News
How Vera & John became the market-leading online casino in Japan
![How Vera & John became the market-leading online casino in Japan](https://gamblingaffiliatevoice.com/wp-content/uploads/Vera-John.png)
In most places of the world, gambling and casinos are outlawed. Likewise, under the law and regulation of Japan, gambling is prohibited as well. There is no availability of any physical form of casino or gambling in Japan.
People who live in Japan do look forward to such activities. Most of the population is a hidden fan of gambling or casinos due to the reasons for much better opportunities for earning money despite the fact that various laws prohibit the physical forms of casinos.
But no law bans gambling through online platforms. And due to such cases, Japan is now on the verge of becoming the best market for online casinos. It is also believed that the government of Japan will be turning Osaka city into a casino hub.
It will increase tourism and travel in the country. Which, in turn, will increase the profit and money flow into the country. This step has made online gambling successful and much of this is due to the efforts in recent years of Vera and John.
The main reason due to which the online casino has flourished in Japan is primarily due to the hard work of Vera and John who were one of the first online casino operators to enter the Japanese market.
How the Vera & John reputation was built?
Ever since their entrance into Japan, VJ (as they are commonly known in the industry) have been at the center of the online casino world. They built a platform that the local audience could connect with including a character with appeal to the Japanese graphical style, local language and support for the local currency – the Japanese Yen.
They backed this up with payment and withdrawal methods that the Japanese would also be familiar with and are unique to Japan. And best of all, it didn’t take them long to develop this platform and offer all these services to their customer base. At its heart, Vera & John’s success could be said to be built on their understanding of the local market and creating a platform that speaks to their audience:
- Japanese language
- Currency support
- Marvelous graphics
- Good customer support
- Wide range of transactions. For example, e-wallets, debit, and credit cards. Allowance of international wire transfers, bank transfers, etc.
Not only that, VJ has all the best slot games and live casino options – many of which can’t be found in physical casinos. Plus, it constitutes many different popular video and traditional games.
Welcome offers and strong website user experience
Vera and John also have a generous welcome bonus. These types of welcome offers are now common in the industry and each online casino has its own version as a way of attracting new customers. However upon launch in Japan, VJ sat almost on its own in offering a generous amount of free spins when a customer signs up and deposits on their website. A simple marketing strategy that took advantage of the fact that not many people had seen this type of offer before from an online casino.
One of the other key aspects of Vera & John’s success was their easy withdrawal procedure. This option allows the users to collect their winnings whenever they want. There are no restrictions or long procedures to draw your cash. Unsurprisingly, within the online casino industry this is something that typically frustrates customers when they are unable to withdraw their earnings immediately.
Such initiatives are the reason for Vera & John’s popularity. Their market entry, localisation and timing was all aligned to make their efforts a success to date.
A final word on casino safety
For Japanese casino enthusiasts, they now favor an online environment for many reasons. Partly due to the strict laws and casino regulation around playing games in physical casinos – an online environment offers way more variety. Equally through the recent global pandemic, many online businesses have seen growth and the online casino space is no different, giving players the ability to play their favorite games from the comfort of their own home – online casinos don’t need to close for social distancing or any other virus related measure.
Vera & John have mastered the art of entering into a new market, a new culture and timing it to perfection and the results speak for themselves. Needless to say, competition has increased significantly of late as other casinos have seen the opportunity and appetite of the Japanese players. Only time will tell if Vera & John can stay top of the pile.
News
Already Media opens new Warsaw headquarters
![Already Media opens new Warsaw headquarters](https://gamblingaffiliatevoice.com/wp-content/uploads/Already-Media-Warsaw-.png)
Already Media, the tech-driven affiliate and media company, has opened its new headquarters in the Polish capital of Warsaw.
The office will initially house more than 20 members of Already Media’s 250-strong global team, with a focus on C-suite positions including CEO, COO, CLO, CFO, as well as senior SEO department heads.
Officially opening on July 1, the office provides a base for the company as it continues to pursue a primarily remote-work strategy, hiring on-the-ground talent worldwide, particularly in the emerging markets it focuses on.
Alina Famenok, CEO of Already Media, said: “It’s a proud moment to open our new headquarters in Warsaw. We’re excited to tap into the city’s thriving tech and start-up scene, as well as adding to our team from the huge amount of local talent here. Already Media has expanded rapidly over the last couple of years, and this HQ positions us well to continue what has been a remarkable journey so far.”
Members of the Already Media team – whether they work remotely or are based in Warsaw – enjoy a wide-range of benefits, with a focus on professional growth, health and work-life balance.
The approach has helped the company build a unique culture which contributes significantly to maintaining its edge when it comes to innovation.
It has been a busy few months for Already Media. In March, it acquired iconic affiliate asset PokerListings. In the months since, PokerListings has already significantly ramped up its video content output and launched into additional markets.
News
SiGMA East Europe edition moves to Budapest with Affiliate World
![](https://gamblingaffiliatevoice.com/wp-content/uploads/Soft2bet-announcement-PR-1336x751-1.webp)
SiGMA East Europe will hold its third event for the Balkan-Slavic markets in Hungary this September. Powered by Soft2Bet and taking place at the Hungaro Expo in Budapest from the 2nd to 6th of September, the event is expected to attract a 9,000-strong crowd to the expo’s Pavilion E arena.
The event will also be held back-to-back with Affiliate World, which takes place on the 5th and 6th of September in Budapest – making SiGMA East Europe a must attend for operators.
This unique partnership promises an unrivalled networking environment, offering operators the chance to connect with top tier affiliates from a diversity of sectors. With an estimated 5,000 new affiliates expected to participate, this collaboration is set to elevate opportunities for operators and suppliers alike, while also bringing many of the world’s top affiliates closer to the iGaming community. Affiliate World also took place alongside the SiGMA Eurasia event, held in Dubai earlier this year.
Affiliate Announcements
Stase Blitz: ‘For PIN-UP Partners, iGB L!VE is a trove of opportunities and sets the tone for the rest of the year’
![Stase Blitz: ‘For PIN-UP Partners, iGB L!VE is a trove of opportunities and sets the tone for the rest of the year’](https://gamblingaffiliatevoice.com/wp-content/uploads/Ya8Mtl9QccOLxbIwhMmeFCuTLjPmg1ig9AUHWpfa-1.jpg)
PIN-UP Partners will be attending iGB LIVE 2024 with a mission to be at the vanguard of the affiliate sector and a pledge to set new trends as the industry prepares to bid farewell to Amsterdam ahead of iGB L!VE’s relocation to London in July 2025.
PIN-UP Partners will be using its iGB L!VE presence to build new partnerships and find affiliates as CMO Stase Blitz confirmed: “For PIN-UP Partners, iGB L!VE is a trove of opportunities, as the event brings together the best and the brightest of the iGaming industry. Every year, iGB L!VE delivers for the business, and our team leaves the event with hundreds of new contacts that have the potential to really propel our business forward.”
Looking ahead to what she believes the industry will experience at the show she noted: “We can expect to be part of what will be the biggest edition of iGB L!VE there has ever been which would be the best possible way to say a big thanks to Amsterdam in advance of the move to London in 2025.
“Like everyone in our field we are always looking to identify new affiliates and iGB L!VE provides us with the perfect platform to do exactly that. For our part we will be using our presence on booth 11-D50 to launch amazing terms for our offers alongside some catwalk-worthy merch!”
She added: “One of our goals is to build a strong community: harnessing the power of people who are the greatest influence on any industry – but in particular ours! At iGB L!VE we are planning to host a grand event where we can gather our friends and partners for networking and so much more, so don’t forget to stop by our booth!
“The PIN-UP Partners team is delighted to be a part of the iGaming industry’s greatest event.”