News
Why Live Betting is the Way to Go for Sports Fans
Live betting has been commonplace on European and Asian online betting sites for over a decade, but it’s something that many Americans are only just discovering. Another introduction to the North America market are the great offers you can find like this BetMGM bonus code for our Pennsylvania readers.
With this in mind, it was high time sports brought about that same innovation and excitement, which has been arguably introduced through the wonders of live betting.
Here are a few reasons why live betting is the best option for knowledgeable sports bettors.
React to the Game
Live betting lets you react to the market as it unfolds.
Let’s imagine, for instance, that there’s a match between Team A and Team B. It’s a tough one to call and you’re not sure where your money should go.
Rather than just throwing your money at a risky wager, you can wait for the game to start, see how things progress, and then place your bet in-play.
Alternatively, you can wait until later in the game and wager on specific outcomes. If Team A is losing but you think that they will turn things around, that’s where your wager can go.
Other reactionary wagers include angry players you think will inevitably be ejected or in-form players who seem destined to score a goal/touchdown.
It’s the “put your money where your mouth is” opportunity that all sports bettors have been waiting for. Watch the game, process the action, predict the outcomes, and make your wagers accordingly.
Cash Out Winning and Losing Bets
One of the best features of live betting is something known as a “cash out”.
As an example, if you’re wagering on a tennis match and Player A has a 2 set lead, you can cash out and take a sizable share of the spoils. Player A has a comfortable lead and has nearly won the match, so the live odds will have shortened. A cash out basically splits the difference between the odds you placed pre-match and the odds available at the time.
If Player A throws it all away, it doesn’t matter as you’ve already cashed out.
This option is great for nervy players who would rather collect the money than sit on the edge of their seat for the remainder of the game. It’s also good if you feel like your bet is starting to slip away and sense there might be a comeback.
It’s not just for winning bets, either. You can also cash out a losing bet, although in this case you’re simply limiting your losses rather than securing a guaranteed win.
Change Your Mind
You have a big wager on Team A and things are going in your favor, but you suspect that everything will turn sour and the game will be flipped on its head. Now what?
With live betting, you can simply cash out your current wager and then place the money from that bet on the opposite outcome.
Of course, there is a risk involved with all wagers and regardless of how confident you are, there are no guarantees. However, if things work in your favor and you make the right wagers, live betting offers endless potential.
News
N1 Puzzle Promo by N1 Partners Named Best Advertising and Marketing Campaign at the European iGaming Awards
N1 Partners is proud to announce that N1 Puzzle Promo has been awarded Best Advertising and Marketing Campaign at the European iGaming Awards, recognizing the campaign as one of the most impactful and innovative marketing initiatives in the iGaming industry.
The European iGaming Awards celebrate excellence across the European iGaming industry, honoring companies and projects that demonstrate outstanding performance, creativity, and contribution to the sector.
N1 Puzzle Promo stood out as a large-scale global affiliate marketing campaign that became one of the most visible and performance-driven initiatives in iGaming in 2025. Built around a competitive, leaderboard-based mechanic, the campaign featured a total prize pool of €500,000, with a Robinson R22 helicopter as the ultimate reward. This ambitious concept motivated affiliates worldwide to actively scale traffic and compete for top positions across multiple Tier-1 markets.
The campaign was supported by a strong and continuous online presence throughout the year. N1 Puzzle Promo was actively promoted via leading iGaming media, digital advertising, and social media channels. This ensured consistent 360-degree exposure across all key touchpoints, keeping both existing partners and new affiliates highly engaged. The campaign drove sustained activity across Tier-1 and growth markets, with affiliates increasing their monthly FTD volumes by 150% in 2025 compared to the previous year.
The campaign culminated in a grand final party and winner announcement event in Barcelona, where top-performing partners gathered to celebrate the results together. This transparent and public conclusion reinforced trust, credibility, and community within the affiliate network, transforming months of competition into a shared industry milestone.
“Winning Best Advertising and Marketing Campaign at the European iGaming Awards is a powerful validation of our vision for N1 Puzzle Promo,” said Alexa Bond, Head of Affiliates at N1 Partners. “This wasn’t just a promo, it was a global journey that united partners and drove strong, measurable growth. We’re grateful to our partners and proud to set a new benchmark for affiliate marketing in iGaming.”
This award further strengthens the position of N1 Partners as a team that consistently delivers bold, high-impact marketing solutions and continues to set new benchmarks for affiliate campaigns in the iGaming industry.
Awards
2RBO Affiliates Secures Affiliate Marketing Campaign of the Year at International Gaming Awards 2026
2RBO Affiliates has been named Affiliate Marketing Campaign of the Year at the 19th edition of the International Gaming Awards (IGA), one of the most respected global events recognizing excellence across the gaming and gambling industry.
The award ceremony took place on January 18, 2026, at the Intercontinental Hotel in Barcelona, welcoming senior leaders and professionals from both online and land-based gaming sectors.
Recognizing innovation and performance in affiliate marketing
The Affiliate Marketing Campaign of the Year category is among the most competitive at the IGA, highlighting affiliate programs that demonstrate outstanding creativity, measurable commercial impact, and strong brand development.
In selecting the winner, the judging panel evaluates campaign execution, audience engagement, scalability, and the ability to drive sustainable growth for both operators and partners.
2RBO Affiliates stood out through its data-driven approach, modern campaign structure, and focus on long-term affiliate value rather than short-term performance spikes.
Commitment to transparency and scalable growth
Commenting on the recognition, Aviv Rosenblit, Head of Affiliates at 2RBO, said:
“We are extremely proud to receive this award from industry peers. It confirms our commitment to innovation, transparency, and delivering sustainable growth for our partners. Our goal has always been to build long-term relationships supported by technology, trust, and measurable results.”
A high-performance affiliate ecosystem
2RBO Affiliates operates a comprehensive affiliate platform supporting several established iGaming brands, including Betinia, Swiper, CampoBet, and ToonieBet.
The program combines:
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advanced gamification tools
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flexible commission models
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real-time performance analytics
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proactive compliance monitoring
This integrated approach enables affiliates to maximize engagement, improve retention, and optimize revenue across multiple regulated markets.
Strengthening its position in the global affiliate market
The International Gaming Awards, supported by leading industry publication The iGaming Post, are widely regarded as one of the most prestigious charity-driven events in global gaming.
By securing this award, 2RBO Affiliates further reinforces its position as a high-performance affiliate program focused on sustainable partnerships, innovation-led marketing strategies, and long-term value creation.
About 2RBO Affiliates
2RBO Affiliates is a global affiliate program representing premium iGaming brands. The platform is designed to support affiliates through modern gamification mechanics, flexible commercial structures, detailed performance tracking, and strong compliance standards — enabling partners to scale efficiently in competitive markets.
About the International Gaming Awards (IGA)
The International Gaming Awards celebrate excellence across the global gaming industry, bringing together stakeholders from mobile gaming, online casinos, sportsbooks, and land-based operators. In addition to recognizing leadership and innovation, the IGA supports charitable initiatives worldwide.
Conferences
Mondoplay to sponsor Gamblers Connect at ICE and iGB Affiliate Barcelona
Gamblers Connect, the award-winning iGaming media and affiliate platform, has revealed that Mondoplay will be the official conference sponsor of its delegation at the upcoming ICE and iGB Affiliate Summit in Barcelona, Spain.
This sponsorship marks a significant collaboration between two innovative forces in the iGaming sector as the industry gathers for its most prestigious annual event. This partnership serves as another prime example of how strategic alliances can amplify impact within the community.
Both Gamblers Connect and Mondoplay share a unified vision of prioritising quality and user experience above all else. This sponsorship perfectly reflects that shared belief and commitment to excellence.
The summit in Barcelona represents a new chapter for the industry, and this partnership ensures Gamblers Connect can connect directly with operators, affiliates, and industry leaders from across the globe with greater resources and presence.
Mondoplay has established itself as a dynamic operator brand known for its comprehensive sportsbook and casino offering. Its platform is built on delivering seamless player experiences, a philosophy that aligns perfectly with the editorial standards of Gamblers Connect.
Gjorgje Ristikj, Founder of Gamblers Connect, said: “By supporting our delegation, Mondoplay is directly investing in independent media coverage and the fostering of transparent industry dialogue. This partnership is more than just a sponsorship agreement. It is a celebration of shared ambition and mutual growth. Together, we can continue to prove that meaningful collaboration and genuine value creation are what truly move the iGaming industry forward.”
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Conferences2 weeks agoMondoplay to sponsor Gamblers Connect at ICE and iGB Affiliate Barcelona
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News4 days agoN1 Puzzle Promo by N1 Partners Named Best Advertising and Marketing Campaign at the European iGaming Awards
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Awards5 days ago2RBO Affiliates Secures Affiliate Marketing Campaign of the Year at International Gaming Awards 2026
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Press Releases2 days ago
N1 Partners Hosts the N1 Puzzle Promo Grand Final and Reveals the Helicopter Winner at iGB Affiliate 2026 in Barcelona

