News
How to become a successful affiliate in The Netherlands

We are sure you’ve seen TikTok clips and Instagram Reels of online ‘influencers’ telling you how easy it is to make passive income online or to become rich and famous with simple affiliate marketing, but there is more to it than just posting a few links to ecommerce sites on a website or blog. It takes a lot of time to build a large following that would then become a tool for you to use as an affiliate marketer. There are also different rules to follow.
What is affiliate marketing?
In simple terms, affiliate marketing is just another term used for the promotion of products and/or services. The idea is that a company is promoted through another company’s blog, website, social media channel, or these days, their podcast. There is the advertiser on one side of the process, looking for their products to be promoted, and the publisher on the other side of the process who creates content and shares the ad within their own posts.
Examples of affiliate marketing sectors
Finding your niche is a big and important step with affiliate marketing. Choosing a niche that fits with your character, interests, and persona will help you to become successful. A genuine interest in an area will make it much more likely that you can promote products and services in an authentic way. Let’s look at a few of the options:
Gambling affiliates
A gambling affiliate network, as an example of an affiliate industry, is where publishers (affiliates) are connected with affiliate programs that allow them to promote offers and content that is related to gambling like Play North and their affiliate program. As there is a new and growing market in the Netherlands for consumers to bet on the go, or to play online casino games on their mobile phones, it can be a profitable market for affiliates in the country.
SaaS and technology
This is one of the top niche areas for 2024 and a massive market. Technology is integral to our everyday lives, and with the fast evolution of tech, new products and services reach the market all the time, including many Software as a Service (SaaS) products, tech gadgets, wearable tech, and software apps.
Education and e-learning
In a post-covid world this is a sector that is set to boom in popularity. It is all about creating highly engaging, innovative and motivating content for both young students and adult learners to benefit from. This content is about inspiring people to pursue continuous learning and to develop and grow in different key areas of their lives.
How to get started in affiliate marketing
Should you be looking to be successful as an affiliate in the Netherlands it is important to know there is a journey to follow and signposts for you to look out for. There is no clear road to success but there are some things that you need to do and plenty of hard work to put in (show me any successful job that doesn’t require hard work and dedication!).
To make money from affiliate marketing you need to:
- Register with KVK (Netherlands Chamber of Commerce) or update your business activities if you are already registered
- Check your taxes and insurance if your work might include overseas projects
- Build your website visitors and potential reach, as this boosts your attractiveness to advertisers
- Find an affiliate network that links advertisers and publishers
- Decide on what you want to promote and why
- Sign up to an affiliate network that makes the most sense for you. You’ll need a domain name to sign up, so make sure you have a functioning website and that it meets advertising rules
- Make sure you understand the terms and conditions of the networks you are involved with, so that you follow rules and work within the set parameters
- Choose an advertiser to work with and be sure on what the percentage of sales price is available for promoting products
- Link to a product as high up the page in whatever content you publish, as this is more likely to entice clicks from interested readers
- Optimise content so that it is more likely to be found in search engines (SEO is important)
- Make content readable, engaging, and shareable
- Think about utilising social media channels to promote content and collaborate further with the advertiser
All of the above steps take time and patience. Always check back, try new things out, and be willing to learn constantly, as this is the way to find out about new niche markets, and where you can optimise your own performance within a wide range of areas to gain those percentage points of improvement that add up to an overall improvement.
These are just some of the steps that you can take to have the best chance of success as an affiliate in the Netherlands. It is never a quick journey to mega money and stardom, but with due diligence, a hard work ethic, and creative thinking, you can be successful and make some money through affiliate marketing.
Awards
ReferOn Earns Dual Nominations for Innovation and Marketing Excellence at SiGMA Euro-Med Awards 2025

The company continues its growth in 2025 with key industry recognition
ReferOn, a next-gen affiliate management platform has been shortlisted for the “Affiliate Product Innovation” and “Best Marketing Solution Provider” categories at the upcoming SiGMA Euro-Med Awards 2025.
These nominations come after an important year for the company, defined by strong market traction, continuous product development, and an increased demand from operators and affiliate managers looking to transition from outdated legacy platforms to a more agile, transparent, and scalable solution.
Since its launch, the ReferOn team has demonstrated its commitment to solving real problems for affiliate teams. At the core of its value propositions is creating a simple and accessible platform that’s built for modern needs. Core developments like full-cycle automation, customisable dashboards, instant postbacks, and real-time data visibility help to reduce chaos and boost performance. Additionally, tools like the Sub-Affiliate System, No Bundling Model, and dynamic variables assist with increased operational control.
Vlad Bondarenko, ReferOn’s Head of Product, commented on the nominations, “We didn’t build ReferOn to compete with legacy platforms — we built it to replace them. Every development, addition, and decision is guided by the goal of empowering our users to move faster, make more insightful decisions, and scale efficiently. These nominations have shown us that we’re moving in the right direction and that our incredible team is working towards something truly impactful.”
ReferOn’s roadmap remains ambitious and future-focused, with numerous investments in product developments, customer-facing services, and initiatives that help affiliate teams act faster and move smarter.
News
StatsDrone now supports over 2000 affiliate program integrations

StatsDrone has achieved a significant milestone in their journey to being the best affiliate stats app both with accurate data and with the most affiliate program integrations.
The company recently achieved a milestone of over 2000 affiliate program integrations. Most of the integrations are for iGaming affiliate programs while others include affiliate networks, finance affiliate programs and crypto related programs.
Since launching the app over 4 years ago, the other milestone achieved is nearly 1200 affiliate programs marked as migrated or closed.
The multi-award winning app connects to affiliate programs through credentials using scraping or through using API keys. API data is supported by 61% of affiliate programs listed on StatsDrone currently as of August 2025.
COO and Co-Founder Darrell Helyar had this to say about the milestone: “Achieving this milestone reaffirms StatsDrone’s position as a leader in affiliate marketing, enabling affiliates to optimize performance and drive results. With an exceptional team committed to accuracy, innovation, and support, we continue to build trust and deliver outstanding results for everyone we support.”
The data that StatsDrone can get for customers is on the following levels: account, brand, campaign, dynamic variables and postbacks.
Dynamic variables, advanced data solutions for affiliates
Dynamic variables are proving to be one of the more popular tools offered at StatsDrone.
Dynamic variables is supported with the following affiliate program software: MyAffiliate, ReferOn, Mexos, CellXpert, Income Access, Affilka (SoftSwiss), RavenTrack, Alanbase, tap (Smartico), MAP, Post Affiliate Pro, Affise, Affelios, Entain / BetMGM, FlexOffers, NetRefer and PartnerMatrix.
Postbacks are currently available in StatsDrone for MyAffiliates, Affilka, Affise, Cellxpert and a few more.
StatsDrone helps affiliates identify when affiliate programs closed or migrate affiliate software which can render their old tracking links as invalid.
Finding affiliate programs
StatsDrone doesn’t just have 2000 affiliate program integrations but every integration is a review and part of our program database.
Affiliates can search for programs by affiliate software, if they have an API for accessing their data, postbacks, dynamic variables and exclusive deals too.
By far the most common integration technically falls under proprietary which means operators that choose to build their own affiliate program and not use a platform.
MyAffiliates has been the most popular platform as operators choose to launch their platform off of. Affilka, ReferOn and RavenTrack have been the fastest growing platforms.
On top of getting stats to affiliates, the company does it all with accuracy in mind. If an affiliate finds any data point not to be what it should be, they can report it to the StatsDrone team to have it fixed.
Likewise, if an affiliate wants a single program added, it is added to the list and most of the time the program is added within minutes.
News
Slotozilla Expands Partner Network With 25+ Affiliates and Unveils 139 New Bonuses in Q2 2025

Riding the wave of a hugely successful Q1, Slotozilla has continued its momentum through Q2 on the back of iGB Live London 2025. The platform consolidated the quarter by adding over 25 affiliate partners and launching 139 exclusive bonuses. This milestone marks a glistening moment in the company’s mission to deliver premium value and choice for online casino stakeholders.
Slotozilla, widely regarded as the go-to destination for expert casino reviews and free slot demos, confirmed the new additions in July. The partnership network now features several industry trailblazers, such as:
- FTDgallery: Known for offering exclusive bonuses and promotions.
- GameGrow: A network renowned for its games and deep insights into the Canadian market.
- ToTheMoon Affiliates: ToTheMoon is a leader in championing gamified campaigns in several markets.
- Luckpartners: Emphasises a mobile-first approach and localised gaming experiences.
Each partnership leverages unique regional expertise and, importantly, exclusive promotions to enrich users’ journeys on the platform. The new affiliates collectively unlock a vast array of offers, including 87 welcome bonuses and 52 no deposit bonuses. This totals 139 sublime bonuses right there for the taking.
The iGB Live London 2025 presented a golden opportunity for Slotozilla to engage equally outstanding industry leaders to improve user experiences. The company subsequently sent a delegation of experts to the event. “It was an incredible experience to meet so many passionate affiliates face-to-face,” said Tim Cline, Slotozilla’s editor-in-chief. “I’m proud of the collaborations we’ve initiated and excited about the value these brands will bring to our users.”
Geographical reach also extended into 15+ nations during Q2, with significant growth in Germany, Poland, Canada, and Italy. These expansions reiterate Slotozilla’s global vision and its commitment to localised content. With tailored bonuses and responsible gaming advocacy, the platform has never been more player-centric.
Looking ahead, it appears that activity is not slowing down any time soon. Slotozilla aims to grow its affiliate roster, refine its rankings, and introduce fresh insights to its platform.
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