SOFTSWISS, an international tech company with over 15 years of experience in iGaming, announces that Affilka by SOFTSWISS wins Affiliate Company of the Year at the International Gaming Awards 2025. The comprehensive software platform helps manage, track, and analyse affiliate performance in the most convenient way.

The event recognises leading industry experts, both online and land-based. This achievement came as a well-deserved gift for the platform’s 7th anniversary. The award reflects the platform’s dedication to optimising affiliate program management and elevating the operational efficiency of its clients. By helping operators optimise affiliate partnerships, Affilka by SOFTSWISS has established itself as a technology-driven leader in the iGaming realm.

Powering over 440 iGaming brands, the platform currently has more than 360,000 affiliate accounts and 85 million registered players. One of its most impactful updates is the Geo-Distributed Redirect feature. This innovation accelerates redirects up to five times, reduces bounce rates and increases conversions by up to 7%. By enabling players to access casino sites faster, the feature drives higher registrations and deposits.

Other notable platform functionalities include built-in payment processing, which helps streamline financial operations with trusted payment systems and bank transfers. The flexible commission constructor and near real-time reporting features enable operators to tailor their strategies according to constantly evolving business needs.

“We are honoured to receive recognition at such a prestigious level,” said Anastasia Borovaya, Head of Affilka by SOFTSWISS. “This award reflects our unwavering dedication to delivering the best affiliate management solutions in the industry. With over seven years of expertise, a highly professional team, and a passion for innovation, we’ve built a platform that ensures exceptional service and continuous product enhancements for our clients. We’re committed to maintaining this momentum and supporting the growth of our partners worldwide.”

Now, Affilka by SOFTSWISS is showcasing its latest features and achievements at iGB Affiliate in Barcelona. On 21–22 January, the team welcomes partners and clients at stand C10.

ReferOn, the state-of-the-art affiliate management system, received the prestigious SiGMA Europe Award during the conference from November 12 to 14. The multi-day event saw over 27,000 delegates attend, with exhibitors like ReferOn able to interact with valuable B2B traffic and develop their professional networks.

Alexia Gauci, B2B Sales Manager, and David Harris, B2B Affiliate Team Manager, represented ReferOn at the event. They discussed the company’s tools and solutions with visitors and outlined its plans to develop its educational content with initiatives like the ReferOn Insights Seminars, which aim to support operators and affiliates in navigating the platform and increasing its effectiveness. The ReferOn team also highlighted the importance of an ever-changing market, with new features launched in the coming months and beyond.

Additionally, Alexia and David met with MicroGame’s CCO, Diego Mendez, to celebrate their recent landmark partnership. The collaboration will see ReferOn make significant strides to become Italy’s leading affiliate management system as MicroGame’s extensive portfolio of brands will implement the company’s solutions.

ReferOn team won the “Best Partner for Customer Acquisition & Retention 2024” category at the esteemed SiGMA Awards 2024 event. The company was presented with this award due to its commitment to improving the affiliate engagement process and its efforts to provide the best tools to address current operator and affiliate challenges.

Alexia Gauci commented, “The team is thrilled to receive this reputable award from a distinguished organisation like SiGMA. It’s an important milestone for us as we continue to develop our products and services to help operators and affiliates succeed. We have a lot of plans for 2025.”