances usability, increases engagement, and broadens access to MightyTips’ expert content. It’s part of a wider strategy to modernise content delivery across sports and improve the overall user journey
News
Mikael Strunge is appointed as the new President and CEO of ACROUD

The board of directors of ACROUD AB has appointed Mikael Strunge as the new President and CEO of Acroud. Mikael Strunge, born in 1981, has worked within Acroud for four years in various roles in different parts of the company, most recently as COO. Mikael Strunge succeeds Robert Andersson.
“On behalf of the Board, I would like to thank Robert Andersson for his leadership and contributions over the past years. We are pleased to appoint Mikael Strunge as our new President and CEO. Mikael brings deep operational insight and a clear strategic vision, and we are confident that under his leadership, Acroud will enter its next phase of growth and innovation”, says Morten Marcussen, Chairman of Acroud.
“The last 4 years at Acroud has been a rollercoaster of emotions and results. I am proud to accept this appointment from the board and look forward to start the implementation of the company’s new strategic framework”, says Mikael Strunge, new President and CEO of Acroud.
Biography of Mikael Strunge
Mikael Strunge is 44 years old and has worked within Acroud for over four years, most recently as COO of Acroud, being responsible for the day-to-day management and operational activities of Acroud. Before that, Mikael was the CEO of PMG before PMG was acquired by Acroud.
Affiliate Announcements
ReferOn Launches Three Powerful New Features for Smarter Affiliate Management

ReferOn, the next-gen affiliate management system, has introduced three major features aimed at making affiliate operations faster, smoother and more scalable than ever.
The latest updates, including Async task tracking, affiliate-controlled postbacks and bulk payment generation, reflect ReferOn’s ongoing commitment to removing friction and empowering users with practical and efficient tools.
- Async Tasks: Say goodbye to frozen screens, slow loading and laggy sessions. The new system handles background-heavy processes such as bulk payments asynchronously (and with real-time tracking). This ensures smoother overall performance where users can monitor complex actions without overloading their session.
- Affiliate-Controlled Postbacks: Affiliates can now manage their own postback setup directly in the platform (when enabled by their manager). No more tickets, long email threads or tedious back-and-forth communication. Campaigns go live faster and everyone moves more efficiently and with less delay.
- Bulk Payment Generation: One of the more repetitive recurring workflows for users just became radically more efficient (and easy). Users can now generate payments for multiple partners in bulk with just a few clicks, freeing up time for higher-impact work.
Vladyslav Bondarenko, ReferOn’s Head of Product, commented on the new features, “At ReferOn, we design for scale, efficiency and performance. These new features are more than simple improvements, they represent the foundations of a more autonomous, convenient and resilient system. We’re about empowering both operators and affiliates, and we’ve done that by providing self-service and streamlined tools to keep control in their hands. The ReferOn team continues to deliver on our promise of user empowerment without complexity.”
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