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Why Live Betting is the Way to Go for Sports Fans

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Live betting has been commonplace on European and Asian online betting sites for over a decade, but it’s something that many Americans are only just discovering. Another introduction to the North America market are the great offers you can find like this BetMGM bonus code for our Pennsylvania readers.

With this in mind, it was high time sports brought about that same innovation and excitement, which has been arguably introduced through the wonders of live betting.

Here are a few reasons why live betting is the best option for knowledgeable sports bettors.

React to the Game

Live betting lets you react to the market as it unfolds.

Let’s imagine, for instance, that there’s a match between Team A and Team B. It’s a tough one to call and you’re not sure where your money should go.

Rather than just throwing your money at a risky wager, you can wait for the game to start, see how things progress, and then place your bet in-play.

Alternatively, you can wait until later in the game and wager on specific outcomes. If Team A is losing but you think that they will turn things around, that’s where your wager can go.

Other reactionary wagers include angry players you think will inevitably be ejected or in-form players who seem destined to score a goal/touchdown.

It’s the “put your money where your mouth is” opportunity that all sports bettors have been waiting for. Watch the game, process the action, predict the outcomes, and make your wagers accordingly.

Cash Out Winning and Losing Bets

One of the best features of live betting is something known as a “cash out”.

As an example, if you’re wagering on a tennis match and Player A has a 2 set lead, you can cash out and take a sizable share of the spoils. Player A has a comfortable lead and has nearly won the match, so the live odds will have shortened. A cash out basically splits the difference between the odds you placed pre-match and the odds available at the time.

If Player A throws it all away, it doesn’t matter as you’ve already cashed out.

This option is great for nervy players who would rather collect the money than sit on the edge of their seat for the remainder of the game. It’s also good if you feel like your bet is starting to slip away and sense there might be a comeback.

It’s not just for winning bets, either. You can also cash out a losing bet, although in this case you’re simply limiting your losses rather than securing a guaranteed win.

Change Your Mind

You have a big wager on Team A and things are going in your favor, but you suspect that everything will turn sour and the game will be flipped on its head. Now what?

With live betting, you can simply cash out your current wager and then place the money from that bet on the opposite outcome.

Of course, there is a risk involved with all wagers and regardless of how confident you are, there are no guarantees. However, if things work in your favor and you make the right wagers, live betting offers endless potential.

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Affiliate Announcements

Affiliate Leaders Summit Grows 40% as Global Operators and Affiliates Flock to Lisbon

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Affiliate Leaders Summit Grows 40% as Global Operators and Affiliates Flock to Lisbon

 

Following a successful run, the Affiliate Leaders Summit will make its return to the Feira Internacional de Lisboa (FIL) this September, now expanded to a three-day format and featuring the debut of the Affiliate Leaders Awards.

Taking place from 16–18 September, the Affiliate Leaders Summit runs alongside SBC Summit as a focused, standalone platform for affiliates, affiliate managers, and enabling suppliers. It also delivers a more targeted networking and learning experience, with a dedicated content stage and curated audience of 8,000 operator representatives and 3,500 affiliates.

Affiliate Leaders Summit delegates will also enjoy full access to wider SBC Summit features, including evening socials, the main expo floor, and Super Stage keynotes from leading voices such as Gary Vaynerchuk.

Rasmus Sojmark, Founder and CEO of SBC, said: “Last year’s launch of the Affiliate Leaders Summit was a big milestone for us. The response was incredible, but we knew we could do even more. That’s why this year, we’re giving it the time it deserves; three full days to ensure attendees can take in everything this event has to offer.

“We’re also introducing the Affiliate Leaders Awards, which I’m personally very excited about. Affiliates play a vital role in this industry, and it’s time we had a platform that truly celebrates their work alongside the operator programmes and suppliers who help make it all happen.”

A 40% expansion of the 2025 show floor also underscores the event’s rising influence, following 2024’s debut that earned standout NPS ratings—79 from affiliates and 68 from operators. This year’s exhibitor list is stacked with leaders of the field, including Catena Media, Clever Advertising, Evoke, Flashscore, Kaizen Gaming, Medier, Megapari, Novibet, and Shake, offering attendees direct access to key players across the affiliate and operator landscape.

On the conference side of things, the Affiliate Leaders Stage at this year’s summit delivers a powerful three-day journey through the evolution of affiliate marketing,  starting with the martech tools redefining performance and partnerships, moving into audience-focused strategies that tap into community-driven SEO and smarter collaboration, and culminating in a forward-looking exploration of AI, diversification beyond Google, and the future role of affiliate managers.

With debates, CEO insights, hands-on workshops, and panels tackling everything from automation and CRM to content authenticity and deal transparency, this stage arms attendees with the ideas, tools, and strategies needed to thrive in a rapidly shifting digital landscape.

The conference sessions will bring together some of the biggest names in affiliate marketing, including Jonathan Edelshaim (CEO, Natural Intelligence), Elaine Gardiner-Ruddock (Managing Director, TAG Media), Peter Gunni (CEO, Traffic Lab), Filip Komljenovic (Head of Sales, Sofascore), Deb Lee (Director of AI & Data Operations, CILA, Entain), Andre Machado (CCO, Clever Advertising), Leanne Muleba (Chief Operations Officer, Matching Visions), and Johan Styren (CEO & Co-founder, Dilanti Media).

Those joining the Affiliate Leaders Summit will benefit not only from the tailored content on the dedicated stage and Super Stage but also from the addition of the Global Markets and Emerging Markets stages. With affiliates and operators among the most curious about cross-border growth, these new stages provide an ideal opportunity to explore regional strategies and understand new audiences.

Affiliate and operator attendees can expect the VIP treatment at the Affiliate Leaders Summit, with complimentary access to the event’s premium evening networking lineup. That includes the high-energy Opening Party with Joel Corry and Imanbek, and the return of INFINITY Lisbon, featuring electrifying performances from Alok and Timmy Trumpet.

Sojmark added: “The Affiliate Leaders Summit is designed to make networking and easier by giving you a dedicated space to connect. But the hospitality doesn’t stop there. You’re part of the full SBC Summit experience. With access to all six stages, complimentary food and drinks at the Food Festival, and the freedom to explore every area of the event, you’re welcome to engage as widely as you like. The Affiliate Leaders Summit simply helps you focus your efforts where they matter most.”

Affiliate or operator? Get your free pass now.

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iGaming.Com joins QMRA & More News

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iGaming.Com joins QMRA & More News

 

The Quality Mark Responsible Affiliates (QMRA) initiative is pleased to announce that iGaming.com has officially joined its growing network of compliant affiliate partners. The partnership starts with the inclusion of iGaming.com’s Danish portfolio, which will now be reviewed and monitored under the QMRA compliance framework.

This move follows earlier commitments by other major players in the iGaming affiliate industry, including Gentoo Media, Leadstar Media, GameLounge, and as a QMRA Operator, LeoVegas. With iGaming.com now joining their ranks, QMRA continues to build a stronger foundation for responsible and transparent affiliate marketing practices in Europe and beyond.

As part of the onboarding process, QMRA’s compliance team will assess the participating iGaming.com website against the established QMRA Code of Conduct. The partnership reflects mutual confidence and a shared objective: raising the standard of regulatory compliance and responsible marketing in the affiliate sector.

“We are very pleased that iGaming.com has chosen to partner with us. Their decision shows continued momentum in the industry towards credible, structured compliance. It also strengthens QMRA’s ability to advocate for a safe and transparent online gambling environment,” said Steven Vrolijk, spokesperson for QMRA.

 

Google Core Update: Optimized QMRA Member Certificates

In other news, following the latest Google Core Update, which emphasized the importance of E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness), QMRA is further optimizing its certification standards. Specifically, QMRA certificates will now include a new section titled Company Verification and Relationship with QMRA.

 

This section confirms that:

QMRA has verified the identity of the organization behind [Website Name] and confirmed that it is an established, demonstrably reliable entity with a registered business. QMRA maintains direct contact with the management of this organization regarding the operation of the website. A contractual relationship exists between QMRA and this company, under which periodic compliance checks are carried out and clear agreements have been made concerning adherence to applicable laws and regulations.

This added transparency helps reinforce the credibility of certified affiliate websites, not just with regulators and partners, but also with search engines increasingly focused on authoritative sources.

 

German Deposit Limits

Recently, QMRA specialists conducted research related to the overarching deposit limits in Germany: https://qmra.eu/online-gambling-deposit-limits-in-germany/

Germany’s strict deposit limit policy aims to reduce gambling harm, but its rigid framework, exemplified by a €1,000 monthly cap and technical restrictions, may unintentionally drive players toward illegal markets, highlighting the need for data-driven, flexible regulation that balances consumer protection with market realities.

 

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Amusnet Partners with Leading Affiliate CasinoFreak

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Amusnet Partners with Leading Affiliate CasinoFreak

 

Amusnet is excited to announce a new partnership with CasinoFreak, one of the most trusted and comprehensive online casino affiliate platforms. This collaboration supports our ongoing efforts to expand global reach and deliver high-quality gaming experiences to a broader audience. The affiliate is renowned for its reliable casino reviews, in-depth game insights, and player-first approach. This partnership will focus on providing in-depth coverage of Amusnet’s diverse portfolio of top-tier casino titles to CasinoFreak’s global user base – launching with a spotlight with the standout release, Sparta Legend.

“Working with CasinoFreak aligns perfectly with our vision of reaching players who value quality and amusement. Their commitment to up-to-date information and user-focused service makes them an ideal partner to showcase Sparta Legend’s unique gameplay and thematic appeal.”, comments Liliya Chatalbasheva, Chief Marketing and Commercial Officer at Amusnet.

“Sparta Legend by Amusnet is a bold step into the heart of ancient Greece, where polished visuals meet deliberate, focused gameplay. Its Free Spins feature with stacked Wilds creates steady momentum, and the Buy Feature allows immediate access to the core mechanics. As April’s Editor’s Choice, the game earns its place through consistency, clarity, and a theme that never strays from its mark.”, said Bogdan Romedea, PR Specialist at Casino Freak.

As we begin this exciting partnership, we invite gaming enthusiasts to explore CasinoFreak’s comprehensive reviews. With Sparta Legend and other Amusnet titles in focus, this collaboration marks an important step in enhancing the online casino experience and deepening community engagement. It reflects Amusnet’s commitment to partnering with top affiliates to deliver exceptional gaming worldwide.

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