News
King Billy shortlisted again in the 2020 EGR Operator Awards

You gotta give the King Billy people credit for their choice of “title” for their King:
“His Majesty King Billy, First of His Name, Rightful Ruler of the Kingdom, Guardian of the Realm, Supreme Commander of the Royal Forces and Protector of the Players.”
And now, Collector of Awards.
King Billy has done it again. After being shortlisted in the EGR Awards in 2019 for their immensely popular Affiliate Program, they have also been shortlisted this year, and they have done so in style and in a EGR headline category: Rising Star. This accomplishment brings the casino’s total number of distinctions to 11, which is not bad for a brand in only its third year of operations.
King Billy CEO (and “First Lord of the Kingdom” as etiquette demands) Volodymyr Harkusha speaks about King Billy’s latest heroics: “Three years ago, when we got our first ever award, AskGamblers Best New Casino 2017, I was asked the same thing: to share a few thoughts about the award.
Well, what I said then still applies today, the formula has not changed! Work, differentiation, honesty, transparency and care for the player are our elements of success making us the casino of choice for hundreds of thousands of players in Australia, Canada, Japan, Russia and the EU.
Furthermore, there’s one more happy coincidence for us! Just a few days ago, we got our accreditation from Casinomeisters, one of the industry’s first and most respectable casino portals. Actually, there have been only 58 accredited casinos in the portal’s 22-year history. So, we are really proud to have made the cut!”
It seems that there is a pile of awards and accreditations for King Billy. At the end of the day, it’s good, indeed, to be the King!
The reputable EGR Operator Awards, colloquially known as the “Oscars” of the egaming sector, reward B2C operators for setting the standard in egaming excellence, with categories ranging from customer service to social responsibility, and recognizing achievements across all verticals. The 2020 Awards will be held online on November 11 & 12, 2020.
King Billy Casino is a new generation online casino, available in 6 languages (English, Russian, German, Finnish, Norwegian, and Japanese) with an impressive record of 11 awards and nominations in 3 years of existence and a dazzling variety of features. King Billy has created a superb user experience by focusing on the legend of King Billy and his Kingdom and treats all players with the attention they deserve.
Affiliate Announcements
Discover Affigates: BetConstruct’s Innovative Affiliate Network for the iGaming Sector

Industry powerhouse BetConstruct is announcing the official launch of Affigates, a full-scale affiliate ecosystem that is set to redefine how operators and partners connect in iGaming.
What Sets It Apart?
Affigates brings affiliate software, affiliate program management, and a performance-tested network under one roof, designed from the ground up for scale, speed, and smarter growth.
From AI-aided management to a proprietary scoring system that filters the noise and finds real partners, Affigates removes the friction and delivers results that actually move the needle. With over 4500+ affiliates, 630+ active partner operators, and access to more than 30 million players, the ecosystem is already making a significant impact.
See It First at iGB L!VE
Affigates is making its global debut at iGB L!VE in London, where the sharpest minds in iGaming converge. You will find the ecosystem in action at its own stand, C40, as well as the dedicated team behind it.
Catering to both ready-to-scale operators and affiliates aiming higher, Affigates is here to deliver the affiliate solution the industry has been waiting for.
Affiliate Announcements
Affilka by SOFTSWISS Unveils Updates for Affiliates

Affilka by SOFTSWISS, an award-winning affiliate management software platform, has announced a suite of new product updates for the affiliates. The latest release introduces a Traffic Report with advanced clicks analytics, an API for extracting campaigns and tracking links, and a sub-affiliate NGR-based revenue share model.
Traffic Report: In-depth Click Analysis
This new Traffic Report focuses on detailed click-level analytics, offering in-depth insights into clicks, registrations, deposits, and conversion rates such as click-to-reg and click-to-FTD – all in one place. It includes several key features for flexible data analysis:
- Multi-dimensional filtering and data grouping: The report enables users to filter and break down the data into granular views across multiple dimensions, offering detailed insights by traffic source, campaign, country, device type, IP address, and more. Notably, click data is transferred to the report in real time, providing instant visibility into user activity.
- CSV data export: The report supports one-click CSV export, allowing affiliates to easily download raw data for offline analysis or sharing.
- Historical data access: Affiliates can review traffic statistics from 1 January 2023, enabling year-on-year comparisons and long-term trend evaluation.
Gleb Bichan, Product Lead at Affilka by SOFTSWISS, comments: “At Affilka, we know how crucial it is for operators and affiliates alike to make data-driven decisions. That’s why we’re introducing tools like the Traffic Report to help partners become more productive and uncover new insights faster.”
API for Marketing Campaigns and Tracking Links
In addition to the existing Reports API, affiliates can now access data on their marketing campaigns and tracking links directly via API, allowing for automated data extraction and custom integrations. With this API access, users can retrieve up-to-date lists of marketing campaigns, promo codes, and related performance metrics directly via API calls. This improvement helps Affilka clients automate their reporting workflows and integrate affiliate data with external BI tools, reducing manual effort and ensuring timely access to key information.
New Sub-affiliate Revenue Share Model
Responding to client feedback, Affilka’s team also features a new sub-affiliate reward type. This allows affiliates to earn a commission based on the Net Gaming Revenue (NGR) generated by players referred by their sub-affiliates, offering a more direct revenue-sharing approach. By aligning earnings with the actual revenue brought in by sub-affiliates, the update incentivises collaboration and gives experienced affiliates a stronger stake in mentoring their referred partners.
Gleb Bichan adds: “For us, it’s important that affiliates not only use the product but also feel it’s built with their real needs in mind. We regularly gather feedback and implement improvements that make daily workflows more transparent and efficient. Features like the Traffic Report, API access, and new reward types are direct responses to partner requests – and we’re not stopping there. We plan to introduce even more tools designed to simplify affiliate operations, so stay tuned for upcoming updates.”
Affilka by SOFTSWISS will be presented at iGB in London from 3 to 4 July 2025. Attendees of the event can learn more about new features directly from the Affilka team and see how these innovations support better affiliate programme management.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
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