News

Why Live Betting is the Way to Go for Sports Fans

Published

3 years ago

February 24, 2022

Photo credit: unsplash.com

Live betting has been commonplace on European and Asian online betting sites for over a decade, but it’s something that many Americans are only just discovering. Another introduction to the North America market are the great offers you can find like this BetMGM bonus code for our Pennsylvania readers.

With this in mind, it was high time sports brought about that same innovation and excitement, which has been arguably introduced through the wonders of live betting.

Here are a few reasons why live betting is the best option for knowledgeable sports bettors.

React to the Game

Live betting lets you react to the market as it unfolds.

Let’s imagine, for instance, that there’s a match between Team A and Team B. It’s a tough one to call and you’re not sure where your money should go.

Rather than just throwing your money at a risky wager, you can wait for the game to start, see how things progress, and then place your bet in-play.

Alternatively, you can wait until later in the game and wager on specific outcomes. If Team A is losing but you think that they will turn things around, that’s where your wager can go.

Other reactionary wagers include angry players you think will inevitably be ejected or in-form players who seem destined to score a goal/touchdown.

It’s the “put your money where your mouth is” opportunity that all sports bettors have been waiting for. Watch the game, process the action, predict the outcomes, and make your wagers accordingly.

Cash Out Winning and Losing Bets

One of the best features of live betting is something known as a “cash out”.

As an example, if you’re wagering on a tennis match and Player A has a 2 set lead, you can cash out and take a sizable share of the spoils. Player A has a comfortable lead and has nearly won the match, so the live odds will have shortened. A cash out basically splits the difference between the odds you placed pre-match and the odds available at the time.

If Player A throws it all away, it doesn’t matter as you’ve already cashed out.

This option is great for nervy players who would rather collect the money than sit on the edge of their seat for the remainder of the game. It’s also good if you feel like your bet is starting to slip away and sense there might be a comeback.

It’s not just for winning bets, either. You can also cash out a losing bet, although in this case you’re simply limiting your losses rather than securing a guaranteed win.

Change Your Mind

You have a big wager on Team A and things are going in your favor, but you suspect that everything will turn sour and the game will be flipped on its head. Now what?

With live betting, you can simply cash out your current wager and then place the money from that bet on the opposite outcome.

Of course, there is a risk involved with all wagers and regardless of how confident you are, there are no guarantees. However, if things work in your favor and you make the right wagers, live betting offers endless potential.

Related Topics:BetMGM Live Betting Online Betting

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Affiliate Success

First iGB Affiliate Manager Academy to shine a light on effective AI-Driven affiliate recruitment strategies

Published

5 days ago

April 14, 2025

George Miller

First iGB Affiliate Manager Academy to shine a light on effective AI-Driven affiliate recruitment strategies

Organisers of July’s edition of iGB L!VE – the first to be held in London – have announced the launch of the AI focussed iGB Affiliate Manager Academy which will be held July 1 as part of London iGaming Week.

The training and mentorship program which is being curated in partnership with Affiverse, founded by veteran affiliate marketer Lee-Ann Johnstone – and which guides businesses on how to launch, scale and grow successful affiliate programs, has been designed to help organisations of all sizes understand how to leverage new tactics and simple AI tools to recruit, retain and activate affiliates more effectively.

The Academy will offer a mix of practical learning, tactical assessments and personalised coaching providing affiliate managers with an invaluable opportunity to learn from industry leaders. Each unique session will include topical insights drawing on the dominant trends in the market.

Looking ahead to the Academy Lee-Ann Johnstone said: “I’m delighted that Clarion has invited Affiverse to develop a bespoke training academy specifically for iGaming Affiliate Managers.

“In an industry that’s constantly evolving, and which is powered by the early adoption of new technologies, businesses and affiliate managers have to keep learning in order to remain competitive. The only way we get to understand the affiliate space and all the complexities it entails is on the job – from others!

“It has always been important to me that those who have knowledge pay it forward and I’m really excited to be given the task of leading the curation of this unique event bringing the best of the best together in order to teach, train and coach affiliate managers as we move forward.

“The gap between AI-empowered affiliate managers and those relying solely on traditional methods is widening every month. The iGB Affiliate Manager Academy will provide the bridge to ensure businesses are on the right side of that divide.”

Reflecting on the importance and objectives of the iGB Affiliate Manager Academy, Global Portfolio Director Naomi Barton said: “Our live events are all about delivering real value to our international community of stakeholders. Lee-Ann and her team at Affiverse are spearheading the academy syllabus and content stream alongside IGB’s events production team to provide tailor made training and mentoring for new and existing affiliate managers as well as those who want to learn and scale their affiliate programs faster.

“The workshop will provide insider access to the exact AI-driven techniques that are assisting brands to deliver real results. Most significantly this isn’t just theory — instead it’s a hands-on expert-led roadmap focussing on immediately implementable tactics that will transform your program performance.”

Awards

MightyTips is nominated for Affiliate of the Year at the AffPapa iGaming Awards

Published

1 week ago

April 9, 2025

George Miller

MightyTips is nominated for Affiliate of the Year at the AffPapa iGaming Awards

MightyTips has received a nomination for “Sportsbook Affiliate of the Year” at the prestigious AffPapa iGaming Awards 2025. MightyTips hopes to follow in the footsteps of its parent company, SEOBROTHERS, which won the Affiliate Agency of the Year award at the 2023 ceremony and has received another nomination this year.

MightyTips’ nomination follows a year of expansion for the brand, which increased its portfolio of multilingual sites to 19. In addition to continuing to provide free daily football betting tips and in-depth bookmaker reviews, MightyTips also launched the MightyQs interview series, which spotlights some of the most exciting partnerships between online sportsbooks and high-profile sporting franchises such as Juventus and the UFC.

Held at Hacienda Nadales in Malaga, Spain, the fourth annual AffPapa iGaming Awards will take place on May 28th, 2025. The awards celebrate and recognise affiliates, operators, and B2B providers for hard work and innovation within the iGaming industry and commend those who are constantly pushing the boundaries and setting new standards.

One of the most notable and respected ceremonies on the industry calendar will be hosted as part of the iGaming Club Conference, a two-day networking event that will welcome over 1,200 industry delegates. Voting is open to the public and will close on May 11th.

Eugene Ravdin, Head of PR at SEOBROTHERS, said: “We’re overjoyed to hear that MightyTips have been nominated for these prestigious awards. It’s fantastic to be evaluated for our hard work over the last twelve months, and everyone involved should be extremely proud of their efforts. This is a huge professional achievement for the brand.”

Awards

Slotsjudge Receives Double Nomination at the AffPapa iGaming Awards 2025

Published

2 weeks ago

April 8, 2025

George Miller

Slotsjudge Receives Double Nomination at the AffPapa iGaming Awards 2025

We are delighted to announce that Slotsjudge received two nominations for the AffPapa iGaming Awards 2025. Milestones like this highlight our team’s dedication and strong position in the iGaming industry.

Slotsjudge was nominated in two key categories: “Rising Star Affiliate of The Year” and “Slots Review Affiliate of The Year.” The first nomination recognizes our fast growth and impact in a competitive market, while the second one emphasizes the quality and reliability of our game reviews. We highly value the trust our audience places in us as a credible and influential voice within the industry.

What sets Slotsjudge apart is our honest, straightforward content. Our team creates reviews that players can rely on, helping them make informed choices. We actively encourage community engagement and user-generated content, ensuring our reviews reflect real player experiences. Our approach combines simplicity, transparency, and a direct connection with our audience. We believe that this strong content strategy and dedication to genuine player feedback are the reasons behind these nominations.

“We are very grateful and proud of these nominations,” said Jekaterina Dubnicka, Head of Marketing and Communications. “It is exciting to see our team’s hard work acknowledged. We appreciate our users and partners, whose support has been key to our success.”

The AffPapa iGaming Awards ceremony will take place online on June 20, 2025. Slotsjudge looks forward to attending and celebrating with the industry. We thank the jury for their recognition, and we are excited about the future, continuing to grow alongside our valued community and partners.