News
The Biggest Upcoming Changes in the Online Gambling Industry
The online gambling industry has undergone some major changes in the last few years, but it seems like it’s been a while since we saw the introduction of any game-changing features. That could be set to change though, as there are some promising features on the horizon.
More Cryptocurrencies
Cryptocurrencies are set to dominate the online gambling industry. Not only are they quicker, easier, and more accessible, but they don’t have any merchant fees, either.
This might not sound like a big deal considering they don’t typically charge you to deposit, but it could have a knock-on effect. It means sites will be able to offer bigger and better bonuses, such as the massive BetMGM casino bonus code or the many loyalty promotions available elsewhere.
It could also reduce the minimum deposit and withdrawal size.
Choose a Bet/Request-a-Bet Features
Live betting was a huge innovation for the sports betting industry but choose/request-a-bet features could be even better.
These features are already common throughout Europe and have been utilized effectively by many of the betting brands now operating in the US, including William Hill.
Simply put, these features allow you to request bets through email, contact forms, and social media. You can also use them to create your own in-game Parlay wagers. We’re not seeing these features in the US just yet, but that should change pretty soon.
More Immersion
Live Casino gaming is huge right now and its growth has been steady and certain for a number of years. It’s something that seems to attract most players and keeps them immersed, engaged, and happy.
As a result, it’s still growing and casinos are sinking huge sums of money into it. Live Casino gaming pits players against real dealers on real tables. They still play from the comfort of their own homes, but everything happens virtually.
Not only will we continue to see growth in this sector, but it may also incorporate virtual reality and/or augmented reality.
In other words, you could slip on a headset and enter a virtual casino. You can turn over cards with your hands, move chips around, and even engage with the dealers and other players. We have the technology to make this happen, it’s just a little clunky and requires heavy headsets.
The Online Takeover
Despite the prevalence of online casino and sportsbook gambling, the offline gambling industry is still much bigger. In fact, the difference is pretty immense, although it’s getting much smaller with each passing year.
Within the next decade or so, that should change. Many players are moving from offline casinos to online casinos. They prefer the convenience of playing at home or on their commute and as they tend to play more often and spend more freely, operators also prefer them.
That doesn’t mean that offline casinos will go away, but that they will become more online-focused, such as by giving players access to mobile casino apps as soon as they walk through the doors.
“I personally think the industry should view this as a positive chance to work hand-in-hand with the NHS, charities and government as all stakeholders pull together to minimise gambling harm. Gambling is meant to be fun and entertaining and the industry must ensure that it is responsible, so that those in need can gain access to properly funded support as and when they need it.”
Affiliate Compliance
Rightlander and RavenTrack Partner to Boost Affiliate Marketing Compliance and Advertising Opportunities
Leading iGaming compliance and tracking platforms unite to bolster affiliate marketing integrity.
Rightlander, a leading provider of marketing compliance and intelligence solutions, has announced a strategic partnership with RavenTrack, a prominent affiliate tracking platform. This collaboration aims to enhance marketing compliance and risk management for Raven Track clients and help identify untapped advertising opportunities with affiliates across global markets.
The partnership will offer access to Rightlander’s comprehensive suite of innovative marketing compliance solutions, including web, search, and social media monitoring to track affiliate promotional activities, content compliance scanning to ensure adherence to regulatory requirements and monitoring services.
RavenTrack’s diverse client base spans established and emerging markets, and this partnership addresses the growing need for robust compliance measures in regions with evolving regulatory landscapes.
Sarafina Wolde Gabriel, CEO of Rightlander, commented on the partnership: “We’re excited to partner with RavenTrack to offer our cutting-edge compliance and marketing solutions to their global client base. As marketing regulations tighten in established and emerging markets, our tools will help brands and affiliates navigate the complex landscape of marketing compliance and capitalise on advertising opportunities.”
RavenTrack is a leading affiliate tracking platform specialising in providing advanced tracking and analytics solutions to help brands optimise their affiliate marketing programs. Its client base includes prominent brands such as Jumpman Gaming, Betfred, Bet9ja, and Mr. Q, to name a few.
Adam Rowley, RavenTrack’s Managing Director, expressed enthusiasm about the partnership: “At RavenTrack, we understand the critical importance of marketing compliance. Our collaboration with Rightlander represents a significant step forward in our mission to provide our clients with robust, innovative and effective tools for managing their affiliate programs.”
“By integrating Rightlander’s advanced compliance solutions with our cutting-edge tracking platform, we’re empowering our clients to navigate the complex regulatory landscape with confidence while maximising their marketing potential.”
This partnership represents a significant step forward in promoting responsible and compliant marketing practices in the rapidly evolving affiliate marketing industry. By combining RavenTrack’s expertise in affiliate tracking with Rightlander’s advanced compliance tools, the collaboration aims to set new standards for transparency and regulatory adherence in the sector.
Affiliate Announcements
Raise your Game with BoostBox by MyAffiliates: a new AI-Driven must-have iGaming Affiliate ace, for instant wins and real results
Jackpots just got closer for iGaming affiliate marketers with the launch of BoostBox by MyAffiliates — a new AI-driven tool designed to unlock new levels of affiliate potential. With a simple touch of a button iGaming affiliate partners can now access:
- Instant Updates: up-to-date product and promotional information
- Increased Productivity: easy access to brand resources, whilst reducing support queries by up to 40%
- Streamlined Research: brand and product information in an instant
- Quality Content: resources to produce consistent, on-brand promotional content
Boostbox by MyAffiliates is not just a game-changing upgrade — it’s a leap forward in affiliate marketing, setting a new standard in the industry for speed, relevance, impact and results.
iGaming affiliate marketing has long faced recurring obstacles that impact performance potential – delays in accessing information, time-consuming research, content inconsistencies, and resource limitations. BoostBox by MyAffiliates is an innovative AI-driven solution to these challenges, enabling affiliates to stay competitive and focused, taking results to a new level.
Clemence Dujardin, Group CEO at MyAffiliates, “BoostBox is redefining iGaming affiliate support and is the ultimate affiliate marketing solution. By maximising the capabilities of AI to bring real-time information to affiliate partners, programmes and content are guaranteed to be as impactful and as engaging as possible. MyAffiliates is at the forefront of affiliate marketing, and using the latest technology to launch BoostBox today, our users can enjoy the very best available affiliate marketing experience and strengthen their potential overnight.”
Roo Wright, Founder of BoostBox added, “Having built a number of affiliate businesses over my 18 years in the industry, I know firsthand the challenges affiliates face. BoostBox was born from that experience, and our partnership with MyAffiliates will help take affiliate marketing to the next level.”
MyAffiliates has long been a powerhouse in affiliate marketing software, empowering iGaming operators to bring all their brands and products together under one seamless affiliate system. Since its launch in 2007, MyAffiliates has set the standard in the industry, becoming the go-to platform for iGaming operators. In fact, StatsDrone recognised MyAffiliates in April 2024 as the most-used affiliate marketing software in the gaming industry—solidifying its role as a trusted leader and innovator in the space.
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