News

How to become a successful affiliate in The Netherlands

Published

2 years ago

March 4, 2024

We are sure you’ve seen TikTok clips and Instagram Reels of online ‘influencers’ telling you how easy it is to make passive income online or to become rich and famous with simple affiliate marketing, but there is more to it than just posting a few links to ecommerce sites on a website or blog. It takes a lot of time to build a large following that would then become a tool for you to use as an affiliate marketer. There are also different rules to follow.

What is affiliate marketing?

In simple terms, affiliate marketing is just another term used for the promotion of products and/or services. The idea is that a company is promoted through another company’s blog, website, social media channel, or these days, their podcast. There is the advertiser on one side of the process, looking for their products to be promoted, and the publisher on the other side of the process who creates content and shares the ad within their own posts.

Examples of affiliate marketing sectors

Finding your niche is a big and important step with affiliate marketing. Choosing a niche that fits with your character, interests, and persona will help you to become successful. A genuine interest in an area will make it much more likely that you can promote products and services in an authentic way. Let’s look at a few of the options:

Gambling affiliates

A gambling affiliate network, as an example of an affiliate industry, is where publishers (affiliates) are connected with affiliate programs that allow them to promote offers and content that is related to gambling like Play North and their affiliate program. As there is a new and growing market in the Netherlands for consumers to bet on the go, or to play online casino games on their mobile phones, it can be a profitable market for affiliates in the country.

SaaS and technology

This is one of the top niche areas for 2024 and a massive market. Technology is integral to our everyday lives, and with the fast evolution of tech, new products and services reach the market all the time, including many Software as a Service (SaaS) products, tech gadgets, wearable tech, and software apps.

Education and e-learning

In a post-covid world this is a sector that is set to boom in popularity. It is all about creating highly engaging, innovative and motivating content for both young students and adult learners to benefit from. This content is about inspiring people to pursue continuous learning and to develop and grow in different key areas of their lives.

How to get started in affiliate marketing

Should you be looking to be successful as an affiliate in the Netherlands it is important to know there is a journey to follow and signposts for you to look out for. There is no clear road to success but there are some things that you need to do and plenty of hard work to put in (show me any successful job that doesn’t require hard work and dedication!).

To make money from affiliate marketing you need to:

Register with KVK (Netherlands Chamber of Commerce) or update your business activities if you are already registered
Check your taxes and insurance if your work might include overseas projects
Build your website visitors and potential reach, as this boosts your attractiveness to advertisers
Find an affiliate network that links advertisers and publishers
Decide on what you want to promote and why
Sign up to an affiliate network that makes the most sense for you. You’ll need a domain name to sign up, so make sure you have a functioning website and that it meets advertising rules
Make sure you understand the terms and conditions of the networks you are involved with, so that you follow rules and work within the set parameters
Choose an advertiser to work with and be sure on what the percentage of sales price is available for promoting products
Link to a product as high up the page in whatever content you publish, as this is more likely to entice clicks from interested readers
Optimise content so that it is more likely to be found in search engines (SEO is important)
Make content readable, engaging, and shareable
Think about utilising social media channels to promote content and collaborate further with the advertiser

All of the above steps take time and patience. Always check back, try new things out, and be willing to learn constantly, as this is the way to find out about new niche markets, and where you can optimise your own performance within a wide range of areas to gain those percentage points of improvement that add up to an overall improvement.

These are just some of the steps that you can take to have the best chance of success as an affiliate in the Netherlands. It is never a quick journey to mega money and stardom, but with due diligence, a hard work ethic, and creative thinking, you can be successful and make some money through affiliate marketing.

Related Topics:affiliate marketing Netherlands Chamber of Commerce

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Affiliate Success

ReferOn Wins “Best Affiliate Management Platform” at the iGB Affiliate Awards 2026

Published

3 hours ago

July 9, 2026

George Miller

ReferOn has been named the Best Affiliate Management Platform at the prestigious iGB Affiliate Awards 2026, marking another major milestone in the company’s growth. Announced live at iGB LIVE, the recognition follows a year of relentless product innovation, customer growth, and a continued focus on simplifying affiliate operations.

Turning Complexity into Clarity

Managing high-volume affiliate programs requires processing millions of data points every day. ReferOn was built to eliminate that complexity through automation, real-time insights, and streamlined workflows.

This year also marked the introduction of Refie, ReferOn’s integrated UX layer. Instead of forcing affiliate managers to navigate complex backend data, Refie turns raw operational data into clear, actionable insights. From onboarding to daily performance tracking, it helps teams spend less time on administration and more time driving strategic growth.

Alex Bukin, CEO of ReferOn, commented: “Winning the iGB Affiliate Award is a remarkable achievement for our entire team. As affiliate programs grow, so does the complexity behind them. From day one, our ambition has been to remove that complexity, so operators can focus on growth instead of operational friction. This recognition reinforces our belief that great B2B technology should be simpler, more intuitive, easier to work with, and built around the people who use it”.

Having secured major industry awards over the past 18 months, — including ‘Affiliate System of the Year’ at AffPapa and ‘Best Affiliate Software’ at SiGMA — ReferOn looks ahead with a roadmap that remains focused on making affiliate management even more intelligent, transparent, and effortless. Our upcoming developments will continue to simplify complex workflows, expand AI-powered assistance, and provide operators with even greater visibility and control over their affiliate operations.

Affiliate Success

Kongebonus becomes first Norwegian affiliate to win Best Casino Affiliate at iGB Affiliate Awards 2026

Published

1 day ago

July 8, 2026

George Miller

Kongebonus has become the first Norwegian affiliate to win Best Casino Affiliate at the iGB Affiliate Awards 2026, a landmark recognition that names the independent Norwegian guide as the world’s leading casino affiliate for 2026.

The award was presented on 2 July during iGB L!VE London, where the iGB Affiliate Awards celebrated the affiliates, programmes, networks, suppliers and individuals helping to drive the iGaming sector forward.

iGB Affiliate described first-time contestant Kongebonus as a “Norwegian local hero”, noting that the platform claimed the award in a close race and ended Gambling.com Group’s two-year reign in the highly competitive category. Independent judges praised Kongebonus’ “super smart” approach, highlighting its combination of innovation, engaged player community, and strong editorial presence across Google News and the media.

The recognition reflects Kongebonus’ focus on detailed operator testing, transparent casino reviews, community-led content and player protection. The platform tests casinos with its own money before reviewing them, publishes its full methodology and continues to invest in responsible gambling resources, including practical guidance and support signposting for players.

David Nilsen, Editor-in-Chief at Kongebonus, said: “Winning Best Casino Affiliate at the iGB Affiliate Awards is a huge moment for Kongebonus and for everyone who has helped build the platform. To be recognised in a category alongside some of the biggest and most respected names in the affiliate industry is something we are incredibly proud of.

“I’ve spent more than ten years on the inside of this industry, and I’ve seen how big the gap can be between what a casino promises and what the player is actually left with. Closing that gap is the whole reason we test the way we do.

“What this award tells us is that being the most trusted guide matters more than being the biggest one, and that’s the only thing we’ve ever set out to build.”

News

Where to Drive Tier-1 Sport Traffic in July FIFA World Cup Final & More

Published

2 days ago

July 7, 2026

Master Editor

July is one of the strongest months for sports traffic, with the FIFA World Cup knockout stage, Wimbledon finals, Formula 1, UFC, esports, cricket, and rugby driving high-value Tier-1 audiences.

Moreover, with N1 Sport Promo by N1 Partners running until July 20, affiliates still have time to increase their CPA while scaling quality sports traffic during the busiest weeks of the season.

Key sports events in July

The N1 Partners team has made a list of the biggest sporting events this month to help affiliates plan campaigns and capture high-intent traffic.

Soccer

The FIFA World Cup enters its decisive stage, with every knockout match generating significant spikes in betting activity, search demand, and social engagement.

Until 07.07 | FIFA World Cup — Round of 16
09.07–12.07 | FIFA World Cup — Quarter-finals
14.07 | FIFA World Cup — Semi-final
15.07 | FIFA World Cup — Semi-final
18.07 | FIFA World Cup — Third-place Match
19.07 | FIFA World Cup — Final

Tennis

Wimbledon concludes with the biggest matches of the season before the tour moves to North America later in the month.

Until 12.07 | Wimbledon
12.07 | Wimbledon Finals
26.07–02.08 | ATP Washington
26.07–02.08 | WTA Washington

Formula 1

Formula 1 will get high interest from sport lovers throughout July with three Grand Prix weekends.

19.07 | Belgian Grand Prix
26.07 | Hungarian Grand Prix

MMA

UFC maintains strong engagement in Tier-1 markets, especially around numbered fight nights where title implications and high-profile fighters drive consistent betting interest.

13.07 | UFC 329 McGregor vs. Holloway 2

Esports

The biggest esports competitions will go on attracting highly engaged audiences across Tier-1 markets.

06.07–18.07 | Esports World Cup 2026 (Dota 2)
21.07–02.08 | BLAST Bounty Season 2 (CS2)

Cricket

Cricket is still one of the strongest niches that generates huge traffic amonts across several Tier-1 GEOs.

07.07 | England vs India — Test Series
13.07 | England vs India — ODI
16.07 | England vs India — ODI
22.07 | Southern Brave vs Welsh Fire — The Hundred
23.07 | London Spirit vs Manchester Super Giants — The Hundred
27.07 | Southern Brave vs MI London — The Hundred

Rugby League

Rugby League continues to generate steady betting interest in key English-speaking markets.

17.07 | NZ Warriors vs Broncos
30.07 | North Queensland Cowboys vs Roosters

How to maximize results from event-driven traffic

The summer month offers affiliates working with N1 Bet, RollXO, and Lucky Hunter through N1 Partners a strong environment to attract new players, increase FTD volumes, and scale existing campaigns across Tier-1 GEOs, supported by consistently high audience demand. With N1 Sport Promo running until July 20, affiliates still have time to maximize higher CPA rates while sports engagement remains at its seasonal peak.

Top promos for N1 Partners projects in July

This July, partners can take advantage of exclusive seasonal campaigns for players across N1 Partners’ leading brands, designed to drive stronger performance and help them get more from every visitor they refer.

Road to Riches Lottery (RollXO, N1 Bet)
Period: 01.07–25.08
Prize pool: €500,000

Road to Riches is the biggest lottery campaign in the project’s history, featuring a €500,000 total prize pool, 8 weekly stages, and 700 winners. With weekly prize drops and increasing stage prize pools, the promotion is designed to boost player engagement, retention, and repeat deposits—helping affiliates maximize traffic value throughout the campaign.

Lucky Lottery (Retrobet, Spirit Casino, Jet4Bet, Slot Lounge)

Period: 22.07–27.07

Prize pool: €50,000

Lucky Loot Lottery (Slotlords, Slotsmines)
Period: 10.07–16.07
Prize pool: €10,000 (Slotlords), €7,000 (Slotsmines)

Around the World Lottery (Slot Mafia, Slot Hunter, LuckyHunter)

Period: 13.07–23.07

Prize pool: €8,000

Wanna learn more? Contact your manager right now!

Winning Tips for July Sports Traffic

Treat the World Cup as a sequence of conversion peaks rather than a single final, as each knockout round has its own performance window under the promo.
Shift budgets dynamically between sports instead of overfocusing on one event: Wimbledon, F1, UFC, and esports often perform better once football CPMs peak.
Build creatives that reflect tournament progression (for instance, “Quarter-finals pressure” and “Road to the final”), not static team messaging.
Combine Sports Betting and Prediction Markets on N1 Bet to capture different user motivations during the same event cycle.
Reallocate traffic during promo weeks, as in the N1 Sport Promo timing can impact revenue almost as much as volume.

Join N1 Partners

N1 Partners is a multi-brand affiliate program and direct advertiser, bringing together 14+ casino and betting brands with high LTV and Reg2Dep rates in Tier-1 GEOs.

N1 Partners offers competitive terms for top partners, including CPA up to €700 and RevShare up to 55%, ensuring stable and scalable performance.

Trusted by 14,000+ partners, N1 Partners stands out for its transparency, flexibility, and focus on long-term partnerships, supported by a strong product portfolio and advanced retention systems.

Haven’t joined N1 Partners yet? Contact the manager, get involved and make the most of the 2026 sports season.