News
How to become a successful affiliate in The Netherlands

We are sure you’ve seen TikTok clips and Instagram Reels of online ‘influencers’ telling you how easy it is to make passive income online or to become rich and famous with simple affiliate marketing, but there is more to it than just posting a few links to ecommerce sites on a website or blog. It takes a lot of time to build a large following that would then become a tool for you to use as an affiliate marketer. There are also different rules to follow.
What is affiliate marketing?
In simple terms, affiliate marketing is just another term used for the promotion of products and/or services. The idea is that a company is promoted through another company’s blog, website, social media channel, or these days, their podcast. There is the advertiser on one side of the process, looking for their products to be promoted, and the publisher on the other side of the process who creates content and shares the ad within their own posts.
Examples of affiliate marketing sectors
Finding your niche is a big and important step with affiliate marketing. Choosing a niche that fits with your character, interests, and persona will help you to become successful. A genuine interest in an area will make it much more likely that you can promote products and services in an authentic way. Let’s look at a few of the options:
Gambling affiliates
A gambling affiliate network, as an example of an affiliate industry, is where publishers (affiliates) are connected with affiliate programs that allow them to promote offers and content that is related to gambling like Play North and their affiliate program. As there is a new and growing market in the Netherlands for consumers to bet on the go, or to play online casino games on their mobile phones, it can be a profitable market for affiliates in the country.
SaaS and technology
This is one of the top niche areas for 2024 and a massive market. Technology is integral to our everyday lives, and with the fast evolution of tech, new products and services reach the market all the time, including many Software as a Service (SaaS) products, tech gadgets, wearable tech, and software apps.
Education and e-learning
In a post-covid world this is a sector that is set to boom in popularity. It is all about creating highly engaging, innovative and motivating content for both young students and adult learners to benefit from. This content is about inspiring people to pursue continuous learning and to develop and grow in different key areas of their lives.
How to get started in affiliate marketing
Should you be looking to be successful as an affiliate in the Netherlands it is important to know there is a journey to follow and signposts for you to look out for. There is no clear road to success but there are some things that you need to do and plenty of hard work to put in (show me any successful job that doesn’t require hard work and dedication!).
To make money from affiliate marketing you need to:
- Register with KVK (Netherlands Chamber of Commerce) or update your business activities if you are already registered
- Check your taxes and insurance if your work might include overseas projects
- Build your website visitors and potential reach, as this boosts your attractiveness to advertisers
- Find an affiliate network that links advertisers and publishers
- Decide on what you want to promote and why
- Sign up to an affiliate network that makes the most sense for you. You’ll need a domain name to sign up, so make sure you have a functioning website and that it meets advertising rules
- Make sure you understand the terms and conditions of the networks you are involved with, so that you follow rules and work within the set parameters
- Choose an advertiser to work with and be sure on what the percentage of sales price is available for promoting products
- Link to a product as high up the page in whatever content you publish, as this is more likely to entice clicks from interested readers
- Optimise content so that it is more likely to be found in search engines (SEO is important)
- Make content readable, engaging, and shareable
- Think about utilising social media channels to promote content and collaborate further with the advertiser
All of the above steps take time and patience. Always check back, try new things out, and be willing to learn constantly, as this is the way to find out about new niche markets, and where you can optimise your own performance within a wide range of areas to gain those percentage points of improvement that add up to an overall improvement.
These are just some of the steps that you can take to have the best chance of success as an affiliate in the Netherlands. It is never a quick journey to mega money and stardom, but with due diligence, a hard work ethic, and creative thinking, you can be successful and make some money through affiliate marketing.
News
More transparency, better tools, a brighter future: MiglioriCasinoItalia revolutionizes the market with new features

MiglioriCasinoItalia is evolving, introducing a new suite of features set to transform how users choose where to play online. Already a benchmark in the Italian comparison space, the platform is now doubling down on transparency, responsibility, and advanced tools to help users make more informed decisions.
There are four key new features introduced to the platform. The License Comparator allows users to compare operator licenses instantly, clearly distinguishing between those regulated by ADM and those operating without Italian official authorization. Alongside it, the License Checker enables users to verify the status of an operator’s license in real time.
Soon to be released is the Casino Comparator, a feature that will allow users to compare multiple casinos side-by-side, based on key factors such as welcome bonuses, payment methods, and game selections. With an intuitive interface and customizable filters, users can view platform differences in seconds, making the selection process faster and more efficient.
Rounding up the update is the Playtest Report section, which adds depth to each casino review by showing the team’s hands-on experience with each operator — tested games and achieved outcomes—to ensure an even greater level of transparency.
These innovations come at a pivotal time for the industry. While Italy’s online gaming market is growing, it is also facing increasing regulatory pressure. The new online gambling reform is expected to fully take effect in September, after a deadline extension. This change signals a radical shift on the horizon: higher licensing costs, fewer authorized operators, and a more competitive market. In this changing landscape, MiglioriCasinoItalia positions itself as the go-to, trustworthy guide users can always rely on, providing tools designed to simplify their decision-making.
“Our mission has always been clear: to provide users with concrete, accessible, and up-to-date tools to help them choose where to play — empowering informed decisions,” says Angelo Vecchione, Website Manager of MiglioriCasinoItalia. “These features were developed through close observation of user behavior and from a strong vision for the industry’s future.”
“As the number of licensed operators decreases and their individual market share rises, having a clear and trustworthy go-to resource becomes crucial,” Adds Paolo Strano, Affiliate Manager and market expert at MiglioriCasinoItalia.
MiglioriCasinoItalia has evolved beyond a simple comparison tool: today, it guides, informs, and empowers.
The future of gambling won’t wait. With MiglioriCasinoItalia, users are already part of the next generation of casino comparison.
Awards
MightyTips is shortlisted for Sportsbook Affiliate of the Year at SBC Awards Europe

MightyTips has been nominated for the Sportsbook Affiliate of the Year award at the SBC Awards Europe 2025. This is the second successive year that the iGaming hub has been shortlisted in this category, where it will compete against industry giants such as Flashscore, Gentoo Media, and North Star Network.
The nomination recognises MightyTips’ increasingly prominent position within the sector and its contribution to the affiliate landscape following a year of significant growth, including an expanded portfolio of multilingual sites, increasing its total to 19 by the end of 2024.
The brand has also launched the MightyQs interview series, which focuses on partnerships between sportsbooks and big sports names. Furthermore, MightyTips has struck upon several collaborations with notable iGaming operators such as 888Starz and Roobet.
Eugene Ravdin, Head of PR at SEOBROTHERS, said: “Being nominated for the Sportsbook Affiliate of the Year award is a testament to the hard work, knowledge and dedication of the MightyTips team. We continue to go from strength to strength, and everyone involved should be proud of their achievements over the last twelve months. We will continue to deliver high standards, and we cannot wait to see what we can accomplish over the next year.”
SBC Awards Europe
The SBC Awards Europe will take place on June 12th, 2025, on the final day of the SBC Summit Malta at the Hilton Malta. It will reward operators, affiliates, suppliers, and game developers throughout Europe who have contributed significantly to the sports betting and iGaming landscape.
This year’s awards have attracted a record-breaking number of nominations. Each entry is assessed by a hand-picked judging panel of industry experts. The ceremony will welcome 400 guests from across the sector, with awards handed out in 34 categories.
News
EEGS Launches its First Affiliate Webinar of 2025: Exploring the Affiliate’s Role in Responsible Gaming

The Eastern European Gaming Summit (EEGS) is proud to announce the first edition of its Affiliate Webinar series for 2025, taking place on May 13 at 2:00 PM CET. Titled “Balancing Compliance and Conversion: The Affiliate’s Role in Responsible Gaming,” the session will explore the critical role affiliates play in today’s iGaming environment and the increasing importance of responsible practices in performance-driven marketing.
The webinar session will be led by Gjorgje Ristikj, a seasoned professional with over a decade of experience in the affiliate space. As the Founder of Gamblers Connect and Co-Founder & CEO of RankRadar, Gjorgje brings a wealth of knowledge from co-founding the first Macedonian Poker Affiliate website to leading award-winning projects like Gamblers Connect and consulting in iGaming Affiliate Management. He will share practical insights drawn from real-world examples, industry trends, and proven campaign strategies.
The webinar will cover a wide range of timely topics, including the evolving landscape of affiliate marketing, the importance of aligning with responsible gaming principles, and navigating today’s increasingly complex compliance requirements. Attendees will also learn how to leverage tools and technologies to support compliant and transparent operations.
Whether you’re an affiliate, operator, or marketing professional in the gaming industry, this session promises actionable strategies for balancing ethical practices with business performance.
Registration is free and open. All participants will receive a Certificate of Attendance after the session.
Secure your spot today and join the conversation on the future of affiliate marketing in iGaming: https://us06web.zoom.us/webinar/register/WN_FopPMF04SZ6uDB5AEBf_PA
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