BettingLadies.com, the first sports betting affiliate and content site for all sports written by women, for women, announced it has officially launched its public-facing site. All content on the site is written, created and produced by women content creators to explicitly provide sports betting news, information, odds and statistics for women bettors of all skill levels.

While most sites which target the women-bettor demographic segment their offering by exclusively discussing women’s sports, BettingLadies.com differentiates itself through the discussion of both women’s and men’s sports. This mixed approach to female-targeted content enables bettors to participate in and enjoy wagering opportunities around dominant leagues such as the NBA, NHL and MLB, while also embracing the emerging market of women’s sports betting.

“The genesis of BettingLadies.com is about making sports betting more accessible for women. I looked for content to help educate myself as a bettor, but found the majority of resources were clearly created to be consumed by a male audience,” said Val C. Martinez, CEO and founder of BettingLadies.com. “Multiple studies have found that nearly a third of the betting market is women, however the opportunities for female-centric content have been limited. While there are women content creators in the market, I strategically saw whitespace and wanted to create a new space where bettors could consume content from like-minded female sports fans, as well as build a platform where female creators can find a voice in the emerging sports betting market.”

Martinez brings more than 20-years experience as a banker and financial executive, leading large business groups in major financial institutions, to her role as founder of BettingLandies.com.

In addition to daily news from the sports world and daily betting lines, BettingLadies.com currently hosts the following signature elements:

•  BettingLadies.com Community – Sign up and meet, interact and discuss betting with like-minded women.
• Lady Locks – Daily videos provide insights and betting information on the day’s biggest sporting events.
• Betting Guides – Educational videos, tutorials and how-to’s for all betting skills from beginners to the advanced.
• Tarot Reading – A fun free-to-play game for users to get their fortune on different sports betting experiences.

The site’s most noted content creator is a professional wrestler and sports broadcast talent Danielle Kamela. In addition to writing for BettingLadies.com, Kamela creates the site’s signature digital asset, the daily “Lady Locks” series, which posts to Instagram, Facebook and Twitter.

“What drew me to working with BettingLadies.com was Val’s vision to create an approachable, judgement free and inclusive community, built on educating and supporting the growth of women bettors across the country,” Kamela said. “As a fan and bettor of all sports, Lady Locks provides me the opportunity to be flexible in the content I create, moving seamlessly from NBA to MLB games and NFL games in the fall. I’m excited about the future of this site and giving a voice to women bettors.”

In addition to Kamela, BettingLadies.com has plans to expand to more than a dozen featured personalities in the coming months.

“Beyond the launch, our goal is to evolve BettingLadies.com to be synonymous with the betting experience for women. We’ll soon begin creating in-person regional betting events based on the growth of our community,” said Martinez. “We’re continually looking for new affiliate partners, as well as voices and creators, to scale and expand our content to new mediums, social platforms and sports. As a true first mover in this category, we see nothing but potential for the future of women sports bettors.”

PartnerMatrix, an award-winning affiliate software provider in the iGaming industry, is proud to announce the appointment of Vahe Khalatyan, previously PartnerMatrix Chief Technical Officer, as its new CEO.

Since day one, Vahe has played a crucial role in the development and success of PartnerMatrix in the last eight years, proving to be a key asset and leader within the team.

His appointment follows the recent departure of previous CEO and co-founder Levon Nikoghosyan who left the business to pursue his own personal projects.

Vahe Khalatyan, CEO of PartnerMatrix, said: “I am excited to take on this role and lead PartnerMatrix into the future. I have been with the company since day one and have developed a deep understanding of its operations and the market.

“In 2023 we will continue to lead the way in iGaming affiliate marketing and focus on new tools and updates for affiliate security, providing a bespoke approach to every client.”

Ebbe Groes, CEO of EveryMatrix, added: “Vahe takes over the position with a wealth of knowledge about the company and the industry and has some exciting, innovative ideas he will implement in the months to come.

“This is a significant step, both for Vahe and PartnerMatrix, and I’m delighted he has stepped up. This is fully deserved and I’m confident his efforts, ideas, and skills will continue to bring great success to the company and the group.”

PartnerMatrix was awarded Best Affiliate Software at the EGR B2B Awards 2022, demonstrating its commitment to providing the best solutions in the industry. Under Vahe’s leadership, the company will continue to innovate and provide exceptional services to its clients in the iGaming sector.

The 2023 edition of iGB Affiliate London opened today (9^th February) with visitors participating in the biggest edition of the show on record.

The annual event is this year occupying a record 11,800 square metres (net) with the demand for space from both new and existing exhibitors underlining iGB Affiliate London’s status as the flagship event for stakeholders and the ‘not to be missed’ business appointment of the year.

Jay Todd of exhibitors APCW described the show as being “..easily the most significant affiliate event of the year offering tremendous value from education to networking.”

Anthony Telesca, of GPWA said the show was “…an absolute must” and constituted the “..most valuable conference for new business and for strengthening existing relationships.”

A total of 31 brands are making their debut appearance on the show floor, with the newcomers drawn from a total of 18-nations comprising Malta (4 first time exhibitors), UK (4), Ukraine (3), Israel (3), Hungary (2), Australia (2), Cyprus (2) and one each from Bulgaria, Denmark, Poland, Japan, Serbia, Switzerland, Singapore, Hong Kong, Greece, Estonia and Portugal.

Naomi Barton, Portfolio Director responsible for iGB Affiliate London, believes the balance between established long-time supporters and businesses which are new to the show represents a compelling proposition for visitors and delegates. She stated: “Alongside the provision of new business strategies, new tactics, new technologies, new thinking and new trends it’s really significant that we can also provide visitors with access to a host of new exhibitors who want to be a part of the iGB Affiliate London show experience.”

She added: “Attracting a community of new exhibitors who represent nearly one in four (23.8%) of the show floor total, has enabled us to grow iGB Affiliate London to the extent that this year’s show occupies three of the halls at ExCeL London for the first time.

“Joining the community at iGB Affiliate London provides an opportunity to engage with over 5,000 affiliates, advertisers, networks and tech suppliers, as well as network with non-gaming affiliates and find out how what works in other sectors can be deployed in gaming.”